Zinus
Zinus is a direct-to-consumer sleep products company that designs and sells mattresses and bed frames through 12 country-specific e-commerce sites, serving over 25 million customers globally as a subsidiary of the Hyundai conglomerate.
- Company typePrivate
- Founded1979
- HeadquartersSummerville, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zinus does
Zinus is a direct-to-consumer sleep products company that designs and sells mattresses (memory foam and hybrid constructions) and bed frames through 12 country-specific e-commerce websites. The company owns a manufacturing facility in Georgia, USA, supporting its US fulfillment, and is a subsidiary of the Hyundai conglomerate, which provides capital, supply chain, and distribution backing. Zinus serves consumer customers globally, with a stated base of 25 million customers and 2.4 million reviews, and positions itself as America's #1 mattress brand.
The company's core product technology is centered on memory foam and hybrid mattresses incorporating patented 7-Zone Comfort Technology, with product lines ranging from the Green Tea Memory Foam Mattress to the Ultra Cooling Hybrid. Bed frames span metal, wood, and upholstered designs priced from $229.99 to $799+ for mattresses. Zinus maintains third-party certifications including CertiPUR-US (foam content), OEKO-TEX Standard 100 (textile safety), and PCI DSS (payment security), and has received awards from Men's Health, Newsweek, and GOOD DESIGN that support brand credibility.
Zinus operates a pure-play DTC commerce model with revenue derived from direct online mattress and bed frame sales, complemented by financing through Affirm, accelerated checkout via Shop Pay, and HSA/FSA eligibility through Truemed. Growth has been driven by geographic expansion across 12 country sites, product line extensions (including the Dorm 101 College Bundle and sofa-category SKUs), and content marketing via social media, blog, and email channels. The 100-night trial and mattress finder quiz indicate a customer-acquisition model built around low-friction online purchase and guided product selection.
Zinus firmographics
Firmographics- Name
- Zinus
- Legal name
- Zinus, Inc.
- Website
- https://zinus.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Zinus is a direct-to-consumer sleep products company that designs and sells mattresses and bed frames through 12 country-specific e-commerce sites, serving over 25 million customers globally as a subsidiary of the Hyundai conglomerate.
- Ownership category
- akta.pro rank
Zinus industry classification
Industry- Product category
- Mattresses and Bedding
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910), Other Furniture Related Product Manufacturing (3379)
- SIC
- Retail-Furniture Stores (5712), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bed Frames, Foundations & Headboards Retail (CRAIABAE), Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
Keywords
Where Zinus is headquartered
LocationHeadquarters
- HQ city
- Summerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zinus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Mattress Sales: One-time sale of memory foam and hybrid mattresses directly to consumers through e-commerce platform. Products include Original Green Tea, Cooling Green Tea, and Ultra Cooling Green Tea variants in both memory foam and hybrid configurations.
- Bed Frame Sales: One-time sale of bed frames including wood, metal, and upholstered platform designs. Categories include wood platform beds, metal frames, wood-and-metal combinations, and upholstered options.
- Accessories: Sale of complementary products including mattress protectors, bamboo sheets, and bedding accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Green Tea Memory Foam Mattress - 10-inch entry-level memory foam mattress with green tea infusion |
| Unit Pricing | Pay-as-you-go | Cooling Green Tea Memory Foam Mattress - 12-inch mattress with enhanced cooling gel technology |
| Unit Pricing | Pay-as-you-go | Ultra Cooling Green Tea Memory Foam Mattress - Premium 12-inch mattress with triple cooling and 7-zone support |
| Unit Pricing | Pay-as-you-go | Cooling Green Tea Hybrid Mattress - 12-inch hybrid combining gel memory foam with individually wrapped coils |
| Unit Pricing | Pay-as-you-go | Original Green Tea Hybrid Mattress - 10-inch hybrid with green tea foam and pocketed coil support |
| Unit Pricing | Pay-as-you-go | Moiz Deluxe Wood Platform Bed Frame - 14-inch solid wood platform bed |
| Unit Pricing | Pay-as-you-go | Suzanne Metal and Bamboo Platform Bed Frame - Low profile metal and bamboo combination |
| Unit Pricing | Pay-as-you-go | Shalini Upholstered Platform Bed Frame with USB Ports - Premium upholstered bed with charging |
| Unit Pricing | Pay-as-you-go | TENCEL Waterproof Mattress Protector |
| Unit Pricing | Pay-as-you-go | Bamboo Sheet Set |
| Other | Monthly | Affirm Financing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Zinus product offering
Product offeringCore offering
Zinus designs, manufactures, and sells mattresses (memory foam and hybrid constructions), bed frames, and sleep accessories directly to consumers through its own e-commerce websites across 12 countries. Manufacturing is based in Georgia, USA.
Product overview
Zinus is a direct-to-consumer sleep products company offering mattresses and bed frames. The mattress portfolio consists of two main lines: Memory Foam mattresses (Original Green Tea, Cooling Green Tea, Ultra Cooling Green Tea) and Hybrid mattresses (Original Green Tea Hybrid, Cooling Green Tea Hybrid, Ultra Cooling Green Tea Hybrid). The bed frame collection includes Wood Platform frames (Linda, Moiz Deluxe, Allen), Metal and Wood combinations (Suzanne line with variants including USB port), Metal frames (Mia, Florence), and Upholstered frames (Dachelle, Shalini with USB variant). Accessories include TENCEL waterproof mattress protectors and bamboo sheet sets. The company operates a direct-to-consumer model with free shipping, 100-night trial, and 10-year warranty across mattresses.
Differentiator
Problem solved
Functional benefit
Products and services
- Memory foam mattresses Memory foam mattresses with green tea infusion and cooling gel features, sold directly to consumers through Zinus's e-commerce websites.
- Hybrid mattresses Hybrid mattresses combining memory foam with 7-zone comfort systems and individually wrapped coils, sold DTC.
- Bed frames Bed frames sold alongside mattresses through Zinus's DTC e-commerce channels.
- Sleep accessories Sleep-related accessories sold through Zinus's online stores to complement mattresses and bed frames.
Quantifiable outcome
- Pressure relieving memory foam conforms to body shape, enhances circulation, and decreases joint stress
- +2 more outcomes
Companies that use Zinus
Customer profileSegments4 records
Ideal customer profiles1 record
Zinus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Zinus partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Zinus competitors and assessment
Company assessmentDirect peers
- Purple: DTC mattress and sleep products brand built on proprietary gel-grid technology, selling mattresses, pillows, bed frames, and sheets through its own e-commerce site. Directly competes with Zinus on memory foam and hybrid mattress positioning.
- Casper: Pioneer of the DTC mattress-in-a-box category, offering memory foam, hybrid, and bed frame products sold direct online with trial periods. Casper is the most direct comparable to Zinus on channel, product mix, and target buyer.
- DreamCloud: Direct-to-consumer hybrid mattress brand selling premium mid-range mattresses online with trial-period guarantees. Targets similar affordability-conscious buyers as Zinus with comparable hybrid construction.
- Leesa: DTC mattress and sleep products brand selling memory foam mattresses, bed frames, and pillows direct to consumer with a social-impact positioning. Directly competes with Zinus on DTC channel and product mix.
- Nectar Sleep: Direct-to-consumer memory foam mattress brand owned by Resident Home, positioned in the value/budget tier with aggressive pricing and trial-period marketing. Closely mirrors Zinus's affordability strategy and target customer.
- Helix Sleep: DTC hybrid mattress brand selling customizable mattresses through a quiz-based recommendation funnel and direct e-commerce. Comparable to Zinus in channel and target buyer, with deeper product personalization.
- Tuft & Needle: Original DTC foam mattress brand (now owned by Serta Simmons) selling memory foam and hybrid mattresses directly online. Competes with Zinus across price points with similar product-led, trial-driven positioning.
Broad incumbents
- Serta Simmons Bedding: Major traditional mattress manufacturer behind Serta, Beautyrest, and Tuft & Needle brands, distributed through department stores and mattress retailers. Represents incumbent scale competition across innerspring, foam, and hybrid categories.
- Tempur Sealy International: Largest US mattress manufacturer and retailer with broad portfolio across Tempur-Pedic, Sealy, and Stearns & Foster brands sold through mattress specialty stores and traditional retail. Represents the incumbent competitor that DTC brands including Zinus are disrupting.
Others
- Wayfair: Online home goods and furniture marketplace selling mattresses, bed frames, and bedroom furniture from multiple brands including Zinus. While not a direct competitor, Wayfair is a critical channel/ecosystem participant for the broader sleep and bedroom furniture market in which Zinus competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Zinus social profiles
Digital presenceZinus compliance and trust
Trust signalCompliance4 records
Zinus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zinus leadership team
Management profileNumber of profiles
Zinus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zinus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zinus
What does Zinus do?
Zinus designs, manufactures, and sells mattresses (memory foam and hybrid constructions), bed frames, and sleep accessories directly to consumers through its own e-commerce websites across 12 countries. Manufacturing is based in Georgia, USA.
Is Zinus a public or private company?
Zinus is a private company. It is classified as corporate owned and is currently operating.
When was Zinus founded?
Zinus was founded in 1979. It employs 1,001 to 5,000 people.
Where is Zinus based?
Zinus is headquartered in Summerville, United States, in the North America region.
How does Zinus make money?
Three revenue lines are on record. Mattress Sales are the primary driver. The others are bed Frame Sales and accessories.
Who are Zinus's main competitors?
Direct peers on record are Purple, Casper, DreamCloud, Leesa, Nectar Sleep, Helix Sleep and Tuft & Needle. Broad incumbents are Serta Simmons Bedding and Tempur Sealy International. Wayfair is listed as an others.
Does Zinus have an API?
No public API is recorded for Zinus.
What industry is Zinus in?
Zinus's product category is Mattresses and Bedding. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 33791 and its SIC code is 5712.