What Squareboat does

Squareboat (legal entity: Squareboat Solutions Private Limited) is a design-first software development company founded in 2015 by Gaurav Gupta, a former engineer at Naukri and SlideShare, and headquartered in Gurugram, India. The firm operates with a headcount of 51-100 employees and reports a client base of 150+ global brands spanning funded startups and Fortune 500 enterprises. Its service portfolio covers the full software development lifecycle: web and mobile application development, UI/UX design, AI/ML development, DevOps and CI/CD, and QA/software testing. The company also runs Crewmate, a dedicated sub-brand for IT staff augmentation that supplies vetted engineers to clients on a time-and-materials basis.

The company's technology stack spans React, NextJS, Python, Flutter, Node.js, Laravel, and AWS infrastructure, with AI/ML work layered on OpenAI, LangChain, LlamaIndex, and LanGraph frameworks. Integration capabilities cover communication (WhatsApp), identity/SSO (Facebook, Google, LinkedIn, Instagram, Twitter, third-party KYC), and retail/purchase channels (Amazon, Flipkart, 1mg, PharmEasy). Beyond services, Squareboat has built a portfolio of proprietary products including Navigator HRMS, an Applicant Tracking System, Spectrum Cloud Monitoring, Service Desk Ticketing System, Captain AI Chatbot, WhatsApp AI Chatbot, Echolytics (an Alexa-powered analytics voice assistant), Checklist Manager, Navigator Miles employee rewards, BoatHouse co-working management, BigMove real estate services, Vectors design assets, and the Hackr.io online education community platform.

The business operates two revenue streams: project-based custom software development billed as one-time fees per engagement, and managed services via Crewmate staff augmentation billed on recurring time-and-materials terms. Go-to-market is direct enterprise and startup sales, primarily inbound through the company website and outbound via LinkedIn, YouTube, Behance, and earned media in Economic Times and YourStory. The company holds ISO 27001 certification and Great Place to Work certification, and reports no external funding, indicating an organic, founder-led growth model. Customer concentration appears diversified across healthcare (Dr. Reddy's), financial services (Paisabazaar), entertainment (PVR Cinemas), education (Jamboree, Plaksha University), sports (Hudle), travel (Tripoto), real estate (Zopper, Silkhaus, BigMove), and multiple startup segments.

Name

Squareboat

Legal name

Squareboat Solutions Private Limited

Website

https://squareboat.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Squareboat is a design-first software development company based in Gurugram, India, offering custom web and mobile development, UI/UX design, AI/ML integration, DevOps, and QA services, plus IT staff augmentation through its Crewmate sub-brand, serving 150+ global brands including Fortune 500 companies and funded startups.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-based Software Development: Custom software development engagements for web applications, mobile apps, AI/ML solutions, and UI/UX design projects. Revenue is generated through one-time project fees based on scope and complexity.
2. IT Staff Augmentation: Vetted engineering talent provided to clients on a time-and-materials basis, allowing companies to scale their teams. Revenue is recurring based on resource allocation and engagement duration.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Squareboat is a design-first software development studio that builds custom web and mobile applications, AI/ML solutions, and provides DevOps, QA, and UI/UX design services for startups and enterprises. It also provides IT staff augmentation through its Crewmate sub-brand, supplying vetted engineers on a time-and-materials basis. In parallel, the company has built and sells a portfolio of proprietary products including Navigator HRMS, ATS, Spectrum Cloud Monitoring, Service Desk Ticketing System, Captain AI Chatbot, WhatsApp AI Chatbot, Echolytics, Hackr.io, and Vectors.

Product overview

Squareboat is a design-first software development company offering custom software development services alongside a portfolio of proprietary products. The company operates two main divisions: professional services (Web & App Development, UI/UX Design, AI/ML Development, DevOps, QA & Testing) and staff augmentation through its Crewmate brand. The proprietary product suite includes enterprise tools like Navigator HRMS, Applicant Tracking System (ATS), and Service Desk Ticketing System; analytics products like Spectrum Cloud Monitoring and Echolytics (Alexa-powered); AI chatbots including Captain AI Chatbot, WhatsApp AI Chatbot; and creative tools like Vectors by Squareboat. The product portfolio spans HR-tech, IT operations, AI assistants, and design assets, reflecting Squareboat's product-first mindset founded by ex-Naukri and SlideShare engineer Gaurav Gupta.

Differentiator

Problem solved

Functional benefit

Brands

• Crewmate: IT Staff Augmentation brand - a platform for hiring top tech talent and staff augmentation services

Products and services

• Navigator HRMS A modern Human Resource Management System built to save time and ease HR processes including recruitment, onboarding, workforce management, payroll, and engagement, designed for HR teams and people operations.
• Applicant Tracking System (ATS) An applicant tracking system that replaces spreadsheet-based hiring with smart, streamlined recruitment workflows for HR teams.
• Spectrum Cloud Monitoring A cloud monitoring tool for tracking, managing, and optimizing infrastructure and server health, targeted at engineering and DevOps teams.
• Service Desk Ticketing System A ticketing system for internal IT and operational support, functioning as a command center for tasks across DevOps and administrative functions.
• Captain AI Chatbot An AI-powered chatbot for workplace task assistance, providing smooth conversational guidance through day-to-day work tasks.
• WhatsApp AI Chatbot A WhatsApp-based AI chatbot for customer interactions, enabling users to apply, ask questions, and build engagement through chat.
• Hackr.io An online education community platform that helps users discover the best programming courses and tutorials, founded by Squareboat in 2015.
• Vectors by Squareboat A library of high-quality vector assets and illustrations provided by Squareboat for design and development use cases.
• Crewmate IT staff augmentation sub-brand of Squareboat that enables clients to hire vetted engineers in their time zone to scale engineering teams on demand.
• Web and App Development Services Custom web and mobile application development service delivering modern, scalable, and secure software products built for speed and usability, targeted at enterprises and startups.
• UI/UX Design Services Award-winning UI/UX design service that puts user experience at the heart of every interaction, integrated with Squareboat's development engagements.
• AI and ML Development Services AI and ML solutions service enabling smarter decisions, automated workflows, and faster innovation for enterprise and startup clients.
• DevOps Services DevOps service offering CI/CD pipeline implementation, infrastructure automation, and monitoring for faster and safer software releases.
• QA and Software Testing Services Comprehensive manual and automated software testing service ensuring stable, secure, and high-quality product performance.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Thoughtworks: Global technology consultancy with strong design, product engineering, and AI practices serving large enterprises. Same design-first, product-engineering DNA, but materially larger and more globally distributed.
• Globant: Large global digital engineering and design-led IT services firm. Same design-and-engineering value proposition and enterprise customer base, but at significantly greater scale and geographic reach.

Direct peers

• IndiaNIC Infotech: India-based web and mobile app development company serving startups and enterprises globally. Comparable in service breadth, target customer mix, and project-based delivery model.
• GeekyAnts: India-based design-led software development studio offering web, mobile, and AI/ML services to startups and enterprises. Closely comparable in size, design-first positioning, and target customer mix.
• Simform: India-headquartered custom software development and digital product engineering firm serving startups and mid-market/enterprise clients globally. Comparable in scale, services breadth, and client segment focus.
• MindInventory: Indian software development company providing web, mobile, AI, and UI/UX design services to startups and enterprises. Similar size, service mix, and design-led value proposition.
• Radixweb: India-based software development and IT services company with a similar mix of custom development, staff augmentation, and enterprise/startup clients.
• Clarion Technologies: India and US-based custom software development and IT staff augmentation firm targeting SMBs and enterprises. Comparable in the staff-augmentation + project services dual model.
• Hidden Brains: India-based software development and IT services company offering web, mobile, AI, and enterprise solutions. Comparable in size, services portfolio, and target segments.
• Fingent: India-rooted custom software development company with US presence, providing web, mobile, AI/ML, and enterprise software services. Comparable in client mix and full-lifecycle delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Square_Boat
• YouTubeyoutube.com/@SquareboatSolutions
• Facebookfacebook.com/squareboat.official
• LinkedInlinkedin.com/company/squareboat
• Instagraminstagram.com/square.boat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squareboat