Amitours
Amitours is a privately held European ground transportation and tour operator, operating its own 100+ vehicle fleet since 2007 to provide airport transfers, ski transfers to 400+ Alpine destinations, coach rentals, and tour packages across the UK, France, Italy, Austria, Switzerland, and Germany.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Amitours does
Amitours is a privately held, London-headquartered European ground transportation and tour operator company that has run its own fleet of minivans and coaches (over 100 vehicles ranging from 4 to 60 seats) since 2007. Through sub-brands Alps2Alps (Alpine ski transfer marketplace, since 2011), Alexcursion SARL (Swiss transfers, acquired 2014), and Amitours DMC (tour operator for UK, Ireland, and France), the company serves individual leisure travelers, ski enthusiasts, corporate clients, tour operators, and humanitarian organizations with airport transfers, ski transfers to 400+ destinations, bus/coach rentals, and guided tour packages across France, Italy, Austria, Switzerland, the UK, and Germany.
The company operates a 24/7 operations center supported by proprietary fleet management software that performs real-time flight delay monitoring, traffic-based routing, and route optimization intended to minimize fuel consumption and emissions. On the customer-facing side, it provides a direct online booking engine (amitours.com, alps2alps.com) with real-time availability and pricing, a customer-facing transfer tracking system by reference number, and payment integrations with VISA and Mastercard. On the partner-facing side, it operates a B2B booking panel and a REST API v2 (with sandbox and production environments, Bearer token auth, and a JavaScript SDK) that enables travel agencies, tour operators, and websites to embed booking via referral links, banners, or an embeddable JS widget and to track sales and commissions.
Revenue is generated through three streams: per-transfer transaction fees for direct consumer and corporate bookings (private and shared/shuttle, with documented route-based EUR pricing and add-ons such as child seats and extra luggage), commission-based revenue from B2B partners booking through referral links, banners, widgets, or the API, and full-service tour operator revenue from group excursions, guided city tours, and MICE services. The company reports 75,000+ services performed and 380,000+ customers served in the past year, with pricing and billing structured as pay-as-you-go across all product lines. No public funding rounds, investor relations activity, or external institutional investment is disclosed; ownership remains founder/operator-controlled.
Amitours firmographics
Firmographics- Name
- Amitours
- Legal name
- Amitours London Ltd
- Website
- https://amitours.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amitours is a privately held European ground transportation and tour operator, operating its own 100+ vehicle fleet since 2007 to provide airport transfers, ski transfers to 400+ Alpine destinations, coach rentals, and tour packages across the UK, France, Italy, Austria, Switzerland, and Germany.
- Ownership category
- akta.pro rank
Amitours industry classification
Industry- Product category
- Ground Transportation Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation (487), Interurban and Rural Bus Transportation (4852)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Tour & Sightseeing Coach Charters (THAIAIAB)
- akta.pro secondary industries
- Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Airport Transfer Services (Meet-and-Greet, Fixed-Route) (THADAEAG)
Keywords
Where Amitours is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Amitours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Airport & Transfer Services: Transaction-based revenue from individual and group airport transfers, ski transfers, and bus rentals. Customers pay per transfer based on distance, vehicle type, and service level (private vs shared).
- B2B Partner Commissions: Commission-based revenue from partner referrals. Partners earn commission on bookings made through their referral links, banners, widgets, or API-integrated platforms.
- Tour Operator Services: Full-service tour operator revenue including group excursions, guided city tours, corporate transportation, MICE services, and tailored tour programs for individuals and groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Private transfers priced per route and vehicle type |
| Unit Pricing | Pay-as-you-go | Shuttle/shared transfers with tiered fares |
| Other | Pay-as-you-go | Ski rental and long-term ski storage services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Amitours product offering
Product offeringCore offering
Amitours operates its own fleet of more than 100 vehicles (4–60 seats) to provide airport transfers, ski transfers, bus/coach rentals, and tour operator services across major European cities and ski resorts. Services are delivered by employed drivers and guides with multilingual support, real-time flight and traffic monitoring from a 24/7 operations center, and direct online booking plus B2B partner/API distribution.
Product overview
Amitours is a European transportation and tour operator company offering a portfolio of services including airport transfers, ski transfers, bus/coach rental, and guided tour packages across major European cities. The core offering is delivered through its own fleet of over 100 vehicles (4-60 passengers) with dedicated drivers and 24/7 customer service. The company operates under sub-brands Alps2Alps (Alpine ski transfer marketplace) and Alexcursion SARL (Swiss transfers), plus a B2B partner program with API integration for travel agents and partners to embed booking functionality into their own platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Angels for Ukraine: Charitable initiative established to assist Ukrainian war refugees with safe relocation services.
Products and services
- Airport Transfers Professional airport transfer services transporting passengers between airports, hotels, train stations, and ports across major European cities, with 24/7 operations monitoring, meet-and-greet drivers, and real-time flight delay tracking. Targeted at individual travelers, business travelers, and groups.
- Ski Transfers Ski transfer services throughout the Alps covering more than 400 ski resorts from major airports including Geneva, Chambery, Lyon, Grenoble, Munich, Innsbruck, Zurich, Salzburg, Milan, Turin, and Venice. Offers private and shared transfers in winter-equipped vehicles, targeted at skiers and snowboarders.
- Bus Rental Coach and bus rental services for groups of 4 to 60 passengers, with experienced drivers (minimum 5 years' European route experience) serving European tourism destinations. Targeted at tour groups, corporate events, and group travelers.
- Tour Operator Services Full-service tour operator integrating transport with curated tour packages, including guided city tours, cultural immersion experiences, sightseeing excursions, group tours, MICE events, and tailored tour programs across European destinations. Targeted at tour operators, travel agencies, corporate clients, and groups.
- Alps2Alps Alpine Transfer Service Electronic marketplace and transport operator in the Alpine region providing airport transfers to more than 400 ski destinations, plus cost-effective ski rental and long-term ski storage services. Fleet includes 8-seater Opel Vivaro and Renault Traffic minivans. Targeted at skiers and snowboarders traveling to Alpine resorts.
- Alexcursion SARL Swiss Transfers Private and group transfer services from main airports and railway stations in Switzerland, including Geneva, Zurich, and Lausanne. Targeted at travelers requiring Swiss ground transportation as part of the broader Amitours group offering.
- Amitours B2B API RESTful API v2 enabling travel partners with their own booking platforms to integrate the Amitours transfer booking engine. Supports private transfers, shared/shuttle transfers, bookings, pricing, destinations, routes, vehicles, availability, and voucher retrieval, with Bearer token authorization, sandbox and production environments, and partner commission tracking. Targeted at tour operators, travel agencies, and online booking platforms.
Quantifiable outcome
- 75,000+ services performed and 380,000+ customers served in the past year
- +2 more outcomes
Companies that use Amitours
Customer profileSegments5 records
Ideal customer profiles5 records
Amitours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Amitours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alexcursion SARLcoreAlexcursion SARL joined Amitours group in 2014 and provides private and group transfers from main airports and railway stations in Switzerland (Geneva, Zurich, Lausanne, and others). This subsidiary expands Amitours' coverage in the Swiss market.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Amitours competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Amitours social profiles
Digital presenceAmitours compliance and trust
Trust signalCompliance1 record
Amitours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amitours leadership team
Management profileNumber of profiles
Amitours subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amitours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amitours M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amitours
What does Amitours do?
Amitours operates its own fleet of more than 100 vehicles (4–60 seats) to provide airport transfers, ski transfers, bus/coach rentals, and tour operator services across major European cities and ski resorts. Services are delivered by employed drivers and guides with multilingual support, real-time flight and traffic monitoring from a 24/7 operations center, and direct online booking plus B2B partner/API distribution.
Is Amitours a public or private company?
Amitours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amitours founded?
Amitours was founded in 2007. It employs 101 to 250 people.
Where is Amitours based?
Amitours is headquartered in London, United Kingdom, in the Europe region.
How does Amitours make money?
Three revenue lines are on record. Airport & Transfer Services are the primary driver. The others are B2B Partner Commissions and tour Operator Services.
Does Amitours have an API?
Yes. Amitours offers a B2B API v2 for partners to integrate booking engine functionality into their own systems. The REST API supports private/shared transfers, shuttle transfers, booking management, destination lookups, pricing, route configuration, availability checking, vehicle listings, voucher retrieval, and client-link generation. Authorization uses Bearer token (POST /token), tokens valid for 24 hours. Sandbox and production environments available. Supports Content-Type: application/json, application/x-www-form-urlencoded, multipart/form-data. Developer documentation is at www.amitours.com/developer.
What industry is Amitours in?
Amitours's product category is Ground Transportation Services. Its primary akta.pro industry code is THAIAIAB, Tour & Sightseeing Coach Charters, with a secondary code of THAKAFAJ, Sports & Active Travel Agencies (e.g., ski, golf, dive). Its NAICS code is 561520 and its SIC code is 4100.