ASCO Power Technologies

What ASCO Power Technologies does

ASCO Power Technologies, founded in 1888 and headquartered in Florham Park, New Jersey, develops and manufactures critical power transfer switching, power control, and power management equipment for mission-critical facilities. The company operates as a brand under Schneider Electric, employing between 1,001 and 5,000 people, and serves four primary verticals: data centers, healthcare, wastewater treatment plants, and commercial buildings. Its portfolio includes bypass-isolation transfer switches, Quick Connect products for temporary generator hookup, SERIES 7000 Power Control Systems that parallel multiple generators, Medium Voltage Automatic Transfer Switches, ASCO Critical Power Management Systems for real-time monitoring, and SourcePacT Interconnect Source Isolation Switches, which the company describes as the only product listed to UL standards for isolating grid power from battery energy storage systems (BESS).

Technically, ASCO's products address the electromechanical and control layer between utility feeds, on-site generation, and battery storage: transfer switches shift facility loads between primary and alternate sources; PCS 7000 systems optimize load distribution across generators in real time; SourcePacT provides a safety-certified isolation point that allows BESS assets to back up facility loads without grid back-feed concerns. Custom-engineered configurations (notably medium voltage variants) indicate ASCO competes on application-specific design rather than commodity SKUs. Pricing is not publicly disclosed and is determined per project through the direct sales organization.

ASCO generates revenue through hardware sales of critical power equipment and through associated technical services and support. Distribution runs through a direct enterprise field sales motion, Schneider Electric's global channel partner network, and an authorized distributor 'Where to Buy' channel. Customer acquisition is supported by content marketing (technical bulletins, digital binder, FAQs, transfer switch drawings), email newsletters, events/webinars, and customer success stories. The company's structural positioning is that of a focused, legacy industrial brand inside a larger energy-management parent, with strategic emphasis on AI/data center power demand and BESS integration as growth vectors.

Name

ASCO Power Technologies

Legal name

ASCO Power Technologies

Website

https://ascopower.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ASCO Power Technologies, a Schneider Electric brand since 1888, manufactures critical power transfer switches, power control systems, and UL-listed BESS isolation products for mission-critical data centers, healthcare facilities, wastewater plants, and commercial buildings.

Ownership category

akta.pro rank

Product category

Critical Power Equipment

NAICS

Electric Power Transmission, Control, and Distribution (22112), Electric Bulk Power Transmission and Control (221121)

SIC

Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA)

akta.pro secondary industry

EMS / SCADA / DERMS Controls Integration for Storage (EUAEAEAG)

Keywords

• Power transfer switches
• Critical power management
• Emergency power systems
• Battery energy storage integration
• Medium voltage switchgear

Headquarters

HQ city

Florham Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Equipment Sales: ASCO Power generates revenue through the sale of critical power equipment including transfer switches, power control systems, medium voltage switches, and related power management hardware. Products are sold directly to enterprise customers in data centers, healthcare, and commercial facilities requiring mission-critical power infrastructure.
2. Technical Services and Support: The company provides technical services and support including installation, maintenance, and ongoing technical assistance for critical power systems. This includes customer tools, resources, FAQs, technical documentation, and transfer switch drawings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ASCO Power Technologies designs, manufactures, and services critical power infrastructure products including automatic transfer switches, power control systems, source isolation switches, and critical power management systems. The portfolio enables mission-critical facilities such as data centers, hospitals, wastewater treatment plants, and commercial buildings to transfer electrical loads between primary and backup power sources, parallel multiple generators, and integrate battery energy storage systems safely.

Product overview

ASCO Power Technologies, a sub-brand of Schneider Electric since 1888, offers a comprehensive portfolio of critical power products and services. The product lineup includes Transfer Switches for load transfer to alternate power sources, Quick Connects for temporary generator and load bank connections, SERIES 7000 Power Control Systems for parallel generator management, SourcePact Interconnect Source Isolation Switches for BESS integration, ASCO Critical Power Management Systems for real-time monitoring, and Medium Voltage Automatic Transfer Switches and Power Control Systems for demanding industrial applications. Together, these products provide end-to-end power resilience solutions for data centers, healthcare, wastewater treatment, and commercial buildings.

Differentiator

Problem solved

Functional benefit

Products and services

• Transfer Switches

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Schneider ElectriccoreOEM/ Whitelabel/ Licensing PartnerASCO Power Technologies operates as a brand under Schneider Electric, utilizing the parent company's global distribution network, brand equity, and infrastructure. The partnership enables ASCO Power to leverage Schneider Electric's resources while maintaining its specialized focus on critical power transfer switching solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ABB: ABB produces low- and medium-voltage switchgear, transfer switches, and power control systems for mission-critical facilities. Its electrification portfolio directly overlaps with ASCO's transfer switch, MV ATS, and power control offerings.
• Eaton: Eaton is one of the largest global manufacturers of electrical power management products, including transfer switches, switchgear, and power control systems serving data centers, healthcare, and industrial customers — directly competing with ASCO across most product categories.
• Cummins: Cummins Power Generation offers transfer switches, paralleling systems, and integrated power solutions for data centers and healthcare facilities, overlapping with ASCO's transfer switch and power control product lines.
• Siemens: Siemens offers transfer switches, switchgear, and integrated power management solutions for data centers, healthcare, and industrial facilities, competing head-to-head with ASCO in custom-engineered medium-voltage and power control systems.
• Generac: Generac is a major manufacturer of power generation and transfer switch products for commercial, industrial, and mission-critical applications. Its industrial transfer switch line directly competes with ASCO's core transfer switch portfolio.
• Toshiba International: Toshiba International produces uninterruptible power systems, transfer switches, and power electronics for industrial and mission-critical applications, providing additional direct competition in switchgear-adjacent categories.
• Russelectric (Siemens-owned): Russelectric manufactures automatic transfer switches and power control systems for hospitals, data centers, and water/wastewater facilities — a closely overlapping product line with ASCO, now operating under Siemens ownership.
• Kohler: Kohler manufactures power generation systems, automatic transfer switches, and paralleling switchgear for hospitals, data centers, and commercial buildings — directly competing with ASCO's transfer switch and power control offerings.

Emerging players

• Vertiv: Vertiv provides critical digital infrastructure for data centers, including power management, switchgear-adjacent equipment, and monitoring solutions. While not a direct transfer switch competitor, it competes for the same mission-critical power budget as ASCO.

Broad incumbents

• Square D (Schneider Electric): Square D is Schneider Electric's flagship electrical distribution brand, offering switchgear and power distribution equipment that overlaps with ASCO's portfolio. As a sibling brand under the same parent, Square D is a partial substitute and channel-ecosystem peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/asco_power
• YouTubeyoutube.com/channel/UCIgvGFTW5BZ_ZPKjQzORGLA
• Facebookfacebook.com/ASCOPowerTechnologies
• LinkedInlinkedin.com/company/ascopowertechnologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASCO Power Technologies