What CP ALL does

CP ALL Public Company Limited is the sole operator of 7-Eleven convenience stores in Thailand and a subsidiary of the Charoen Pokphand (CP) Group, listed on the Stock Exchange of Thailand under ticker CPALL. The company runs over 15,000 7-Eleven stores across all 77 Thai provinces through a Store Business Partner (franchise) model, supported by approximately 250,000 employees, making it Thailand's largest private employer. Its business is anchored on convenience store retail but extends through wholly-owned subsidiaries into wholesale and consumer goods distribution (CP Axtra), payment and financial transaction services (Counter Service, Thai Smart Card, TrueMoney), ready-to-eat and bakery production, e-commerce (AllOnline, 24 Shopping), quick commerce delivery (7Delivery), education, information services, marketing communications, and logistics management.

The underlying technology platform integrates point-of-sale and membership systems at scale with digital payment infrastructure (TrueMoney) and is being extended into cross-border wearable payments via a 2026 MoU with Huawei. Revenue is generated through a combination of wholesale product sales to franchisees, franchise-related fees, direct retail sales, financial transaction fees, and logistics services. The franchise model allows CP ALL to expand rapidly without bearing full store capex while maintaining a uniform 24/7 customer experience.

Strategically, CP ALL has pursued partnerships (CJ Logistics in 2025, Huawei in 2026), regional expansion into Laos, Myanmar, Cambodia, and the Philippines, and quick commerce participation alongside LINE MAN Wongnai and Grab. A May 2026 EGM saw 96.41% of shareholders reject a proposal to transfer three subsidiaries (Counter Service, Thai Smart Card, CP Axtra) into CP Group's ACM Holding virtual bank venture, indicating strong independent governance over strategic asset allocation. Financial signals include 7.12% revenue growth and 37.14% net income growth on a fiscal year basis, a 3.24% dividend yield, and a 13.93% free cash flow yield.

Name

CP ALL

Legal name

CP ALL Public Company Limited (บริษัท ซีพี ออลล์ จำกัด (มหาชน))

Website

https://cpall.co.th

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CP ALL is the sole operator of 7-Eleven convenience stores in Thailand, running over 15,000 stores across all 77 provinces via a franchise model, with subsidiaries spanning wholesale, financial services, quick commerce, e-commerce, and logistics under parent CP Group.

Ownership category

akta.pro rank

Product category

Convenience Store Retail and Wholesale Distribution

NAICS

Convenience Retailers (445131), Grocery and Convenience Retailers (4451)

akta.pro primary industry

Collectible Card Games (CCG/TCG) Retail (CRALAGAC)

Keywords

• Convenience store retail
• Franchise store operations
• Wholesale distribution
• Quick commerce delivery
• Retail financial services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Convenience Store Franchise and Wholesale: Revenue generated from franchise fees, wholesale product sales to Store Business Partners, and retail sales from company-owned stores. The franchise model allows CP ALL to expand rapidly while generating steady recurring wholesale revenue from its network of over 15,000 7-Eleven stores across Thailand.
2. Financial Services: Counter Service and Thai Smart Card subsidiaries provide payment processing, card services, and financial transaction infrastructure supporting TrueMoney and other digital payment integrations.
3. Retail and Quick Commerce: Direct retail sales through 7-Eleven stores and digital channels including 7Delivery and AllOnline e-commerce platform, serving both walk-in customers and online shoppers with rapid delivery.
4. Wholesale and Distribution: Wholesale distribution of consumer goods and groceries to store network and external customers through CP Axtra and related wholesale operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

CP ALL is the sole operator of 7-Eleven convenience stores in Thailand, running a franchise network of more than 15,000 stores nationwide that sell daily essentials, fresh and ready-to-eat food, beverages, and offer financial services (bill payment, TrueMoney wallet, card services) 24 hours a day. Beyond retail, the company provides wholesale distribution, ready-to-eat and bakery production, digital commerce (AllOnline, 7Delivery), education services, and logistics management.

Product overview

CP ALL Public Company Limited operates a multi-format retail platform anchored by 7-Eleven convenience stores, Thailand's largest convenience store chain. The company's portfolio spans core retail operations (convenience stores and wholesale), financial services (including TrueMoney payment integration), ready-to-eat and bakery production, education services, information services, marketing communications, and logistics management. Supporting the core business are several sub-brands including All Café coffee service, Bellinee's Bake & Brew bakery, AllSpeedy delivery, All Wellness health products, and 24 Shopping e-commerce. The company also operates Store Business Partner (SBP) franchise program, SME Support Center for supplier partnerships, and community programs such as 24-Hour Goodness DNA corporate responsibility initiative and Boonnithi Stamp charitable donation program. Recent strategic initiatives include partnerships for smart wearable payments with Huawei and participation in the quick commerce market.

Differentiator

Problem solved

Functional benefit

Brands

• 7-Eleven: Convenience store chain operated by CP ALL under franchise agreement with 7-Eleven Inc.
• All Café
• Bellinee's Bake & Brew
• All Wellness
• All Speedy
• All Online (7-Online)
• Allonline 7-Eleven
• Boutique for All

Products and services

• 7-Eleven Convenience Stores (Thailand) Convenience store retail chain in Thailand operating 24/7 across more than 15,000 franchised and company-owned locations, selling daily essentials, fresh and ready-to-eat food, beverages, bakery items, and offering in-store financial services (bill payment, TrueMoney, card top-up, lottery) for Thai consumers.
• Wholesale Distribution Services Wholesale distribution of consumer goods and groceries to CP ALL's 15,000+ store network and external retail customers, operated through CP Axtra and the Suksapiwat distribution network.
• Financial Services (Counter Service and Thai Smart Card) Bill payment, card services, and payment processing infrastructure operated through Counter Service Co., Ltd. and Thai Smart Card Company Limited, integrated with the TrueMoney digital wallet and accessible at every 7-Eleven store nationwide.
• Ready-to-Eat and Bakery Production Centralized production and distribution of ready-to-eat meals, bakery products, and frozen foods through CP Food Lab and related facilities, supplying 7-Eleven stores nationwide.
• Store Business Partner (SBP) Franchise Program Franchise program enabling Thai entrepreneurs to open and operate 7-Eleven stores under the 7-Eleven brand with CP ALL providing brand licensing, supply chain, training, and operational support in exchange for capital investment and ongoing wholesale purchases.
• AllOnline E-commerce Platform CP ALL's e-commerce platform (allonline.7eleven.co.th and 24 Shopping) offering products for online purchase with delivery, enabling Thai consumers to shop the 7-Eleven assortment digitally.
• 7Delivery Quick Commerce Service Rapid home delivery service for products ordered through 7-Eleven's digital channels, using the network of 15,000+ stores as fulfillment nodes for fast delivery in Thailand's quick commerce market.
• 7-Eleven Smart Wearable Payment Integration Smart wearable payment feature combining 7-Eleven Thailand membership code and TrueMoney digital payment code into Huawei wearable devices, enabling contactless in-store purchases and loyalty access for Thai consumers and Chinese tourists.
• Education Services (Panyapiwat and Satit Pim) Educational services and scholarship programs supporting students and communities in Thailand, operated through Panyapiwat Technological College and Pim's Technological College (Satit Pim) as part of CP ALL's corporate social responsibility and workforce development initiatives.
• Logistics Management Services Supply chain and logistics management services, including the Suksapiwat distribution network, supporting retail operations across CP ALL's 15,000+ store footprint.
• SME Support Center Support platform (7smesupportcenter.com) for small and medium enterprises to register products, access business advice, and collaborate with 7-Eleven's retail network as suppliers.

Quantifiable outcome

• 7.12% revenue growth and 37.14% net income growth on a fiscal year basis
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• HuaweicoreTechnology or Integration · 13 June 2026Huawei and CP ALL (operator of 7-Eleven Thailand) signed an MoU to integrate 7-Eleven's membership code and TrueMoney's payment code into Huawei wearable devices, creating a 'two-in-one' feature for seamless in-store purchases. The partnership also aims to serve Chinese tourists in Thailand and explore retailing Huawei products through 7-Eleven's store network.
• TrueMoneycoreTechnology or Integration · 13 June 2026TrueMoney's digital payment code is integrated into Huawei wearable devices alongside 7-Eleven's membership system, enabling Chinese tourists and local customers to make payments and access loyalty rewards through wearable technology at 7-Eleven stores.
• CJ LogisticscoreStrategic or Co-development Partner · 28 November 2025CP AXTRA and CJ Logistics formed a strategic partnership to enhance retail logistics and e-commerce fulfillment in Thailand, supporting regional growth across ASEAN. This partnership strengthens CP ALL Group's supply chain capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Seven & i Holdings: Seven & i Holdings is the parent company of 7-Eleven Inc. and operates 7-Eleven stores globally. As CP ALL's franchisor and one of the world's largest convenience store operators, it is the closest structural comparable in the convenience retail category.
• Alimentation Couche-Tard: Canadian parent of Circle K, one of the world's largest independent convenience store operators. Highly comparable business model to CP ALL: franchise/wholesale-driven convenience retail with adjacent fuel and food service offerings.
• Aeon: Aeon is a major Japanese retail conglomerate operating supermarkets, convenience stores (Ministop), and financial services across Asia. Comparable to CP ALL through its multi-format retail and integrated service offerings in the Asian market.
• Reliance Retail: Reliance Retail is India's largest retailer with extensive grocery, convenience, and digital commerce operations. Comparable to CP ALL in scale and ambition: massive store network, integration with digital platforms, and conglomerate backing.
• Walmart de Mexico (Walmex): Walmex operates Walmart, Sam's Club, and Bodega Aurrera formats across Mexico, including small-format convenience-adjacent stores. Comparable to CP ALL as a high-density emerging-market retail platform with strong supply chain economics.

Direct peers

• FamilyMart: FamilyMart operates a major convenience store chain in Japan and across Asia. Directly comparable to CP ALL's 7-Eleven operation in terms of store format, target customer (daily convenience shoppers), and franchise-driven scaling model.
• Lawson: Lawson is a Japanese convenience store chain with significant Asian presence. Operates the same small-format, high-frequency, ready-to-eat-heavy convenience retail model that defines CP ALL's 7-Eleven business in Thailand.
• Ministop: Ministop is a Japanese convenience store chain (subsidiary of Aeon) with presence in Korea and the Philippines. Directly competes in the same convenience retail category as CP ALL's 7-Eleven, with similar store format and product mix.

Regional players

• Berli Jucker (BJC): Berli Jucker is a Thai conglomerate with extensive retail (including convenience formats), wholesale, and consumer products operations. Comparable to CP ALL as a diversified Thai retail and wholesale platform competing for similar consumer spend.

Others

• Charoen Pokphand Foods (CPF): CPF is a sister company under Charoen Pokphand Group and a major Thai food producer. Connected to CP ALL through shared conglomerate parentage and as a likely supplier to CP ALL's ready-to-eat and fresh food operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cpall_7eleven
• YouTubeyoutube.com/c/CPALLTH
• Facebookfacebook.com/cpallthailand
• LinkedInlinkedin.com/company/cp-all-plc
• Instagraminstagram.com/cpallth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CP ALL