Micronutrient Solutions

What Micronutrient Solutions does

Micronutrient Solutions, Inc., operating under the brand MicroNourish and the domain micronutrients.com, is a privately held, direct-to-consumer nutritional supplements company focused on brain-gut balance and micronutrient absorption. The company sells supplementary products positioned to support mental clarity, balanced moods, inner calm, and a healthier relationship with food, and it serves individual consumers rather than enterprise customers. Headquartered in Brooklyn, NY, the company was founded by Nadia Tarazi (a former Executive Coach and Conference Producer with an MBA from Columbia Business School and London Business School), and operates with a headcount of 11-50 employees.

The company's core product is MicroNourish Core, a 228-capsule broad-spectrum formula containing 36 ingredients across 16 minerals, 14 vitamins, three amino acids, three antioxidants, and plant extracts, priced at $74 per bottle. The underlying technology is rooted in bioavailability engineering: minerals are micronized (pulverized to size the body can assimilate) and chelated (bound with organic compounds like amino acids) to maximize absorption, and nutrient ratios are balanced so that synergies at receptor points are maximized and competitive absorption is minimized. Supporting the core formula are a Vital Biome probiotics + digestive enzymes bundle ($59), standalone digestive enzymes (five active enzymes), Omega-3 mini-gels, and two adjacent lines: OmNourish (vegan hydration and recovery products for yogis and athletes, priced $22-$36) and OrthoNourish (turmeric-based inflammation support for injury recovery, priced $29.99). Manufacturing is GMP-certified and NSF International certified.

Micronutrient Solutions generates revenue exclusively through one-time direct-to-consumer purchases on its own e-commerce storefront; there is no subscription model, no B2B or wholesale channel, and no international expansion. Unit prices range from $22 to $74. Customer acquisition is content-led, driven by an extensive educational blog on the gut-brain axis, micronutrient science, and absorption research, supplemented by earned media (CBS New York, Bloomberg, Huffington Post, Nutraceutical Business Review) and founder interviews on radio and podcasts. The company has no disclosed institutional funding and remains founder-controlled.

Name

Micronutrient Solutions

Legal name

Micronutrient Solutions, Inc.

Website

https://micronutrients.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Micronutrient Solutions is a privately held, Brooklyn-based direct-to-consumer supplements company that sells MicroNourish, OmNourish, and OrthoNourish nutritional products targeting brain-gut balance, micronutrient absorption, hydration, and injury recovery for individual consumers in the United States.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Vitamins (A, B-Complex, C, D, E, K; Premixes) (AFAJAKAA), Encapsulation & Emulsified Delivery Systems (Spray-dried emulsions, Lipid microencapsulation) (AFAJACAL)

Keywords

• Dietary supplements
• Micronutrient formulas
• Brain gut balance
• Bioavailable vitamins
• Hydration supplements

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of micronutrient supplements and formulas directly to consumers through their website. Products include Core Micronutrients, digestive enzymes, probiotics, hydration products, and injury support supplements. Revenue is generated through one-time purchases with no subscription model explicitly mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Micronutrient Solutions develops, markets, and sells direct-to-consumer dietary supplement systems focused on brain-gut balance. Its core product, MicroNourish Core, is a 36-ingredient broad-spectrum micronutrient formula sold alongside companion digestive enzymes, probiotics, omega-3s, vegan hydration infusions (OmNourish line), and inflammation/joint support supplements (OrthoNourish line). Products are sold one-time via the company's own e-commerce website.

Product overview

Micronutrient Solutions offers the MicroNourish System, a multi-product nutritional supplement platform focused on brain-gut balance and micronutrient absorption. The core product is Core Micronutrients (228 Capsules), an award-winning broad-spectrum formula of 36 ingredients. This is complemented by supporting digestive products including Digestive Enzymes and Vital Biome Probiotics for enhanced nutrient absorption. Additional product lines include OmNourish (hydration and recovery products for yoga/athletes) and OrthoNourish (inflammation and joint support). The company also offers bundled kits combining multiple products for comprehensive 8-week programs.

Differentiator

Problem solved

Functional benefit

Brands

• MicroNourish: Primary brand for brain-gut balance micronutrient products including Core Micronutrients and supporting digestive formulas
• OmNourish
• OrthoNourish

Products and services

• MicroNourish Core Micronutrients (228 Capsules) Award-winning 36-ingredient broad-spectrum micronutrient formula (16 minerals, 14 vitamins, 3 amino acids, 3 antioxidants, plus plant extracts) sold to individual consumers seeking brain-gut balance, mental clarity, mood support, and a calmer relationship with food. Priced at $74.00 per 228-capsule bottle.
• Digestive Enzymes, Maximize Absorption Blend of 5 active enzymes (protease, lactase, amylase, lipase, cellulase) sold to consumers as an add-on to aid digestion and nutrient absorption.
• Vital Biome Probiotics + Digestive Enzymes Bundled digestive product combining probiotics and enzymes with 10 probiotic species at over 800 million CFU, designed to survive the stomach's acidic environment and to support brain-gut balance and bowel regularity. Priced at $59.00 (regularly $67.00).
• MicroNourish Omega 3 Mini-Gels Fish oil supplement providing EPA and DHA omega-3 fatty acids in ethyl ester form, molecularly distilled and tested for mercury, pesticides and PCBs, sold to consumers as part of the gut-brain product family.
• OmNourish Hydration Infusion Electrolytes (4oz) Vegan hydration product with electrolytes and Ayurvedic botanicals targeted at yoga practitioners and athletes for hydration, oxygenation and alkalization. Priced at $22.00 per 4oz bottle.
• OmNourish Extra Magnesium Hydration Infusion (8oz) Magnesium-enhanced vegan hydration infusion for yoga and athletic recovery, supporting hydration and cellular function. Priced at $29.00 per 8oz bottle.
• OmNourish Curcumin Defense (60 Caps) Immune support supplement combining curcumin with phosphatidylcholine for enhanced absorption, supporting healthy inflammation response. Priced at $36.00 per 60-capsule bottle.
• OrthoNourish Inflammation Support Turmeric phosphatidylcholine complex for musculoskeletal comfort and healthy inflammation response, formulated to be significantly better absorbed than ordinary turmeric extracts. Priced at $29.99.
• MicroNourish System Kit 8-week starter kit combining Core Micronutrients, Digestive Enzymes, Superfood Probiotics and tracking worksheets, sold to consumers as an integrated brain-gut balance program.

Quantifiable outcome

• Out of 34 key micronutrients, 90% have at least one synergy and 50% have at least five
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/micronourish
• Facebookfacebook.com/MicroNourish
• LinkedInlinkedin.com/company/micronutrient-solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micronutrient Solutions