Caremark

What Caremark does

Caremark is a UK-based home care franchise network operating under Caremark Limited, headquartered in Worthing, West Sussex. The company delivers personalised domiciliary care services to a primarily B2C customer base, including elderly individuals wishing to remain at home, adults with chronic conditions or disabilities, children and young people with care needs, individuals with specialist conditions (dementia, Alzheimer's, Parkinson's, stroke, motor neurone disease, MS, and others), and family carers requiring respite. Its service portfolio spans core offerings (home care, live-in care, specialist condition care, dementia and Alzheimer's care) and supplementary modules (companionship, domestic, personal, overnight, respite, end-of-life and palliative, assisted living, medication management, and complex care). Caremark serves over 8,000 customers across more than 140 independently owned and operated franchise offices in England, Northern Ireland, Scotland, and Wales, employing approximately 7,000 care staff network-wide with a head office team of 51-100.

Name

Caremark

Legal name

Caremark Limited

Website

https://caremark.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Caremark is a UK home care franchise network operating 140+ independently owned offices across England, Northern Ireland, Scotland, and Wales, delivering personalised domiciliary, live-in, dementia, and specialist care to more than 8,000 elderly and vulnerable customers.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG), Dementia Personal Care (ADLs) Support (HSABAEAB), Memory Care Respite (Short-Term) (HSABAEAD), Live-In Caregiver Placement & Matching (HSABAMAD), Family Caregiver Coaching, Education & Support (HSABAIAI), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Home care services
• Domiciliary care
• Live-in care
• Dementia care
• Personal care

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Franchise fees and care service revenue: Caremark generates revenue through franchise fees from network operators and direct care service fees charged to customers. Individual franchise offices charge for hourly home care visits, live-in care packages, and specialist care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Caremark is a UK-based home care franchise network operating 140+ independently owned offices that deliver personalised domiciliary care services in customers' own homes. Services range from companionship, domestic help, personal care, and overnight care to 24-hour live-in care and specialist condition-specific support for dementia, Alzheimer's, Parkinson's, stroke, and end-of-life care. Care is provided by trained Care Assistants matched and allocated to customers for relationship continuity, serving more than 8,000 customers across England, Northern Ireland, Scotland, and Wales.

Product overview

Caremark operates as a UK-wide home care franchise network offering personalised domiciliary care services. The core offering comprises Home Care Services (companionship, domestic care, personal care, overnight care, and respite care) and Specialist Care Services for over 20 conditions including dementia, Alzheimer's, Parkinson's, stroke, arthritis, and end-of-life care. The flagship Live-in Care service provides 24/7 residential support within the customer's home. Additional services include medication management, complex care, and assisted living support. The business operates on a franchise model where independently owned offices deliver care under the Caremark brand, with over 140 offices serving more than 8,000 customers across England, Northern Ireland, Scotland, and Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Services Personalised domiciliary care services delivered by trained Care Assistants in customers' own homes, ranging from companionship and domestic help to personal care and live-in support. For elderly individuals, families, and adults needing daily living assistance.
• Specialist Care Services Condition-specific care for individuals living with ailments such as dementia, Alzheimer's, Parkinson's, arthritis, stroke, motor neurone disease, multiple sclerosis, Huntington's disease, spinal injuries, brain injuries, and other neurological or complex conditions. For adults with specialist health needs.
• Live-in Care Full-time, around-the-clock support where a trained care assistant lives in the customer's home, providing daily tasks, personal care, meals, and companionship to help individuals remain independent in familiar surroundings. For elderly and disabled individuals needing 24-hour support.
• Dementia and Alzheimer's Care Specialist memory care services helping individuals with various types of dementia remain in their own homes, with care assistants trained in communication techniques, anxiety reduction, and creating tailored care plans. For individuals living with dementia or Alzheimer's disease.
• Respite Care Short-term care services providing temporary relief for family carers, available as in-home support, residential stays, or day services. For family members caring for elderly or disabled relatives who need temporary or emergency respite support.
• End of Life and Palliative Care Sensitive, supportive care for individuals in the final stages of life, focusing on comfort, dignity, and quality of life in familiar surroundings. For individuals with terminal or life-limiting conditions and their families.
• Franchise Opportunities Business ownership opportunities for individuals to operate their own Caremark home care franchise offices across the UK, with brand support, training, and operational frameworks provided. For aspiring entrepreneurs and business owners.

Quantifiable outcome

• 76% franchisee satisfaction score, ahead of industry benchmarks
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core, supporting and minor.

• Care Quality Commission (CQC)coreOthersAll Caremark offices are registered with and regulated by the Care Quality Commission (CQC), the independent regulator of health and social care in England. CQC registration signifies compliance with regulatory standards for healthcare services.
• Local NHS ServicessupportingStrategic or Co-development PartnerCaremark works with local NHS services and healthcare professionals to coordinate care and support patients transitioning from hospital to home care.
• Local Meal Delivery ServicesminorChannel Partner/ Reseller/ DistributorSome Caremark local offices have partnerships with meal delivery services to complement their care offerings, providing nutritional support for customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Home Instead Senior Care UK: UK's other leading home care franchise network operating a comparable franchise model across hundreds of offices. Directly competes with Caremark for franchisee recruitment, customer mindshare, and BFA recognition, with very similar service portfolios spanning personal care, dementia care, and live-in care.
• Bluebird Care: UK home care franchise network offering domiciliary care, live-in care, and specialist care services through independently owned offices. Closely comparable franchise-based go-to-market, similar customer segments, and competing head-to-head for franchisee talent in many UK regions.
• Right at Home UK: UK home care franchise network providing personal care, dementia support, and live-in services through local offices. Directly comparable franchise model, customer base (elderly wanting to remain at home), and service breadth, competing for the same franchisee and customer pools as Caremark.
• Helping Hands: UK home care provider offering visiting care, live-in care, and specialist dementia and condition-specific care. Directly comparable services and customer segments but uses a directly employed caregiver model rather than franchising, making it a benchmark for service quality and pricing in Caremark's core markets.
• Prestige Nursing & Care: Established UK home care provider offering complex care, live-in care, and specialist condition support across the UK. Comparable service offering with similar elderly and specialist customer focus, competing for both private-pay and NHS-commissioned home care contracts.

Emerging players

• Cera Care: Tech-enabled UK home care provider using digital platforms to match caregivers with clients and manage care delivery. Competes with Caremark for technology-forward customers and franchisee talent, with significantly more institutional capital to invest in platform and caregiver acquisition.

Broad incumbents

• Bupa Home Healthcare: Global healthcare giant with UK home healthcare and personal care operations as part of a much broader portfolio. Competes in Caremark's adjacent segments (complex care, dementia care) while leveraging brand strength and capital that Caremark lacks, though home care is not its primary focus.
• HC-One: Largest UK care home operator with a growing home care and community services arm. Provides a competing pathway for elderly customers and a benchmark for scale and CQC compliance, although its primary offering is residential rather than in-home.
• Avery Healthcare: Major UK residential and dementia care provider expanding into community and home-based services. Represents a potential substitute for Caremark's services for higher-acuity customers and competes for the same elderly customer segment, though core offering is residential rather than in-home.

Regional players

• Apex Prime Care: UK regional home care provider offering personal care, dementia care, and live-in services concentrated in specific geographies. Comparable service model and customer focus to Caremark's individual franchise offices, competing on local quality and reputation in overlapping territories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/caremarkltd
• YouTubeyoutube.com/channel/UCrnXYyWOI1eFt1Nmoyo23Fw
• Facebookfacebook.com/caremarkltd
• LinkedInlinkedin.com/company/caremark-ltd
• Instagraminstagram.com/caremarkltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caremark