Digiseg
- Company typePrivate
- Founded2015
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Digiseg firmographics
Firmographics- Name
- Digiseg
- Legal name
- Digiseg ApS
- Website
- https://digiseg.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Digiseg industry classification
Industry- Product category
- Audience Data Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Social, Community & Creator Platform Feeds (HDAAAGAD), Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where Digiseg is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Digiseg business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS - Insights Platform: Tiered subscription model for the Digiseg Insights Platform, which provides campaign and website measurement. Plans range from free (limited events) to Enterprise (unlimited). Revenue is recurring subscription-based, billed monthly or annually with up to 20% discount for annual commitment.
- Data Licensing / Audience Segments via DSPs: Household audience segments are licensed through DSP marketplace listings and deal IDs across platforms including The Trade Desk, PubMatic, Index Exchange, OpenX, DV360, StackAdapt, Adform, and others. Revenue is derived from segment activation fees embedded in programmatic media spend or platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free plan for startups and individuals exploring audience insights |
| Subscription | Annual | Essential plan for small businesses leveraging insights |
| Subscription | Annual | Advanced plan for agencies needing robust insights for multiple campaigns |
| Subscription | Annual | Pro plan for large brands with complex needs |
| Subscription | Multi-year contract | Enterprise plan for unlimited access and global scalability |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Digiseg product offering
Product offeringCore offering
Digiseg builds and sells household-level audience data and a campaign/website measurement platform (Insights Platform) for the digital advertising market. The company probabilistically maps IP addresses to demographic household cohorts using civic and public-record data, then licenses these audience segments to advertisers and agencies through DSP marketplaces, direct sales, and a self-serve SaaS platform, entirely without cookies, device IDs, or personal identifiers.
Product overview
Digiseg is a household-level audience data and measurement platform built entirely without cookies, device IDs, or personal identifiers. The core offering consists of Digiseg Audience Data for targeting and the Insights Platform for campaign/website measurement, supplemented by self-service tools including Audience AI (beta), Audience Builder, and Audience List. The platform segments countries into neighborhoods of 100-500 households using census and public records data, then probabilistically maps IP addresses to these household characteristics. Audience segments are activated through 16+ integrated DSPs and programmatic platforms. Pricing ranges from free (20K events/month) to enterprise (unlimited), with API access included across all tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Digiseg Audience Data Household-level audience data product that maps digital advertising to household characteristics without cookies, personal data, or device IDs. Uses probabilistic geo-positioning to link IP addresses to neighborhood demographics derived from civic and public records. Available across 50+ markets and activated through DSP marketplaces and direct deals.
- Insights Platform Audience measurement and campaign analytics SaaS platform that provides real-time demographic insights about website visitors and campaign audiences at the household level without cookies or personal data. Includes audience demographics, benchmarking against the average internet population, frequency reporting, and daypart insights. API-enabled for programmatic access.
- Audience Builder Self-service cookieless audience builder that lets users create custom household audience segments by selecting demographic and household attributes and immediately seeing reach analysis including households, persons, devices, and daily impressions for specific countries.
- Audience AI AI-powered audience recommendation engine that suggests appropriate Digiseg household audience segments based on the product or service the user is advertising, using probabilistic household demographic modeling.
- Audience List Pre-built audience segment catalog of Digiseg household audiences organized by demographic categories such as age, income, lifecycle, car ownership, home type, education, savings, and tech level, available across 50+ countries.
Quantifiable outcome
- 36% lower CPA than campaign average, 27% better CPA than next-best 3P audience (Skylink/OMG case)
- +8 more outcomes
Companies that use Digiseg
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Digiseg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature5 records
Digiseg partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Index ExchangecorePartnership announced February 19, 2026: Digiseg's probabilistic household audiences are now available through Index Exchange's Data Vendor Ecosystem via Index Marketplaces. The integration enables buyers and Index Marketplace partners to activate privacy-safe audiences across curated, omnichannel supply including CTV, Safari, iOS in-app, and audio — environments where traditional identifiers are unavailable.
- Hawk InfinitycoreDigiseg joined Hawk Infinity in June 2025, described as 'a permanent home for outstanding, founder-led companies with long-term ambitions and integrity at their core.' Hawk Infinity is a holding/organizational structure that provides strategic backing and resources for Digiseg's continued growth.
- PubMaticcoreDigiseg audience segments are available through PubMatic's platform. Used in conjunction with Digiseg data for Mastercard campaign in KSA and UAE (Dentsu case study).
- The Trade DeskcoreDigiseg audience data is available directly in The Trade Desk's marketplace, enabling buyers to activate household-level audience segments in one of the world's largest programmatic DSPs. Announced January 4, 2024.
- DV360 (Google Display & Video 360)coreDigiseg data accessible via deal ID in DV360, enabling agency buyers to activate household-level targeting in Google's programmatic platform.
- Microsoft Advertising (Xandr)coreDigiseg data is accessible via Microsoft Advertising/Xandr's platform, enabling activation across Microsoft's advertising inventory.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
Digiseg competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Digiseg social profiles
Digital presenceDigiseg compliance and trust
Trust signalCompliance2 records
Digiseg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digiseg leadership team
Management profileNumber of profiles
Profiles4 records
Digiseg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digiseg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digiseg
What does Digiseg do?
Digiseg builds and sells household-level audience data and a campaign/website measurement platform (Insights Platform) for the digital advertising market. The company probabilistically maps IP addresses to demographic household cohorts using civic and public-record data, then licenses these audience segments to advertisers and agencies through DSP marketplaces, direct sales, and a self-serve SaaS platform, entirely without cookies, device IDs, or personal identifiers.
Is Digiseg a public or private company?
Digiseg is a private company. It is classified as corporate owned and is currently operating.
When was Digiseg founded?
Digiseg was founded in 2015. It employs 11 to 50 people.
Where is Digiseg based?
Digiseg is headquartered in Copenhagen, Denmark, in the Europe region.
How does Digiseg make money?
Two revenue lines are on record. Subscription SaaS - Insights Platform is the primary driver. The others are data Licensing / Audience Segments via DSPs.
Does Digiseg have an API?
Yes. Digiseg provides an API that enables users to generate, update, and revoke API keys for secure access to audience insights data. The API allows for audience data lookups and is available across different pricing tiers with varying monthly lookup limits (200 for Free, 500K for Essential, 2M for Advanced, 5M for Pro, Unlimited for Enterprise).
What industry is Digiseg in?
Digiseg's product category is Audience Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of HDAAAGAD, Social, Community & Creator Platform Feeds. Its NAICS code is 5418 and its SIC code is 7310.