Yankee Publishing
Yankee Publishing is a privately held, 100% employee-owned independent media company operating The Old Farmer's Almanac, Yankee Magazine, Family Tree Magazine, and the New Hampshire Group, serving consumer and B2B audiences through print, digital, e-commerce, and PBS television.
- Company typePrivate
- Founded1935
- HeadquartersDublin, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Yankee Publishing does
Yankee Publishing, Inc. is an independent, privately held media company headquartered in Dublin, New Hampshire, founded in 1935 by Robb and Beatrix Sagendorph. The company operates four core publishing brands: The Old Farmer's Almanac (acquired in 1939, continuously published since 1792 and described as the best-selling and most trusted almanac in America); Yankee Magazine (a New England-focused regional publication approaching its 90th year, supported by NewEngland.com and the national PBS television series Weekends with Yankee); Family Tree Magazine (America's premier genealogy publication, acquired in 2019, offering courses, webinars, ebooks, and a podcast); and the New Hampshire Group (NH Magazine, NH Business Review, NH Home, NH Bride, 603 Diversity, plus events such as the Best of New Hampshire and BOB Awards, acquired in 2012). The company also offers B2B custom publications and digital marketing services through YankeeCustomMarketing.com.
Yankee Publishing generates revenue through five distinct streams: recurring print and digital subscriptions across its publication portfolio; e-commerce product sales through three owned storefronts (The Old Farmer's Store, The Family Tree Shop, The New England Store); PBS television licensing for Weekends with Yankee; custom publications and digital marketing services for B2B clients; and digital advertising across its owned web properties (Almanac.com, NewEngland.com, FamilyTreeMagazine.com). Its go-to-market is primarily direct-to-consumer, with retail/newsstand distribution for print magazines and B2B services delivered via the New Hampshire Group. Subscription billing is annual with auto-renewal mechanics. The company completed its transition from family ownership to 100% employee ownership through its ESOP in 2022 and appointed a new CEO, Ernesto Burden, in 2026 after more than 25 years of prior leadership continuity.
The company has 51-100 employees, operates two offices (Dublin, NH headquarters and Manchester, NH regional office), and maintains no venture capital or private equity backing. Its digital flagship, Almanac.com, averages 11.5 million page views per month, providing a meaningful owned-audience asset. The underlying technology is standard publishing/web infrastructure; there is no disclosed proprietary AI/ML capability, mobile app, or software platform beyond content websites and e-commerce storefronts.
Yankee Publishing firmographics
Firmographics- Name
- Yankee Publishing
- Legal name
- Yankee Publishing, Inc.
- Website
- https://ypi.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yankee Publishing is a privately held, 100% employee-owned independent media company operating The Old Farmer's Almanac, Yankee Magazine, Family Tree Magazine, and the New Hampshire Group, serving consumer and B2B audiences through print, digital, e-commerce, and PBS television.
- Ownership category
- akta.pro rank
Yankee Publishing industry classification
Industry- Product category
- Consumer Media Publishing
- NAICS
- Periodical Publishers (513120), Book Publishers (513130)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Business, Finance & Industry Trade Magazines (MPAJAEAM), General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA), News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Yankee Publishing is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Yankee Publishing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Print and Digital Subscriptions: The company generates recurring revenue from subscriptions to its print and digital magazine publications including The Old Farmer's Almanac, Yankee Magazine, New Hampshire Magazine, New Hampshire Business Review, New Hampshire Home, New Hampshire Bride, 603 Diversity, and Family Tree Magazine. Subscriptions auto-renew on a recurring basis.
- E-commerce Product Sales: The company sells almanac merchandise, calendars, gardening and cooking books and magazines, genealogy guides, eBooks, digital downloads, and online courses through its e-commerce storefronts (The Old Farmer's Store, The Family Tree Shop, The New England Store).
- PBS Television Licensing: Weekends with Yankee, a national PBS television series, generates licensing revenue by bringing New England's travel, food, and experiences to a national audience.
- Custom Publications and Digital Marketing Services: The New Hampshire Group produces custom publications for organizations and businesses and executes digital marketing campaigns, web development, video production, and SEO services for B2B clients.
- Digital Advertising: The company generates advertising revenue across its digital properties including Almanac.com, NewEngland.com, FamilyTreeMagazine.com, and yankeecustommarketing.com, utilizing cookies, pixels, web beacons, and third-party advertising partners for targeted advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Auto-renewing print and digital subscriptions across all publication brands |
| Unit Pricing | Pay-as-you-go | Individual products sold through e-commerce storefronts |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Yankee Publishing product offering
Product offeringCore offering
Yankee Publishing is an independent media company that produces and distributes print magazines, digital content, and a national PBS television series under owned brands including The Old Farmer's Almanac (since 1792), Yankee Magazine (since 1935), Family Tree Magazine, and the New Hampshire Group of regional publications. The company sells subscriptions and merchandise through its own e-commerce storefronts, licenses television content to PBS, and offers B2B custom publications and digital marketing services. Revenue is generated through subscriptions, e-commerce product sales, advertising, PBS licensing, and custom marketing services.
Product overview
Yankee Publishing is an independent media company operating as a platform of distinct branded publications and services. The portfolio includes four core brands: The Old Farmer's Almanac (established 1792, America's best-selling almanac with print, digital, and web presence); Yankee Magazine (approaching 90 years, covering New England travel, food, and culture with companion TV series); the New Hampshire Group (regional magazines including New Hampshire Magazine, New Hampshire Business Review, New Hampshire Home, New Hampshire Bride, and 603 Diversity, plus events like Best of New Hampshire and BOB Awards); and Family Tree Magazine (premier U.S. genealogy publication with multi-format content). The company also offers digital marketing services including web development, video production, and SEO. The company is 100% employee-owned.
Differentiator
Problem solved
Functional benefit
Brands
- The Old Farmer's Almanac: America's best-selling and most trusted almanac, published since 1792, featuring calendars, gardening and cooking books, magazines, and digital content at Almanac.com with 11.5 million monthly page views.
- Yankee Magazine
- Family Tree Magazine
- New Hampshire Magazine
- New Hampshire Business Review
Quantifiable outcome
- Almanac.com averages 11.5 million page views per month
- +1 more outcomes
Companies that use Yankee Publishing
Customer profileSegments4 records
Ideal customer profiles4 records
Yankee Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yankee Publishing partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Yankee Publishing competitors and assessment
Company assessmentBroad incumbents
- Dotdash Meredith: Large multi-title consumer magazine publisher (People, Better Homes & Gardens, etc.) now operating primarily as a digital media company. Comparable as a broader incumbent in the consumer magazine space with overlapping advertising and subscription dynamics, though at much larger scale.
- Bauer Media Group: Global multi-title consumer magazine publisher with hundreds of branded titles across the U.S., U.K., and Europe. Comparable as a broad incumbent in the consumer magazine and subscription publishing industry, though much larger and more diversified.
- Hearst Magazines: Major U.S. magazine publisher (Cosmopolitan, Esquire, Good Housekeeping, Car and Driver). Operates in the same consumer magazine publishing industry as Yankee Publishing but at portfolio scale, with broader advertising and licensing reach.
Regional players
- Boston Magazine: Regional lifestyle magazine covering Boston and greater New England, with associated events. Operates in the same New England regional publishing space as Yankee Magazine but is centered on a single metropolitan market.
Direct peers
- Farmers' Almanac: Direct competitor to The Old Farmer's Almanac. Farmers' Almanac has been published annually since 1818, offering weather forecasts, astronomical data, and gardening advice through print and digital channels, directly mirroring Yankee Publishing's flagship almanac brand.
- Active Interest Media: Multi-title enthusiast magazine and event publisher (e.g., Yoga Journal, Old-House Interiors, Fine Homebuilding). Comparable to Yankee Publishing as a portfolio operator running multiple niche consumer titles with subscription, advertising, and live-event revenue.
- Down East Magazine: Regional New England lifestyle magazine covering Maine travel, food, and culture, with print, digital, and events. Highly comparable to Yankee Magazine in editorial focus, audience, and multi-platform distribution model.
- American City Business Journals: Operates 40+ local weekly business newspapers across U.S. metros, comparable to Yankee Publishing's New Hampshire Business Review. Similar B2B advertising-supported regional business publication model with subscription revenue.
- Cape Cod Life Publications: Independent regional publisher of Cape Cod Life and Cape Cod HOME magazines, with related events. Direct comparable to Yankee Magazine in that it serves a New England regional audience with print, digital, and live-event revenue streams.
- Ogden Publications: Independent publisher of niche lifestyle and hobby titles including Mother Earth News, Grit, and Capper's Farmer. Closely comparable to Yankee Publishing's mix of iconic legacy brands, enthusiast audiences, and subscription plus e-commerce revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yankee Publishing social profiles
Digital presenceYankee Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yankee Publishing leadership team
Management profileNumber of profiles
Profiles2 records
Yankee Publishing subsidiaries and ownership
Company hierarchySubsidiaries4 records
Yankee Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yankee Publishing M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yankee Publishing
What does Yankee Publishing do?
Yankee Publishing is an independent media company that produces and distributes print magazines, digital content, and a national PBS television series under owned brands including The Old Farmer's Almanac (since 1792), Yankee Magazine (since 1935), Family Tree Magazine, and the New Hampshire Group of regional publications. The company sells subscriptions and merchandise through its own e-commerce storefronts, licenses television content to PBS, and offers B2B custom publications and digital marketing services. Revenue is generated through subscriptions, e-commerce product sales, advertising, PBS licensing, and custom marketing services.
Is Yankee Publishing a public or private company?
Yankee Publishing is a private company. It is classified as management employee owned and is currently operating.
When was Yankee Publishing founded?
Yankee Publishing was founded in 1935. It employs 51 to 100 people.
Where is Yankee Publishing based?
Yankee Publishing is headquartered in Dublin, United States, in the North America region.
How does Yankee Publishing make money?
Five revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are E-commerce Product Sales, PBS Television Licensing, custom Publications and Digital Marketing Services and digital Advertising.
Who are Yankee Publishing's main competitors?
Broad incumbents on record are Dotdash Meredith, Bauer Media Group and Hearst Magazines. Boston Magazine is listed as a regional player. Direct peers are Farmers' Almanac, Active Interest Media, Down East Magazine, American City Business Journals, Cape Cod Life Publications and Ogden Publications.
Does Yankee Publishing have an API?
No public API is recorded for Yankee Publishing.
What industry is Yankee Publishing in?
Yankee Publishing's product category is Consumer Media Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.