My Realtor

What My Realtor does

My Realtor LLC is a privately held, Connecticut-based real estate brokerage serving residential and commercial clients throughout the state. Founded and operated by Lisa A Sherman, a CT-licensed real estate broker (Lic#REB.0791659), the firm offers a full-service brokerage model covering buying, selling, property management, and relocation assistance, with a stated focus on Connecticut communities including Middletown, Durham, Hartford, New Haven, Madison, Guilford, Branford, and Fairfield County. The company self-identifies as a "referral based company," relying on client satisfaction and word-of-mouth referrals as its primary customer acquisition channel, with direct contact via phone, text, and email serving as the core client engagement method.

The company's service portfolio includes residential and commercial brokerage, Comparative Market Analysis (CMA), custom property searches, property staging consultation, relocation services, and property management. Underlying technology is limited to standard real estate brokerage tools: internet listing searches, email marketing campaigns, and a website (myrealtorllc.com) with custom property search functionality. There is no proprietary platform, no mobile application, no API, and no disclosed integrations — the technology layer is a marketing and lead-capture utility rather than a differentiated product. The company operates from a Middletown, CT headquarters (PO Box 446) with an additional office presence in Durham, CT, and has 1-10 employees.

The business model is straightforward transaction-fee commission on completed real estate deals, with rates not publicly disclosed and described as "negotiable." Revenue is generated entirely from completed buy-side and sell-side transactions, with no recurring contracts, no subscription revenue, and no ancillary fee streams. The firm is founder-owned with no institutional investors, no parent company, no disclosed funding rounds, and no partnerships. The sole named employee and operating principal is Lisa A Sherman, making this effectively a solo-agent practice operating under a referral-driven, relationship-based local brokerage model.

Name

My Realtor

Legal name

My Realtor LLC

Website

https://myrealtorllc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

My Realtor LLC is a privately held, Connecticut-based residential and commercial real estate brokerage founded by broker Lisa A Sherman, serving individual buyers, sellers, and relocations statewide through a referral-driven, commission-based solo-agent model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Commercial property services
• Property management services
• Relocation assistance
• Comparative market analysis

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission model for residential and commercial property transactions. The broker represents buyers and sellers through the complete transaction process from listing to closing, earning commission on completed sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

My Realtor LLC is a Connecticut-based real estate brokerage providing residential and commercial property buying and selling services, custom property searches, comparative market analysis (CMA), property management, and relocation assistance. All services are delivered personally by founder and CT-licensed broker Lisa A Sherman (Lic#REB.0791659), who manages the complete transaction process from listing through closing. The firm operates as a referral-based company serving clients throughout Connecticut.

Product overview

My Realtor is a Connecticut-based real estate brokerage offering a unified suite of services centered on residential and commercial property transactions. The core offering combines traditional real estate brokerage (buying, selling, investing, relocating) with value-added services including Comparative Market Analysis, custom property search, and property staging consultation. The company is led by founder Lisa A Sherman, a CT-licensed Realtor and Broker (Lic#REB.0791659) who provides services spanning residential, commercial, and property management. The business operates as a referral-based company serving all of Connecticut, with no formal technology platform or software product—the services are delivered through personal guidance, technology-enabled marketing, and direct agent involvement from listing through closing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service residential real estate brokerage offering buying and selling assistance for single-family homes, condos, and multi-family properties throughout Connecticut. Services span pre-approval guidance, custom home searches, advertising, negotiation, inspection oversight, financing coordination, and closing paperwork.
• Commercial Real Estate Services
• Comparative Market Analysis (CMA)
• Custom Property Search
• Property Staging Consultation
• Relocation Services
• Property Management

Quantifiable outcome

• Claims national real estate websites only cover approximately 20% of available listings in a given location

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Emerging players

• Redfin: Online-first discount brokerage serving parts of Connecticut with lower-commission model. Directly competitive for the price-sensitive residential segment My Realtor serves, though limited geographic penetration and less personalized service.
• eXp Realty: Cloud-based brokerage with growing Connecticut agent presence and revenue-sharing model. Competes for agents and listings in the same CT markets as My Realtor, with a structurally lower cost base that pressures traditional brokerages.
• Sotheby's International Realty: Luxury-leaning brokerage with Connecticut affiliates serving high-end residential and relocation clients. Overlaps with My Realtor on the relocation and premium-property use cases, particularly in shoreline and Fairfield County towns.

Broad incumbents

• Coldwell Banker Realty: National residential brokerage franchise with significant Connecticut agent count. Overlaps with My Realtor on buyer/seller representation, CMA, and relocation services, but operates at vastly greater scale and brand recognition.
• RE/MAX: Global franchise network with Connecticut agents offering residential brokerage, referrals, and ancillary services. Comparable commission-based transaction model and broad service suite, with stronger brand and lead generation infrastructure.
• Century 21 Real Estate: Global franchise with Connecticut affiliates offering residential and commercial brokerage. Comparable transaction-based commission model and full-service offering, with greater brand awareness and lead flow.
• Compass: Tech-enabled national brokerage with active Connecticut agent roster and proprietary platform. Competes with My Realtor for the same buyers and sellers in CT suburbs but differentiates on technology, marketing tools, and agent support.

Regional players

• Berkshire Hathaway HomeServices New England Properties: Large regional franchise operating across Connecticut with residential and commercial brokerage services. Comparable to My Realtor on service menu (buying, selling, relocation) and CT market coverage, but with materially more agents and resources.
• William Raveis Real Estate: Family-owned regional brokerage headquartered in Connecticut with deep statewide presence across the same towns My Realtor serves. Directly comparable on geography, residential focus, and reliance on local agent expertise rather than national tech platforms.
• Howard Hanna Real Estate: Family-owned regional brokerage with Northeast US footprint including Connecticut-adjacent markets. Comparable on full-service residential brokerage model, family-firm culture, and reliance on local agent relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Realtor