Choco le'a
Choco le'a is a privately held, founder-led specialty chocolate company based in Honolulu, founded in 2020, offering custom truffle boxes, dark chocolate bars, Oreos, and complementary confectionery items to consumer and gifting customers.
- Company typePrivate
- Founded2020
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Choco le'a does
Choco le'a is a privately held, for-profit specialty chocolate and confectionery company headquartered in Honolulu, United States, founded in 2020 by Erin Uehara, who serves as Founder, President, and Owner. The company offers a broad range of chocolate products including custom truffle boxes, dark chocolate bars, Oreos, and other complementary items, positioning itself around the tagline "Bringing peace to the world, one chocolate at a time." Its product mix suggests a consumer-oriented offering spanning gifting (custom truffle boxes), everyday indulgence (dark chocolate bars), and complementary confectionery, though the source material does not specify whether these are sold direct-to-consumer, through wholesale, or via a hybrid retail/e-commerce channel.
The business operates at a small scale, with a headcount band of 11–50 employees and no disclosed funding rounds, parent company, or institutional investors in the available data. There is no information on pricing, unit volumes, customer segments, distribution partners, or revenue mechanics, which limits visibility into the underlying go-to-market model. The website (https://www.chocolea.com/) is the primary commercial surface referenced, and no mobile app, public API, or technology platform components are documented.
From a strategic-intelligence standpoint, the available evidence is thin: no M&A, partnerships, certifications, regulatory actions, leadership changes beyond the founding, or geographic expansion signals are recorded. The company should be treated as a small, founder-led consumer food brand with limited public disclosure, and any conclusions about scale, growth, or financial performance carry low confidence given the absence of primary-source financial or operating data.
Choco le'a firmographics
Firmographics- Name
- Choco le'a
- Website
- https://chocolea.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Choco le'a is a privately held, founder-led specialty chocolate company based in Honolulu, founded in 2020, offering custom truffle boxes, dark chocolate bars, Oreos, and complementary confectionery items to consumer and gifting customers.
- Ownership category
- akta.pro rank
Choco le'a industry classification
Industry- Product category
- Confectionery
- NAICS
- Confectionery Manufacturing from Purchased Chocolate (311352), Confectionery and Nut Retailers (445292)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
- akta.pro secondary industry
- Specialty Chocolatiers & Confectionery (CRAHAGAH)
Keywords
Where Choco le'a is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Markets served
Choco le'a business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Choco le'a product offering
Product offeringCore offering
Choco le'a is a Honolulu-based chocolate company that manufactures and sells a broad range of chocolate products, including custom truffle boxes, dark chocolate bars, chocolate-covered Oreos, and other complimentary confectionery items. The company operates in the consumer food and gift chocolate category, serving individual customers seeking premium and customizable chocolate.
Product overview
Choco le'a is a chocolate company whose product_overview cannot be fully detailed based on available source material. The company's tagline 'Bringing peace to the world, one chocolate at a time' indicates a consumer food product offering in the chocolate/confectionery category, but no specific products, brands, modules, or features were identified in the source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom truffle boxes Customizable boxes of chocolate truffles offered for personal indulgence and gifting to individual consumers in the Honolulu market.
- Dark chocolate bars Dark chocolate bars sold as part of Choco le'a's broader chocolate product range, targeting individual consumers seeking premium chocolate.
- Chocolate-covered Oreos Chocolate-covered Oreos offered as a complementary chocolate treat within Choco le'a's product range, sold to individual consumers.
- Complimentary chocolate items Other complimentary chocolate items offered as part of Choco le'a's chocolate product range to individual consumers in the Honolulu market.
Companies that use Choco le'a
Customer profileIdeal customer profiles1 record
Choco le'a technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Choco le'a partnerships and signals
Strategic signalRecent moves1 record
Choco le'a competitors and assessment
Company assessmentDirect peers
- Jacques Torres Chocolate: Premium artisanal chocolate maker with retail locations, specialty bars, and gift offerings. Comparable small-batch, founder-led premium chocolate positioning.
- Compartés Chocolatier: Los Angeles-based artisanal chocolatier offering chocolates, truffles, and curated gift boxes with strong brand identity. Comparable boutique positioning, product mix, and D2C/gifting model.
- See's Candies: Long-standing specialty chocolatier and confectionery retailer known for boxed chocolates and seasonal assortments. Highly comparable specialty retail/gifting model to Choco le'a.
- Vosges Haut-Chocolat: Premium artisanal chocolatier offering high-end truffles, chocolate bars, and curated gift boxes with strong brand storytelling. Closely comparable to Choco le'a's custom truffle boxes and mission-driven positioning.
Regional players
- Salty Road Snacks / Hawaii Cookie Co. Hawaii-based confectionery retailer selling gourmet baked goods, chocolates, and gift assortments via retail and shipping. Comparable Hawaii-based specialty confectionery model and gifting/tourism focus.
- Big Island Candies: Hawaii-based confectionery brand producing cookies, chocolates, and assorted gift boxes, leveraging Hawaiian origin for tourism and mail-order gifting. Comparable regional positioning and product mix to Choco le'a.
- Hawaiian Host: Hawaii-based chocolate-covered macadamia nut brand with national gifting distribution. Comparable Hawaii origin story and premium chocolate/confectionery product overlap.
Broad incumbents
- Ghirardelli Chocolate Company: Established premium chocolate brand with a wide range of chocolate squares, bars, and gift assortments. Comparable product mix and retail/gifting presence, though operating at much greater scale.
- Godiva Chocolatier: Global premium chocolate brand with a portfolio of truffles, bars, and boxed assortments sold through boutiques and wholesale. Comparable in product category and gifting focus, but at substantially larger scale.
- Lindt & Sprüngli: Global premium chocolate brand offering truffles, bars, and gift boxes across mass and specialty channels. Comparable core product category and gifting positioning, though at enterprise scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights5 records
Customer concentration
Choco le'a social profiles
Digital presenceChoco le'a financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choco le'a leadership team
Management profileNumber of profiles
Profiles1 record
Choco le'a funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choco le'a M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choco le'a
What does Choco le'a do?
Choco le'a is a Honolulu-based chocolate company that manufactures and sells a broad range of chocolate products, including custom truffle boxes, dark chocolate bars, chocolate-covered Oreos, and other complimentary confectionery items. The company operates in the consumer food and gift chocolate category, serving individual customers seeking premium and customizable chocolate.
Is Choco le'a a public or private company?
Choco le'a is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Choco le'a founded?
Choco le'a was founded in 2020. It employs 11 to 50 people.
Where is Choco le'a based?
Choco le'a is headquartered in Honolulu, United States, in the North America region.
Who are Choco le'a's main competitors?
Direct peers on record are Jacques Torres Chocolate, Compartés Chocolatier, See's Candies and Vosges Haut-Chocolat. Regional players are Salty Road Snacks / Hawaii Cookie Co., Big Island Candies and Hawaiian Host. Broad incumbents are Ghirardelli Chocolate Company, Godiva Chocolatier and Lindt & Sprüngli.
Does Choco le'a have an API?
No public API is recorded for Choco le'a.
What industry is Choco le'a in?
Choco le'a's product category is Confectionery. Its primary akta.pro industry code is CRADABAA, Chocolate & Chocolate Confectionery, with a secondary code of CRAHAGAH, Specialty Chocolatiers & Confectionery. Its NAICS code is 311352 and its SIC code is 2000.