Ploom
Ploom is a heated tobacco brand operated by JT International S.A. (Japan Tobacco) that sells the With 2 device and proprietary tobacco capsules delivering vapor without combustion, marketed to adult consumers across 30+ countries through retail and e-commerce channels.
- Company typePrivate
- Founded2007
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ploom does
Ploom is a heated tobacco brand operated by JT International S.A., the Geneva-headquartered international subsidiary of Japan Tobacco Inc. The brand's product system consists of the With 2 heated tobacco device and proprietary With tobacco capsules that use infused technology to deliver vapor through tobacco granules without combustion or smoke. Ploom's offerings are marketed exclusively to adult consumers as an alternative to conventional cigarettes, with the corporate website explicitly stating 'FOR ADULT USE ONLY' and warning that the products are addictive.
The business follows a razor-and-blade revenue model: the With 2 hardware generates the initial device sale, while ongoing With capsule purchases drive recurring consumable revenue. The latest commercial action is the August 4, 2026 launch of an upgraded Big Pack containing 10 capsules plus 2 cartridges at 1,200 yen in Japan, based on market research indicating users prefer multi-pack purchases. Distribution is multi-channel, spanning convenience stores, specialty tobacco retailers, and the CLUB JT Online Shop e-commerce platform. Geographically, Ploom operates across 30+ countries covering EMEA (Germany, Italy, UK, Spain, Greece, Poland, Czech Republic, Switzerland, and others) and Asia (Japan, South Korea, Taiwan, Malaysia, Philippines, UAE), with the website indicating additional markets are planned.
Ploom is not an independent operating company; it is a brand within the JT International S.A. corporate structure, which is itself a subsidiary of publicly listed Japan Tobacco Inc. The brand has no disclosed standalone revenue, funding rounds, or independent headcount — historical Sand Hill Angels investment activity from 2007 through 2015 predates JT's full operational integration. All strategic direction, manufacturing, regulatory affairs, and distribution scale are sourced from JT's parent-group infrastructure. Ploom's competitive position in the global heated tobacco category is therefore a function of JT's resources rather than independent operations.
Ploom firmographics
Firmographics- Name
- Ploom
- Legal name
- JT International S.A.
- Website
- https://ploom.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ploom is a heated tobacco brand operated by JT International S.A. (Japan Tobacco) that sells the With 2 device and proprietary tobacco capsules delivering vapor without combustion, marketed to adult consumers across 30+ countries through retail and e-commerce channels.
- Ownership category
- akta.pro rank
Ploom industry classification
Industry- Product category
- Heated Tobacco Products
- NAICS
- Tobacco Manufacturing (3122), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- Heated Tobacco Products (HTP) & Consumables Manufacturing & Brands (CRADAJAH)
- akta.pro secondary industry
- Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)
Keywords
Where Ploom is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ploom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Heated Tobacco Device Sales: Ploom generates revenue through the sale of heated tobacco devices such as the 'With 2' heated tobacco device. This represents the initial hardware purchase that enables ongoing consumable revenue.
- Tobacco Capsule Consumables: Primary revenue stream from consumable tobacco capsules. The upgraded 'With' pack contains 10 capsules plus 2 cartridges priced at 1,200 yen, sold through convenience stores, tobacco retailers, and online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | With Tobacco Capsule Pack - Big Pack |
Go-to-market motion2 records
Distribution channels3 records
Ploom product offering
Product offeringCore offering
Ploom manufactures and sells the With 2 heated tobacco device together with consumable With Tobacco Capsules that are inserted into the device and vaporized via external heating rather than combustion. The brand also offers a larger-capacity Big Pack capsule variant (approximately 20 capsules per pack) as a tiered pack-size extension of the core capsule line.
Product overview
Ploom is a heated tobacco product line operated by JT International S.A. (Japan Tobacco). The core product is the With 2 heated tobacco device, which uses infused technology to deliver vapor through tobacco granules without combustion or smoke. The product system is complemented by With tobacco capsules, consumable units designed specifically for the With 2 device. Ploom products are available across multiple countries including Japan, Germany, Italy, UK, and other markets, distributed through convenience stores, tobacco retailers, and the CLUB JT Online Shop.
Differentiator
Problem solved
Functional benefit
Brands
- With: Tobacco capsule product line designed for use with the 'With 2' heated tobacco device, utilizing infused technology to deliver vapor through tobacco granules without smoke.
- With 2
Products and services
- With 2 Heated tobacco device that uses an external-heating mechanism to vaporize tobacco capsules without combustion, intended for adult consumers seeking a smoke-free tobacco alternative.
- With Tobacco Capsules Consumable tobacco capsules containing tobacco granules that are inserted into the With 2 device and heated to release tobacco vapor without combustion; sold as a recurring-use consumable for adult tobacco consumers.
- With Tobacco Capsule Big Pack Larger-capacity variant of the With Tobacco Capsules consumable line, offering approximately double the standard capsule count per pack (roughly 20 capsules) at a 1,200 yen retail price point, targeted at heavier adult users seeking fewer repurchase events.
Companies that use Ploom
Customer profileSegments1 record
Ideal customer profiles1 record
Ploom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ploom partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Ploom competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Ploom social profiles
Digital presencePloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ploom leadership team
Management profileNumber of profiles
Profiles1 record
Ploom funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ploom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ploom
What does Ploom do?
Ploom manufactures and sells the With 2 heated tobacco device together with consumable With Tobacco Capsules that are inserted into the device and vaporized via external heating rather than combustion. The brand also offers a larger-capacity Big Pack capsule variant (approximately 20 capsules per pack) as a tiered pack-size extension of the core capsule line.
Is Ploom a public or private company?
Ploom is a private company. It is classified as corporate owned and is currently operating.
When was Ploom founded?
Ploom was founded in 2007. It employs 51 to 100 people.
Where is Ploom based?
Ploom is headquartered in San Francisco, United States, in the North America region.
How does Ploom make money?
Two revenue lines are on record. Heated Tobacco Device Sales are the primary driver. The others are tobacco Capsule Consumables.
Does Ploom have an API?
No public API is recorded for Ploom.
What industry is Ploom in?
Ploom's product category is Heated Tobacco Products. Its primary akta.pro industry code is CRADAJAH, Heated Tobacco Products (HTP) & Consumables Manufacturing & Brands, with a secondary code of CRANAHAH, Vape & Cartridge Accessories (Batteries, Chargers, Pods). Its NAICS code is 3122 and its SIC code is 2100.