Flyfish

What Flyfish does

Flyfish is a private fintech company founded in 2023 and headquartered in Limassol, Cyprus, that operates a Banking-as-a-Service (BaaS) marketplace under its "UniFi" (Unified Finance) platform. The company aggregates financial services from multiple partner institutions — including dedicated corporate IBANs (SEPA, SWIFT, Instant SEPA), business debit cards, multi-currency accounts, global payroll, cryptocurrency exchange (BTC, ETH and others), expense management, digital wallets, and payouts — behind a single KYB/KYC onboarding process and a unified dashboard. Customers access all services through one integration point rather than maintaining 3–5 separate financial institution relationships, with self-serve online signup (fe.flyfish.com/sign-up) supporting a product-led growth motion.

Flyfish targets a horizontal customer base spanning small and medium-sized enterprises (SMEs), international and cross-border businesses, and companies of all sizes, with particular emphasis on firms that currently manage multiple banking relationships and face fragmentation, high operating costs (the company cites up to €85,000 per year in inefficiencies), and complex cross-border payment workflows. Its geographic footprint extends across Cyprus (head office in Limassol), the United Kingdom (London), and Switzerland (Zug), with the platform positioned as serving customers globally. Distribution combines self-serve digital acquisition, sales-assisted enterprise engagement, financial-institution partner onboarding, event-based lead generation at fintech and iGaming conferences (Money 20/20, SiGMA, SBC, Affiliate World), and a brand-level sponsorship of English Premier League club Fulham FC.

Revenue is generated through three streams: subscription or usage-based fees for platform access, transaction and payment processing fees (cross-border payments, currency conversions, SWIFT/SEPA), and partnership/integration revenue from financial institutions and EMIs joining the UniFi platform. Leadership comprises CEO Ray Brash and founder Michael Zetser. The company employs 101–250 people and has not publicly disclosed funding, revenue figures, or pricing tiers; customer acquisition appears to rely on a quote-based sales model alongside self-serve signup.

Name

Flyfish

Legal name

Flyfish

Website

https://flyfish.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Banking-as-a-Service

NAICS

Credit Card Issuing (52221)

SIC

Finance Services (6199)

akta.pro primary industry

Multi-Currency Accounts, Wallets & FX Management (Consumer/SME) (FSAGAKAF)

akta.pro secondary industries

Cross-Border Card-Based Transfers & Multi-Currency Cards (FSAGAKAE), Travel Money Cards & Multi-Currency Prepaid (FSAMANAI), Open-Loop Prepaid Cards (Network-Branded) (FSAMANAA)

Keywords

• Banking-as-a-Service platform
• Unified financial services
• Business banking solutions
• Multi-currency accounts
• Corporate payment processing

Headquarters

HQ city

Agios Athanasios

HQ country

Cyprus

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Financial Services Access Subscription: Flyfish generates revenue by providing access to its unified financial platform connecting businesses with multiple financial service providers. The platform likely operates on a subscription or usage-based model where businesses pay for access to financial services including IBANs, cards, payroll, and multi-currency management.
2. Transaction and Payment Processing: Revenue generated from processing cross-border payments, currency conversions, and financial transactions through the platform, including SWIFT, SEPA, and instant SEPA transfers.
3. Partnership Network (BaaS): Flyfish operates a Banking-as-a-Service model where financial institutions and EMIs pay to join the platform and access new customers, generating partnership and integration revenue.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Flyfish operates a Banking-as-a-Service marketplace through its UniFi (Unified Finance) platform, enabling businesses to access dedicated IBANs, business debit cards, multi-currency accounts, global payroll, cryptocurrency exchange, expense management, and payouts through a single onboarding process. The platform connects businesses with multiple partner financial institutions and EMIs, consolidating cross-border banking and payments under one dashboard.

Product overview

Flyfish is a Banking-as-a-Service (BaaS) platform that offers a unified financial marketplace through its UniFi (Unified Finance) platform. The product architecture consists of a core unified dashboard that consolidates multiple financial services from various partner institutions into a single interface. The product portfolio includes: Corporate IBANs (for SEPA, SWIFT, Instant SEPA payments), Business Debit Cards (virtual and physical with multi-currency support), Payroll Services (global payroll for employees and contractors), Multi-Currency Accounts, Crypto Exchange (BTC, ETH, and other cryptocurrencies), Expense Management, Digital Wallets, and Payouts. All services are accessible through a single onboarding process with KYB/KYC verification, allowing businesses to manage multiple financial relationships from one platform rather than dealing with separate financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• UniFi (Unified Finance): A groundbreaking financial marketplace platform that consolidates multiple financial services into a single platform, allowing businesses to access IBANs, corporate accounts, debit cards, payroll, crypto, multi-currency accounts and more.

Products and services

• UniFi (Unified Finance) Platform Flyfish's flagship Banking-as-a-Service platform that consolidates IBANs, bank accounts, debit cards, payroll, crypto, payouts, and expense management into a single onboarding and dashboard for businesses.
• Corporate IBANs

Quantifiable outcome

• SMEs can save up to €85,000 per year by consolidating financial services instead of using multiple unconnected systems
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

One partnership is on record.

• Fulham FCcoreGTM or Marketing PartnerFlyfish is an official sponsor of Fulham FC, aligning the brand with excellence, teamwork, performance, and success both on and off the field. The partnership demonstrates Flyfish's commitment to values that are central to its mission of transforming financial services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mercury: US-focused business banking platform offering accounts, debit cards, and integrations targeted at startups and SMBs. Comparable in positioning consolidated business finance around cards and accounts, though geographically different.
• Brex: Corporate card and business banking platform with expense management, bill pay, and global capabilities. Closely comparable in bundling cards, expense management, and cross-border financial workflows for businesses.
• Ramp: Corporate cards and expense management platform with bill pay and automation. Comparable in the cards-plus-expense-management subset of Flyfish's product portfolio.
• Treezor: European EMI offering BaaS infrastructure including accounts, cards, and payment services. Comparable as a regulated BaaS provider operating in similar European jurisdictions.
• Airwallex: Global BaaS and cross-border payments platform serving SMEs with multi-currency accounts, cards, and payouts. Direct competitor in Flyfish's core SME cross-border segment.
• Nium: Global BaaS and cross-border payments infrastructure provider for fintechs and businesses. Highly comparable on the BaaS / cross-border payments spine underlying Flyfish's UniFi marketplace.
• Wise: Public multi-currency account and cross-border payments provider for consumers and businesses. Highly comparable to Flyfish's multi-currency IBANs and FX offering, with a stronger brand and deeper licensing footprint.
• Solarisbank (Solaris): European Banking-as-a-Service platform providing IBANs, cards, KYC, and lending APIs to fintechs. Directly comparable as a BaaS partner-bank that could also be a Flyfish partner or competitor depending on segment.

Broad incumbents

• Stripe: Global payments and financial infrastructure incumbent serving businesses of all sizes. Comparable in serving SME cross-border commerce and embedded finance, with broader scope and deeper capital.
• Adyen: Global payments platform offering acquiring, processing, and multi-currency accounts to enterprises. Adjacent incumbent with overlapping multi-currency and cross-border capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flyfish-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flyfish