WatchMojo.com
WatchMojo.com is a Montreal-based digital entertainment media company founded in 2006 that produces, publishes, and syndicates Top-10 infotainment video content across Film, TV, Music, Gaming, and Pop Culture via a multi-channel brand portfolio and global multi-language distribution.
- Company typePrivate
- Founded2006
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What WatchMojo.com does
WatchMojo.com is a Montreal-based privately held digital entertainment media company founded in 2006 by Ashkan Karbasfrooshan that produces, publishes, and syndicates professionally produced factual infotainment video content. Its core product is the WatchMojo platform, which delivers curated Top-10 countdown video lists spanning Film, TV, Music, Celebrities, Video Games, Comics, Anime, and Pop Culture, and is extended through sub-brands including MsMojo (female-focused), WatchMojo UK (regional British perspective), MojoPlays (gaming), MojoTalks (discussion), MojoTravels (travel), UnVeiled (wedding/lifestyle), and GetMojo (general lifestyle). Content is localized across English, Spanish, German, French, and Italian for an audience spanning North America and Western and Southern Europe.
WatchMojo.com firmographics
Firmographics- Name
- WatchMojo.com
- Legal name
- WatchMojo
- Website
- https://watchmojo.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WatchMojo.com is a Montreal-based digital entertainment media company founded in 2006 that produces, publishes, and syndicates Top-10 infotainment video content across Film, TV, Music, Gaming, and Pop Culture via a multi-channel brand portfolio and global multi-language distribution.
- Ownership category
- akta.pro rank
WatchMojo.com industry classification
Industry- Product category
- Digital Video Entertainment Media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)
- akta.pro secondary industry
- Community & Audience Engagement Tools (Chat, Moderation, Loyalty, Discord Bots) (MPAFAEAH)
Keywords
Where WatchMojo.com is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
WatchMojo.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Revenue generated through video advertisements on the platform's owned websites and YouTube channel. The site displays ad placements throughout content pages and video playback.
- App Store Distribution: Revenue from mobile applications distributed through Apple App Store and Google Play Store, with potential in-app purchase or subscription components.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
WatchMojo.com product offering
Product offeringCore offering
WatchMojo.com is a premium, professionally-produced factual infotainment video content producer, publisher, and syndicator that produces Top 10 countdown-style videos covering film, TV, music, celebrities, video games, comics, anime, and pop culture. Content is distributed across an owned website platform, mobile applications (iOS and Android), streaming device apps (Roku, Amazon Fire TV), YouTube, and through an interactive multiplayer trivia and watch-party feature.
Product overview
WatchMojo.com is a multi-platform digital entertainment media company offering a unified content hub across multiple channels and distribution channels. The core WatchMojo platform provides Top 10 countdown videos and articles covering Film, TV, Music, Celebrities, Video Games, Comics, Anime, and Pop Culture. This core offering is extended through branded channels including MsMojo (female-focused), WatchMojo UK (UK regional), MojoPlays (gaming), MojoTalks (discussion), MojoTravels (travel), UnVeiled (wedding/lifestyle), and GetMojo (general lifestyle), each serving distinct audience segments. The company distributes content through a multi-platform strategy including the main website, mobile apps (iOS/Android), streaming apps (ROKU, Amazon Fire TV), and YouTube. Interactive features include multiplayer trivia with leaderboards and watch party functionality. The company also operates SoundMojo as a music label initiative exploring global musical traditions.
Differentiator
Problem solved
Functional benefit
Brands
- SoundMojo: Music label relaunched by WatchMojo founder Ashkan Karbasfrooshan, debut album ARYA: Songs From Iran
Products and services
- WatchMojo A digital entertainment media platform featuring curated Top 10 countdown videos and articles spanning film, TV, music, celebrities, video games, comics, anime, and pop culture, with integrated trivia and watch-party features; available globally via web and mobile/streaming apps.
- MsMojo A female-focused counterpart to WatchMojo providing Top 10 countdown content tailored to women's interests in entertainment, fashion, and lifestyle topics.
- WatchMojo UK A UK-specific version of the platform offering entertainment countdown content with a regional British perspective.
- MojoPlays A gaming-focused channel dedicated to video game countdown content, trivia, and gaming culture coverage.
- MojoTalks A talk and discussion-style channel covering entertainment news and pop culture commentary.
- MojoTravels A travel-focused channel featuring countdown content about destinations, travel tips, and wanderlust-worthy locations.
- UnVeiled A wedding and relationship-themed channel offering countdown content about wedding planning, relationships, and matrimonial topics.
- GetMojo A lifestyle and entertainment channel covering a broad range of consumer interest topics and hosting the WM Club membership program.
- WatchMojo Mobile App (iOS) Native iOS application for the WatchMojo.tv streaming service, available on the Apple App Store.
- WatchMojo Mobile App (Android) Native Android application for the WatchMojo.tv streaming service, available on the Google Play Store.
- WatchMojo TV (Roku) Roku channel application delivering the WatchMojo.tv streaming service to Roku devices.
- WatchMojo TV (Amazon Fire TV) Amazon Fire TV channel application delivering the WatchMojo.tv streaming service.
- Multiplayer Trivia Interactive trivia game feature allowing users to play and compete on topics tied to WatchMojo video content, with leaderboards and watch-party functionality.
- WM Club A membership/promotion program offering exclusive benefits to WatchMojo users.
Quantifiable outcome
- Multiple content categories and channels serving diverse entertainment interests
Companies that use WatchMojo.com
Customer profileSegments3 records
Ideal customer profiles2 records
WatchMojo.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WatchMojo.com partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
WatchMojo.com competitors and assessment
Company assessmentDirect peers
- Screen Rant: Screen Rant is an entertainment media publisher producing news, features, listicles, and video content covering movies, TV, and gaming. Its ranking-format and explainer video content directly competes with WatchMojo for both audience time and entertainment advertiser spend.
- Collider: Collider is a digital entertainment publisher producing video features, rankings, and editorial coverage of film, TV, and gaming. Its top-10 and explanatory video content directly overlaps with WatchMojo's editorial mission across the same entertainment verticals and target audience.
- Looper: Looper is a digital entertainment publisher specializing in listicle video content and editorial features about movies, TV, and pop culture. It overlaps directly with WatchMojo's Top 10 countdown format and audience segment, monetizing via similar ad-supported video distribution models.
- Complex Networks: Complex is a multi-platform media brand producing video, editorial, and original programming around music, pop culture, fashion, and sports. Its branded-channel structure and entertainment video strategy parallel WatchMojo's portfolio approach, targeting similar young demographics.
- Tasty (BuzzFeed): Tasty is BuzzFeed's food-focused video brand producing short-form, highly produced video content distributed primarily on social platforms. It parallels WatchMojo's sub-brand verticalization strategy (e.g., MojoTravels, MojoPlays) by building a standalone video brand around a specific lifestyle vertical.
Emerging players
- Jellysmack: Jellysmack is a creator-economy company that helps video creators optimize, distribute, and monetize video content across platforms including YouTube, Facebook, and Snap. It operates in the same multi-platform video monetization space as WatchMojo, with overlap on creator-style listicle video content.
Broad incumbents
- Group Nine Media (Now/Dotdash Meredith): Group Nine operated digital-first media brands including NowThis, Seeker, and The Dodo producing social video content, before merging into Dotdash Meredith. Its portfolio model and social-video-first distribution strategy are comparable to WatchMojo's multi-brand, multi-platform approach.
- Maker Studios (now Disney): Maker Studios was one of the largest YouTube multi-channel networks before its acquisition by The Walt Disney Company, operating branded entertainment channels in the same model WatchMojo employs with its sub-brand portfolio. It represents the scaled incumbent version of WatchMojo's multi-channel video strategy.
- BuzzFeed: BuzzFeed is a large-scale digital media publisher known for listicles, quizzes, and entertainment video content distributed across web and social platforms. WatchMojo competes for the same audience attention and advertising dollars with a more narrowly focused top-10 video format versus BuzzFeed's broader content mix.
Regional players
- BroadbandTV (BBTV): BBTV is a Vancouver-based digital media company operating a large network of YouTube channels with monetization, content, and audience-development services. It is a fellow Canadian digital video business operating in the same YouTube-driven ad-supported video ecosystem as WatchMojo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WatchMojo.com social profiles
Digital presenceWatchMojo.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
WatchMojo.com leadership team
Management profileNumber of profiles
Profiles2 records
WatchMojo.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WatchMojo.com M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WatchMojo.com
What does WatchMojo.com do?
WatchMojo.com is a premium, professionally-produced factual infotainment video content producer, publisher, and syndicator that produces Top 10 countdown-style videos covering film, TV, music, celebrities, video games, comics, anime, and pop culture. Content is distributed across an owned website platform, mobile applications (iOS and Android), streaming device apps (Roku, Amazon Fire TV), YouTube, and through an interactive multiplayer trivia and watch-party feature.
Is WatchMojo.com a public or private company?
WatchMojo.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WatchMojo.com founded?
WatchMojo.com was founded in 2006. It employs 51 to 100 people.
Where is WatchMojo.com based?
WatchMojo.com is headquartered in Montréal, Canada, in the North America region.
How does WatchMojo.com make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are app Store Distribution.
Who are WatchMojo.com's main competitors?
Direct peers on record are Screen Rant, Collider, Looper, Complex Networks and Tasty (BuzzFeed). Jellysmack is listed as an emerging player. Broad incumbents are Group Nine Media (Now/Dotdash Meredith), Maker Studios (now Disney) and BuzzFeed. BroadbandTV (BBTV) is listed as a regional player.
Does WatchMojo.com have an API?
No public API is recorded for WatchMojo.com.
What industry is WatchMojo.com in?
WatchMojo.com's product category is Digital Video Entertainment Media. Its primary akta.pro industry code is MPACAAAM, Interactive/Watch-Party & Social Video Streaming Platforms, with a secondary code of MPAFAEAH, Community & Audience Engagement Tools (Chat, Moderation, Loyalty, Discord Bots). Its NAICS code is 516 and its SIC code is 7812.