What EHPlabs does

EHPlabs is a privately held online sports nutrition and supplements retailer headquartered in the United States, with regional e-commerce operations across Australia, the United Kingdom, Canada, and Singapore and stated distribution across 100+ countries. The company sells directly to fitness consumers through its Shopify-powered owned storefront at ehplabs.com, complemented by marketplace listings on Amazon and shelf placement at specialty retailers GNC and The Vitamin Shoppe. Management positions the business as serving 'millions of gym-goers globally' with a catalog of more than a dozen SKUs accumulated over more than a decade of operating history.

The product portfolio is anchored by the flagship OxyShred thermogenic fat burner line — offered in Ultra Concentration, Hardcore, Non-Stim, Energy RTD, and Gummies variants — and extends across whey and plant-based proteins (OxyWhey, IsoPept, Blessed), creatine monohydrate (Crea-8), a greens and superfood complex (OxyGreens), marine collagen (OxyGlow), and sports hydration (Hydrau). Products are formulated with multi-ingredient proprietary blends (e.g., Acetyl L-Carnitine, Garcinia Cambogia, CLA, raspberry ketones, green coffee bean extract, chromium picolinate in the thermogenic line; Prohydrolase enzymes and Lactobacillus Rhamnosus probiotics in the protein line) and manufactured in GMP-compliant facilities with third-party testing. Pricing is positioned at a premium tier of $29.99–$59.95 per unit, supported by a subscription/autodelivery program and a BNPL stack (AfterPay, Klarna, Sezzle, Shop Pay Installments).

EHPlabs operates a product-led growth model: customer acquisition is driven by aggressive bundle promotions offering up to 50% off, an EHP All Stars ambassador/influencer program, an EHP Loyalty rewards program, and a Tapcart-powered mobile app, with broad social media engagement across Facebook, Instagram, TikTok, and YouTube. Revenue is generated primarily through direct-to-consumer e-commerce (a mix of one-time purchases and subscription recurring revenue) plus wholesale and retail distribution. The most recent disclosed strategic initiative is the 2025 pre-launch waitlist for Creatine Fizz Sticks, a novel single-serve creatine format. No public funding events, M&A activity, or management-team disclosures appear in the available data, and revenue is not publicly reported.

Name

EHPlabs

Legal name

EHPlabs

Website

https://ehplabs.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

EHPlabs is a privately held online sports supplement retailer selling its flagship OxyShred thermogenic fat burner alongside protein, creatine, greens, and wellness products directly to fitness consumers via owned e-commerce, Amazon, GNC, and The Vitamin Shoppe across 100+ countries.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Sports nutrition supplements
• Thermogenic fat burners
• Whey protein powders
• Fitness supplements
• Health wellness supplements

Headquarters

HQ city

Valley Cottage

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through company's owned e-commerce storefront (ehplabs.com) selling supplements directly to consumers. Features subscription/autodelivery program for recurring revenue and bundle deals up to 50% off.
2. Retail Distribution: Products sold through major retail partners including Amazon, GNC, and The Vitamin Shoppe physical and online stores.
3. Wholesale/Reseller Channel: Authorized reseller program where retailers purchase products for resale, subject to brand protection policies and marketplace restrictions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

EHPlabs manufactures and sells its own branded sports nutrition and wellness supplements direct-to-consumer through owned e-commerce storefronts, with the flagship OxyShred thermogenic fat burner line as the anchor product. The portfolio also includes whey and plant-based protein powders, creatine monohydrate, glutamine, Acetyl L-Carnitine, super greens, marine collagen, sports hydration, and energy drinks, complemented by bundles, subscription/autodelivery, and retail distribution through Amazon, GNC, and The Vitamin Shoppe.

Product overview

EHPlabs is an online sports supplement retailer offering a comprehensive portfolio of fitness and wellness products centered around its flagship brand OxyShred. The product lineup includes multiple OxyShred thermogenic fat burner variants (Ultra Concentration, Hardcore, Non-Stim, Energy RTD, Gummies), protein powders (OxyWhey Lean Whey Protein, IsoPept Hydrolyzed Whey Protein, Blessed Plant-Based Protein), essential supplements (Crea-8 Creatine Monohydrate, Glutamine, Acetyl L-Carnitine), health and wellness products (OxyGreens Super Greens Powder, OxyGlow Marine Collagen, Hydrau Sports Hydration), and the upcoming Creatine Fizz Sticks. Products are designed for weight loss, muscle gain, and general wellness, with options for different dietary preferences including vegan and stimulant-free formulations. The company also offers bundled value packs combining multiple products for specific fitness goals.

Differentiator

Problem solved

Functional benefit

Brands

• OxyShred: Flagship thermogenic fat burner product line including Ultra Concentration, Hardcore, Non-Stim, Energy RTD, and Gummies variants
• OxyWhey
• OxyGreens
• Crea-8
• IsoPept
• Blessed
• Hydreau
• OxyGlow

Quantifiable outcome

• 95% of users should start seeing fat loss results within a month when combined with diet and exercise
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyProtein: Global DTC sports nutrition brand selling whey, creatine, thermogenics, and wellness products across 100+ countries with heavy discounting — the closest direct competitor to EHPlabs in model, category, and geographic reach.
• Cellucor (C4): Major sports nutrition brand best known for C4 pre-workout and thermogenic fat burners, directly competing with OxyShred in the stim-heavy fat-burner and pre-workout subcategories.
• Optimum Nutrition: Owned by Glanbia and the gold-standard whey protein brand (Gold Standard 100% Whey). Direct competitor across EHPlabs' OxyWhey and IsoPept protein lines and a fixture in the same GNC/Vitamin Shoppe retail channels.
• MuscleTech: Established sports nutrition brand selling thermogenics (Hydroxycut), protein, and creatine — competing head-on with EHPlabs across fat-burner, protein, and performance subcategories.
• Ghost Lifestyle: Lifestyle-led DTC sports nutrition and supplement brand with strong social-media positioning and broad product line (protein, pre-workout, greens). Competes directly with EHPlabs on brand-led DTC marketing and younger fitness audiences.
• Legion Athletics: DTC sports supplement brand emphasizing clinically dosed, third-party-tested formulations. Competes with EHPlabs' scientific-formulation messaging and premium protein/creatine positioning.
• Transparent Labs: DTC sports supplement brand built on full label transparency, clinically dosed ingredients, and third-party testing — a direct competitor to EHPlabs' OxyWhey, Crea-8, and stimulant product lines.
• Performance Lab: DTC sports and wellness supplement brand with emphasis on clean-label, stimulant-aware formulations. Closely competes with EHPlabs' Non-Stim and wellness positioning.

Emerging players

• Athletic Greens (AG1): Premium DTC greens-and-supplement brand expanding from a single hero SKU into broader wellness. Comparable to EHPlabs' OxyGreens and wellness pivot, but anchored in a different acquisition model (subscription).

Broad incumbents

• GNC: National specialty supplement retailer that also markets its own private-label and branded supplement lines, competing both as a channel for EHPlabs products and as a competitor through its house brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EHPlabs
• Facebookfacebook.com/ehplabs
• Instagraminstagram.com/oxyshred
• TikToktiktok.com/@oxyshred
• Xx.com/ehplabs
• LinkedInlinkedin.com/company/ehplabs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHPlabs