Kids Win Missouri

What Kids Win Missouri does

Kids Win Missouri is a nonprofit advocacy coalition founded in 2018 and headquartered in Ballwin, Missouri, dedicated to improving the well-being of Missouri children through state-level policy advocacy. The organization operates a horizontal coalition model aggregating child care providers, parents, and partner organizations around five policy priority areas: Early Childhood education, Cover Our Kids (health coverage), Child Development Accounts, Supporting Youth At Risk, and other initiatives. Its core programmatic offering is the ECE (Early Childhood Education) Fellowship, which trains providers and parents across Missouri as advocates, with documented alumni in Cape Girardeau, Springfield, Saint Joseph, and the Callaway/Cole County region.

The coalition's core products are non-technological: policy resources and research documents (Medicaid/CHIP Chart Book, EITC briefs, SNAP sanctions analysis, "Collaboration is Key"), community engagement initiatives (Provider Spotlights, Parent Spotlights, Alumni Spotlights), and advocacy events including Child Advocacy Day. In 2025, Kids Win Missouri expanded into service-delivery enablement through its partnership with TOOTRiS and Child Care Aware of Missouri, powering Missouri Child Care Works, the state's first cost-sharing child care program.

Kids Win Missouri does not sell products or services; its revenue model is donation and grant funding from partners, with the Kauffman Foundation documented as a 2024 funder. The go-to-market motion is community-led: statewide listening sessions (2017-2018), fellowship recruitment, multi-channel content marketing (website, Facebook page and group, Twitter/X, email newsletter), and direct advocacy engagement with Missouri legislators. The organization has 1-10 employees and maintains contact addresses in Ballwin, MO and Overland Park, KS (for donations).

Name

Kids Win Missouri

Legal name

Kids Win Missouri

Website

https://kidswinmissouri.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kids Win Missouri is a nonprofit advocacy coalition founded in 2018 that advocates for state policies improving the well-being of Missouri children across early childhood, health coverage, and youth-at-risk issues via its ECE Fellowship and statewide coalition model.

Ownership category

akta.pro rank

Product category

Child Advocacy Services

NAICS

Child and Youth Services (62411), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Early Childhood Education & Childcare Nonprofits (BPAGADAA)

akta.pro secondary industries

Child Rights & Protection (BPADAGAG), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Child advocacy coalition
• Early childhood policy
• Nonprofit policy advocacy
• Child care advocacy
• Child welfare policy

Headquarters

HQ city

Milburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Funding: Kids Win Missouri operates as a nonprofit coalition that relies on donations and funding from partners to support advocacy activities for early childhood policies in Missouri.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kids Win Missouri is a nonprofit advocacy coalition that advocates for policies supporting the health, education, safety, and development of Missouri children and families, especially those at risk due to poverty, abuse, neglect, or racial inequities. It operates the ECE (Early Childhood Education) Leader Fellowship program that trains early childhood providers and parents in advocacy, conducts statewide listening sessions, and is part of the partnership powering Missouri Child Care Works, Missouri's first cost-sharing child care program.

Product overview

Kids Win Missouri is a nonprofit advocacy coalition focused on improving the well-being of Missouri children through policy advocacy. The organization does not offer a commercial software product or technology platform. Its primary offerings include the ECE (Early Childhood Education) Fellowship program for early childhood educators, policy resources and advocacy tools, and community engagement initiatives such as Provider Spotlights and Parent Spotlights that amplify the voices of child care providers and families.

Differentiator

Problem solved

Functional benefit

Products and services

• ECE Leader Fellowship Program A fellowship program that trains Missouri early childhood educators, providers, and parents in policy advocacy, equipping them to engage with legislators and influence early childhood education policy.
• Missouri Child Care Works A cost-sharing child care program designed to improve the accessibility and affordability of child care for Missouri families by pooling employer, employee, and public funding contributions through the TOOTRiS platform.
• Cover Our Kids Initiative An initiative dedicated to expanding health coverage access for Missouri children through policy advocacy and stakeholder engagement.
• Policy Advocacy on Early Childhood and Child Welfare State-level policy advocacy on early childhood education access, child development accounts, supports for youth at risk, and related initiatives aimed at improving health, education, safety, and family economic security outcomes for Missouri children.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• TOOTRiScoreStrategic or Co-development Partner · 27 October 2025TOOTRiS is a key technology partner powering the Missouri Child Care Works program, Missouri's first cost-sharing child care program designed to improve accessibility and affordability for families.
• Child Care Aware of MissouricoreStrategic or Co-development Partner · 27 October 2025Child Care Aware of Missouri is a key partner in the Missouri Child Care Works program, contributing expertise in child care access and family support services.
• Cover Our KidscoreStrategic or Co-development PartnerCover Our Kids is an initiative focused on health coverage for Missouri children, aligned with Kids Win Missouri's policy priorities.
• Missouri Budget ProjectminorStrategic or Co-development PartnerMissouri Budget Project collaborated with Kids Win Missouri on budget and policy analysis documents including SNAP sanctions analysis, child care assistance programs, and Medicaid/CHIP chart book.
• Missouri Coalition of Children's AgenciesminorStrategic or Co-development PartnerCollaborated on the Medicaid and CHIP 2019 Chart Book providing information on Missouri's Medicaid program.
• Youth in NeedminorStrategic or Co-development PartnerDeveloped informational document on collaboration between schools and community child care providers titled 'Collaboration is Key.'
• SouthSide Early Childhood CenterminorStrategic or Co-development PartnerSt. Louis-based early childhood center that contributed insights on the Mixed Delivery Model in early care and education.
• Clark-Fox Policy InstituteminorStrategic or Co-development PartnerCollaborated on Earned Income Tax Credit policy brief examining how enacting a state EITC will impact working families in Missouri.
• Center for Social Development at Washington UniversityminorStrategic or Co-development PartnerPartnered on EITC policy brief examining state-level tax credit impacts on Missouri working families.
• Show-Me School Based Health AllianceminorStrategic or Co-development PartnerDeveloped materials articulating policy priorities for school-based health in Missouri.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• First Five Years Fund: National early childhood education and care advocacy organization working with federal and state policymakers — a broader-incumbent peer pursuing similar policy outcomes via coalition advocacy.
• CLASP (Center for Law and Social Policy): National policy organization advancing economic security and family well-being, including child care and early childhood policy — comparable in policy advocacy focus on low-income children and families.
• Zero to Three: National nonprofit focused on early childhood policy, infant and toddler development, and family support — comparable mission on early childhood well-being and policy advocacy at a national scale.
• Child Care Aware of America: National child care advocacy and resource organization; a Core partner of Kids Win Missouri in Missouri Child Care Works, with overlapping mission on child care access and affordability.
• National Association for the Education of Young Children (NAEYC): The largest national professional association for early childhood educators, with advocacy on early childhood policy, quality standards, and professional development — a broader incumbent in the same advocacy space.

Direct peers

• Alliance for Early Success: National funder collaborative supporting state-level early childhood advocacy coalitions — closely comparable to Kids Win Missouri as a state-level ECE advocacy coalition model.
• Child Care Aware of Missouri: Missouri's state child care resource and referral network; a Core partner of Kids Win Missouri in Missouri Child Care Works, with directly overlapping child care access and family support mission.
• Voices for Missouri's Children: A Missouri-focused child advocacy and policy organization that conducts research, lobbying, and community engagement on child well-being — directly comparable to Kids Win Missouri in mission, geography, and advocacy model.

Regional players

• Parents as Teachers: Founded in Missouri and now operating nationally, Parents as Teachers focuses on early childhood parent education and home visiting — a comparable early childhood advocacy and direct-service organization rooted in Missouri.

Others

• ReadyNation: Council for a Strong America initiative mobilizing business and military leaders on early childhood investment — adjacent advocacy model targeting economic and policy returns from ECE investment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KidsWinMissouri
• Facebookfacebook.com/KidsWinMO

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Win Missouri