Ricki's
Ricki's is a Canadian women's fashion retailer founded in 1939, operating physical stores nationwide and the rickis.com e-commerce site selling workwear and casual apparel. Following May 2025 CCAA proceedings, the company operates under new ownership alongside sister brands Cleo and Northern Reflections.
- Company typePrivate
- Founded1939
- HeadquartersWinnipeg, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ricki's does
Ricki's is a Canadian women's fashion retailer founded in 1939 in Brandon, Manitoba, operating a national footprint of physical retail stores and a BigCommerce-powered direct-to-consumer e-commerce site at rickis.com. The assortment spans workwear (blazers, tailored pants, professional dresses, ponte pieces) and casual wear (tops, sweaters, jeans across multiple fits, dresses, jumpsuits, outerwear, and accessories), with curated lifestyle sub-collections including '9 to 9', 'Take Me to Work', 'Out And About', 'Good Jeans', and Extended Lengths. As of May 1, 2025, Ricki's operates under new ownership following CCAA (Companies' Creditors Arrangement Act) proceedings, alongside sister brands Cleo and Northern Reflections under a shared 'Family of Brands' structure; legacy gift cards and prior loyalty balances were voided in the restructuring.
The business model is one-time transactional retail sales through physical stores and e-commerce, supplemented by the jointly operated HER Rewards loyalty program (shared with Cleo) that issues Reward Dollars at a rate of 1 per $20 spent, redeemable across both brands. Pricing is publicly disclosed, with promotional discounting up to 60% off select styles, a free-shipping threshold of $75 on e-commerce orders, and digital gift cards in denominations from $25 to $500. Customer service transitioned to email-only on April 30, 2025 following retirement of the call centre, indicating post-restructuring cost rationalization. Distribution is exclusively Canadian, with regional return-by-mail hubs across seven provinces and no international shipping offered.
The technology stack is a stock BigCommerce SaaS implementation with no proprietary technology layer, no mobile app, no API surface, and no disclosed AI/ML features. Marketing channels are limited to email/newsletter campaigns, a content/blog presence, the shared HER Rewards program, and on-site promotional merchandising. Geographic scope is single-country (Canada only), with all operational functions — headquarters in Etobicoke (Ontario), home office in Winnipeg (Manitoba), and a distributed return-by-mail network — anchored domestically.
Ricki's firmographics
Firmographics- Name
- Ricki's
- Legal name
- Ricki's
- Website
- https://rickis.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ricki's is a Canadian women's fashion retailer founded in 1939, operating physical stores nationwide and the rickis.com e-commerce site selling workwear and casual apparel. Following May 2025 CCAA proceedings, the company operates under new ownership alongside sister brands Cleo and Northern Reflections.
- Ownership category
- akta.pro rank
Ricki's industry classification
Industry- Product category
- Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industry
- Uniforms & Workwear Specialty Department Stores (CRAGAGAH)
Keywords
Where Ricki's is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Ricki's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - Physical Stores: Ricki's operates retail stores across Canada where customers purchase clothing and accessories in-person. This is the primary revenue channel.
- E-commerce Sales: Online sales through rickis.com where customers purchase merchandise directly. Shipping is available across Canada with free shipping on orders over $75.
- HER Rewards Loyalty Program: Customers earn Reward Dollars (1 per $20 spent) that can be redeemed on future purchases. The program is shared between Ricki's and its sister brand Cleo, creating cross-brand customer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ricki's product offering
Product offeringCore offering
Ricki's is a Canadian women's fashion retailer that designs, brands, and sells versatile workwear and casual wear including tops, blazers, coats and jackets, bottoms, jeans, dresses and jumpsuits, and accessories. Products are sold through physical retail stores across Canada and an e-commerce storefront at rickis.com, supported by a shared HER Rewards loyalty program with sister brand Cleo and digital gift cards.
Product overview
Ricki's is a Canadian women's fashion retailer offering a unified e-commerce platform and physical retail locations. The product portfolio centers on women's clothing across workwear and casual wear categories, including tops, blazers, coats & jackets, bottoms (pants and jeans), dresses & jumpsuits, and accessories. Key sub-categories include the Workwear Collection (featuring tailored suits and ponte blazers), Weekend Collection, and various jeans fits. The company also operates a joint loyalty program (HER Rewards) with sister brand Cleo, and offers e-gift cards. All products are sold through the Ricki's BigCommerce-powered e-commerce site and retail stores across Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Cleo: Sister women's fashion brand operating alongside Ricki's, sharing the HER Rewards loyalty program.
Products and services
- Women's Clothing Comprehensive women's clothing collection featuring workwear and casual wear designed for women living active lives. Includes tops (shirts and blouses, T-shirts and tanks, sweaters and cardigans, bodysuits), blazers and vests, coats and jackets (wool blend coats, puffer jackets, denim jackets, leather jackets, trench coats, shackets), bottoms (pants, jeans, capris and crops, leggings, skirts and shorts with multiple jeans fits including Joey Jegging, Skylar Skinny, Lucy 90s Straight, Stevie Straight, Gigi Girlfriend, Sloane Straight Ankle, Trinny Trouser, Betty Bootcut), dresses and jumpsuits (maxi, midi, mini, work, formal), and accessories (jewellery, fashion accessories, intimates, sleepwear).
- HER Rewards Loyalty Program Joint loyalty program shared between Ricki's and sister brand Cleo. Customers earn Reward Dollars on purchases (1 Reward Dollar per $20 spent) redeemable at either brand's stores or online websites, creating cross-brand customer engagement across the Family of Brands.
- E-Gift Cards Digital gift cards available in denominations of $25, $50, $100, $150, $200, and $500. Purchasable online through rickis.com and redeemable at any Ricki's or Cleo store location or online storefront.
Companies that use Ricki's
Customer profileSegments4 records
Ideal customer profiles1 record
Ricki's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ricki's partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- CleocoreCleo is a sister brand under the same ownership following CCAA proceedings. Both brands share the HER Rewards loyalty program, allowing customers to earn and redeem Reward Dollars at either Ricki's or Cleo stores and websites. This partnership creates a unified customer experience across both fashion destinations.
- Northern ReflectionsminorNorthern Reflections is listed as part of the 'Family of Brands' alongside Ricki's and Cleo. All three brands operate under the same corporate ownership post-CCAA proceedings.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Ricki's competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ricki's social profiles
Digital presenceRicki's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ricki's leadership team
Management profileNumber of profiles
Ricki's subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ricki's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ricki's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ricki's
What does Ricki's do?
Ricki's is a Canadian women's fashion retailer that designs, brands, and sells versatile workwear and casual wear including tops, blazers, coats and jackets, bottoms, jeans, dresses and jumpsuits, and accessories. Products are sold through physical retail stores across Canada and an e-commerce storefront at rickis.com, supported by a shared HER Rewards loyalty program with sister brand Cleo and digital gift cards.
Is Ricki's a public or private company?
Ricki's is a private company. It is classified as unknown and is currently operating.
When was Ricki's founded?
Ricki's was founded in 1939. It employs 1,001 to 5,000 people.
Where is Ricki's based?
Ricki's is headquartered in Winnipeg, Canada, in the North America region.
How does Ricki's make money?
Three revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales and HER Rewards Loyalty Program.
Does Ricki's have an API?
No public API is recorded for Ricki's.
What industry is Ricki's in?
Ricki's's product category is Women's Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAGAGAH, Uniforms & Workwear Specialty Department Stores. Its NAICS code is 45811 and its SIC code is 5621.