EzLicence
EzLicence is an online marketplace connecting Australian and UK learner drivers with 1,500+ independent accredited driving instructors across 3,700+ suburbs, enabling real-time booking, payment processing, and instructor comparison without subscription or lock-in.
- Company typePrivate
- Founded2017
- HeadquartersAdelaide, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What EzLicence does
EzLicence is an online marketplace connecting learner drivers with independent, accredited driving instructors across Australia and, more recently, the UK. Founded in 2017 and headquartered in Adelaide, the platform enables learners to search by suburb, compare instructor profiles based on ratings, reviews, pricing, and vehicle details, and book driving lessons in real time without phone calls. The platform serves 1,500+ accredited instructors covering 3,700+ suburbs across all major Australian states (NSW, VIC, QLD, SA, WA, TAS, ACT) — approximately 25% of Australia's ~6,000 total driving instructors — and has facilitated bookings for over 300,000 learners cumulatively since inception. Underlying technology comprises a real-time instructor availability calendar, instructor credential verification (Working with Children checks, police clearances, ABNs, vehicle insurance), a learner dashboard for booking management, and first-party supply/demand analytics.
EzLicence monetizes primarily through transaction commissions and lead generation on its marketplace: instructors set their own lesson prices (national average $81.02/hour in 2024–25) and the platform retains a percentage of each completed booking, with no subscription, lock-in, or upfront cost for instructors. Adjacent products include Driving Test Packages (pickup, warm-up lesson, dual-controlled vehicle for test day), International Licence Conversions, Refresher Lessons, Gift Vouchers, and free state-specific learner practice tests that drive top-of-funnel SEO. On the supply side, EzLicence operates the Instructor Academy (an RTO-accredited training program producing new instructors from zero experience) and EzLicence For Business, a SaaS toolset for instructors covering calendar/scheduling, payments, automated reminders, no-show protection, learner management, and booking websites — offered without monthly fee or lock-in.
Primary customer segments are young learner drivers aged 16–25 (requiring 50–120 supervised driving hours depending on jurisdiction, theory/hazard perception tests, and practical assessments), international drivers converting overseas licences, and returning drivers. The 3-for-1 logbook hour scheme in NSW, QLD, and ACT — where one hour of professional instruction counts triple toward mandated hours — is a material demand driver. The company is privately held, founder-owned, and bootstrapped with no venture capital or private equity funding disclosed in source materials.
EzLicence firmographics
Firmographics- Name
- EzLicence
- Legal name
- Ez Licence Pty Ltd
- Website
- https://ezlicence.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- EzLicence is an online marketplace connecting Australian and UK learner drivers with 1,500+ independent accredited driving instructors across 3,700+ suburbs, enabling real-time booking, payment processing, and instructor comparison without subscription or lock-in.
- Ownership category
- akta.pro rank
EzLicence industry classification
Industry- Product category
- Driving Lesson Marketplace
- NAICS
- Automobile Driving Schools (611692), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Tutor Discovery, Scheduling & Payments Marketplaces (Directory/Booking) (EDANAGAE)
- akta.pro secondary industries
- Instructor Marketplaces (Find-a-Teacher / Book-a-Class) (EDAFAIAD), On-Demand 1:1 Live Tutoring Marketplaces (EDANAGAA)
Keywords
Where EzLicence is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
EzLicence business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Transaction Commission: Platform takes a commission on each completed driving lesson booking. Instructors set their own prices; platform processes payment and retains a portion.
- Instructor Lead Generation: Driving instructors pay to access the EzLicence marketplace to receive learner leads in their postcode. No subscription, no lock-in, no upfront cost mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | National average hourly rate for driving lessons |
| Unit Pricing | Pay-as-you-go | Newcastle area driving lesson starting price |
| Unit Pricing | Multi-year contract | 10-pack lesson discount |
| Unit Pricing | Multi-year contract | QLD 10-pack lesson discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
EzLicence product offering
Product offeringCore offering
EzLicence operates an online marketplace that connects learner drivers with accredited independent driving instructors across Australia, enabling real-time suburb-based search, comparison of instructor profiles, ratings, reviews and pricing, and instant online booking of driving lessons. The platform processes payments, verifies instructor credentials (Working with Children checks, police clearances, ABNs, vehicle insurance) and manages bookings, while related offerings include test-day packages, international licence conversions, refresher lessons and gift vouchers.
Product overview
EzLicence is a platform-plus-services business built around its core EzLicence Marketplace — Australia's #1 booking platform connecting learner drivers with 1,500+ accredited independent driving instructors across 3,700+ suburbs. The platform enables real-time instructor comparison, online booking, and card payments with no phone calls or waiting. Surrounding the marketplace are complementary products: Driving Test Packages (complete test-day packages with pickup and dual-controlled vehicles), International Licence Conversions, Refresher Lessons, and Gift Vouchers as add-on services. The Free Practice Learners Test provides state-specific online theory practice. For instructors, EzLicence offers EzLicence Instructor Academy (RTO-accredited training) and EzLicence For Business (Private Learner Tool) providing scheduling, payments, learner management, and booking infrastructure. The Industry Insights Newsletter and Blog provide supplementary educational content. EzLicence is not a driving school — it does not employ instructors but serves as a marketplace intermediary.
Differentiator
Problem solved
Functional benefit
Products and services
- EzLicence Marketplace Online marketplace platform that lets learner drivers search by suburb, compare 1,500+ accredited instructors on price, transmission, ratings and reviews, and book driving lessons in real time without phone calls. For instructors, it is a lead-generation channel with no subscription, lock-in or upfront cost.
- Driving Lessons Core bookable service connecting learner drivers with accredited instructors for hourly driving lessons in automatic or manual transmission vehicles across Australia. Lessons are priced and scheduled independently by each instructor on the platform.
- Driving Test Packages
Quantifiable outcome
- 90% driving test pass rate for EzLicence graduates vs 57% general NSW pass rate
- +3 more outcomes
Companies that use EzLicence
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
EzLicence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EzLicence partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
EzLicence competitors and assessment
Company assessmentDirect peers
- LTrent Driving School: Australia's largest traditional driving school chain operating across multiple states. Directly competes with EzLicence for Australian learner drivers, though via owned instructors and physical locations rather than a marketplace model.
- Onroad Driving School: Multi-location Australian driving school providing professional lessons for learners and licence conversions. Competes with EzLicence on the same Australian learner driver demand but through an owned-instructor model.
Broad incumbents
- Keys2drive: Australian government-backed program that subsidizes a learner's first professional driving lesson with an accredited instructor. Competes indirectly with EzLicence for Australian learner demand and is sometimes delivered through EzLicence's instructor network.
Regional players
- Bill Plant Driving School: One of the UK's largest independent driving school chains offering manual and automatic lessons nationwide. Closest UK analogue to LTrent and a natural competitor if EzLicence pursues its stated UK expansion.
- RED Driving School: Major UK driving school (now under Total Driver Training) operating a franchise-style instructor network. Highly relevant UK comparator to EzLicence's marketplace model and a potential incumbent the company would face on UK entry.
- British School of Motoring (BSM): The UK's largest driving school, owned by the AA, with national instructor coverage. Represents the established UK incumbent that EzLicence would need to displace or complement if it executes its UK roadmap.
- AA Driving School: UK driving school operated by The Automobile Association with a national instructor roster. Adjacent to BSM and another UK incumbent that would be a benchmark for marketplace-style disruption.
Others
- Superprof: Global instructor/tutor marketplace operating in Australia and the UK with categories that include driving lessons. Closest broader-marketplace analogue to EzLicence's online two-sided model, useful as a comparable for marketplace take rates and unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EzLicence social profiles
Digital presenceEzLicence financial estimates
Financial estimateRevenue estimate
Valuation estimate
EzLicence leadership team
Management profileNumber of profiles
Profiles2 records
EzLicence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EzLicence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EzLicence
What does EzLicence do?
EzLicence operates an online marketplace that connects learner drivers with accredited independent driving instructors across Australia, enabling real-time suburb-based search, comparison of instructor profiles, ratings, reviews and pricing, and instant online booking of driving lessons. The platform processes payments, verifies instructor credentials (Working with Children checks, police clearances, ABNs, vehicle insurance) and manages bookings, while related offerings include test-day packages, international licence conversions, refresher lessons and gift vouchers.
Is EzLicence a public or private company?
EzLicence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EzLicence founded?
EzLicence was founded in 2017. It employs 501 to 1,000 people.
Where is EzLicence based?
EzLicence is headquartered in Adelaide, Australia, in the Oceania region.
How does EzLicence make money?
Two revenue lines are on record. Transaction Commission is the primary driver. The others are instructor Lead Generation.
Who are EzLicence's main competitors?
Direct peers on record are LTrent Driving School and Onroad Driving School. Keys2drive is listed as a broad incumbent. Regional players are Bill Plant Driving School, RED Driving School, British School of Motoring (BSM) and AA Driving School. Superprof is listed as an others.
Does EzLicence have an API?
No public API is recorded for EzLicence.
What industry is EzLicence in?
EzLicence's product category is Driving Lesson Marketplace. Its primary akta.pro industry code is EDANAGAE, Tutor Discovery, Scheduling & Payments Marketplaces (Directory/Booking), with a secondary code of EDAFAIAD, Instructor Marketplaces (Find-a-Teacher / Book-a-Class). Its NAICS code is 611692 and its SIC code is 8200.