French Quarter Phantoms

What French Quarter Phantoms does

French Quarter Phantoms is a privately held, New Orleans-based walking-tour operator founded in 2006 by Cindi Richardson. The company sells guided, on-foot tours of the French Quarter, Garden District, Tremé, and surrounding historic neighborhoods, with thematic emphasis on ghost stories, vampire lore, voodoo, true crime, and New Orleans music history. Standard tours run approximately 1 hour 40 minutes to 2 hours and cover under one mile; tickets are priced at $22 via an internet special ($25 regular) for scheduled group tours and $37 for the premium Adults Only / Smaller Group Ghost and Vampire Tour (capped at 16 participants vs. 28 for standard tours). Private, corporate, bachelor/bachelorette, and school-group bookings are quoted at custom rates.

The underlying 'technology' is the Master Storyteller methodology: guides hold degrees in History, Forensic Anthropology, Music, Education, Literature, and Theater and craft unscripted tours from primary-source research including archived newspapers, police records, fire department records, and interviews with longtime residents. Distribution is direct-to-consumer via the company's website (powered by Peek.com booking integration) and phone, supplemented by third-party channels including the Go City All-Inclusive Pass, Viator, TripAdvisor, and Kayak. The company is fully licensed by the City of New Orleans, holds the TripAdvisor Certificate of Excellence and Hall of Fame, has been voted the #1 haunted tour in New Orleans for 8+ consecutive years, and has been featured by Discovery Channel, A&E, Travel Channel, BBC World, History Channel, and Southern Living Magazine. The operating geography is limited to New Orleans / Louisiana; the customer base is individual tourists and small private groups visiting the city, with no enterprise or B2B channel.

Name

French Quarter Phantoms

Legal name

French Quarter Phantoms

Website

https://frenchquarterphantoms.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

French Quarter Phantoms, founded in 2006 in New Orleans, operates guided walking tours of the French Quarter, Garden District, Tremé, and surrounding historic neighborhoods with themes spanning ghosts, vampires, voodoo, true crime, and music history, serving individual tourists and private groups visiting the city.

Ownership category

akta.pro rank

Product category

Guided Walking Tours

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Other (48799), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

akta.pro secondary industries

Cultural Heritage & Historic District Tours (THAJAAAB), Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ), Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Haunted walking tours
• Guided historical tours
• Ghost tours New Orleans
• Cemetery tours
• Voodoo tours

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Walking Tour Tickets: Per-person ticket sales for guided walking tours of the French Quarter, Garden District, Tremé, and other New Orleans neighborhoods. Standard tours priced at $22 per person (internet special), with premium Adults Only smaller-group tour at $37. Private/custom tours available at custom pricing. Adult participants receive complimentary Hurricane drinks at Voodoo Lounge bar prior to tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

French Quarter Phantoms sells guided walking tours of New Orleans led by "Master Storyteller" guides. The portfolio covers ghost and vampire lore, French Quarter and voodoo history, the Tremé neighborhood, Garden District architecture, and adults-only/true-crime themes. Tours run roughly 1h 40min to 2 hours over under 1 mile and are sold primarily online via the company's Peek-powered booking system, with supplemental distribution through Go City, Viator, TripAdvisor, and Kayak.

Product overview

French Quarter Phantoms operates a portfolio of guided walking tours in New Orleans focused on historical storytelling, paranormal themes, and cultural education. The core offering consists of six scheduled tour products: the Ghost + Vampire Tour (the signature tour and most popular), French Quarter History / Voodoo Tour, Tour Tremé, Garden District Home and History Tour, Adults Only Raunchy French Quarter History Tour, and the premium Adults Only / Smaller Group Ghost and Vampire Tour. Beyond scheduled tours, the company offers Private and Specialty Tours including the Private Music of NOLA Tour and Private True Crime Tour, which can be customized by topic, group size, and starting location. Tours are available through direct booking via the company's Peek-powered system and through the Go City All-Inclusive Pass partnership. Standard tours run approximately 1 hour 40 minutes to 2 hours covering about 1 mile, with pricing at $22 per person for internet specials (regularly $25) and $37 for the premium smaller-group experience.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Voted #1 in New Orleans and America's Top Ten haunted tours for over 8 consecutive years
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Go CityminorChannel Partner/ Reseller/ DistributorTours available through Go City All-Inclusive Pass, a discounted multi-tour day pass. This partnership provides visibility to tourists who have purchased multi-attraction passes.
• Last Podcast on the LeftminorGTM or Marketing PartnerFrench Quarter Phantoms was featured in Episode 552 discussing Madame LaLaurie Mansion. Podcast hosts described the company's tour as 'the best Ghost Tour they have ever had.'
• New Orleans Concierge AssociationminorGTM or Marketing PartnerTours highly recommended by members of the New Orleans Concierge Association.
• KayakminorGTM or Marketing PartnerFeatured on Kayak as a recommended activity and attraction in New Orleans.
• National GeographiccoreStrategic or Co-development PartnerTour Tremé was awarded National Geographic's GeoTourism Award for support in sustaining and enhancing the unique geographic character of the region through commitment to aesthetics, culture, environment, heritage, and wellbeing of residents.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ghosts of New Orleans Tour: Closest direct competitor offering ghost, voodoo, and haunted pub crawl walking tours in the New Orleans French Quarter. Same product category, same target tourist, and same per-person ticket model.
• Crescent City Ghosts: New Orleans ghost and haunted history walking-tour operator. Direct competitor with overlapping themed nightly tours targeted at the same French Quarter tourist.
• Haunted Pub Crawl New Orleans: Haunted pub crawl tour operator in New Orleans combining bar stops with ghost storytelling. Overlaps directly with French Quarter Phantoms' Adults Only + Voodoo Lounge bar model.
• Historic New Orleans Walking Tours: New Orleans walking-tour operator covering the French Quarter, Garden District, and cemeteries. Competes head-to-head on core historical and neighborhood tour products.
• Free Tours by Foot New Orleans: Tip-based walking tour operator offering French Quarter, Garden District, and cemetery tours. Competes on price-sensitive tourist demand, putting downward pressure on ticket pricing.
• New Orleans Ghost Adventures: Ghost and haunted history tour operator in New Orleans with similar themed nighttime tours. Direct overlap on product type and tourist customer.
• Witches Night Out New Orleans: Themed bar-crawl/ghost tour concept in New Orleans targeting adults. Comparable Adults Only, bar-integrated tour format competing for the same evening tourist segment.

Regional players

• Haunted History Tours (Savannah): Ghost and haunted history walking-tour operator in Savannah, GA — same format (storytelling-led haunted walking tours) but in a separate Southern U.S. tourist market; useful comparable for tour-economics and brand-building playbook.

Broad incumbents

• Ghosts & Gravestones: Multi-city ghost trolley and walking tour operator (including New Orleans). Larger, broader-incumbent competitor with overlapping themed ghost tours and stronger aggregator presence.
• City Sightseeing New Orleans: Established hop-on/hop-off and sightseeing tour operator in New Orleans. Broader incumbent offering transportation-led sightseeing that overlaps with French Quarter Phantoms' tourist customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FQPhantoms
• Facebookfacebook.com/frenchquarterphantoms

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French Quarter Phantoms