Credibility Coalition
Credibility Coalition is a grant-funded research community that develops common standards and indicators for assessing online information credibility. It serves journalists, researchers, academics, technologists, and policy-makers through working groups, crowdsourced assessment studies, the MisinfoCon event series, and the CredCatalog directory.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Credibility Coalition does
Credibility Coalition is a research community founded in 2017 in San Francisco that develops common standards and indicators for assessing the credibility of online information. Its work is organized around cross-disciplinary working groups (e.g., 'The UX of Credible Content', 'Do Indicators Translate?') and research initiatives including the 2018 Web Conference paper on structured credibility indicators in news articles, crowdsourced credibility assessment studies producing over 4,000 assessments across 50 climate-science articles, and the Schema-Online Local News series with the Nieman Foundation at Harvard. Operational artifacts include the CredCatalog directory of credibility organizations, MisinfoCon events, and training curricula on Schema.org markup for journalists. The community spans journalists, researchers, academics, students, policy-makers, technologists, and engaged non-specialists.
The organization does not sell products or services. All activities, research outputs, datasets, and community infrastructure are provided free of charge and supported by grants from the Knight Foundation, Google News Initiative, Facebook, and Craig Newmark, with the documented anchor being the 2017 Knight Prototype Fund. Strategic and standards-setting partnerships include the W3C community group, Nieman Foundation at Harvard, Data & Society, First Draft, Shorenstein Center at Harvard, Brown Institute at Columbia, Northwestern University, Hypothesis, and Meedan. Revenue figures, headcount, and equity funding are not disclosed; the organization is effectively grant-funded at a community scale.
Credibility Coalition firmographics
Firmographics- Name
- Credibility Coalition
- Legal name
- Credibility Coalition
- Website
- https://credibilitycoalition.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Credibility Coalition is a grant-funded research community that develops common standards and indicators for assessing online information credibility. It serves journalists, researchers, academics, technologists, and policy-makers through working groups, crowdsourced assessment studies, the MisinfoCon event series, and the CredCatalog directory.
- Ownership category
- akta.pro rank
Credibility Coalition industry classification
Industry- Product category
- Information credibility research and standards
- NAICS
- Professional Organizations (813920), Human Rights Organizations (813311)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Government Accountability, Ethics & Anti-Corruption Advocacy (BPAGAFAN)
Keywords
Where Credibility Coalition is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Credibility Coalition business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Grants and Funding: The organization receives financial support from foundations and organizations including Knight Foundation (2017 Knight Prototype Fund grant), Google News Initiative, Facebook, and Craig Newmark to support research activities, events, and community infrastructure.
- Microgrants Program: The organization administers microgrants that test credibility signals and indicators in standards research, encouraging recipients to offer results for peer review.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Credibility Coalition product offering
Product offeringCore offering
Credibility Coalition is a research community that develops common standards, indicators, and frameworks for assessing the credibility of online information. Its offerings include collaborative research initiatives (Credibility Indicators, crowdsourced credibility assessments), the CredCatalog directory of credibility organizations, the MisinfoCon event series, and cross-disciplinary working groups. Outputs are made freely available as research papers, datasets, and curriculum materials.
Product overview
Credibility Coalition is a research community, not a product company. Its offerings consist of collaborative research initiatives, tools, and programs: CredCatalog (a directory of credibility organizations), research on credibility indicators and crowdsourced assessment, the MisinfoCon event series, and Working Groups focused on specific credibility topics. These are organized programs and initiatives rather than commercial products or services.
Differentiator
Problem solved
Functional benefit
Brands
- CredCatalog: A comprehensive directory of organizations and initiatives active in the information credibility space.
Products and services
- CredCatalog
- Credibility Indicators Research
- Crowdsourced News Credibility Assessment Research
- MisinfoCon Events
- Schema-Online Local News Discussion Series
- Credibility Coalition Working Groups
Quantifiable outcome
- Identified 16 common elements indicating reliability on 40 widely-shared public health and climate change stories
- +2 more outcomes
Companies that use Credibility Coalition
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Credibility Coalition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Credibility Coalition partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Nieman Foundation for Journalism at HarvardcorePartnered on Schema-Online Local News discussion series examining the relationship between local news and online platforms. Jointly published reports on bridging the divide between local news and platforms.
- World Wide Web Consortium (W3C)coreW3C created a community group to explore new approaches to analyze and assess credibility of information online. Credibility Coalition is partnered in this effort to develop technical standards for credibility assessment.
- Data & SocietyminorResearch organization that has referenced Credibility Coalition's ground-up, feature-based approach to credibility assessment in their output publications.
- First DraftminorPartnered with Credibility Coalition on workshops and research initiatives addressing misinformation. Provided critical feedback and hosted collaborative conversations.
- Shorenstein Center on Media, Politics and Public Policy at Harvard UniversityminorHosted conversations, workshops, and provided critical feedback on Credibility Coalition research initiatives.
- Brown Institute for Media Innovation at Columbia UniversityminorHosted workshops and conversations supporting Credibility Coalition's research on information credibility.
- Northwestern UniversityminorHosted Computation and Journalism Symposium where Credibility Coalition presented research and held workshops.
- MeedanminorCollaborated on research exploring next steps for Credibility Coalition and credibility assessment initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Credibility Coalition competitors and assessment
Company assessmentDirect peers
- The Trust Project: The Trust Project develops credibility and trust indicators for news organizations and works with platforms on implementation, paralleling Credibility Coalition's indicators-based approach. Directly comparable standards-development mission.
- Nieman Foundation for Journalism at Harvard: Nieman Foundation partnered directly with Credibility Coalition on the Schema-Online Local News series. Comparable as a journalism research and convening organization with overlapping credibility/standards interest.
- Shorenstein Center on Media, Politics and Public Policy: Shorenstein hosted Credibility Coalition workshops and provided feedback. Comparable academic research center studying media credibility, misinformation, and platform-news dynamics.
- NewsGuard: NewsGuard rates the credibility of news and information websites using transparent criteria, addressing the same information credibility problem as Credibility Coalition but via a commercial, productized rating service.
- First Draft (now Information Futures Lab at Brown): First Draft pioneered collaborative training and research on misinformation and verification, working directly with Credibility Coalition on workshops and research. Highly comparable mission around information credibility and journalist training.
- Meedan: Meedan builds technology and runs programs for news verification and information integrity, partnering with Credibility Coalition on credibility research. Directly comparable as a tech-forward nonprofit focused on collaborative verification and credibility standards.
- Data & Society: Data & Society is a research institute studying the social implications of data-centric technologies, including misinformation and credibility — a referenced research counterpart to Credibility Coalition.
Emerging players
- Global Disinformation Index: GDI focuses on disrupting disinformation economics through advertising supply chain analysis. Comparable emerging player in the broader credibility/information-integrity space with adjacent but distinct approach.
Others
- Knight Foundation: Knight Foundation is Credibility Coalition's founding grant funder and a major funder of journalism/information integrity work broadly. Comparable as a mission-aligned ecosystem participant rather than a direct competitor.
Broad incumbents
- Reuters Institute for the Study of Journalism: Reuters Institute conducts influential research on journalism, trust in news, and information ecosystems globally, overlapping with Credibility Coalition's research mission at greater institutional scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Credibility Coalition social profiles
Digital presenceCredibility Coalition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credibility Coalition leadership team
Management profileNumber of profiles
Profiles1 record
Credibility Coalition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credibility Coalition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credibility Coalition
What does Credibility Coalition do?
Credibility Coalition is a research community that develops common standards, indicators, and frameworks for assessing the credibility of online information. Its offerings include collaborative research initiatives (Credibility Indicators, crowdsourced credibility assessments), the CredCatalog directory of credibility organizations, the MisinfoCon event series, and cross-disciplinary working groups. Outputs are made freely available as research papers, datasets, and curriculum materials.
Is Credibility Coalition a public or private company?
Credibility Coalition is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Credibility Coalition founded?
Credibility Coalition was founded in 2017.
Where is Credibility Coalition based?
Credibility Coalition is headquartered in San Francisco, United States, in the North America region.
How does Credibility Coalition make money?
Two revenue lines are on record. Grants and Funding is the primary driver. The others are microgrants Program.
Who are Credibility Coalition's main competitors?
Direct peers on record are The Trust Project, Nieman Foundation for Journalism at Harvard, Shorenstein Center on Media, Politics and Public Policy, NewsGuard, First Draft (now Information Futures Lab at Brown), Meedan and Data & Society. Global Disinformation Index is listed as an emerging player. Knight Foundation is listed as an others. Reuters Institute for the Study of Journalism is listed as a broad incumbent.
Does Credibility Coalition have an API?
No public API is recorded for Credibility Coalition.
What industry is Credibility Coalition in?
Credibility Coalition's product category is Information credibility research and standards. Its primary akta.pro industry code is BPAGAFAN, Government Accountability, Ethics & Anti-Corruption Advocacy. Its NAICS code is 813920 and its SIC code is 8600.