MadeGood Foods
MadeGood Foods is a Canadian organic snack manufacturer producing certified organic, gluten-free, top-9-allergen-free granola bars, bites, cookies, crackers, and oat cups with hidden vegetable nutrients, sold through US and Canadian retailers including Target, Walmart, Costco, and Delta Air Lines.
- Company typePrivate
- Founded2013
- HeadquartersVaughan, Canada
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What MadeGood Foods does
MadeGood Foods is a Canadian organic snack food manufacturer founded in 2013 by the Fotovat family — Nima Fotovat, his wife Ladan, and sisters Sahba and Salma — and commercially launched in Canada in 2014 under parent company Riverside Natural Foods Ltd., a Canadian private limited company, with a US operating entity MadeGood, LLC. The company produces a diversified portfolio of certified organic, gluten-free, non-GMO, vegan, and top-9-allergen-free snacks including granola bars, granola bites, crunchy and soft-baked cookies, puffed star crackers, crispy squares, crunchy granola squares, morning oat bars, and baked oat cups. Its core technical proposition is a proprietary formulation that embeds six vegetable extracts — spinach, broccoli, carrots, tomatoes, beets, and shiitake mushrooms — into every SKU, delivering functional vitamins (A, B6, C, D, E, thiamin) alongside an allergen-friendly nutrition profile, with all production run from a dedicated nut-free manufacturing facility.
MadeGood generates revenue through one-time purchase sales of packaged snack products across a multi-channel retail and e-commerce distribution footprint spanning major US national grocers (Target, Walmart), regional chains (Publix, Harris Teeter, Hy-Vee), warehouse clubs (Costco), online marketplaces (Amazon), its own DTC storefront, and — beginning April 2026 — Delta Air Lines in-flight service. Pricing is at standard CPG unit price points sold in multi-pack formats (5-, 28-, 30-, 36-count boxes), with no subscription model publicly disclosed. Marketing is anchored on organic social (Instagram, TikTok, Facebook, YouTube, Pinterest), email, and B Corp-led purpose-driven positioning targeting two personas: health-conscious families seeking organic allergen-friendly snacks, and the food allergy community needing verified nut-free products.
The company has scaled its product portfolio to 10+ active SKU families and accumulated certifications including USDA Organic, Non-GMO Project Verified, Certified Vegan, Gluten-Free, Kosher, Allergy Friendly, and B Corp status. A material adverse event occurred in December 2024 when a voluntary granola bar recall for potential metal contamination was escalated to FDA Class II status in February 2025, covering over 2 million cases. More recently, MadeGood has executed offensive growth moves including the March 2026 Crunchy Squares launch and new channel wins at Costco and Delta, signaling continued brand investment and distribution expansion against larger CPG incumbents (Mondelez, PepsiCo, Nestle) and specialists (Hippeas, SunButter, Enjoy Life Foods) in the approximately $4.96 billion global gluten-free vegan snacks market.
MadeGood Foods firmographics
Firmographics- Name
- MadeGood Foods
- Legal name
- Riverside Natural Foods Ltd.
- Website
- https://madegoodfoods.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- MadeGood Foods is a Canadian organic snack manufacturer producing certified organic, gluten-free, top-9-allergen-free granola bars, bites, cookies, crackers, and oat cups with hidden vegetable nutrients, sold through US and Canadian retailers including Target, Walmart, Costco, and Delta Air Lines.
- Ownership category
- akta.pro rank
MadeGood Foods industry classification
Industry- Product category
- Organic Snack Foods
- NAICS
- Other Snack Food Manufacturing (311919), Food Manufacturing (311)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)
- akta.pro secondary industries
- Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)
Keywords
Where MadeGood Foods is headquartered
LocationHeadquarters
- HQ city
- Vaughan
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MadeGood Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others, Infrastructure
Revenue model
- Packaged Snack Food Sales: MadeGood generates revenue through the sale of organic, allergen-friendly packaged snacks including granola bars, granola bites, cookies, crackers, crispy squares, crunchy granola squares, and oat cups through retail distribution channels and direct e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail packaged snacks |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
MadeGood Foods product offering
Product offeringCore offering
MadeGood Foods manufactures and sells a portfolio of certified organic, gluten-free, nut-free, non-GMO, and vegan packaged snack products including granola bars, granola bites, cookies, crackers, crispy squares, crunchy granola squares, oat bars, and baked oat cups. All products are produced in a dedicated nut-free facility and incorporate proprietary blends of vegetable extracts to deliver functional nutrition benefits.
Product overview
MadeGood Foods is a Toronto-based organic snack company offering a diversified portfolio of better-for-you snack products. The core offering includes Granola Bars, Granola Bites, and Mornings Oat Bars (the morning/breakfast line), complemented by cookie varieties (Crunchy Cookies and Soft Baked Mini Cookies), savory Star Puffed Crackers, and square-based snacks (Crispy Squares and Crunchy Granola Squares). The company also produces Organic Baked Oat Cups for on-the-go breakfast occasions. All products share common attributes: certified organic, gluten-free, nut-free, non-GMO, vegan, and kosher. Products feature hidden vegetable nutrients and are made in a dedicated nut-free facility. Distribution includes retail channels such as Target, Publix, Harris Teeter, Hy-Vee, Walmart, and Amazon, as well as Delta Air Lines in-flight service.
Differentiator
Problem solved
Functional benefit
Products and services
- Granola Bars Organic, gluten-free granola bars in multiple flavors including Chocolate Chip, Cookies & Crème, Birthday Cake, Mixed Berry, Cookie Crumble, Vanilla, Chocolate Banana, and Strawberry. Made with gluten-free oats and certified organic ingredients, formulated for on-the-go snacking, school lunches, and breakfast replacement.
- Granola Bites
Companies that use MadeGood Foods
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
MadeGood Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MadeGood Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Delta Air LinescoreStarting April 1, 2026, MadeGood partnered with Delta Air Lines to provide complimentary Chewy Chocolate Chip bars on domestic flights. This partnership positions MadeGood as an in-flight snack option, expanding brand visibility to millions of air travelers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MadeGood Foods competitors and assessment
Company assessmentDirect peers
- GoMacro: Certified organic, vegan, gluten-free, and Non-GMO nutrition bars. Direct overlap with MadeGood on bar format, allergen-friendly positioning, and macrobiotic/functional nutrition branding; comparable retail distribution through natural and mainstream grocery.
- That's it. Fruit-based, allergen-free bars with minimal ingredients. Directly comparable to MadeGood on allergen-friendly, clean-label bar positioning and family/health-conscious consumer targeting; focused on fruit rather than oat/granola bases.
- Enjoy Life Foods: Allergen-free snack brand (bars, cookies, chocolates) free from the top 8/14 allergens. Directly comparable to MadeGood on allergen-friendly positioning, target consumer (families managing allergies), and retail distribution model; positioned similarly within the gluten-free vegan snack market.
- Bobo's Oat Bars: Oat-based bar company focused on wholesome, on-the-go snacks. Comparable to MadeGood on oat-based bar format, better-for-you positioning, and natural/grocery retail distribution; smaller scale but overlapping consumer base.
- Simple Mills: Better-for-you crackers, cookies, and bars made with allergen-friendly, often gluten-free ingredients. Directly comparable to MadeGood's cookie and cracker SKUs on ingredient quality, certifications, and natural-channel-plus-mainstream retail distribution.
- Nature's Path: Canadian organic cereal, granola, and snack brand. Highly comparable as a North American organic breakfast/snack company with similar certifications (USDA Organic, Non-GMO), retail channel strategy, and family/independent ownership profile.
- KIND Healthy Snacks: Leading nut-based bar and snack brand with broad mass retail distribution. Comparable to MadeGood on bar format, health-conscious positioning, and distribution through Target, Walmart, Costco, and major grocery chains; differentiates on nut inclusion vs. MadeGood's nut-free stance.
Broad incumbents
- Annie's Homegrown: Organic better-for-you snack and meal brand owned by General Mills. Comparable on organic/better-for-you family positioning and US mass retail distribution, but considerably larger scale and broader category coverage (pasta, snacks, meals).
- RXBAR: Protein bar brand owned by Mars Kellanova (formerly Kellogg's). Comparable on bar format and clean-label positioning but operates at much larger scale with broader protein-focused messaging versus MadeGood's allergen-free vegetable-nutrient story.
Emerging players
- SunButter: Sunflower seed butter and related allergen-friendly snack products. Comparable on nut-free/allergen-friendly positioning as a substitute for nut-based products; overlaps with MadeGood's food allergy community target segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MadeGood Foods social profiles
Digital presenceMadeGood Foods compliance and trust
Trust signalCompliance7 records
MadeGood Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadeGood Foods leadership team
Management profileNumber of profiles
Profiles4 records
MadeGood Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadeGood Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadeGood Foods
What does MadeGood Foods do?
MadeGood Foods manufactures and sells a portfolio of certified organic, gluten-free, nut-free, non-GMO, and vegan packaged snack products including granola bars, granola bites, cookies, crackers, crispy squares, crunchy granola squares, oat bars, and baked oat cups. All products are produced in a dedicated nut-free facility and incorporate proprietary blends of vegetable extracts to deliver functional nutrition benefits.
Is MadeGood Foods a public or private company?
MadeGood Foods is a private company. It is classified as family owned and is currently operating.
When was MadeGood Foods founded?
MadeGood Foods was founded in 2013.
Where is MadeGood Foods based?
MadeGood Foods is headquartered in Vaughan, Canada, in the North America region.
How does MadeGood Foods make money?
One revenue line is on record: packaged Snack Food Sales.
Who are MadeGood Foods's main competitors?
Direct peers on record are GoMacro, That's it., Enjoy Life Foods, Bobo's Oat Bars, Simple Mills, Nature's Path and KIND Healthy Snacks. Broad incumbents are Annie's Homegrown and RXBAR. SunButter is listed as an emerging player.
Does MadeGood Foods have an API?
No public API is recorded for MadeGood Foods.
What industry is MadeGood Foods in?
MadeGood Foods's product category is Organic Snack Foods. Its primary akta.pro industry code is AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks), with a secondary code of AFAKABAI, Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars). Its NAICS code is 311919 and its SIC code is 2052.