What Futureproof does

Futureproof (legal entity FutureproofAI Inc.) is a privately held performance marketing consultancy founded by Nick Gent in March 2019 and headquartered in New Jersey, with regional operations in the United Kingdom (FutureproofAI Limited) and India (FutureproofAI India Private Limited). The company specializes in deploying and operating Pega's Customer Decision Hub (CDH) — an AI-powered 1:1 customer engagement and real-time decisioning platform — for mid-to-large enterprises. Futureproof holds the Pega Specialized Partner designation for 1:1 Customer Engagement, with 65+ staff experts, 175 Pega certifications, and 10+ years of average implementation experience across the team.

The firm delivers its services through three core offerings: Advisory Services (consulting engagements identifying high-value customer moments and building prioritized roadmaps), Implementation Services (end-to-end design, configuration, QA, and deployment of Pega CDH and adjacent modules including Pega Paid Media Manager, Pega 1:1 Operations Manager, and Pega Next Best Action Designer), and Analytics & Operations (managed services for ongoing optimization, including dashboards, predictive model development, Champion/Challenger A/B testing, and Next Best Action maintenance). A fourth offering, AI Kickstart, is an 8-week structured demo program that runs on the client's own data to demonstrate CDH-driven value before a licensing commitment. The technology stack is Pega-centric, augmented by an ecosystem of partners including Celebrus (CDP), Blend360 (data science), Toovio (MarTech), Sequential Group (journey orchestration), and PerseusX.

Futureproof generates revenue through professional services engagements (advisory and implementation) and managed services contracts with enterprise clients, primarily in Financial Services (Ally, CNO, NatWest, Fifth Third), Telecommunications (Verizon, BT, Frontier), Healthcare/Retail (CVS, Life Time), and Technology (Newfold Digital). The company employs an onshore/offshore delivery model leveraging its India operations for cost efficiency. Pricing is quote-based and not publicly disclosed. Futureproof received the 2023 Pega Client Innovation Award for its Life Time engagement, which delivered over 200% ROI in seven months and a 298% conversion lift, and took undisclosed strategic investment from Founder Capital and Triangle Tweener Fund in December 2025 (subject to ambiguity about a similarly named entity). The company is founder-controlled with no disclosed institutional venture or private equity ownership.

Name

Futureproof

Legal name

FutureproofAI Inc.

Website

https://futureproofai.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Futureproof is a Pega-specialized consultancy that designs, implements, and manages AI-driven 1:1 customer engagement solutions on Pega's Customer Decision Hub for mid-to-large enterprises in financial services, telecommunications, healthcare, and technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Maplewood

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Services: Consulting engagements to identify customer moments that matter, build prioritized roadmaps, and develop transformational strategies. Includes collaborative workshops, use case identification, MarTech assessment, and executive playback.
2. Implementation Services: Design, build, test and deploy CDH solutions with proven frameworks. Includes use case definition, technical design, software configuration, QA testing, deployment, and success measurement.
3. Analytics & Operations: Managed services for ongoing 1:1 marketing operations. Includes dashboards and monitoring, new models and operational efficiencies, AB testing, and next best action maintenance at scale with low cost of ownership.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Futureproof is a performance marketing consultancy that designs, implements, and manages Pega Customer Decision Hub (CDH) solutions for enterprise clients. The firm delivers Advisory Services, Implementation Services, and ongoing Analytics & Operations as a Pega Specialized Partner, turning first-party customer data into AI-driven 1:1 omnichannel marketing programs. Its core deliverable is the configuration and operationalization of Pega CDH and associated modules (Paid Media Manager, 1:1 Operations Manager, Next Best Action Designer) for Fortune 500 and FTSE 100 enterprises.

Product overview

Futureproof is a performance marketing consultancy and Pega Specialized Partner for 1:1 Customer Engagement. The company does not sell a proprietary standalone software product; instead, it offers a portfolio of three consulting and implementation service lines — Advisory Services, Implementation Services, and Analytics & Operations — all centered on deploying and managing Pega's Customer Decision Hub (CDH) for enterprise clients. A fourth offering, AI Kickstart, is an 8-week structured demo program that uses the client's own data on the Pega CDH platform to demonstrate AI-driven engagement value. Futureproof's core value lies in configuring, integrating, and operationalizing Pega CDH and its associated modules (Pega Paid Media Manager, Pega 1:1 Operations Manager, Pega Next Best Action Designer) across Fortune 500 and FTSE 100 enterprises, with ongoing analytics and managed services to sustain and optimize the solution over time.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services

Quantifiable outcome

• Over 200% ROI on personalization and marketing automation program in 7 months (Life Time case study)
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PegasystemscoreTechnology or IntegrationPega Specialized Partner for 1:1 Customer Engagement with deep expertise in Pega Customer Decision Hub, Paid Media Manager, 1:1 Operations Manager, and Next Best Action Designer. Solutions backed as 'fit for purpose' by Pega product management teams. Innovative thinking informs Pega's product development roadmap.
• PerseusX (ProCom Consulting subsidiary)minorImplementation/ SI/ Consulting PartnerExclusive Pega Partner focused on Pega-enabled business for US communications, consumer finance, and state/local government sectors. One of the largest concentrations of Pega skills outside Tier 1 technology providers.
• Sequential GroupminorStrategic or Co-development PartnerMarketing automation consultancy that designs and activates personalized customer journeys, connecting first-party data, strategic business objectives, technologies and creative.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PerseusX (ProCom Consulting): Exclusive Pega Partner focused on Pega-enabled business for US communications, consumer finance, and state/local government. One of the largest concentrations of Pega skills outside Tier 1 technology providers, directly comparable as a specialist Pega delivery firm.
• Merkle: Global data-driven marketing services firm and long-standing Pega partner with a 1:1 decisioning practice (led by Futureproof SVP Client Success Jonathan Madnick before he joined Futureproof). Overlaps directly on Pega CDH implementation and customer engagement use cases.
• Slalom: Mid-sized consulting firm with a strong marketing-technology and personalization practice. Competes for similar enterprise CDH/decisioning engagements and shares a regional, relationship-driven delivery model.
• Epsilon (Publicis Groupe): Marketing services and data platform operator serving large enterprises with personalization, loyalty, and customer engagement solutions. Comparable in targeting enterprise CMOs with AI-driven 1:1 engagement offerings.
• Blend360: Data science and analytics services partner listed in Futureproof's own partner ecosystem; helps marketers improve enterprise decision-making. Direct overlap in the AI-driven marketing analytics services market.

Broad incumbents

• Capgemini: Global IT services firm with an established Pega practice (Christian Davies, Futureproof's Director of Decisioning EMEA, was previously a Pega System Architect at Capgemini). Competes for large CDH implementations as part of a broader digital transformation portfolio.
• Accenture: Largest global SI with deep Pega delivery capacity and broad martech/Adobe/Salesforce practices. Competes for enterprise CDH RFPs at the high end of the market where bundled transformation deals are favored.
• Publicis Sapient: Digital transformation arm of Publicis Groupe, with strong enterprise martech implementation heritage (formerly Sapient). Competes for enterprise personalization and customer engagement engagements with a broader services portfolio.
• Deloitte Digital: Big Four advisory's digital agency arm, offering enterprise-scale martech implementation including Pega, Adobe, and Salesforce. Competes for the same Fortune 500/FTSE 100 buyers on large, multi-workstream transformations.
• Cognizant: Global IT services firm with established Pega partnerships and a sizable India delivery footprint. Competes on cost-sensitive enterprise CDH implementations and managed services work, leveraging offshore scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/futureproofAI
• LinkedInlinkedin.com/company/futureproofai

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futureproof