Are Media

Name

Are Media

Legal name

Are Media Pty Limited

Website

https://aremedia.com.au

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

251–500 employees

Short description

Are Media is Australia's largest omnichannel women's content company, operating 35 print and digital media brands reaching 9 in 10 Australian women annually, with revenue from advertising, subscriptions, affiliate commerce, and content licensing.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Media Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Publishing Industries (513)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

akta.pro secondary industries

Digital Content & Media Subscriptions (CRAFAIAA), Publishing Networks & Multi-Author Publications (MPACAIAG)

Keywords

• Women's lifestyle publishing
• Magazine advertising
• Digital media publishing
• Content marketing services
• Audience insights research

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from selling advertising across all platforms - print magazines, digital display, video, EDM newsletters, and integrated commercial content. Offers comprehensive ad specs including magazine, inserts/packaging, digital display, video, and EDM formats. Works with major brands and agencies.
2. Magazine Subscriptions: Direct-to-consumer revenue through MagShop for magazine subscriptions and the My Women's Weekly membership platform offering monthly and annual subscription options with auto-renewal.
3. Content Licensing and Syndication: Content syndication through ContentShop for editorial content licensing and Are Media Books for book publishing, including Australian Women's Weekly Cookbooks with 80 million sold worldwide.
4. Competition and Puzzle Products: Sale of puzzle magazines, competition products, and special editions across brands including Take 5, That's Life, New Idea, and TV Week with various prize competitions.
5. Affiliate and Commerce Revenue: Earning revenue through affiliate links in online shopping articles, with readers spending $50 million on Are Media's affiliate content in the past 12 months (RM Jun 23).

Pricing tiers

Go-to-market motion3 records

Core offering

Are Media is Australia's leading omnichannel content company for women, publishing a portfolio of 35 media brands across print magazines and digital platforms covering entertainment, fashion, beauty, food, homes, parenting, and lifestyle. The company generates revenue primarily by selling advertising across its print, digital, video, newsletter, and integrated content channels, supplemented by magazine subscriptions through Magshop and book publishing via Are Media Books.

Product overview

Are Media is Australia's leading omnichannel content company for women, operating as a multi-brand magazine and digital publishing platform. The portfolio comprises 35 media brands spanning print magazines, digital platforms, creative services, and subscription offerings. Core print brands include Take 5, That's Life, WHO, Woman's Day, TV Week, Better Homes and Gardens, New Idea, Australian Women's Weekly (with 1.3 million monthly readers), Elle, Marie Claire, Girlfriend, Home Beautiful, Australian House & Garden, Country Style, and Gourmet Traveller. Digital platforms include Beautycrew, beautyheaven, Australian Women's Weekly Food (with 14,000+ recipes), and Bounty Parents. The company also operates Story54 (creative content studio), Magshop (subscription service), and Are Media Books. The partnership with People Inc. (Dotdash Meredith) expanded the network to include international brands like PEOPLE, Allrecipes, Real Simple, and FOOD & WINE, creating Australia's #1 women's lifestyle network with 10.4 million monthly digital reach plus 6 million print readers.

Differentiator

Problem solved

Functional benefit

Brands

• Take 5: Australia's favourite real life magazine with puzzles and prize giveaways
• That's Life
• WHO
• Woman's Day
• Belle
• ELLE
• Home Beautiful
• New Idea
• TV Week
• Better Homes and Gardens
• Marie Claire
• Australian Women's Weekly
• Girlfriend
• Beautycrew
• BeautyHeaven
• Bounty Parents
• Cooking with AWW
• Country Style
• Gourmet Traveller
• House & Garden
• Story54

Products and services

• Take 5
• That's Life
• WHO
• Woman's Day
• TV Week
• Better Homes and Gardens
• New Idea
• Australian Women's Weekly
• ELLE Australia
• Marie Claire
• Girlfriend
• Beautycrew
• beautyheaven
• Home Beautiful
• Australian House & Garden
• Country Style
• Gourmet Traveller
• Australian Women's Weekly Food (Cooking with AWW)
• Bounty Parents
• Story54
• Magshop
• Are Media Books
• My Weekly Membership Platform

Quantifiable outcome

• 29% more brand awareness and 11% more purchase intent for advertisers
• +4 more outcomes

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• People Inc.flagshipStrategic or Co-development Partner · 1 May 2025Strategic collaboration with People Inc., powerhouse behind brands like PEOPLE, Allrecipes, Real Simple, FOOD & WINE and Better Homes & Gardens U.S. This partnership doubles Are Media's digital reach to 10.4 million monthly users, creating Australia's #1 women's lifestyle network. The partnership significantly enhances footprint in travel, tech, sustainability, and finance categories while opening new audiences including Men and Gen Z.
• Dotdash MeredithcoreTechnology or Integration · 1 May 2025Partnership with Dotdash Meredith enables expanded digital reach through combined audience measurement and advertising solutions. Included in the People Inc. partnership that brings together internationally celebrated media brands.
• Carers AustraliacoreGTM or Marketing Partner · 1 April 2024Social change campaign 'Cost of Caring' with Carers Australia and coalition of carer support and advocacy groups, calling for superannuation to be paid on Commonwealth carer payment. Campaign expected to reach 10.5 million readers with campaign value over $5 million.
• CocogunminorImplementation/ SI/ Consulting PartnerAdvertising agency collaboration for 'Cost of Caring' campaign creation, working with Are Media to deliver the social change initiative.
• DysonminorGTM or Marketing PartnerCommercial product partnerships through Story54 creative content studio, creating branded content campaigns amplified across Are Media premium brand networks.
• MazdaminorGTM or Marketing PartnerMAZDA CX5 launch campaign through Story54 creative studio, demonstrating automotive brand partnership capabilities.
• La MerminorGTM or Marketing PartnerPartnership with Gourmet Traveller to bring The Miracle Meal to life, showcasing luxury skincare brand integration with food content.
• L'Oréal ParisminorGTM or Marketing PartnerGlass Skin launch partnership with ELLE Australia in collaboration with WPP Media, demonstrating beauty brand campaign capabilities.
• The Future LaboratoryminorStrategic or Co-development PartnerPartnership with London's trend forecaster The Future Laboratory for Luxury Trend Forecast research, understanding future of luxury globally and locally.
• Neuro-InsightsminorStrategic or Co-development PartnerPartnership with world's preeminent neuromarketing company for 'The Magic of Magazines' research revealing emotional intensity levels from magazine content.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Condé Nast: Global publisher of Vogue, GQ, Vanity Fair, and Wired. Owns international editions of Marie Claire competitor titles (Vogue) and operates the same premium women's lifestyle publishing model that Are Media's Marie Claire competes with in Australia.
• Nine Entertainment: Major Australian media company with broadcast, publishing, and digital assets including Australian Women's Health, Body+Soul. Directly competes with Are Media for advertising spend, particularly in the women's lifestyle category.
• Future plc: U.K.-headquartered global digital publisher with portfolio of enthusiast and lifestyle brands (TechRadar, Marie Claire U.K., Woman & Home). Useful peer for digital publishing business model comparison and women's lifestyle digital scaling.
• News Corp Australia: Australia's largest news media company operating news, lifestyle, and digital properties including Vogue Australia, GQ Australia. Competes for the same Australian advertising budgets and audience attention as Are Media.
• Hearst Magazines: U.S.-based global magazine publisher behind Cosmopolitan, Harper's Bazaar, Elle (international), and Good Housekeeping. Direct portfolio overlap with Are Media (ELLE), serving the same women's lifestyle category globally with much larger scale.

Direct peers

• Dotdash Meredith (People Inc.): U.S. digital publishing powerhouse behind PEOPLE, Allrecipes, Real Simple, FOOD & WINE, Better Homes & Gardens U.S. Currently a strategic partner of Are Media. Closely comparable in audience profile (women's lifestyle) and offers lessons on digital-first publishing economics at scale.
• Bauer Media Group: Global magazine publisher of women's lifestyle, entertainment, and lifestyle brands. Are Media was formerly Bauer Media's Australian operation, making this the closest historical and structural peer - same category, same model, same audience segment.

Regional players

• Seven West Media: Australian media company operating broadcast (Channel 7) and Pacific Magazines prior to the 2020 Bauer merger that contributed to Are Media. Now competes in adjacent Australian media categories but with a stronger broadcast and entertainment focus.

Emerging players

• Pedestrian Group: Australian digital-first youth-focused media company (Pedestrian.TV, Business Insider Australia, Gizmodo Australia). Competes with Are Media's ELLE and Girlfriend brands for the same Gen Z and younger millennial female audience in Australia, particularly in fashion and lifestyle.

Others

• Magazine Publishers of Australia / Magazine Media (formerly Magazine Publishers Australia): Industry body representing Australian magazine publishers, with Are Media as a member. Useful ecosystem/industry peer for understanding the broader Australian magazine publishing competitive context and category-level data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aremediaau
• LinkedInlinkedin.com/company/aremediaau/mycompany
• Instagraminstagram.com/aremediaaus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Are Media