North Point
North Point is a privately held, consumer-sector-focused M&A advisory firm founded in 2004 with 65+ bankers across three U.S. cities. It has completed 400+ consumer transactions worth $125B+ and ranks #1 in the Consumer M&A League Table since 2011.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What North Point does
North Point is a privately held, consumer-sector-focused mergers and acquisitions advisory firm founded in 2004 by David Jacquin, the former head of M&A at Piper Jaffray, Merrill Lynch, and Bank of America/Montgomery Securities. Headquartered in San Francisco with team presence in three major U.S. cities (San Francisco, Chicago, and the New York area), the firm employs 65+ investment banking professionals exclusively dedicated to consumer M&A. North Point has completed more than 400 transactions representing over $125 billion in aggregate deal value and has held the #1 position in the Consumer M&A League Table since 2011 with 164 deals, ahead of Houlihan Lokey (142), Piper Sandler (109), Goldman Sachs (88) and Harris Williams (72). The firm claims greater than 50% market share in significant US restaurant M&A transactions.
The firm provides sell-side and buy-side M&A advisory, recapitalization advisory, and institutional growth capital raising across a tightly defined set of consumer verticals: restaurants, franchisors and franchisees, food and beverage, fitness, consumer products, wellness and beauty products, wellness and beauty services, healthcare, consumer services, retail, and wine. North Point operates as a sector-focused, relationship-driven boutique — clients are sourced and served directly by senior Managing Directors and Principals without intermediary distribution channels, leveraging longstanding relationships with more than 40 leading private equity sponsors (Roark Capital, L Catterton, KKR, Leonard Green, TPG Growth, Ares, Harvest Partners, Levine Leichtman, Brentwood, etc.) and a network of strategic acquirers (L'Oréal, Unilever, P&G, Starbucks, Constellation Brands, Krispy Kreme, KKR, etc.). The firm is employee-owned, with no institutional capital backing disclosed, and its value is derived entirely from human capital rather than technology platforms. Revenue is generated through transaction success fees (typically a percentage of deal value) and retainer fees negotiated per engagement, with no publicly disclosed pricing.
North Point firmographics
Firmographics- Name
- North Point
- Legal name
- North Point Mergers & Acquisitions
- Website
- https://nptma.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- North Point is a privately held, consumer-sector-focused M&A advisory firm founded in 2004 with 65+ bankers across three U.S. cities. It has completed 400+ consumer transactions worth $125B+ and ranks #1 in the Consumer M&A League Table since 2011.
- Ownership category
- akta.pro rank
North Point industry classification
Industry- Product category
- M&A Advisory
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)
Keywords
Where North Point is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
North Point business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- M&A Advisory Fees: North Point generates revenue through success fees, retainers, and transaction advisory fees associated with buy-side and sell-side M&A mandates. As an investment bank, the firm earns fees upon successful transaction close, typically structured as a percentage of transaction value, along with retainer payments for ongoing advisory mandates.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
North Point product offering
Product offeringCore offering
North Point is an investment bank that provides mergers and acquisitions advisory services and institutional growth capital raising exclusively for companies and private equity sponsors in the consumer sector. The firm represents consumer brands, franchisors, franchisees, and PE portfolio companies on buy-side acquisitions, sell-side divestitures, recapitalizations, and strategic alternatives. Services are delivered through a senior-banker team organized around consumer industry verticals including restaurants, food and beverage, fitness, retail, wellness and beauty, healthcare, wine, and consumer products.
Product overview
North Point is a unified M&A advisory platform offering specialized mergers and acquisitions services exclusively for the consumer sector. The firm provides a comprehensive portfolio of advisory services organized by industry vertical, including Restaurants, Franchisors, Franchisees, Food & Beverage, Fitness, Consumer Products, Wellness & Beauty Products, Wellness & Beauty Services, Healthcare, Consumer Services, Retail, and Wine. All services are delivered through a single team-based model focused on sell-side and buy-side M&A transactions, as well as institutional growth capital raising. The firm does not offer modular or standalone products—all services are provided as integrated advisory engagements tailored to each transaction.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurants M&A Advisory Mergers and acquisitions advisory for restaurant chains and franchise concepts, representing brands and franchisees in sell-side, buy-side, and recapitalization transactions.
- Franchisors M&A Advisory M&A advisory for franchisor clients including strategic positioning, valuation, and transaction execution for franchise business models.
- Franchisees M&A Advisory Advisory services for multi-unit franchisees buying, selling, or recapitalizing franchise operations.
- Food & Beverage M&A Advisory M&A advisory for food and beverage companies across various industry verticals and formats.
- Fitness M&A Advisory M&A advisory for fitness and wellness operators including gym chains and fitness franchises.
- Consumer Products M&A Advisory M&A advisory for consumer products companies, including branded goods, retail, and multi-unit consumer services.
- Wellness & Beauty Products M&A Advisory M&A advisory for wellness and beauty product companies, including skincare, cosmetics, and personal care brands.
- Wellness & Beauty Services M&A Advisory M&A advisory for wellness and beauty service businesses including spas, salons, and aesthetic service providers.
- Healthcare M&A Advisory M&A advisory for healthcare companies, including post-acute care, animal health, staffing, distribution services, infusion and specialty pharmacy, and tech-enabled services.
- Consumer Services M&A Advisory M&A advisory for consumer service businesses across various sub-sectors including enrichment, wellness, and lifestyle services.
- Retail M&A Advisory M&A advisory for retail companies including specialty retail, e-commerce, and multi-channel retailers.
- Wine M&A Advisory M&A advisory for wineries and wine industry companies, representing both buyers and sellers in wine sector transactions.
- Growth Capital Advisory Institutional growth capital raising services for privately held companies, whether founder-owned or portfolio companies of institutional investors.
Quantifiable outcome
- Over $125 billion in transaction value across 400+ completed transactions
- +5 more outcomes
Companies that use North Point
Customer profileNamed customers153 records
Segments13 records
Ideal customer profiles2 records
North Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
North Point partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
North Point competitors and assessment
Company assessmentDirect peers
- Houlihan Lokey: Global investment bank with a leading consumer M&A practice, ranked #2 in the Consumer M&A League Table with 142 deals since 2011 — overlapping with North Point across restaurant, retail, and consumer brand mandates.
- Jefferies: Global investment bank with an active consumer M&A practice, ranked #6 in the Consumer M&A League Table with 70 deals since 2011 — competes for similar mid-market consumer sell-side and buy-side mandates.
- Stifel: Diversified investment bank with consumer M&A capabilities, including food and beverage; Taso Skalkos (North Point MD focused on F&B) joined from Stifel/Raymond James, indicating direct sector overlap.
- Cowen: Investment bank with a strong consumer practice (Geoff Flynn led Cowen's consumer group for a decade before joining North Point); Eleanor de Guigné also joined from Cowen's consumer group — directly comparable consumer coverage.
- Robert W. Baird: Diversified financial services firm with a consumer and retail group and dedicated Food & Beverage practice; Glen Clarke (head of North Point F&B) previously led F&B coverage at Baird — directly comparable consumer/restaurant M&A practice.
- Lincoln International: Global middle-market M&A advisor with dedicated consumer and food & beverage practices, competing for similar mid-market consumer sell-side mandates across the US and Europe.
- William Blair: Mid-market-focused investment bank with a strong consumer and retail investment banking group; multiple North Point MDs (Provenzale, Oleniczak, Lynch) joined from William Blair, indicating direct overlap in restaurant and consumer products mandates.
- Harris Williams: Leading middle-market M&A advisor with a deep consumer practice, ranked #5 in the Consumer M&A League Table with 72 deals since 2011 — the most direct competitor to North Point in consumer-focused middle-market advisory.
- Piper Sandler: Diversified investment bank with a dedicated consumer group, ranked #3 in the Consumer M&A League Table with 109 deals since 2011 — directly comparable in restaurant and franchise advisory work.
Emerging players
- Drake Star Partners: Boutique M&A advisor with a strong consumer and consumer-tech focus, particularly in digital media, e-commerce, and consumer subscription businesses — partial overlap with North Point's retail and consumer products practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
North Point social profiles
Digital presenceNorth Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Point leadership team
Management profileNumber of profiles
Profiles20 records
North Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Point
What does North Point do?
North Point is an investment bank that provides mergers and acquisitions advisory services and institutional growth capital raising exclusively for companies and private equity sponsors in the consumer sector. The firm represents consumer brands, franchisors, franchisees, and PE portfolio companies on buy-side acquisitions, sell-side divestitures, recapitalizations, and strategic alternatives. Services are delivered through a senior-banker team organized around consumer industry verticals including restaurants, food and beverage, fitness, retail, wellness and beauty, healthcare, wine, and consumer products.
Is North Point a public or private company?
North Point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North Point founded?
North Point was founded in 2004. It employs 11 to 50 people.
Where is North Point based?
North Point is headquartered in San Francisco, United States, in the North America region.
How does North Point make money?
One revenue line is on record: M&A Advisory Fees.
Who are North Point's main competitors?
Direct peers on record are Houlihan Lokey, Jefferies, Stifel, Cowen, Robert W. Baird, Lincoln International, William Blair, Harris Williams and Piper Sandler. Drake Star Partners is listed as an emerging player.
Does North Point have an API?
No public API is recorded for North Point.
What industry is North Point in?
North Point's product category is M&A Advisory. Its primary akta.pro industry code is BPAHADAG, Capital Raising Advisory (Debt/Equity/Private Capital). Its SIC code is 6211.