CEOs of Tomorrow

What CEOs of Tomorrow does

CEOs of Tomorrow, Inc. is a Madison, Wisconsin-based private non-profit founded in 2016 by Dr. Roxie Hentz that teaches social entrepreneurship to youth ages 8-18. Its core proposition is having students launch and operate actual revenue-generating businesses (not simulations) whose profits are donated to community organizations, with cumulative impact metrics cited including multiple revenue-generating businesses launched since 2016, $ amounts in profits donated to 78 social-issue organizations, and college scholarships earned by participants.

The product portfolio spans a graded continuum. For grades 4-8, the Business of Giving Summer Camp ($200/camper) delivers a week-long in-person camp at Madison College's Goodman South Campus using imPACTful Creations business kits. For grades 9-12, the "These Teens Mean Busine$$" suite comprises five interlocking programs: a 4-week Virtual International Academy ($120) collaborating with Spanish and Gambian peers; a 9-10 week Incubator ($160) culminating in a Teen Pitch & Launch Event with up to $1,000 cash prizes; a Teen Ambassadors employment program ($14-$14.50/hour); a Global Excursions international trip ($3,900 all-inclusive); and a Summer Internship ($1,800 stipend potential). Teen Money Mentor sessions ($25 each, first free) deliver financial wellness through partnership with Summit Credit Union. The "It's My Business" curriculum, authored by Dr. Hentz and published on Amazon, is licensed to educators and out-of-school-time professionals.

The revenue model blends five streams: tuition fees, imPACTful Creations product sales (Youth Group Kits $300 for up to 30 students), tax-deductible donations (including AmazonSmile), curriculum/guide sales on Amazon, and usage-based mentor session fees. Distribution is community-led: partnerships with Madison College (Prior Learning Credits, Digital Credentials Institute badges), Madison Metropolitan and Sun Prairie school districts (high school credits), and a network of Wisconsin community organizations drive both programming delivery and a low-cost referral pipeline. Programs are also promoted through the website, email, and organic social. Marketing reach has included TODAY Show coverage. The organization operates from a leased suite within Madison's Black Business Hub and is currently running a $466,000 "Building a Brighter Tomorrow" capital campaign tied to its new HQ footprint, while planning for a leadership transition as Founding Executive Director Dr. Roxie Hentz retires in March 2026.

Name

CEOs of Tomorrow

Legal name

CEOs of Tomorrow, Inc.

Website

https://ceosoftomorrow.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

CEOs of Tomorrow is a Madison, Wisconsin non-profit founded in 2016 that teaches youth ages 8-18 social entrepreneurship through in-person summer camps, virtual academies, internships, and internationally, paired with a business-kit product line and credit-bearing partnerships with Madison College and area school districts.

Ownership category

akta.pro rank

Product category

Youth Entrepreneurship Education

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

akta.pro secondary industries

Social Entrepreneurship & Impact Business (EDAMAHAK), Entrepreneurship, Business & Innovation Camps (EDAMALAL), Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

Keywords

• Youth entrepreneurship education
• Social entrepreneurship programs
• Business kits for kids
• Financial wellness mentoring
• Youth summer business camps

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Program Fees: Tuition fees for youth entrepreneurship programs including summer camps ($200), incubator ($160), and academy ($120). Need-based scholarships available for all programs.
2. Product Sales: E-commerce sales of imPACTful Creations business kits for kids. Youth Group Kit priced at $300 for groups up to 30 students.
3. Donations: Tax-deductible donations from individuals supporting youth entrepreneurship education. Also includes AmazonSmile program participation.
4. Curriculum Sales: Sale of 'It's My Business' entrepreneurship curriculum guide authored by founder Roxie Hentz, PhD, available on Amazon for educators.
5. Teen Money Mentor Sessions: $25 per session for peer-to-peer financial wellness mentoring sessions delivered to organizations. First session is free.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CEOs of Tomorrow operates youth social entrepreneurship education programs for grades 4-12, including week-long summer camps, a 9-week incubator, a 4-week virtual international Academy, teen ambassador employment, internships, and global excursions. The organization also sells imPACTful Creations business-in-a-box kits and a "It's My Business" curriculum guide that enable youth to launch real revenue-generating businesses addressing social issues. Programs combine entrepreneurship training, financial wellness education, and college/career readiness, with successful participants earning high school and college credits.

Product overview

CEOs of Tomorrow offers a suite of youth entrepreneurship programs and products designed for different age groups. For high schoolers (grades 9-12), the These Teens Mean Busine$$ suite includes five interconnected programs: Academy (virtual international business course), Incubator (business development program), Teen Ambassadors (employment/leadership), Global Excursions (international trips), and Summer Internship (work experience). For younger kids (grades 4-8), the Busine$$ of Giving Summer Camp provides week-long business camps. The imPACTful Creations product line includes Youth Group Kits ($300) for teaching business fundamentals to groups up to 30 students. Financial wellness education is delivered through Teen Money Mentors peer-to-peer programming. Additionally, the It's My Business curriculum guide provides educators with standards-aligned entrepreneurship lesson plans.

Differentiator

Problem solved

Functional benefit

Brands

• imPACTful Creations: Business kits for kids containing everything needed to create and launch a revenue-generating business for social good. Designed for groups of up to 30 students. Products include Youth Group Kit priced at $300.

Products and services

• These Teens Mean Busine$$ Academy

Quantifiable outcome

• Youth launch real revenue-generating businesses
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• Summit Credit UnioncoreStrategic or Co-development PartnerPartnership with Summit Credit Union to train Teen Money Mentors and create financial wellness education guide for out-of-school-time youth professionals. Jointly developed resources for teaching youth aged 14-24 about banking, budgeting, and financial services access.
• Madison CollegecoreStrategic or Co-development PartnerPartnership for college credit programs. Youth can earn Madison College Prior Learning Credits and digital badges through program completion. Digital Credentials Institute houses youth badges.
• Black Business HubcoreOthersNew headquarters location within the Black Business Hub. $466,000 renovation to create dedicated space for youth entrepreneurship programs. Represents long-term commitment to Madison community.
• Madison College Goodman South CampuscoreStrategic or Co-development PartnerHost location for summer business camp programs, providing facilities for in-person entrepreneurship education.
• IES Cotes Baixes (Spain)secondaryStrategic or Co-development PartnerInternational partner school for Virtual Academy program, connecting US teens with Spanish peers for global entrepreneurship collaboration.
• Kotu Senior Secondary School (The Gambia)secondaryStrategic or Co-development PartnerInternational partner school for Academy and Global Excursions programs, enabling cross-cultural entrepreneurship education with West African teens.
• Bright Start Africa (Sierra Leone)secondaryStrategic or Co-development PartnerInternational partner for 2023 Academy program, providing cross-cultural entrepreneurial collaboration with Sierra Leone teens.
• Stepping Stone International (Botswana)secondaryStrategic or Co-development PartnerNonprofit serving vulnerable youth in Botswana, partnered for 2021 Virtual Academy international exchange program.
• Middle East International School (Qatar)secondaryStrategic or Co-development PartnerInternational partner for 2020 inaugural Virtual Academy, connecting US teens with Qatar peers for global business collaboration.
• Madison Metropolitan School DistrictcoreStrategic or Co-development PartnerSchool district partnership allowing students to earn high school credits through CEOs of Tomorrow programs.
• Sun Prairie Area School DistrictcoreStrategic or Co-development PartnerSchool district partnership allowing students to earn high school credits through CEOs of Tomorrow programs.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Junior Achievement: The largest global youth entrepreneurship and financial literacy education provider (K-12). Directly comparable to CEOs of Tomorrow in mission, target age group, school-district delivery model, and student business-venture programs, though at vastly greater scale.
• Network for Teaching Entrepreneurship (NFTE): National nonprofit delivering youth entrepreneurship curricula and pitch competitions to underserved high school students. Closely comparable on target segment, school-district GTM, and real-business-launch pedagogy.
• DECA: International student organization focused on marketing, finance, hospitality, and entrepreneurship for high schoolers. Comparable on youth business competitions, incubators, and credentialing, though broader in scope and more school-club based.
• Boys & Girls Clubs of America: National after-school youth-development network that hosts entrepreneurship and financial-literacy programming. Comparable on youth audience, community-based delivery, and partnership-based program operation.
• Girl Scouts of the USA: National youth organization offering entrepreneurship badges, cookie business program, and financial literacy curriculum. Comparable on youth audience, badge/credentialing model, and productized business programs (similar to imPACTful Creations kits).
• BizWorld Foundation: Youth entrepreneurship education nonprofit delivering project-based curricula in which kids launch real businesses. Closely comparable on the 'real business launch' pedagogy and K-8 curriculum-kit model.

Broad incumbents

• 4-H: Large, established youth-development organization with entrepreneurship and financial literacy curricula and county-extension delivery. Comparable on youth audience, life-skill mission, and community-led delivery, though much broader in scope.
• EverFi: EdTech provider of K-12 financial literacy, entrepreneurship, and life-skills courses sold into school districts. Comparable on financial-wellness subject matter, school-district sales motion, and credit-aligned learning outcomes.

Emerging players

• Money Smart for Young People (FDIC): Free FDIC-published financial education curriculum for K-12, frequently used by schools and community partners. Comparable on financial-wellness subject matter and school-distribution channels.
• Young Entrepreneurs Association / Startup Squared: Youth-focused entrepreneurship program with incubators, pitch events, and mentor networks. Comparable on high-school incubator format, mentorship model, and pitch competition structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ceosoftomorrow
• Facebookfacebook.com/ceosoftomorrowinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEOs of Tomorrow