What Aviso Wealth does

Aviso Wealth is a Canadian integrated wealth management company serving credit unions, investment advisors, institutional clients, and individual investors. Founded in 1995 and headquartered in Toronto with a Vancouver office, Aviso operates a full-spectrum wealth platform spanning self-directed online brokerage (Qtrade Direct Investing), automated robo-advice (Qtrade Guided Portfolios), mutual funds and responsible-investment products (NEI Investments), separately managed accounts (Managed Assets Program including Managed, Custom Managed, ETF, and Pooled Portfolios), insurance distribution (Aviso Insurance Inc., Credential Insurance Services Inc.), and correspondent/custodial services (Aviso Correspondent Partners). The technology backbone includes Advisor Hub for advisors, Investor Hub for clients, and the Aviso Connect ecosystem for correspondent and institutional partners, with a new OneVest custodial integration announced in November 2025.

Aviso is privately held by Aviso Wealth LP, owned 50% by Desjardins Financial Holding Inc. and 50% by a limited partnership of the five Provincial Credit Union Centrals and The CUMIS Group Limited. The company is the wealth management partner for nearly all Canadian credit unions, supporting 300 financial institution partners and 3,000 investment advisors, with over $170 billion in assets under administration and management as of December 31, 2025 (homepage cites over $200 billion AUA/AUM). Revenue is generated through management and administration fees on AUM, transaction-based fees (Qtrade shifted to $0 commissions in October 2025), trailing commissions on mutual fund distribution, insurance distribution economics, and correspondent/custodial managed-service fees. AI and machine learning support process automation, fraud and anomaly detection, and predictive analytics across products.

Name

Aviso Wealth

Legal name

Aviso Wealth Inc.

Website

https://aviso.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aviso Wealth is a Canadian integrated wealth management company providing brokerage (Qtrade), robo-advice, mutual funds (NEI), managed portfolios, insurance distribution, and correspondent/custodial services to credit unions, advisors, institutions, and individual investors across Canada.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Other Financial Vehicles (52599)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industries

Robo-Advisors & Digital Wealth Managers (FSAAAAAD), Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)

Keywords

• Wealth management services
• Online brokerage platform
• Investment dealer services
• Managed investment portfolios
• Insurance distribution services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Transaction and Trading Fees: Qtrade Direct Investing generates revenue through trading commissions. In October 2025, Qtrade Direct Investing announced a shift to $0 commission trading for all clients, suggesting a transition away from per-trade commissions toward other revenue streams or volume-based models.
2. Asset Management and Administration Fees: Aviso earns management and administration fees through its Managed Assets Program, NEI Funds, separately managed accounts, and discretionary portfolio solutions. These fees are typically charged as a percentage of assets under management/administration.
3. Insurance Distribution: Aviso generates revenue through insurance services offered via Aviso Insurance Inc. and Credential Insurance Services Inc., providing insurance products through Canada's largest insurers to credit union partners and their clients.
4. Securities Distribution: Mutual funds and other securities are offered through Aviso Financial Inc. (d/b/a Aviso Wealth, Qtrade Direct Investing, Qtrade Guided Portfolios, Aviso Correspondent Partners). Revenue includes commissions, trailing commissions, management fees and expenses associated with mutual fund investments.
5. Correspondent and Custodial Services: Aviso Correspondent Partners provides custodial and carrying broker services to a wide range of firms, generating fee revenue for custodial infrastructure, trade execution, and reporting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Aviso Wealth provides a comprehensive wealth management ecosystem to Canadian investors, advisors, credit unions, and institutional clients. Its offerings span self-directed online brokerage (Qtrade Direct Investing with $0 commission trading), automated robo-advice (Qtrade Guided Portfolios), responsible-investment mutual funds and multi-asset portfolios (NEI Investments), a separately managed accounts platform (Managed Assets Program including Custom, Managed, and Pooled Portfolios), dual-registered investment and mutual fund dealer services for advisors, insurance distribution, and correspondent/custodial services for institutional firms. The platform is delivered primarily through credit union partners and directly via Qtrade.

Product overview

Aviso Wealth is a comprehensive wealth management ecosystem providing a unified platform with multiple interconnected products and services for Canadian investors, advisors, and institutional partners. The offering includes: Qtrade Direct Investing (online brokerage), Qtrade Guided Portfolios (robo-advice), NEI Funds and Portfolios (responsible investing), the Managed Assets Program (separately managed accounts), Investment Dealer Services (dual-registered dealer), Insurance services, Correspondent and Institutional Services, and Investment Solutions. The ecosystem is backed by credit union Centrals, Desjardins, and Co-operators/CUMIS, serving nearly all credit unions across Canada, portfolio managers, investment dealers, insurance and trust companies, and over 3,000 investment advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Qtrade Direct Investing Self-directed online brokerage platform enabling Canadian investors to buy and sell stocks, mutual funds, ETFs, bonds, and more with $0 commission trading, portfolio analysis tools, and 100+ commission-free ETFs. Available online and via mobile.
• Qtrade Guided Portfolios Fully automated investing service that builds and manages a personalized portfolio based on investor goals, risk tolerance, and values, with continuous monitoring and quarterly rebalancing for hands-off investors.
• NEI Funds and Portfolios Responsible investment solutions including equity, fixed income, and balanced mutual funds as well as multi-asset portfolios managed by global sub-advisors with ESG integration.
• Managed Assets Program Comprehensive range of separately managed accounts offering Custom Managed Portfolios, Managed Portfolios, Pooled Portfolios, and ETF Portfolios managed by institutional-caliber portfolio managers.
• Investment Dealer Services Dual-registered investment and mutual fund dealer services supporting thousands of investment advisors with technology, tools, and support, primarily for credit union partners.
• Aviso Correspondent Partners Custodial and carrying broker services provided to a wide range of firms including portfolio managers, investment dealers, insurance and trust companies, and introducing brokers.
• Insurance Distribution Insurance services offering a comprehensive range of solutions for individuals and businesses with products from major Canadian insurers, distributed through employee and independent advisors.
• Managed Portfolios Customizable investment strategies combining individual stocks and mutual funds with direct ownership, tax advantages, and professional management. Minimum investment: $100,000.
• Custom Managed Portfolios Tailored investment solutions with unlimited combinations of base and alternative mandates across asset classes including stocks, bonds, mutual funds, and alternatives such as private equity and real assets. Requires $500,000 per portfolio and $150,000 per mandate.
• Pooled Portfolios Pooled investment vehicles providing access to professional management with transparency, simplicity, and institutional-caliber expertise for individuals and families.

Quantifiable outcome

• Over $170 billion in total assets under administration and management as of December 31, 2025
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• OneVestcoreTechnology or Integration · 18 November 2025OneVest announced a new custodial integration with Aviso Wealth in November 2025, enhancing platform connectivity for wealth management firms. The integration enables firms using Aviso as a custodian to streamline operations across onboarding, trading, and reporting within the OneVest platform. This development supports digital transformation and improves client and advisor experiences.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mackenzie Investments: Major Canadian asset manager (subsidiary of IGM Financial) offering mutual funds, ETFs, and managed portfolios. Directly comparable to NEI Funds and the Aviso Managed Assets Program in Canadian investment solutions.
• Wealthsimple: Canadian digital wealth platform offering self-directed investing, robo-advice, and managed portfolios. Direct competitor to Qtrade Direct Investing and Qtrade Guided Portfolios in the Canadian mass-affluent and self-directed segments.
• Questrade: Canadian online brokerage and self-directed investing platform. Directly competes with Qtrade Direct Investing in commission-free trading and discount brokerage services for Canadian retail investors.
• Fidelity Investments Canada: Canadian arm of Fidelity offering brokerage, mutual funds, ETFs, and wealth management. Comparable product breadth to Aviso across retail brokerage, managed portfolios, and institutional services.

Broad incumbents

• CI Global Asset Management: Major Canadian asset manager (CI Financial). Comparable to NEI Funds and Aviso's investment solutions business in managed portfolios, mutual funds, and advisor-sold investment products.
• BMO Wealth Management: Bank of Montreal's wealth division offering brokerage, mutual funds, ETFs, and managed portfolios. Comparable to Aviso's full wealth stack but part of a larger diversified bank.
• TD Direct Investing: TD's online brokerage platform and broader TD Wealth division. Directly competes with Qtrade in self-directed brokerage and with Aviso Wealth across the broader Canadian wealth ecosystem.
• RBC InvestEase: Royal Bank of Canada's robo-advisor offering. Part of a much larger wealth and banking franchise, competing with Qtrade Guided Portfolios and Aviso's digital wealth offerings from a position of significant capital and brand strength.
• National Bank of Canada Wealth Management: National Bank's wealth division providing brokerage, investment advisory, and managed solutions. Comparable offering to Aviso's wealth stack with strong Quebec presence where Aviso's insurance arm is restricted.
• Manulife Wealth & Asset Management: Manulife's Canadian wealth and asset management business offering insurance, group retirement, and investment solutions. Overlaps with Aviso's insurance distribution and managed portfolio offerings from a large incumbent position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avisowealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviso Wealth