Bloom Insurance Agency

What Bloom Insurance Agency does

Bloom Insurance Agency is a U.S.-based private insurance services and technology company founded in 2007 and headquartered in Bloomington, operating as a fully virtual organization with 251–500 employees distributed across the country. The company serves two linked customer segments: Medicare beneficiaries, who receive guided enrollment, benefit counseling, plan comparison, and post-enrollment engagement support, and government-sponsored health plans (Medicare Advantage and Medicare Supplement issuers), which contract Bloom for high-value enrollment services. Bloom's core revenue engine is telesales-based enrollment operations delivered as a managed service, augmented by technology licensing and member engagement services.

Bloom's product architecture is organized around the Ascend Platform, a purpose-built technology for real-time, high-value enrollment and member engagement that integrates with health plan systems to submit high-quality enrollments, reduce enrollment fallout, and improve Star ratings. The Ascend Platform is modularized into Telesales (expert call center and campaign operations), Quote & Enroll (sales technology for quoting, enrollment, and early engagement), and Health Activations (member engagement activities that close care gaps and boost risk/quality outcomes). In March 2026, Bloom launched TranslateOS, a next-generation live translation service positioned at approximately 40% lower cost than human interpreters and packaged with a compliance portal for call monitoring, recording, and transcripts.

Bloom's go-to-market is enterprise inside-sales to U.S. health plans with multi-year contracts and quote-based, custom enterprise pricing. Marketing relies on organic social (LinkedIn, Facebook), an Insights content blog, and a careers-focused recruitment funnel targeting remote licensed insurance agents. The company is HITRUST Assessment Certified for healthcare data security and BBB Accredited, but discloses no funding rounds, institutional investors, M&A activity, or ownership structure, indicating it operates as an independent private entity.

Name

Bloom Insurance Agency

Legal name

Bloom

Website

https://bloominsuranceagency.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Bloom Insurance Agency is a U.S. virtual insurance services and technology company that provides Medicare enrollment, call center operations, and member engagement services to government-sponsored health plans via its Ascend Platform and TranslateOS translation product.

Ownership category

akta.pro rank

Product category

Medicare Insurance Enrollment Services

NAICS

Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Member Engagement & Care Management (Utilization, Case/Disease Mgmt) (FSAIAGAL)

akta.pro secondary industries

Eligibility, Enrollment & Benefits Administration (HLAEALAH), Care Management & Population Health Program Administration (HLAEALAG), Medicare Quality, Risk Adjustment & Stars Analytics/Services (FSAIAGAJ)

Keywords

• Medicare enrollment services
• Health plan telesales
• Member engagement platform
• Insurance call center
• Star ratings improvement

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Telesales Services: Expert health insurance enrollment, call center, and campaign operations for health plans. Revenue derived from providing sales and enrollment services to government-sponsored health plans.
2. Technology Platform Licensing: Ascend Platform and Quote & Enroll tools provided as technology solutions to health plans for optimized quoting, enrollment, and member engagement.
3. Health Activation Services: Engagement activities and member health services that help health plans improve ratings and revenue outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bloom Insurance Agency delivers specialized enrollment and member engagement services for government-sponsored health plans, centered on its proprietary Ascend Platform. Its offerings include Telesales enrollment operations, Quote & Enroll sales technology, Health Activations to improve Star ratings and close care gaps, and the TranslateOS real-time translation service. The combination enables health plans to drive high-quality Medicare enrollments, engage members pre-effectively, and improve retention.

Product overview

Bloom Insurance Agency offers a unified platform architecture centered on the Ascend Platform, which provides real-time enrollment and member engagement capabilities. The platform is complemented by specialized modules: Telesales for call center and campaign operations, Quote & Enroll for optimized quoting and enrollment workflows, and Health Activations for member engagement and care gap closure. TranslateOS, launched in March 2026, provides next-generation translation services as an additional capability within the ecosystem. Together, these products enable high-value enrollment throughout the Medicare beneficiary journey from initial contact through enrollment and ongoing engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Ascend: Purpose-built platform for real-time, high value enrollment and member engagement.
• TranslateOS

Products and services

• Ascend Platform Purpose-built technology platform for real-time, high-value Medicare enrollment and member engagement; enables health plans to submit high-quality enrollments, improve Star ratings, help members access care earlier, and reduce enrollment fallout.
• Telesales Expert health insurance enrollment, call center, and campaign operations solution that gives health plan shoppers an enrollment experience tailored to their needs with the right conversation.
• Quote & Enroll Sales technology tools providing seamless quoting, enrollment, and early engagement for health plans and their members.
• Health Activations Engagement activities that connect with members along their journey to close care gaps, increase satisfaction and retention, improve risk/quality outcomes, and increase Star ratings.
• TranslateOS Next-generation translation service delivering fast, high-quality live translation at approximately 40% lower cost than human interpreters, with a compliance portal for call monitoring, recording, and transcripts.

Quantifiable outcome

• 40% cost reduction with TranslateOS compared to human interpreters
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• eHealth: Online health insurance marketplace with a large Medicare business, combining proprietary technology with licensed agent support for enrollment. Comparable as a tech-enabled Medicare enrollment platform.
• Convey Health Solutions: Specialized provider of member enrollment, benefits administration, and engagement services for Medicare Advantage and Medicare Supplement plans. Highly comparable to Bloom's carrier-facing enrollment and member engagement stack.
• Benefytt Technologies: Health insurance distributor and technology provider with Medicare-focused enrollment and engagement capabilities. Overlaps with Bloom's telesales and platform-driven enrollment model.
• SelectQuote: Public direct-to-consumer distributor of Medicare insurance products via telesales and online channels. Highly comparable to Bloom as a Medicare-focused enrollment and telesales services provider.
• LanguageLine Solutions: Largest provider of interpretation and translation services, including for healthcare contact centers. Directly comparable to Bloom's TranslateOS product offering multilingual live translation with compliance tooling.
• HealthPlanOne (now part of MediaAlpha): Medicare and health insurance agency leveraging digital and call-center channels for carrier enrollment. Comparable to Bloom's Medicare enrollment services model serving health plans.
• GoHealth: Medicare-focused health insurance marketplace and enrollment platform using telesales and proprietary technology. Directly comparable to Bloom's Telesales + Ascend Platform business model.

Emerging players

• Caravan Health / Cardinal Care Management: Population health and care management services for value-based Medicare programs. Comparable to Bloom's Health Activations and Star rating-focused engagement offering for MA plans.
• The Brokerage (Medicare FMO): Field marketing organization specializing in Medicare Supplement and Medicare Advantage distribution. Comparable as a Medicare-focused distribution and enrollment services partner to carriers.

Broad incumbents

• TTEC (TeleTech): Large-scale BPO and CX technology provider serving healthcare payers with member engagement and enrollment support. Comparable as a broader incumbent offering overlapping Telesales/Health Activations capabilities to MA plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bloominsuranceagency
• LinkedInlinkedin.com/company/bloomthrives

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Insurance Agency