AFGRI
AFGRI is a South African agricultural services company founded in 1923 and headquartered in Centurion. It provides grain storage, handling, marketing, and agricultural input services to farming operations across the South African agricultural sector.
- Company typePrivate
- Founded1923
- HeadquartersCenturion, South Africa
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What AFGRI does
AFGRI is a South African agricultural services company founded in 1923 and headquartered in Centurion. The company operates with 1,001-5,000 employees and positions itself as a leading provider in the South African agricultural services market, serving farming operations through a service model anchored in long-tenured working relationships and a strong physical asset base. Its primary customer segment is the South African agriculture/farming vertical, addressing farming operations, grain storage, and agricultural input supply.
The company's core offering revolves around grain storage, handling, and marketing services, complemented by the supply of agricultural inputs. According to the source data, AFGRI's differentiation is rooted in its leading market position in South African agricultural services and its comprehensive suite of services for farming operations, rather than in proprietary technology platforms or productized software. No specific technology stack, product names, modular offerings, or platform architecture details are disclosed in the available source material, and there are no listed patents, trademarks, or product launches. The operational footprint is centered in South Africa; no explicit geographic expansion or international operating geographies are documented.
The business model is service- and asset-based, with revenue mechanics tied to grain storage and handling throughput, agricultural marketing, and agricultural input distribution. Pricing models, publicly disclosed pricing, go-to-market channels, and distribution channels are not disclosed in the source material, and there are no named customer logos or partnerships disclosed. Executive leadership comprises Norman Celliers as CEO and executive director, Michael Wilkerson as Chairman of the board, Rika Myburg as Chief Information Officer, and Hardus Dupper as Chief Engineer. Parent company, ownership structure, funding history, subsidiaries, M&A activity, regulatory actions, and corporate structural changes are not documented in the available source data. The company's primary public web presence is afgri.co.za.
AFGRI firmographics
Firmographics- Name
- AFGRI
- Website
- https://afgri.co.za
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AFGRI is a South African agricultural services company founded in 1923 and headquartered in Centurion. It provides grain storage, handling, marketing, and agricultural input services to farming operations across the South African agricultural sector.
- Ownership category
- akta.pro rank
AFGRI industry classification
Industry- Product category
- Agricultural Services
- NAICS
- Oilseed and Grain Farming (1111)
- SIC
- Agricultural Services (700), Agricultural Production-Crops (100)
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
- akta.pro secondary industries
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Crop Spraying & Chemical Application Services (Ground Rig) (AFACAAAB)
Keywords
Where AFGRI is headquartered
LocationHeadquarters
- HQ city
- Centurion
- HQ country
- South Africa
- HQ region
- Africa
Markets served
AFGRI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain
AFGRI product offering
Product offeringCore offering
AFGRI is a leading South African agricultural services company providing grain storage, handling, and marketing services to farming operations. The company supplies agricultural inputs and offers support across the farming value chain through its asset base and experienced workforce.
Product overview
AFGRI is an agricultural services company. The available source content does not provide specific details about its product portfolio, individual product names, or modular offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Services A bundled agricultural services offering covering grain storage, grain handling, grain marketing, and supply of agricultural inputs to farming operations in South Africa.
Companies that use AFGRI
Customer profileSegments1 record
Ideal customer profiles1 record
AFGRI technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AFGRI partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
AFGRI competitors and assessment
Company assessmentBroad incumbents
- Bunge Limited: Global agribusiness and food company active in grain origination, storage, and trading — comparable to AFGRI's commodity handling and marketing business at a global scale.
- Olam Agri: Large-scale agricultural commodity originator and trader with African operations, providing a broader benchmark for AFGRI's grain storage, handling, and marketing activities across emerging markets.
- Louis Dreyfus Company: Global merchant and processor of agricultural goods including grains, with a meaningful origination and storage footprint that overlaps with AFGRI's grain handling and marketing activities.
- Archer Daniels Midland (ADM): Global agricultural processor and grain trader with origination and storage operations, representing a broad incumbent benchmark for AFGRI's grain marketing and handling services.
- Cargill: Global agribusiness major with significant grain origination, storage, and trading operations in Africa and worldwide — competes with AFGRI at the grain marketing and trading layer of the value chain.
Regional players
- Suidwes Agritech: South African agricultural services company focused on the North West and Free State regions, offering grain handling, storage, and farm input services that overlap with AFGRI's offering in a regional context.
Direct peers
- Senwes: One of the largest South African agricultural services companies, providing grain storage, handling, financing, and inputs to commercial farmers — directly comparable to AFGRI's core service stack and customer base.
- NWK (Noordwes Koöperasie): South African agricultural cooperative offering grain storage, marketing, financing, and farm inputs across the North West province, competing head-to-head with AFGRI in the same service categories.
- BKB (Boesmanland Koöperasie Beperk): South African agricultural services group active in grain, livestock, and farm inputs with a cooperative structure, providing a directly comparable service mix and customer profile to AFGRI.
- VKB Group: South African agribusiness with grain storage, handling, and marketing operations alongside retail and input supply — closely overlaps with AFGRI's vertically integrated service model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AFGRI social profiles
Digital presenceAFGRI financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFGRI leadership team
Management profileNumber of profiles
Profiles4 records
AFGRI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFGRI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFGRI
What does AFGRI do?
AFGRI is a leading South African agricultural services company providing grain storage, handling, and marketing services to farming operations. The company supplies agricultural inputs and offers support across the farming value chain through its asset base and experienced workforce.
When was AFGRI founded?
AFGRI was founded in 1923. It employs 1,001 to 5,000 people.
Where is AFGRI based?
AFGRI is headquartered in Centurion, South Africa, in the Africa region.
Who are AFGRI's main competitors?
Broad incumbents on record are Bunge Limited, Olam Agri, Louis Dreyfus Company, Archer Daniels Midland (ADM) and Cargill. Suidwes Agritech is listed as a regional player. Direct peers are Senwes, NWK (Noordwes Koöperasie), BKB (Boesmanland Koöperasie Beperk) and VKB Group.
Does AFGRI have an API?
No public API is recorded for AFGRI.
What industry is AFGRI in?
AFGRI's product category is Agricultural Services. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing), with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 1111 and its SIC code is 700.