Giftcloud
Giftcloud is a Bristol-based B2B digital gift card rewards platform that helps enterprise brands in telecom, energy, financial services, insurance, retail, and travel run customer acquisition and retention campaigns via API-integrated digital fulfillment across 10 markets.
- Company typePrivate
- Founded2015
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Giftcloud does
Giftcloud is a Bristol-based B2B digital rewards platform that enables enterprise brands to run customer acquisition, retention, and referral campaigns using digital gift cards as incentives instead of price discounts. Founded in 2015 (with the company referencing activity since 2014), the company operates across 10 markets including the UK, USA, Canada, Netherlands, Germany, Italy, France, Spain, Ireland, and Australia, and reports sending over 750,000 gift card rewards annually for clients (1.5 million for travel brands specifically).
The platform is built on a multi-module architecture. The Reward Link Platform handles end-to-end digital fulfillment by letting end-customers select and instantly claim a gift card after completing a qualifying action. The Hub provides a self-service DIY campaign builder, the Giftcloud API offers programmatic access via REST with webhook support, the Performance Portal delivers real-time reporting and quarterly business reviews, and Giftcloud Target adds automated affiliate retargeting. Underpinning these is a catalogue of 348+ retail gift cards spanning supermarkets, fashion, electronics, gaming, travel, and sports, plus Prepaid Mastercard (Your Reward Pass) options. Bespoke landing pages for affiliate publishers and unique tracking identifiers support channel-driven acquisition.
The business model combines transaction fees on gift card fulfillment with managed services for campaign design and bespoke technology integration, sold primarily through direct enterprise sales and channel partnerships with affiliate networks. Pricing is custom and quote-based under multi-year contracts, with no upfront payment required for issued gift cards. Named enterprise clients include Sky, Vodafone, TalkTalk, 3Mobile, OVO Energy, Shell, RAC, Santander, Kroo Bank, Carrot Insurance, and Simply Business, spanning telecom, energy, financial services, insurance, retail, and travel verticals. In April 2025, Giftcloud was acquired by Recharge Group (from Groupon) to support Recharge's ambition to become the European leader in B2B prepaid payments, and the company continues to operate as a brand within Recharge.
Giftcloud firmographics
Firmographics- Name
- Giftcloud
- Legal name
- Giftcloud Limited
- Website
- https://giftcloud.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Giftcloud is a Bristol-based B2B digital gift card rewards platform that helps enterprise brands in telecom, energy, financial services, insurance, retail, and travel run customer acquisition and retention campaigns via API-integrated digital fulfillment across 10 markets.
- Ownership category
- akta.pro rank
Giftcloud industry classification
Industry- Product category
- Digital Rewards Platform
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
- akta.pro secondary industries
- Corporate & Client Gifting Programs (HSACANAE), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Giftcloud is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Giftcloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Gift Card Reward Fulfillment: Giftcloud sends gift card rewards on behalf of clients, earning fees for fulfillment services. The company provides access to leading retail gift cards, automated fulfillment, and campaign management. No upfront payments required for gift cards issued.
- Campaign Management Services: Full-service approach including competitor analysis, campaign design and creation, customer journey management, stock management, and comprehensive real-time reporting with dedicated account managers and quarterly business reviews.
- Bespoke Technology Solutions: Tailored technology solutions including API integration, the Reward Link Platform, dedicated tracking and reporting portal, re-targeting solutions, and DIY campaign development platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions based on client requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Giftcloud product offering
Product offeringCore offering
Giftcloud provides a B2B digital rewards platform enabling enterprise brands to deliver digital gift card incentives for customer acquisition, retention, and referral campaigns. The platform includes the Reward Link fulfillment system, a self-service DIY campaign builder (The Hub), an automated retargeting solution (Giftcloud Target), a real-time Performance Portal, a REST API for integration, and access to a catalogue of 348+ retail gift cards across multiple geographies. Giftcloud delivers bespoke campaign management, bespoke affiliate landing pages, and end-to-end fulfillment without requiring upfront payment for issued gift cards.
Product overview
Giftcloud is a B2B digital rewards platform providing end-to-end digital gift card incentive solutions for customer acquisition, retention, and referral campaigns. The platform operates on a multi-module architecture centered on the Reward Link Platform — which handles fulfillment — and the DIY platform The Hub for campaign self-service. Clients can also integrate via the Giftcloud API or use the Performance Portal for real-time reporting. Giftcloud Target adds automated retargeting via incentivized affiliate offers. The Gift Card Catalogue provides access to 348+ retail gift cards spanning multiple geographies and categories (supermarkets, fashion, electronics, travel, sports), which clients can offer as rewards to their end customers. The company is a subsidiary of Recharge Group, acquired from Groupon.
Differentiator
Problem solved
Functional benefit
Products and services
- Reward Link Platform A digital reward fulfillment platform that allows customers to select and instantly claim a gift card reward after completing a qualifying action. Customers enter their email or mobile number to receive and redeem their digital gift card, with optional Prepaid Mastercard (Your Reward Pass) support. Designed for enterprise brands running customer acquisition and retention campaigns.
- The Hub (DIY Platform) A self-service do-it-yourself platform enabling clients to create and manage their own customized gift card reward campaigns. Allows brands to configure targeting, fulfillment, and reporting without relying on technical support, primarily serving mid-market clients seeking direct control over campaign execution.
- Giftcloud Target An automated retargeting solution that boosts conversion rates by presenting incentivized affiliate offers to users who have not yet converted. Integrates affiliate offers into the retargeting workflow to drive higher engagement and sign-ups.
- Performance Portal A real-time reporting and analytics dashboard providing access to key metrics, insights, and financial reports. Enables clients to monitor campaign performance, track reward redemption, and conduct quarterly business reviews.
- Giftcloud API A REST API providing programmatic access to the Giftcloud gift card catalogue and reward fulfillment. Supports webhook technology and secure API servers for validating requests and triggering reward links in real time, enabling technology-first integration for clients into their own marketing platforms and campaigns.
- Gift Card Catalogue A curated catalogue of over 348 retail gift cards from global brands spanning categories including supermarkets, fashion, electronics, gaming, travel, and sports. Available across UK, USA, Ireland, Australia, Germany, France, Italy, Netherlands, Spain, and Canada, allowing brands to offer the full catalogue or hand-pick specific retailers aligned with their customer demographics and brand values.
Quantifiable outcome
- 188% increase in sales performance when using gift card incentives
- +5 more outcomes
Companies that use Giftcloud
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Giftcloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Giftcloud partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RechargeflagshipRecharge, a European prepaid payments leader, acquired Giftcloud from Groupon to expand into the B2B rewards market. The acquisition enhances Recharge's presence in the UK and Europe and supports its growth strategy in prepaid payments for corporate and consumer clients. Giftcloud becomes part of Recharge Group with ambition to become European Leader in B2B prepaid payments.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Giftcloud competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Giftcloud social profiles
Digital presenceGiftcloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftcloud leadership team
Management profileNumber of profiles
Profiles5 records
Giftcloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftcloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftcloud
What does Giftcloud do?
Giftcloud provides a B2B digital rewards platform enabling enterprise brands to deliver digital gift card incentives for customer acquisition, retention, and referral campaigns. The platform includes the Reward Link fulfillment system, a self-service DIY campaign builder (The Hub), an automated retargeting solution (Giftcloud Target), a real-time Performance Portal, a REST API for integration, and access to a catalogue of 348+ retail gift cards across multiple geographies. Giftcloud delivers bespoke campaign management, bespoke affiliate landing pages, and end-to-end fulfillment without requiring upfront payment for issued gift cards.
Is Giftcloud a public or private company?
Giftcloud is a private company. It is classified as corporate owned and is currently operating.
When was Giftcloud founded?
Giftcloud was founded in 2015. It employs 11 to 50 people.
Where is Giftcloud based?
Giftcloud is headquartered in Bristol, United Kingdom, in the Europe region.
How does Giftcloud make money?
Three revenue lines are on record. Gift Card Reward Fulfillment is the primary driver. The others are campaign Management Services and bespoke Technology Solutions.
Does Giftcloud have an API?
Yes. Giftcloud provides a REST API for marketing campaign integration. The API enables quick programmatic access to the gift card catalogue and reward fulfillment. With webhook technology and secure API servers, the system validates requests and triggers reward links on demand. The API supports affiliate tracking via unique identifiers in tracking codes to measure campaign performance. Documentation is referenced via a PDF asset (Giftcloud__HowItWorks-1.pdf) on the How It Works page, though no public developer portal or standalone docs URL is explicitly listed.
What industry is Giftcloud in?
Giftcloud's product category is Digital Rewards Platform. Its primary akta.pro industry code is MPAAAIAG, Rewards, Incentives & Gift Card Program Services, with a secondary code of HSACANAE, Corporate & Client Gifting Programs. Its NAICS code is 459420 and its SIC code is 7372.