Frank’s RedHot

What Frank’s RedHot does

Frank's RedHot is a hot sauce and condiment brand owned by McCormick & Company (NYSE: MKC), operating as part of McCormick's broader flavor portfolio alongside Cholula, French's, Lawry's, Old Bay, and Stubb's. The brand's product portfolio centers on cayenne pepper-based formulations, with its flagship Original Cayenne Pepper Sauce, a full line of Buffalo and specialty wing sauces (Garlic Parmesan, Pineapple Hawaiian, Nashville Hot, Mango Habanero, Honey Teriyaki, Spicy Maple), and a growing range of squeeze-format sauces (Ghost Pepper Ranch, Korean BBQ, Hot Honey, Sriracha, Burger, Creamy Buffalo) targeting at-table convenience. The brand has expanded beyond hot sauce into dry seasonings and an extensive co-branded snack portfolio via licensing partnerships with Pepperidge Farm (Goldfish), David Seeds, Pure Protein, Sargento, Huer, Chicken of the Sea, Farm Rich, and Ginsters.

The business operates three revenue streams. First, retail CPG through grocery distribution (Walmart, Tesco, Sainsbury's, Asda, One Stop, Co-op) and DTC e-commerce via McCormick's storefront (free shipping over $60), with unit pricing from $6.99 individual bottles up to $29.99 variety packs. Second, foodservice distribution through enterprise QSR partnerships, notably limited-time collaboration menus at McDonald's Canada (launched February 2026) and Taco Bell's Diablo Sauce menu integration (announced October 2025). Third, licensing and co-branding royalties from the 7+ partner products spanning frozen snacks, cheese, seeds, crackers, protein crisps, confectionery, and pastries.

Frank's RedHot serves three primary customer segments: consumer/retail shoppers (home cooking, game day, wing preparation), foodservice operators (QSR chains seeking trending flavors), and CPG manufacturers (brand licensing partners). The brand is headquartered in Hunt Valley, Maryland (USA), employs 51-100 people, and operates across North America and the UK, with active marketing investment including Super Bowl advertising and celebrity campaigns (Ludacris 'Eat The GOAT'). The operating entity is The French's Food Company LLC, a US limited liability company.

Name

Frank’s RedHot

Legal name

The French's Food Company LLC

Website

https://franksredhot.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

51–100 employees

Short description

Frank's RedHot is a McCormick-owned hot sauce and condiment brand selling cayenne pepper sauces, wing sauces, squeeze sauces, and seasonings through retail grocery, QSR foodservice partnerships, and CPG licensing in the US, Canada, and UK.

Ownership category

akta.pro rank

Product category

Hot Sauce & Condiments

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Spice and Extract Manufacturing (311942), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

Keywords

• Hot sauce manufacturing
• Wing sauce products
• Spicy condiments
• Buffalo sauce flavors
• Brand licensed snacks

Headquarters

HQ city

Hunt Valley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Consumer Packaged Goods - Retail: Sale of hot sauces, wing sauces, squeeze sauces, and seasonings through retail grocery stores and online e-commerce platforms. Products sold in various sizes from single bottles to multi-packs.
2. Foodservice Distribution: Supplying sauces to restaurant chains (McDonald's Canada, Taco Bell) for use in limited-time menu offerings, generating revenue through bulk foodservice sales.
3. Licensing & Co-branding: Licensing the Frank's RedHot brand to other food manufacturers for co-branded snack products (Goldfish crackers, sunflower seeds, popped crisps, shredded cheese, gummy bears), generating licensing royalties.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Frank's RedHot manufactures and sells a portfolio of cayenne pepper-based hot sauces, wing sauces, squeeze sauces, and dry seasonings under the Frank's RedHot brand through retail grocery, foodservice, and direct-to-consumer e-commerce channels. The brand also generates licensing royalties through co-branded snack and food products manufactured by partner CPG companies (Pepperidge Farm, David Seeds, Pure Protein, Sargento, Huer, Ginsters, Chicken of the Sea, Farm Rich).

Product overview

Frank's RedHot is a hot sauce and condiment brand owned by McCormick & Company. The product portfolio centers on hot sauces and wing sauces available in traditional bottles and convenient squeeze formats, complemented by dry seasonings and a growing line of co-branded snacks with partners including Pepperidge Farm Goldfish, David Seeds, Pure Protein, Sargento, and Huer. The brand's core products include the Original Cayenne Pepper Sauce and Buffalo Wings Hot Sauce, with specialized wing sauces in flavors like Garlic Parmesan, Pineapple Hawaiian, Spicy Maple, Nashville Hot, Mango Habanero, and Honey Teriyaki. The squeeze sauce line extends usage occasions with varieties such as Ghost Pepper Ranch, Creamy Buffalo, Korean BBQ, Sriracha, Burger, and Hot Honey. Bundled offerings include variety packs and the GOAT Game Day Snack Box.

Differentiator

Problem solved

Functional benefit

Products and services

• Frank's RedHot Original Cayenne Pepper Sauce The flagship hot sauce made with aged cayenne peppers, delivering the brand's signature heat and tangy flavor, used in Buffalo wings and a wide range of dishes; intended for home cooks, foodservice operators, and spicy food enthusiasts.
• Frank's RedHot Buffalo Wings Hot Sauce Classic wing sauce designed for Buffalo-style chicken wings with a balanced blend of heat and flavor; for foodservice operators and retail consumers.
• Frank's RedHot Garlic Parmesan Wing Sauce Wing sauce combining garlic and parmesan flavors with the brand's signature heat, offering a savory alternative to classic Buffalo wing sauce.
• Frank's RedHot Pineapple Hawaiian Wings Sauce Tropical wing sauce featuring pineapple and habanero peppers for a sweet-and-spicy flavor combination.
• Frank's RedHot Spicy Maple Wings Sauce Wing sauce combining maple sweetness with spicy heat for a balanced sweet-and-fiery profile.
• Frank's RedHot Nashville Hot Wing Sauce Wing sauce inspired by Nashville hot chicken with intense heat and savory spices.
• Frank's RedHot Garlic Buffalo Wings Hot Sauce Buffalo wing sauce with added garlic for enhanced savory flavor.
• Frank's RedHot Mango Habanero Wings Sauce Wing sauce featuring mango and habanero peppers for a fruity heat experience.
• Frank's RedHot Hot Buffalo Wings Hot Sauce Extra-spicy Buffalo wing sauce for consumers seeking more intense heat.
• Frank's RedHot Stingin' Honey Teriyaki Wing Sauce Wing sauce combining honey and teriyaki flavors with the brand's signature heat.
• Frank's RedHot Ghost Pepper Ranch Squeeze Sauce Squeeze-bottle sauce combining ghost pepper heat with creamy ranch tang for versatile at-table condiment use.
• Frank's RedHot Creamy Buffalo Squeeze Sauce Ready-to-use creamy Buffalo sauce in squeeze-bottle format for convenient at-application use.
• Frank's RedHot Korean BBQ Squeeze Hot Sauce Squeeze sauce featuring Korean BBQ-inspired flavors with the brand's signature heat.
• Frank's RedHot Sriracha Squeeze Sauce Squeeze-format Sriracha-style hot sauce for versatile condiment use.
• Frank's RedHot Burger Squeeze Sauce Squeeze sauce specifically designed as a burger condiment with the brand's signature heat.
• Frank's RedHot Hot Honey Squeeze Sauce Squeeze sauce combining honey sweetness with spicy heat for versatile use.
• Frank's RedHot Sweet Chili Hot Sauce Sweet and spicy hot sauce with a chili-forward flavor profile.
• Frank's RedHot Squeeze Sauce Variety Pack Bundle of five Frank's RedHot squeeze sauces offering an assortment of flavor profiles for at-table use.
• Frank's RedHot Fan Favorites Pack Curated 3-pack bundle of popular Frank's RedHot sauces for retail and direct-to-consumer purchase.
• Frank's RedHot GOAT Game Day Snack Box Branded gift basket containing seasoned pretzels, gummy bears, crackers, bagel chips, sunflower seeds, and Frank's RedHot Original Cayenne Pepper Sauce for game-day snack occasions.
• Frank's RedHot Seasoning Blends Cayenne pepper-based dry seasoning products that allow consumers to add heat and flavor to recipes, extending the brand into dry seasonings.
• Ginsters x Frank's RedHot Limited Edition Buffalo Chicken Pocket Branded co-developed pastry combining British chicken with Frank's RedHot Buffalo Wing Sauce, sold via Co-op, Tesco, Sainsbury's, Asda, and One Stop; for retail consumers in the UK seeking convenient spicy savory snacks.
• Pepperidge Farm Goldfish x Frank's RedHot Baked Crackers Pepperidge Farm Goldfish crackers baked with 100% real cheese and coated in Frank's RedHot Original Hot Sauce; a co-branded licensed snack available via pepperidgefarm.com.
• David Seeds x Frank's RedHot Jumbo Sunflower Seeds Jumbo David sunflower seeds seasoned with Frank's RedHot flavors for on-the-go snacking; licensed co-branded product available via davidseeds.com.
• Pure Protein x Frank's RedHot Popped Crisps Protein-packed popped crisps (12g protein) featuring Frank's RedHot flavor, never fried; licensed co-branded product available via pureprotein.com.
• Sargento x Frank's RedHot Shredded Cheese Traditional-cut shredded cheddar, colby-jack and American natural cheese blended with Frank's RedHot Original Cayenne Pepper Seasoning; licensed co-branded product available via sargento.com.
• Huer x Frank's RedHot Spicy Gummy Bears Fruity gummy bears fully covered with Frank's RedHot Original Seasoning Blend for a hot-sweet-salty flavor; licensed co-branded product available via Amazon.

Quantifiable outcome

• Ginsters 2025 Marmite collaboration reportedly recruited over 60,000 new shoppers

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GinsterscoreStrategic or Co-development Partner · 23 March 2026Ginsters partnered with Frank's RedHot to launch a Limited Edition Buffalo Chicken Pocket pastry combining 100% British chicken with Frank's RedHot Buffalo Wing Sauce. The product launched at Co-op exclusively on March 23, 2026, with national distribution to Tesco, Sainsbury's, Asda and One Stop as a limited one-year run. The launch includes £220,000 marketing investment across social, PR and shopper activity.
• McDonald's CanadacoreStrategic or Co-development Partner · 3 February 2026McDonald's Canada launched limited-time collaboration menu with Frank's RedHot featuring multiple new items including Frank's RedHot Original McCrispy, Frank's RedHot Original McVeggie, Frank's RedHot Hot Honey Dipping Sauce, and Frank's RedHot Creamy Garlic McMuffin lineup. Available for limited time through McDonald's app or McDelivery.
• LudacriscoreGTM or Marketing Partner · 2 February 2026Frank's RedHot launched 'Eat The GOAT' campaign featuring rapper Ludacris in preparation for the Big Game (Super Bowl). The campaign promotes the hot sauce as a flavor enhancer through creative content involving hip-hop culture and food, emphasizing the brand's longstanding reputation.
• Chicken of the SeaminorGTM or Marketing Partner · 14 January 2026Chicken of the Sea partnered with Jessica Simpson to refresh their iconic 1960s jingle and debuted a co-branded Wild Caught Light Tuna Packet with Frank's RedHot. The ready-to-eat seasoned tuna product contains 14g of protein and 70 calories per serving.
• Taco BellcoreStrategic or Co-development Partner · 14 October 2025Taco Bell and Frank's RedHot announced partnership to include Frank's RedHot Diablo sauce in Taco Bell's menu items, featuring spicy updates to menu items such as the Crispy Chicken Burrito, Soft Taco, and Chicken Nacho Fries. Collaboration emphasizes trend toward spicy, flavor-enhanced fast food options.
• Farm Rich (Rich Products)minorStrategic or Co-development Partner · 11 October 2024Farm Rich launched Stuffed Buffalo Crunchers with Frank's RedHot Sauce as their first collaboration with Frank's RedHot. The frozen snack contains eight grams of protein per serving and is available at Walmart stores nationwide priced at $6.68.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tabasco: Iconic American hot sauce brand (McIlhenny Company) competing in the same core category with strong foodservice and retail penetration; comparable in heritage, sauce format, and QSR usage.
• Cholula: Premium Mexican-style hot sauce brand also owned by McCormick & Company, competing head-to-head with Frank's RedHot on retail shelves, in foodservice, and within McCormick's portfolio. Direct comparison point for category share and innovation cadence.
• Huy Fong Foods (Sriracha): Maker of the iconic Sriracha sauce, competing directly in the premium hot sauce segment with strong cult consumer following and foodservice presence; comparable in product format and target occasion.
• Tapatío: Mexican-style hot sauce competing in the same value/premium hot sauce category with strong Hispanic consumer loyalty and broad retail distribution; comparable in SKU simplicity and foodservice penetration.
• Crystal Hot Sauce: Heritage Louisiana-style hot sauce with strong regional loyalty and foodservice presence; comparable as a category-defining legacy hot sauce brand competing for the same wing/cooking occasions.
• Valentina (Salsa Tamazula): Leading Mexican-style hot sauce brand competing in U.S. retail and foodservice with strong value positioning; comparable as a category peer competing for Hispanic and mainstream consumers.
• Texas Pete: Hot sauce and wing sauce brand from TW Garner Food Company, competing in the same retail and foodservice channels with comparable Buffalo/wing sauce portfolio positioning.

Broad incumbents

• French's: Sister McCormick brand best known for mustard and fried onion products; relevant as a comparable McCormick-owned heritage condiment brand and for cross-merchandising dynamics in retail.
• Stubb's: Sister brand under McCormick specializing in BBQ sauces, marinades, and rubs; relevant peer for cross-category condiment competition and to compare McCormick's brand portfolio strategy.

Emerging players

• Melinda's: Premium craft hot sauce brand built around chili pepper authenticity and global pepper varieties; competes with Frank's RedHot's squeeze and wing sauce lines for premium/specialty consumer occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/franksredhot
• YouTubeyoutube.com/user/franksredhot
• Facebookfacebook.com/FranksRedHot
• Instagraminstagram.com/franksredhot
• TikToktiktok.com/@franksredhot
• Pinterestpinterest.com/franksredhot1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank’s RedHot