GoInvo
GoInvo is a privately held, Boston-area design studio that designs and ships HIPAA- and FDA-compliant enterprise software for healthcare systems, federal agencies, Fortune 500s, and funded startups, leveraging 65+ open-source health-design frameworks and 20 years of regulated-workflow expertise.
- Company typePrivate
- Founded2009
- HeadquartersArlington Heights, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GoInvo does
GoInvo is a privately held, Boston-based healthcare UX design studio that designs and ships regulated enterprise software for healthcare systems, federal and state government agencies, Fortune 500 enterprises, and funded startups. The firm operates as a professional services studio joining engagements at any stage, from blank-page ideation through stuck-backlog remediation, and delivers adopted production software rather than advisory decks. Core offerings include clinical and payer workflow software design (HIPAA and FDA compliant), enterprise AI-platform design (e.g., the Ipsos Facto AI research platform achieving 90%+ enterprise adoption, 10M+ API calls and 700K prompts per month), and public-sector benefits platforms (e.g., the Massachusetts SNAP application lifted from 7% to 70% online completion).
The studio's technical footprint includes 65+ sponsored open-source health-design projects since 2009, with notable assets including hGraph (a patient health metrics visualization adopted by Walgreens and EHR vendors), Determinants of Health (a five-factor visualization framework with 2,174 citations including on Wikipedia), Care Cards, Inspired EHRs (developed with the California HealthCare Foundation), Design Axioms, and the Precision Medicine for Autism vision project. These open frameworks are licensed CC BY 4.0 or Apache 2.0 and function as both domain IP and an inbound marketing channel, with documented instances of open-source users later becoming paying clients.
GoInvo's business model is custom-engagement professional services pricing on multi-year contracts, sold through a direct enterprise field-sales motion in which principals (not salespeople) lead discovery calls. The company is bootstrapped since its 2004 founding in Palo Alto, relocated to Boston in 2009, and operates with a deliberately small team (peak of roughly 18 employees in 2012-2013, currently in the 11-50 range), reporting a 91% client return rate for second engagements since 2020. Revenue is not publicly disclosed. The client roster spans 3M, Johnson & Johnson, Ipsos, Walgreens, Mass General Hospital, Mount Sinai, Partners Healthcare, NIH, MITRE, WuXi NextCODE, and the State of Massachusetts.
GoInvo firmographics
Firmographics- Name
- GoInvo
- Legal name
- GoInvo
- Website
- https://goinvo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoInvo is a privately held, Boston-area design studio that designs and ships HIPAA- and FDA-compliant enterprise software for healthcare systems, federal agencies, Fortune 500s, and funded startups, leveraging 65+ open-source health-design frameworks and 20 years of regulated-workflow expertise.
- Ownership category
- akta.pro rank
GoInvo industry classification
Industry- Product category
- Healthcare UX Design Services
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Other Specialized Design Services (54149)
- SIC
- Services-Computer Programming Services (7371), Services-Health Services (8000)
- akta.pro primary industry
- EHR Implementation, Optimization, Training & Managed Services (HLACAAAL)
- akta.pro secondary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where GoInvo is headquartered
LocationHeadquarters
- HQ city
- Arlington Heights
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GoInvo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Design and software development services: Professional services studio that designs and ships enterprise healthcare software for Fortune 500s, federal agencies, and funded startups. They join projects at any stage from blank page to stuck backlog and deliver shipped, adopted software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
GoInvo product offering
Product offeringCore offering
GoInvo is a healthcare-focused software design studio that designs and ships enterprise and healthcare software for clients. The studio provides strategy, UX design, and engineering services, joining engagements at any stage from a blank page to a stuck backlog, and delivers adopted, regulated software. It also publishes open-source health design frameworks (hGraph, Determinants of Health, Care Cards) used by universities, EHR vendors, and product teams.
Product overview
GoInvo is a healthcare UX design studio that offers professional services rather than a unified software product. Their offerings consist of open-source health design tools and frameworks, including hGraph (a health metrics visualization tool), Determinants of Health (a health research visualization framework), Care Cards (patient wellness guidance tools), Precision Autism (autism care vision project), Design Axioms (design principles), and Inspired EHRs (EHR design guidelines). These products are available as open-source resources, often licensed under CC BY 4.0 or Apache 2.0, and are used by universities, healthcare organizations, and product teams. GoInvo also provides client services including enterprise software design, regulated workflow design (HIPAA/FDA compliant), and translating research into products.
Differentiator
Problem solved
Functional benefit
Products and services
- Enterprise and Healthcare Software Design Services Professional services engagement in which GoInvo designs and ships enterprise and healthcare software for clients. The studio joins at any stage (blank page to stuck backlog) and delivers adopted, regulated software with CFO-measurable outcomes. Services cover strategy, UX design, and software engineering across Fortune 500, federal/state government, healthcare provider, and funded startup clients.
- Regulated Workflow Software Design Design of clinical, payer, and patient software that satisfies HIPAA and FDA constraints without becoming unusable. Targeted at healthcare providers, payers, and clinical software teams that need regulatory compliance and clinical workflow usability delivered together as a shippable product.
- Research-to-Product Translation Services Service for translating research, IP, and nascent ideas into products customers adopt. Covers genomic data tools, AI tooling, and analytics platforms, helping organizations in healthcare, genomics, and emerging technology ship products that reach enterprise customers and achieve measurable adoption.
Quantifiable outcome
- 90%+ enterprise adoption rate for Ipsos Facto AI platform
- +4 more outcomes
Companies that use GoInvo
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
GoInvo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GoInvo partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights5 records
GoInvo competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoInvo social profiles
Digital presenceGoInvo financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoInvo leadership team
Management profileNumber of profiles
Profiles4 records
GoInvo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoInvo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoInvo
What does GoInvo do?
GoInvo is a healthcare-focused software design studio that designs and ships enterprise and healthcare software for clients. The studio provides strategy, UX design, and engineering services, joining engagements at any stage from a blank page to a stuck backlog, and delivers adopted, regulated software. It also publishes open-source health design frameworks (hGraph, Determinants of Health, Care Cards) used by universities, EHR vendors, and product teams.
Is GoInvo a public or private company?
GoInvo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoInvo founded?
GoInvo was founded in 2009. It employs 11 to 50 people.
Where is GoInvo based?
GoInvo is headquartered in Arlington Heights, United States, in the North America region.
How does GoInvo make money?
One revenue line is on record: design and software development services.
Does GoInvo have an API?
No public API is recorded for GoInvo.
What industry is GoInvo in?
GoInvo's product category is Healthcare UX Design Services. Its primary akta.pro industry code is HLACAAAL, EHR Implementation, Optimization, Training & Managed Services, with a secondary code of HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its NAICS code is 541512 and its SIC code is 7371.