Great Exposure & CampusLogin

What Great Exposure & CampusLogin does

Great Exposure Inc., operating under the brand names Great Exposure and CampusLogin, is a Toronto-based private corporation founded in 1998 that serves post-secondary institutions in Canada and the United States. The company operates two intertwined business lines: CampusLogin, a proprietary SaaS platform combining a Customer Relationship Management (CRM) module with a Student Information System (SIS) module (and a combined CRM+SIS bundle), and advertising services encompassing lead generation, managed search and social media marketing, and custom website design. Across these lines the company reports serving 200+ US and Canadian college clients.

CampusLogin is a role-based, custom-configured platform built specifically for post-secondary institutions. The CRM module provides lead management, automated trickle marketing, mass email and SMS campaigns, vendor logins, lead filtering, and conversion tracking, with native integrations to DocuSign and PandaDoc for electronic signatures. The SIS module provides real-time tracking of grades, attendance, finances, communications, and course transcripts, with self-serve portals for students and faculty supporting barcode, fingerprint, and geo-tracked attendance. The platform's analytics suite produces admissions conversion reports, staff activity reports, milestone-organized auditable reporting, and year-over-year comparisons segmented by recruiter, program, and source. Underlying the SaaS is an owned-media network of education portals (StudentLoansandGrants.com, SecondCareerOntario.com, Canada411.com) and StudyMagazine.com, used both as demand-generation assets and as pay-per-lead inventory.

Commercially, Great Exposure generates revenue through four streams: (1) CampusLogin subscription licensing (CRM only, SIS only, or combined bundle, billed annually on a quote basis tied to institutional size and modules), (2) pay-per-lead campaigns where schools pay only for qualified leads meeting their criteria, (3) managed SEM and social media marketing services, and (4) project-based custom website design and development. Distribution is direct enterprise and inside sales, supported by website-driven demo requests and a toll-free line, with assigned account managers providing onboarding. The company holds a registered CampusLogin trademark, complies with CASL, CAN-SPAM, TCPA, and COPPA, and operates from a single Toronto headquarters with 11-50 employees. No funding rounds, acquisitions, or institutional investors are disclosed.

Name

Great Exposure & CampusLogin

Legal name

Great Exposure Inc.

Website

https://greatexposure.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Exposure Inc. is a Toronto-based, privately held SaaS and digital marketing firm founded in 1998 that serves 200+ US and Canadian post-secondary institutions with its CampusLogin CRM+SIS platform, pay-per-lead campaigns, managed SEM/SMM services, and custom website design.

Ownership category

akta.pro rank

Product category

Education CRM & SIS Software

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Higher Education SIS & Campus Management Systems (EDAFAEAB)

akta.pro secondary industries

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF), Student & Alumni Communities (BPAMABAK)

Keywords

• Education CRM software
• Student information system
• Higher education marketing
• Lead generation services
• School management platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CampusLogin CRM/SIS Software Subscription: Subscription-based software licensing for CRM and SIS modules. Schools can purchase CRM only, SIS only, or combined CRM+SIS bundle. Pricing based on institutional size and modules selected.
2. Pay-Per-Lead (PPL) Campaigns: Schools pay only for qualified leads attracted through targeted campaigns. Cost-effective model where schools only pay for leads meeting their specific qualification criteria.
3. Managed Ad Buys (SEM/SMM): Managed search engine marketing and social media marketing services where Great Exposure creates and manages campaigns. Pricing structure not explicitly disclosed.
4. Website Design Services: Custom website design and development services for post-secondary institutions. One-time project-based service with ongoing maintenance potential.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Great Exposure & CampusLogin sells CampusLogin, a proprietary all-in-one CRM and Student Information System (SIS) software platform built for post-secondary institutions, together with advertising services including pay-per-lead campaigns, managed search/social media marketing, and custom WordPress-based website design. The platform supports the full student lifecycle from lead capture through graduation with role-based modules for admissions, communications, attendance, grading, finances, and analytics.

Product overview

Great Exposure & CampusLogin offers a dual-product portfolio consisting of CampusLogin, an all-in-one proprietary software platform for post-secondary institutions combining CRM and SIS modules, and advertising services including lead generation and website design. CampusLogin operates as a unified platform with modular components—Leads CRM, Student SIS, and a combined CRM+SIS Bundle—that work together to manage the complete student lifecycle from prospect recruitment through graduation. The advertising services include pay-per-lead campaigns, managed ad buys (SEM/SMM), and specialized website development for educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• CampusLogin: Proprietary all-in-one CRM and Student Information System (SIS) platform for post-secondary institutions, offering lead management, admissions pipeline, student tracking, analytics, and departmental dashboards.

Products and services

• CampusLogin Proprietary all-in-one CRM and SIS software platform for post-secondary institutions that streamlines the entire student lifecycle, including lead tracking, admissions pipeline management, automated communications, analytics, student finances, attendance, and grades.
• CampusLogin CRM Customer Relationship Management module within CampusLogin providing lead management, mass email/SMS, vendor logins, automated trickle marketing, lead filtering, and conversion tracking for school marketing and admissions teams.
• CampusLogin SIS Student Information System module providing real-time tracking of grades, attendance, finances, student progress, communications, and career services throughout the student lifecycle.
• CampusLogin CRM + SIS Bundle Combined CRM and SIS bundle offering a unified platform for managing all school operations with seamless data flow between leads and student management.
• Lead Generation Services Pay-per-lead (PPL) campaigns plus managed search engine marketing (SEM) and social media marketing (SMM) services for post-secondary institutions to attract qualified student prospects.
• Match-Making Search Portals

Quantifiable outcome

• Track and optimize cost per lead, applicant, tour, and student
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• DocuSigncoreTechnology or IntegrationDocuSign integration enables CampusLogin users to have all official documents signed electronically, providing paperless document workflows for client institutions.
• PandaDoccoreTechnology or IntegrationPandaDoc integration provides electronic signature capabilities for CampusLogin, complementing DocuSign for document and eSignature functionality.
• Google (Search/Analytics)supportingTechnology or IntegrationUtilized for SEM services and analytics tracking across client campaigns and company marketing efforts.
• Facebook/Instagram/MetasupportingTechnology or IntegrationSocial media platforms used for SMM campaign management on behalf of client schools.
• TikToksupportingTechnology or IntegrationSocial media platform utilized for social media marketing campaigns targeting student prospects.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ellucian: Largest SIS provider for higher education globally, serving colleges and universities with student information, finance, and enrollment tools. Direct competitor to CampusLogin's SIS module in the same post-secondary buyer segment.
• Anthology (Campus Management): Higher-education ERP/SIS provider serving colleges and universities with student information, financial aid, and enrollment management. Directly overlaps CampusLogin's SIS and admissions pipeline functionality.
• Jenzabar: Higher-ed SIS and ERP vendor focused on small-to-mid-sized private and public institutions. Competes with CampusLogin for the same mid-market post-secondary accounts.
• TargetX: Higher-education CRM built on Salesforce for recruitment, admissions, and retention. Directly comparable to CampusLogin's Leads CRM module and similar target buyer.

Broad incumbents

• PowerSchool: Major K-12 and expanding higher-ed SIS/ERP provider with a broad product portfolio across student data, learning, and operations. Comparable to CampusLogin as a vertically-focused student lifecycle platform, though much larger in scale.
• Salesforce Education Cloud: CRM platform with an education vertical offering recruitment, admissions, and student engagement workflows on top of Salesforce core. Competes with CampusLogin's CRM module via broader, less specialized CRM.
• HubSpot for Education: Horizontal CRM with an education vertical offering marketing automation, lead capture, and admissions workflows. Indirect competitor to CampusLogin's CRM and a comparable marketing/lead-gen toolset.

Emerging players

• LeadSquared: Vertical CRM with an education vertical covering lead capture, admissions automation, and student journey tracking. Comparable to CampusLogin CRM in target market and use cases.
• Edufficient / Helix Education: Higher-education marketing, search, and enrollment services provider serving US institutions. Comparable to Great Exposure's advertising services and lead-generation motion for the same buyer.

Regional players

• OHO Interactive: Higher-education web design and digital marketing agency serving US colleges and universities. Directly comparable to Great Exposure's Website Design and Lead Generation services, though US-focused rather than US/Canada.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/great-exposure-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Exposure & CampusLogin