De Mandemakers Groep
De Mandemakers Groep is a privately-held Dutch family-owned multi-brand retailer of kitchens, bathrooms, furniture, and sanitary products, operating 20+ retail brands across the Netherlands through owned physical showrooms with in-house delivery and installation services, serving Dutch consumer end-buyers.
- Company typePrivate
- Founded1984
- HeadquartersWaalwijk, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What De Mandemakers Groep does
De Mandemakers Groep (DMG) is a privately-held Dutch family-owned retail holding company headquartered in Waalwijk, Brabant, Netherlands, operating a multi-brand portfolio of more than 20 consumer retail brands across the kitchen, bathroom, furniture, and sanitary product categories. The group was founded in 1978 as a Brabant family business ('Brabants familiebedrijf') and has operated for more than 40 years, growing primarily through acquisitions that have been retained as distinct brand identities serving separate price tiers and consumer segments — from premium positioning (Brugman keukens & badkamers, Mandemakers Keukens) to value positioning (Keuken Kampioen, KeukenConcurrent, Keukenmaxx). The portfolio comprises 10 kitchen brands, 7 furniture brands, 2 sanitary brands, and 3 logistics brands (De Keukenman, De Meubelman, De Badenman) that provide captive delivery and professional installation services across all retail brands.
DMG's business model is a physical showroom-led retail model combined with in-house logistics and installation, selling directly to Dutch consumers (B2C) through owned showrooms across the Netherlands. Revenue is generated through one-time product sales with quote-based pricing that varies by configuration and installation scope; no subscription, recurring, or licensing revenue streams are disclosed. Distribution is exclusively domestic — the Netherlands is the sole operating geography — and there is no international footprint disclosed. The group operates with over 1,800 employees across sales, warehouse, transport, assembly, and headquarters functions, and is actively hiring for more than 150 positions at the time of the source capture.
Operationally, DMG combines a holding-company structure (shared services across brands) with brand-level independence (each retail brand retains its own identity, showroom footprint, and price positioning). The Mandemakers Academy provides internal training across sales, installation, and management career paths, and a recently established 'Home for Digitals' initiative with a dedicated Tech & Digital job category indicates the group is investing in in-house technology and digital capabilities. No proprietary technology platforms, AI/ML products, patents, public funding, or external investors are disclosed in the source material, and the company is described as an independent family-owned entity with no parent company or private equity backing.
De Mandemakers Groep firmographics
Firmographics- Name
- De Mandemakers Groep
- Legal name
- De Mandemakers Groep
- Website
- https://werkenbijdmg.eu
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- De Mandemakers Groep is a privately-held Dutch family-owned multi-brand retailer of kitchens, bathrooms, furniture, and sanitary products, operating 20+ retail brands across the Netherlands through owned physical showrooms with in-house delivery and installation services, serving Dutch consumer end-buyers.
- Ownership category
- akta.pro rank
Where De Mandemakers Groep is headquartered
LocationHeadquarters
- HQ city
- Waalwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Mandemakers Groep business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail product sales: Revenue generated from direct sales of kitchens, bathrooms, and furniture through owned retail showrooms across the Netherlands. Business model combines product sales with installation services.
Distribution channels1 record
Marketing channels3 records
De Mandemakers Groep product offering
Product offeringCore offering
De Mandemakers Groep is a Dutch family-owned retail group that sells kitchens, furniture, and sanitary products through more than 20 owned retail brands operating physical showrooms across the Netherlands. The company bundles product sales with design consultation, delivery, and professional installation services performed by its in-house logistics brands (De Keukenman, De Meubelman, De Badenman). The group serves Dutch consumers at multiple price points, from budget offerings (e.g., Keuken Kampioen) to premium kitchen and bathroom brands (e.g., Brugman keukens & badkamers).
Product overview
De Mandemakers Groep is a Dutch family-owned retail company with 40+ years of history, operating a multi-brand platform across kitchen, furniture, and bathroom retail sectors. The company comprises 10+ kitchen brands (including Mandemakers Keukens, Brugman keukens & badkamers, Keuken Kampioen, Keukenmaxx, Tulp Keukens, KeukenConcurrent, Wooning Keukens & Badkamers, Hello Kitchen, CVT, and TKI), 6 furniture brands (Depot Zeven, Montèl, Morres, Piet Klerkx, Riant-Stoutenbeek, Sanders Wonen), and 2 bathroom brands (Brugman, Saniweb), complemented by 3 logistics brands (De Keukenman, De Meubelman, De Badenman) for delivery and installation services. The company also operates the Mandemakers Academy for internal training and development.
Differentiator
Problem solved
Functional benefit
Brands
- Brugman keukens & badkamers: Kitchen and bathroom retail brand
- Keuken Kampioen
- Mandemakers Keukens
- KeukenConcurrent
- Keukenmaxx
- Tulp Keukens
- Wooning Keukens & Badkamers
- CVT
- Hello Kitchen
- TKI
- Depot Zeven
- Montèl
- Morres
- Piet Klerkx
- Riant-Stoutenbeek
- Sanders Wonen
- Woonexpress
- Saniweb
- De Badenman
- De Keukenman
- De Meubelman
Products and services
- Mandemakers Keukens Flagship kitchen retail brand of De Mandemakers Groep, offering kitchen design, sale, and installation services to Dutch consumers through physical showrooms.
- Brugman keukens & badkamers Premium kitchen and bathroom retail brand offering complete kitchen and bathroom solutions to Dutch homeowners.
- Keuken Kampioen Budget-friendly kitchen retail brand serving price-conscious Dutch consumers.
- KeukenConcurrent Value-oriented kitchen retail brand offering kitchens to Dutch consumers.
- Keukenmaxx Kitchen retail brand within the De Mandemakers Groep portfolio.
- Tulp Keukens Kitchen retail brand offering kitchen solutions through Dutch showrooms.
- Wooning Keukens & Badkamers Kitchen and bathroom retail brand operating showrooms in the Netherlands.
- Hello Kitchen Kitchen retail brand within the De Mandemakers Groep portfolio.
- CVT Kitchen retail brand within the De Mandemakers Groep portfolio.
- TKI Kitchen retail brand within the De Mandemakers Groep portfolio.
- Woonexpress Furniture retail brand offering living and home furnishings through Dutch showrooms.
- Depot Zeven Furniture retail brand within the De Mandemakers Groep portfolio.
- Montèl Furniture retail brand specializing in living room furniture for Dutch consumers.
- Morres Furniture retail brand within the De Mandemakers Groep portfolio.
- Piet Klerkx Furniture retail brand within the De Mandemakers Groep portfolio.
- Riant-Stoutenbeek Furniture retail brand within the De Mandemakers Groep portfolio.
- Sanders Wonen Furniture retail brand within the De Mandemakers Groep portfolio.
- Saniweb Bathroom retail brand selling sanitary products to Dutch consumers.
- De Keukenman In-house logistics service brand responsible for kitchen product delivery and installation across the group.
- De Badenman In-house logistics service brand handling bathroom product delivery and installation.
- De Meubelman In-house logistics service brand handling furniture product delivery and installation.
Companies that use De Mandemakers Groep
Customer profileSegments1 record
Ideal customer profiles1 record
De Mandemakers Groep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Mandemakers Groep partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
De Mandemakers Groep competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
De Mandemakers Groep social profiles
Digital presenceDe Mandemakers Groep financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Mandemakers Groep leadership team
Management profileNumber of profiles
Profiles1 record
De Mandemakers Groep subsidiaries and ownership
Company hierarchySubsidiaries21 records
De Mandemakers Groep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Mandemakers Groep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Mandemakers Groep
What does De Mandemakers Groep do?
De Mandemakers Groep is a Dutch family-owned retail group that sells kitchens, furniture, and sanitary products through more than 20 owned retail brands operating physical showrooms across the Netherlands. The company bundles product sales with design consultation, delivery, and professional installation services performed by its in-house logistics brands (De Keukenman, De Meubelman, De Badenman). The group serves Dutch consumers at multiple price points, from budget offerings (e.g., Keuken Kampioen) to premium kitchen and bathroom brands (e.g., Brugman keukens & badkamers).
Is De Mandemakers Groep a public or private company?
De Mandemakers Groep is a private company. It is classified as family owned and is currently operating.
When was De Mandemakers Groep founded?
De Mandemakers Groep was founded in 1984. It employs 501 to 1,000 people.
Where is De Mandemakers Groep based?
De Mandemakers Groep is headquartered in Waalwijk, Netherlands, in the Europe region.
How does De Mandemakers Groep make money?
One revenue line is on record: retail product sales.
Does De Mandemakers Groep have an API?
No public API is recorded for De Mandemakers Groep.