Green Souls
Green Soul Ergonomics is an Indian D2C brand designing, manufacturing, and selling ergonomic gaming chairs, office chairs, height-adjustable tables, recliners, and ErgoCore ergonomic pillows through its own e-commerce site and Amazon, Flipkart, and Pepperfry, targeting gamers, remote workers, and students across India.
- Company typePrivate
- Founded2016
- HeadquartersThane, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Green Souls does
Green Soul Ergonomics Private Limited is an Indian direct-to-consumer ergonomic furniture brand founded in 2016 and headquartered in Bhiwandi, Thane, Maharashtra, where it co-locates manufacturing and corporate operations. The company designs, manufactures, and sells ergonomic seating and workspace solutions across five product categories: gaming chairs, office chairs, electric and manual height-adjustable tables, recliners, and ErgoCore-branded ergonomic pillows and cushions, with a smaller wooden furniture line (study tables, bookshelves, shoe cabinets) and a Renewed refurbished product line. The catalogue spans more than 50 SKUs with list prices from approximately Rs. 9,990 (Jupiter Pro office chair) to Rs. 113,999 (Phantom height-adjustable table), and gaming chairs ranging from Rs. 11,990 (Blade) to Rs. 62,990 (Monster Pro). Notable technology components include a patent-pending Magnetic Memory Foam Head Pillow with Cooling Gel on the Assassin gaming chair, the Intelli-Adapt auto-weight-sensing recline mechanism, Dynamic Lumbar Fit with adjustable back height on the Neptune office chair, a curved 1600mm ARC gaming desk with electric height adjustment and memory presets, and a six-layered proprietary seating system used across recliner lines (Laze 2.0, Comfy, Shangri-La, Laze R1/R3). Materials include memory foam, PU leather, breathable mesh, premium fabric, NAPA leather hybrid leatherette, and tempered glass (Prism desk), and warranties run 3 years standard (1 year on motors) and 5 years on the flagship Neptune chair.
The business model is a one-time hardware purchase D2C model with factory-to-doorstep distribution eliminating middlemen. Pricing is heavily promotional, with stated discounts ranging from 14% to 73% off MRP, alongside No Cost EMI options. Distribution is omnichannel: the proprietary greensoul.online storefront is the primary channel, supplemented by marketplace listings on Amazon, Flipkart, and Pepperfry, and a dedicated bulk/enterprise order page. The company identifies three primary personas — gamers and esports enthusiasts, remote workers and office professionals, and students — and self-reports serving 50,000+ customers. In October 2021, UpScalio acquired a stake via an undisclosed funding round to support growth; the company has 11-50 employees and operates exclusively in India with no disclosed international footprint. Revenue, GMV, and other financial metrics are not publicly disclosed.
Green Souls firmographics
Firmographics- Name
- Green Souls
- Legal name
- Green Soul Ergonomics Private Limited
- Website
- https://greensoul.online
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Soul Ergonomics is an Indian D2C brand designing, manufacturing, and selling ergonomic gaming chairs, office chairs, height-adjustable tables, recliners, and ErgoCore ergonomic pillows through its own e-commerce site and Amazon, Flipkart, and Pepperfry, targeting gamers, remote workers, and students across India.
- Ownership category
- akta.pro rank
Green Souls industry classification
Industry- Product category
- Ergonomic Furniture
- NAICS
- Furniture Retailers (449110), Home Furnishings Retailers (44912)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Green Souls is headquartered
LocationHeadquarters
- HQ city
- Thane
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Green Souls business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Ergonomic Furniture: One-time purchase model for ergonomic chairs, gaming chairs, office chairs, recliners, height-adjustable tables, and accessories. Products are sold directly through own e-commerce and marketplaces with prices ranging from approximately Rs. 11,990 to Rs. 113,999.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gaming Chairs - Entry to Premium |
| Unit Pricing | Pay-as-you-go | Office Chairs - Budget to Premium |
| Unit Pricing | Pay-as-you-go | Recliners - Manual to Electric |
| Unit Pricing | Pay-as-you-go | Height Adjustable Tables |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Green Souls product offering
Product offeringCore offering
Green Soul designs, manufactures, and sells ergonomic furniture directly to Indian consumers through its own e-commerce platform and major marketplaces. Its product portfolio spans gaming chairs, ergonomic office chairs, electric height-adjustable tables, manual and electric recliners, memory foam ergonomic pillows (ErgoCore sub-brand), and wooden furniture including study tables and bookshelves, with prices ranging from approximately Rs. 9,990 to Rs. 113,999.
Product overview
Green Soul Ergonomics is India's leading direct-to-consumer ergonomic furniture brand offering a comprehensive portfolio of ergonomic seating and workspace solutions. The product portfolio spans five core categories: Gaming Chairs (including Monster Ultimate T/S, Vision Pro V2, Assassin Neo, Ghost RGB, Raptor series, Beast, and Blade models), Office Chairs (including Neptune, Jupiter Pro, Galaxy, Cosmos Pro, and Icon Pro), Height Adjustable Tables (including ARC curved gaming desk, Phantom, Elevate, Elevate Plus, Imperium, Trigger, Trigger 2.0, Alex, Surface 2.0, Imperium Pro, Magnum L-Shape, Oasis, and Prism), Recliners (including Laze 2.0, Comfy, Shangri-La, Cloud, and Flexy), and Ergonomic Pillows under the ErgoCore sub-brand. The company also offers wooden furniture including study tables, bookshelves, shoe cabinets, and beds. Products are sold primarily through the company's own e-commerce platform (greensoul.online) and via marketplaces including Amazon, Flipkart, and Pepperfry, with products shipped factory-to-doorstep eliminating middlemen. The brand emphasizes ergonomic design focused on four key factors: comfort, support, design, and durability.
Differentiator
Problem solved
Functional benefit
Brands
- ErgoCore: A sub-brand under Green Soul for ergonomic pillows including contour pillows, cervical pillows, wedge cushions, lumbar support pillows, car neck rest pillows, and coccyx seat cushions.
Products and services
- Monster Ultimate (T) Gaming Chair Premium gaming chair with PU leather upholstery, breathable spandex panels, velour neck pillow, and memory foam lumbar support, targeted at gamers and streamers.
- Monster Ultimate (S) Gaming Chair Gaming chair delivering premium comfort at an accessible price with PU leather upholstery and memory foam lumbar support, targeted at gamers.
- Monster Pro Gaming Chair with Ventilated Seats Flagship ergonomic gaming chair with ventilated seats, integrated lumbar massager, and 5D armrests for hardcore gamers.
- Vision Pro V2 Gaming Chair Next-generation ergonomic gaming chair with breathable, abrasion-resistant premium fabric and ultra-fine stitching.
- Vision Gaming Chair Gaming chair combining sleek racing-inspired design with ergonomic support in leatherette and fabric options.
- Vision Pro Gaming Chair Elite tier gaming chair with armored leatherette/breathable fabric upholstery for luxury and durability.
- Assassin Neo Gaming Chair Premium gaming chair available in NAPA Leather Hybrid Leatherette or Premium Hybrid Cooling Fabric with tactile quality.
- Assassin Gaming Chair Gaming chair engineered for gamers and professionals with patent-pending magnetic memory foam head pillow with cooling gel.
- Ghost RGB Ergonomic Gaming Chair Gaming chair with mesh RGB lighting, soft matte leatherette, and ultra-fine diamond stitching for airflow.
- Ghost Gaming Chair with Integrated Footrest Multi-purpose gaming chair featuring an integrated retractable footrest for full-body relaxation.
- Raptor Pro Racing Edition Gaming Chair with Footrest High-performance ergonomic gaming chair with high-density molded foam seat, PU leather finish, and footrest.
- Raptor Pro Racing (Fabric) Edition Gaming Chair High-performance gaming chair with breathable fabric finish, adjustable neck and lumbar pillows, and massager.
- Raptor 2.0 Racing Edition Gaming Chair Gaming chair with ultra-thick foam cushioning, adjustable 3D armrests, and 90-180 degree reclining backrest.
- Beast Gaming Chair Ergonomic gaming chair combining world-class ergonomics with sleek racing seat design for long gaming sessions.
- Blade Ergonomic Gaming Chair Budget-friendly gaming chair with built-in lumbar massager, retractable footrest, and Ergo-Sync armrests.
- Neptune Ergonomic Office Chair Premium ergonomic office chair with advanced wired Side-Sync mechanism, adjustable back height, integrated footrest, and dynamic lumbar support for up to 12-hour usage, targeted at professionals.
- Jupiter Pro High Back Mesh Office Chair Advanced ergonomic office chair with Intelli-Adapt recline and breathable mesh backrest for all-day comfort.
- Galaxy Ergonomic Office Chair Office chair combining clean design with premium ergonomic support, double-layered wired mesh, and auto weight-sensing recline.
- Cosmos Pro Ergonomic Office Chair Modern ergonomic office chair with sturdy lightweight frame, available in multiple colors, featuring Intelli-Adapt 4D armrest.
- Icon Pro Premium Ergonomic Office Chair Premium ergonomic office chair with patented ErgoLift Back Technology for targeted lumbar support.
- ARC Gaming Height Adjustable Table Curved gaming desk with 1600x650mm surface, electric height adjustment from 72-117cm, precision motor lift at 25mm/s, 3 memory presets, and 100kg capacity.
- Phantom Gaming Height Adjustable Table India's most advanced gaming standing desk designed as a next-gen command center for elite gamers and streamers.
- Elevate Electric Height Adjustable Table Multi-purpose desk with cup holder, headphone hook, dual cable management grooves, and stable borders.
- Elevate Plus Electric Height Adjustable Table Smart ergonomic desk with dual stage motor, one-touch memory presets, and height range from 2.4 to 3.9 ft.
- Imperium Electric Height Adjustable Table India's go-to ergonomic sit-stand desk for professionals, gamers, and work-from-home users with smooth electric height adjustment from 72 to 117cm.
- Trigger Height Adjustable Table Budget-friendly electric standing desk with 3 memory preset height positions and height range of 73-115cm.
- Trigger 2.0 Height Adjustable Table Standing desk with unique 5ft angled tabletop (1600x750/600mm asymmetric design) that naturally aligns seating position.
- Alex Height Adjustable Table India's most capable dual-motor sit-stand desk with independent dual motors for smooth, whisper-quiet height adjustment.
- Surface 2.0 Height Adjustable Table Premium electric sit-stand desk with digital control panel and 3 memory presets.
- Imperium Pro (4 Feet) Electric Height Adjustable Table Compact power-packed desk with 4ft (120cm) footprint delivering premium Imperium Pro features in space-efficient design.
- Imperium Pro (5 Feet) Electric Height Adjustable Table Spacious 5ft (150cm) tabletop with 18mm premium thick surface, described as smarter, faster, stronger than Imperium series.
- Magnum L-Shape Electric Height Adjustable Table L-shaped corner desk with 5.3ft x 2.3ft desktop and flexible L-shaped storage cabinet for complete workstation setup.
- Oasis L Shape Premium Height Adjustable Table with Dual Motors India's premium corner sit-stand desk with 5ft + 3.4ft two-piece L-shaped surface with rounded inner corners and dual motors.
- Prism Premium Height Adjustable Table India's most sophisticated glass-top ergonomic standing desk with tempered glass tabletop on white frame and integrated smart charging with touch controller.
- Laze 2.0 Manual Recliner Sofa Ultimate 3-in-1 comfort experience recliner designed for modern Indian home, suitable for gaming, reading, or napping.
- Comfy Rocking Revolving and Recliner Sofa Versatile recliner with six-layered seating system balancing bounciness and firmness for extended relaxation.
- Comfy Fabric Single Seater Recliner Single seater recliner with plush softness and firm support for everyday relaxation.
- Shangri-La Single Seater Electric Recliner Sofa Luxurious recliner with 6-layered proprietary seating system for plush softness with firm support.
- Shangri-La Rocking, Revolving and Recline Single Seater Electric Recliner Sofa Full-featured electric recliner combining rocking, revolving, and recline functions with broad back design.
- Cloud Single Seater Manual Recliner Sofa Redefined relaxation with premium suede upholstery, fine stitching, and ergonomically crafted lumbar cushions.
- Flexy Fabric Single Seater Recliner Maximum comfort recliner with premium polyester fabric, easy cleaning, and plush cushioning for everyday use.
- Laze (R1) Single Seater Electric Recliner Sofa Electric recliner with six-layered seating system balancing bounciness and firmness for extended relaxation.
- Laze (R3) Single Seater Electric Recliner Sofa Electric recliner sofa with six-layered seating system and plush top layer for cozy feel.
- ErgoCore Contour Pillow Memory Foam Pillow Advanced ergonomic contouring pillow with high-density memory foam for optimal neck support and pain relief, under the ErgoCore sub-brand.
- ErgoCore Cervical Pillow Memory Foam Pillow Engineered cervical pillow addressing neck pain and cervical spine issues with unique contour design, under the ErgoCore sub-brand.
- ErgoCore Wedge Pillow Premium Memory Foam Wedge Cushion Versatile memory foam wedge cushion for elevating upper body, alleviating acid reflux, GERD, and reducing snoring, under the ErgoCore sub-brand.
- ErgoCore Coccyx Seat Cushion for Tailbone Pain Relief U-shaped cutout memory foam cushion eliminating pressure on coccyx while supporting hips and thighs, under the ErgoCore sub-brand.
- ErgoCore Back Rest Cushion Memory Foam Lumbar Support Pillow Ergonomic lumbar support pillow eliminating lower back pain with contoured memory foam conforming to spine's natural curve, under the ErgoCore sub-brand.
- ErgoCore Car Neck Rest Pillow (4 Inch) Memory Foam Cervical support pillow with 4-inch premium memory foam for superior neck support during long drives, under the ErgoCore sub-brand.
- ErgoCore Car Neck Rest Pillow (2.5 Inch) Memory Foam Compact cervical support pillow with 2.5-inch memory foam for smaller vehicles or slimmer profile preference, under the ErgoCore sub-brand.
- Venue Study Table Study table from wooden furniture collection for home and office use.
- Nexus Study Table Study table from wooden furniture collection designed for home and office.
- Alpine Study Table Study table from wooden furniture collection for workspace needs.
- Thames Study Table Study table from wooden furniture collection.
- Vermont Study Table - Gothic Grey Study table in Gothic Grey finish from wooden furniture collection.
- Brixton L-Shape Study Table L-shaped corner desk (4ft + 4.5ft) from engineered wood for durability and space optimization.
- Kyoto 4.6ft Study Table with Space-Saving Design Foldable desk with 143cm tabletop and elevated 45cm design for space-saving versatility.
- Luxari Study Table for Home & Office 4.4ft study table with hutch from BIS Complied Engineered Wood for durability.
- Kyoto XL Study Table with Space-Saving Design Foldable desk with 153cm tabletop and elevated 45cm design for expanded workspace.
- Aspen Grande Book Shelf Large book shelf from wooden furniture collection.
- Aspen Mini Book Shelf Compact book shelf from wooden furniture collection.
- Alba Book Shelf Book shelf from wooden furniture collection.
- Tundra 2-Door Shoe Cabinet 2-door shoe cabinet from wooden furniture collection.
- Fortuna 2 Door Shoe Rack with Seating 2-door shoe rack with seating and 6 shelves storing up to 12 pairs of shoes.
- Renewed Ghost RGB Ergonomic Gaming Chair Refurbished gaming chair with mesh RGB lighting, soft matte leatherette, and ultra-fine diamond stitching, sold at a lower price point under the Renewed collection.
Quantifiable outcome
- 50,000+ happy gamers served
- +2 more outcomes
Companies that use Green Souls
Customer profileSegments3 records
Ideal customer profiles4 records
Green Souls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Green Souls partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Green Souls competitors and assessment
Company assessmentRegional players
- Da Udayan (Savya Home / HomeTown-style D2C furniture): India-focused home and office furniture retailer (Hometown by Future Group) selling desks, chairs, and study furniture. Comparable as an omnichannel India furniture retailer competing in the same home office and study table sub-categories.
- Savya Home by AP Interio: Indian online-first furniture brand offering ergonomic chairs, desks, and study tables with similar mid-market price positioning. Comparable as a smaller, India-only D2C ergonomic and home office furniture peer.
Direct peers
- Wakefit: India's leading D2C sleep and home solutions company selling mattresses, ergonomic chairs, sofas, and furniture online. Directly comparable to Green Soul in the D2C ergonomic furniture category with a similar factory-to-customer value proposition and marketplace presence.
- CellBell: Indian D2C brand selling gaming chairs, office chairs, and ergonomic seating online with similar discounting and marketplace-led GTM. Direct competitor in the budget-to-mid gaming and office chair category.
- GTRacing: Gaming chair brand with strong presence on Amazon India and global markets, selling racing-style and ergonomic gaming chairs in overlapping price tiers. Direct competitor to Green Soul's Monster, Raptor, and Vision gaming chair lines.
Emerging players
- Ergohuman: Specialist ergonomic mesh office chair brand (multiple Indian and global distributors) competing at the premium end of the ergonomic office chair market where Green Soul's Neptune and Icon Pro are positioned.
Broad incumbents
- Urban Ladder: Major Indian online furniture retailer (acquired by Reliance Retail) selling a broad catalog of home, office, and modular furniture. Competes with Green Soul across home office chairs, desks, and study furniture, but at significantly larger scale and assortment breadth.
- Godrej Interio: India's leading furniture brand from the Godrej group, offering home, office, and institutional furniture including ergonomic seating. Comparable as a mass-market incumbent with a deep dealer network that Green Soul competes against on price and trust in the office chair segment.
- Featherlite: One of India's largest office and institutional furniture manufacturers and retailers. Directly comparable as a long-standing office chair and workstation provider; competes with Green Soul in the ergonomic office chair category at premium price points.
Others
- Pepperfry: India's largest online furniture marketplace and a sales channel for Green Soul. Acts as a peer in the broader Indian ergonomic furniture space via its private-label and seller ecosystem, and is also a key distribution partner referenced in Green Soul's GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Green Souls social profiles
Digital presenceGreen Souls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Souls leadership team
Management profileNumber of profiles
Green Souls funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Souls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Souls
What does Green Souls do?
Green Soul designs, manufactures, and sells ergonomic furniture directly to Indian consumers through its own e-commerce platform and major marketplaces. Its product portfolio spans gaming chairs, ergonomic office chairs, electric height-adjustable tables, manual and electric recliners, memory foam ergonomic pillows (ErgoCore sub-brand), and wooden furniture including study tables and bookshelves, with prices ranging from approximately Rs. 9,990 to Rs. 113,999.
Is Green Souls a public or private company?
Green Souls is a private company. It is classified as venture growth investor backed and is currently operating.
When was Green Souls founded?
Green Souls was founded in 2016. It employs 11 to 50 people.
Where is Green Souls based?
Green Souls is headquartered in Thane, India, in the Asia region.
How does Green Souls make money?
One revenue line is on record: hardware Sales - Ergonomic Furniture.
Who are Green Souls's main competitors?
Regional players on record are Da Udayan (Savya Home / HomeTown-style D2C furniture) and Savya Home by AP Interio. Direct peers are Wakefit, CellBell and GTRacing. Ergohuman is listed as an emerging player. Broad incumbents are Urban Ladder, Godrej Interio and Featherlite. Pepperfry is listed as an others.
Does Green Souls have an API?
No public API is recorded for Green Souls.
What industry is Green Souls in?
Green Souls's product category is Ergonomic Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 449110 and its SIC code is 5712.