Lendly
Lendly is a digital consumer lending servicer partnered with Quill Bank, offering CC Connect installment loans ($1,000–$2,000) and CC Flow lines of credit ($300–$1,500) to employed individuals, with repayment automated through payroll direct deposit.
- Company typePrivate
- Founded2019
- HeadquartersDayton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lendly does
Lendly, LLC is a digital consumer lending platform that operates as an authorized servicer for Quill Bank, a Utah-chartered bank. The company offers two credit products: CC Connect Installment Loans ($1,000–$2,000) and CC Flow Lines of Credit ($300–$1,500), both targeted at employed individuals with limited access to mainstream credit. Repayment on installment loans is automated via payroll direct deposit, which Lendly facilitates through third-party payroll integration providers Pinwheel and Argyle. The application process is fully online, taking approximately five minutes, with funding delivered as fast as 24 hours for installment loans or as fast as one hour for line-of-credit draws via debit card.
Lendly generates revenue from interest on installment loans and a Billing Cycle Charge (non-interest) on the line-of-credit product, plus pass-through of Florida Documentary Stamp Tax where applicable. Distribution is exclusively digital — through lendly.com, its mobile experience, and dedicated landing pages targeting employees of large employers including Amazon, Walmart, USPS, Home Depot, USAA, the Department of Veterans Affairs, Tesla, and Harris Health System. The company holds NMLS #1948987 licensing and operates across 24 states plus Washington D.C.
Founded in 2019 and headquartered in Dublin, Ohio, Lendly is a privately held LLC with 11–50 employees. No venture capital or private equity funding rounds are disclosed in available data. The company claims 500,000+ satisfied customers and maintains a Trustpilot TrustScore of 4.7–4.8 across roughly 5,700–7,500 reviews, indicating significant consumer adoption despite a small employee base. As a servicer rather than originator, Lendly's revenue depends on volume originated by its bank partner and serviced through its platform.
Lendly firmographics
Firmographics- Name
- Lendly
- Legal name
- Lendly, LLC
- Website
- https://lendly.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lendly is a digital consumer lending servicer partnered with Quill Bank, offering CC Connect installment loans ($1,000–$2,000) and CC Flow lines of credit ($300–$1,500) to employed individuals, with repayment automated through payroll direct deposit.
- Ownership category
- akta.pro rank
Lendly industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Activities Related to Credit Intermediation (5223), Other Nondepository Credit Intermediation (52229)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
- akta.pro secondary industry
- Line of Credit / Revolving Short-Term Credit (Non-card) (FSAKAMAG)
Keywords
Where Lendly is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lendly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Installment Loan Interest: CC Connect installment loans accrue interest daily on unpaid principal based on a 365-day year. Loan amounts range from $1,000 to $2,000 with repayment through payroll direct deposit.
- Billing Cycle Charge (Line of Credit): CC Flow Line of Credit charges a Billing Cycle Charge (not interest) based on average daily cash advance balance for each billing cycle. No interest is charged on this product.
- Documentary Stamp Tax (Florida): Florida residents are subject to Documentary Stamp Tax of $0.35 per $100 (or portion thereof) of the loan amount, added to the loan principal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CC Connect Installment Loans: $1,000 - $2,000 |
| Unit Pricing | Pay-as-you-go | CC Flow Line of Credit: $300 - $1,500 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Lendly product offering
Product offeringCore offering
Lendly offers two digital consumer credit products: the CC Connect Installment Loan ($1,000–$2,000 with fixed terms of 6–24 months) and the CC Flow revolving Line of Credit ($300–$1,500 with a Billing Cycle Charge). Both products are designed for employed borrowers whose paychecks are delivered via direct deposit, with automatic repayment pulled from payroll. The company operates as an authorized servicer partnering with Quill Bank for loan origination and servicing.
Product overview
Lendly offers two core financial products: the CC Connect Installment Loan (personal loans of $1,000-$2,000 with 24-hour funding and payroll direct deposit repayment) and the CC Flow Line of Credit (revolving credit of $300-$1,500 with flexible drawdown). Both products are offered in partnership with Quill Bank, with Lendly serving as an authorized servicer. The company differentiates through payroll-linking technology that enables automatic repayments directly from borrowers' paychecks, using third-party employment verification services (Pinwheel, Argyle). Customers access accounts through an online portal and mobile application.
Differentiator
Problem solved
Functional benefit
Brands
- CC Connect: Installment loan product made by Quill Bank, serviced by Lendly. Loans range from $1,000 to $2,000.
- CC Flow
Products and services
- CC Connect Installment Loan
Quantifiable outcome
- 500,000+ satisfied customers
- +2 more outcomes
Companies that use Lendly
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Lendly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Lendly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting.
- PinwheelsupportingTrusted third-party payroll integration service used to verify employment and set up direct deposit details for Lendly loan applicants. Pinwheel enables Lendly to access payroll data with user consent.
- ArgylesupportingTrusted third-party payroll integration service used to verify employment and set up direct deposit details for Lendly loan applicants. Argyle provides the technical infrastructure for payroll linking.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Lendly competitors and assessment
Company assessmentDirect peers
- Dave: Dave offers cash advances, budgeting tools, and small-dollar credit to underbanked working consumers, directly competing with Lendly's CC Flow line of credit in serving paycheck-to-paycheck borrowers.
- Earnin (Possible Finance): Earnin provides earned wage access and cash advances tied to employment and paychecks, overlapping with Lendly's target segment of employed, payroll-linked consumers seeking short-term liquidity.
- Brigit: Brigit offers cash advances, credit-builder tools, and identity protection to consumers with irregular income, competing for the same underbanked working borrower as Lendly's CC Connect installment product.
- MoneyLion: MoneyLion combines personal loans, credit-builder loans, and banking products targeting underbanked consumers, directly comparable to Lendly's installment and line-of-credit offering to similar demographics.
- OppLoans (OppFi): OppLoans originates installment loans to non-prime consumers who lack access to traditional bank credit, a near-direct match to Lendly's CC Connect product in both borrower profile and loan structure.
- NetCredit: NetCredit provides online personal installment loans to consumers with imperfect credit, overlapping Lendly's positioning as a digital-first installment lender for subprime working borrowers.
- Payactiv: PayActiv provides earned wage access and bill pay integrated with employer payroll systems, directly competing with Lendly's payroll-linked repayment mechanism and target employer-led distribution motion.
Broad incumbents
- Affirm: Affirm is a much larger BNPL and consumer lending platform. While primarily focused on point-of-sale installments, Affirm offers personal loans that overlap with Lendly's small-dollar installment product category.
- Prosper Marketplace: Prosper is an established online personal loan marketplace, providing installment loans to consumers including non-prime borrowers; broader scale and product range make it an incumbent reference point for Lendly's installment lending business.
Emerging players
- SoLo Funds: SoLo Funds operates a peer-to-peer small-dollar lending platform with no-interest community loans, addressing the same underbanked consumer need as Lendly but via a community-funded model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lendly social profiles
Digital presenceLendly compliance and trust
Trust signalCompliance3 records
Lendly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendly leadership team
Management profileNumber of profiles
Profiles1 record
Lendly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendly
What does Lendly do?
Lendly offers two digital consumer credit products: the CC Connect Installment Loan ($1,000–$2,000 with fixed terms of 6–24 months) and the CC Flow revolving Line of Credit ($300–$1,500 with a Billing Cycle Charge). Both products are designed for employed borrowers whose paychecks are delivered via direct deposit, with automatic repayment pulled from payroll. The company operates as an authorized servicer partnering with Quill Bank for loan origination and servicing.
Is Lendly a public or private company?
Lendly is a private company. It is classified as corporate owned and is currently operating.
When was Lendly founded?
Lendly was founded in 2019. It employs 11 to 50 people.
Where is Lendly based?
Lendly is headquartered in Dayton, United States, in the North America region.
How does Lendly make money?
Three revenue lines are on record. Installment Loan Interest is the primary driver. The others are billing Cycle Charge (Line of Credit) and documentary Stamp Tax (Florida).
Who are Lendly's main competitors?
Direct peers on record are Dave, Earnin (Possible Finance), Brigit, MoneyLion, OppLoans (OppFi), NetCredit and Payactiv. Broad incumbents are Affirm and Prosper Marketplace. SoLo Funds is listed as an emerging player.
Does Lendly have an API?
No public API is recorded for Lendly.
What industry is Lendly in?
Lendly's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment), with a secondary code of FSAKAMAG, Line of Credit / Revolving Short-Term Credit (Non-card). Its NAICS code is 5223 and its SIC code is 6141.