What ASAP does

ASAP is a Belgian staffing and employment agency headquartered in Genk and operating under the holding entity Asap HR Group, alongside its sister company Expertum. Founded around 1979–1980, ASAP has built a 45+ year operating history as a family-owned firm, offering temporary staffing (interim), permanent placement, and on-site managed staffing services to employers across Belgium. Its service portfolio is organized through three vertical sub-brands — Asap Construct (construction), Asap Logistics (supply chain), and Asap Office (administrative profiles) — supplemented by Expertum's broader HR services including MSP and interim management.

The company delivers services through an extensive physical footprint of 34 branch offices across Belgium, of which 14 are dedicated on-site offices embedded at client locations, functioning as extensions of those clients' HR departments. The technology stack is service-centric rather than product-centric: a job portal with candidate profiling and matching, an administrative management backbone, and two co-created proprietary tools — a healthcare-sector workforce planning platform and a technical learning platform — built in partnership with clients. Pricing is quote-based and not publicly disclosed; revenue is generated primarily through a margin on hourly billings (interim), success fees (permanent placement), and managed-service contracts (on-site).

ASAP serves a two-sided market: employers (claimed base of 3,000+ businesses) and job seekers (supported by 4,000+ Trustpilot reviews and a career guide covering 33 professions). Named enterprise clients span logistics (H. Essers, Mainfreight, Stobart Europe, Fiege), industrial equipment (Atlas Copco, Cummins), automotive (DRiV), construction materials (Vandersanden), retail (JBC), fresh produce (Greenyard), and food ingredients (Puratos). The GTM motion is sales-led, combining a consultant-driven direct sales force for employers with content marketing (Academy, blog, career guides) and a self-service job portal for candidates. The company is privately held with no disclosed institutional or PE ownership, and no funding rounds, acquisitions, or restructuring events are recorded in the available data.

Name

ASAP

Legal name

Asap

Website

https://asap.be

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

ASAP is a Belgian family-owned staffing agency, operating under Asap HR Group, providing temporary staffing, permanent placement, and on-site managed services across 34 Belgian offices (14 on-site) via vertical sub-brands for construction, logistics, and office profiles.

Ownership category

akta.pro rank

Headquarters

HQ city

Genk

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Temporary staffing (Interim): Asap provides temporary workers to employers, earning a margin on the hourly rate paid to workers versus the rate charged to client companies. This is their primary revenue stream.
2. Permanent Placement: Recruitment services placing candidates in permanent positions, likely earning a success fee or retainer.
3. On-site Staffing: Dedicated staffing solutions delivered from on-site offices at client locations for high-volume workforce needs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ASAP is a Belgian staffing agency that supplies temporary workers (interim), recruits candidates for permanent positions, and delivers on-site managed staffing solutions to employers across construction, logistics, technical, office, and production sectors. The company operates a network of 34 branch offices and 14 client on-sites in Belgium, supported by specialized sub-brands (Asap Construct, Asap Logistics, Asap Office) and a self-service job portal for candidates.

Product overview

ASAP is a Belgian staffing and employment agency operating under the Asap HR Group umbrella. Its core offering is a portfolio of staffing services — interim (temporary staffing), permanent placement, and on-site managed services — organized across specialized business units: Asap Construct (construction sector staffing), Asap Logistics (supply chain and logistics sector staffing), and Asap Office (office/administrative staffing). The company also provides an Academy with blog content, case studies, downloads, and events for employer clients, and runs a career portal with a job guide covering dozens of occupational categories. No public API or standalone SaaS product platform is described in the source material — the offering is service-centric rather than software-product-centric.

Differentiator

Problem solved

Functional benefit

Brands

• Asap Construct: Specialized recruitment service for construction workers
• Asap Logistics
• Asap Office

Products and services

• Interim Staffing (Temporary Staffing) Temporary staffing service that provides workers to Belgian employers on a short-term or interim basis, with ASAP earning a margin on the hourly rate between worker pay and client billing. Covers blue-collar and white-collar roles across logistics, construction, technical, office, and production sectors.
• Permanent Placement Recruitment service placing candidates in permanent positions with Belgian employers, typically on a success-fee or retainer basis. Includes candidate screening, profiling, and matching to employer role requirements.
• On-site Staffing
• Asap Construct Specialized recruitment and staffing sub-brand dedicated to construction-sector workers in Belgium, focused on construction-trade roles and site workforce supply.
• Asap Logistics Specialized recruitment and staffing sub-brand dedicated to logistics, transport, and supply-chain workers in Belgium, serving employers such as H. Essers, Mainfreight, Stobart Europe, and Fiege.
• Asap Office Specialized recruitment and staffing sub-brand dedicated to administrative and office profiles in Belgium, focused on white-collar and clerical roles.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ExpertumcoreStrategic or Co-development PartnerExpertum is part of the Asap HR Group along with Asap. Together they form an HR Powerhouse with 2 specialized entities offering all types of personnel solutions including temporary and permanent staff, high-volume solutions, search & placement, MSP (Managed Service Provider), interim management, and specializations targeting specific market segments and skill roles.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Randstad: Global staffing and HR services leader with significant Belgian operations; directly competes with ASAP across temporary staffing, permanent placement, and on-site/MSP solutions, but operates at vastly larger scale and with broader geographic and segment coverage.
• PageGroup: Global professional recruitment firm with Belgian operations (Page Personnel, Michael Page); comparable to ASAP's permanent placement and professional/office segments (Asap Office) with similar mid-market enterprise focus.
• Robert Half: Global professional staffing and consulting firm with Belgian presence; overlaps with ASAP's Asap Office sub-brand in administrative, financial, and professional permanent and temporary placement services.
• Adecco: One of the world's largest staffing firms with established Belgian presence; competes head-on with ASAP in temporary and permanent staffing across office, industrial, and logistics profiles, and offers broader workforce solutions.
• ManpowerGroup: Global staffing and workforce solutions provider active in Belgium; competes with ASAP across temporary staffing, permanent placement, and talent reskilling, but at significantly larger scale and with more digital/outsourcing capabilities.

Regional players

• Luba: Dutch staffing firm with presence in the Benelux region; comparable to ASAP in temporary staffing, on-site managed services, and vertical specializations, though primarily Netherlands-headquartered.
• T-Groep: Belgian regional staffing and HR services group providing temporary staffing, permanent placement, and on-site solutions; closely mirrors ASAP's branch-led Belgian footprint and SME/mid-market focus.

Direct peers

• Tempo-Team: Belgian/Netherlands staffing brand (part of Recruit Holding) operating in the same interim, permanent placement, and on-site staffing categories as ASAP, with a comparable branch-led model in Belgium.
• Hays: International professional staffing firm with strong Belgian operations; competes with ASAP's permanent placement and higher-skill segments (Asap Office), with similar sales-led GTM and similar enterprise client base.
• SD Worx: Belgium-headquartered HR services and payroll provider; closely comparable to ASAP's combined Asap HR Group + Expertum positioning, with overlapping services in HR outsourcing, payroll, and workforce solutions for the Belgian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/asap
• Facebookfacebook.com/asap.inhouses
• LinkedInlinkedin.com/company/asap-belgium

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP