What Medify Air does

Medify Air, LLC is a privately held U.S. manufacturer of True HEPA H13 and H14 air purifiers, founded in 2019 by an engineer motivated by his own chronic allergies. The company designs and markets a portfolio of nine core purifier models ranging from the entry-level MA-14 ($88.99, 213 sq ft) to the commercial MA-1400 PRO ($3,399.99, 1,848 sq ft in 12 minutes), all built around a three-stage filtration architecture of pre-filter, electrostatic pleated True HEPA media (tested by Intertek to remove 99.97% of particles from 0.1 to 0.3 microns), and activated carbon, with optional UV-C and zero-ozone ionizer add-ons on select units. Select models carry FDA-Clearance (MA-35), AHAM CADR verification, UL 2998 zero-ozone certification, and ENERGY STAR ratings, giving the company regulatory depth unusual for a DTC hardware brand.

Medify monetizes through three complementary streams: one-time hardware sales across residential and commercial tiers, recurring Filter Club subscription revenue (filters delivered every 1-6 months at 40% off first order, 10% off thereafter), and bulk institutional sales (minimum 10 units) to schools, healthcare facilities, long-term care, corporate offices, and the public sector. Distribution runs through medifyair.com DTC e-commerce, a dedicated enterprise sales team with clean-air consultants, an authorized reseller network, and federal/state/local distribution partnerships. The go-to-market combines product-led growth (30-day home trial, free shipping, limited lifetime warranty, HSA/FSA eligibility via Flex) with field-led enterprise selling.

The company claims over 1 million units installed across U.S. schools (positioning itself as the #1 brand in that vertical), 10,000+ verified five-star customer reviews, and operations across 50+ states, supported by 101-250 employees and an executive team including President Lisa Pasch, COO Louis Holder (cofounder of Vonage), CFO Kevin Weber, and EVP Jack Austin. Medify is bootstrapped with no disclosed venture or private equity capital.

Name

Medify Air

Legal name

Medify Air, LLC

Website

https://medifyair.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Medify Air manufactures and sells True HEPA H13/H14 air purifiers direct-to-consumer and to institutional buyers across U.S. schools, healthcare facilities, long-term care, offices, and government, with over 1 million units installed and a Filter Club subscription for recurring filter deliveries.

Ownership category

akta.pro rank

Product category

Air Purifiers

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• HEPA air purifiers
• Indoor air quality
• Commercial air purification
• Air filtration systems
• Replacement air filters

Headquarters

HQ city

Glen Ridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Air Purifier Hardware Sales: One-time hardware sales of air purifiers ranging from $88.99 to $3,399.99 depending on model and configuration. Revenue from initial unit sales plus replacement filter purchases.
2. Filter Club Subscription: Recurring subscription service delivering replacement filters every 1-6 months at customer-selected cadence. Offers 40% off first filter and 10% off subsequent deliveries. Filters typically need replacement every 3-6 months.
3. Bulk/Commercial Sales: Volume sales to institutions including schools, healthcare facilities, long-term care, and public sector. Customized bundles and bulk pricing for orders of 10+ units.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Medify Air manufactures and sells True HEPA H13 and H14 air purifiers for residential and commercial use, ranging from compact tabletop units (MA-14, MA-22, MA-25) to large commercial-grade wheeled units (MA-112 PRO, MA-1400 PRO) covering 213 to 2,947+ square feet. The company also sells model-specific replacement filters and operates a Filter Club subscription for recurring filter deliveries, selling directly via medifyair.com and through dedicated institutional sales channels.

Product overview

Medify Air offers a comprehensive portfolio of True HEPA H13 and H14 air purifiers ranging from compact tabletop units (MA-14, MA-22, MA-25) to large commercial-grade models (MA-112, MA-112 PRO, MA-1400 PRO). The product line covers room sizes from 213 to 2,947+ square feet. All purifiers feature multi-stage filtration combining pre-filters, True HEPA filters tested to remove 99.97% of particles from 0.1-0.3 microns, and activated carbon for odor control. Select models include optional UV light sanitization and ionizer technologies. The portfolio is complemented by model-specific replacement filters available in various pack sizes, a floor/wall mount stand for the MA-35, and a Filter Club subscription service for automatic filter delivery at discounted rates. The MA-40 is positioned as the flagship best-seller, while the MA-35 holds FDA-Clearance and AHAM verification.

Differentiator

Problem solved

Functional benefit

Products and services

• MA-14 Air Purifier Entry-level portable air purifier with True HEPA H13 filtration, 213 sq ft coverage, and 3 fan speeds, designed for small rooms such as bedrooms, nurseries, and offices; AHAM Verifide.
• MA-22 Air Purifier Compact air purifier with True HEPA H13 filtration, 278 sq ft coverage, and 3 fan speeds, suitable for small to medium rooms.
• MA-25 Air Purifier Tabletop air purifier with True HEPA H13 filtration, 413 sq ft coverage, and 3 fan speeds, designed for medium rooms including bedrooms, living rooms, and kitchens.
• MA-35 Air Purifier Air purifier with True HEPA H13 filtration and 640 sq ft coverage for medium-large rooms, AHAM Verifide and FDA-Cleared for medical-grade air purification.
• MA-40 Air Purifier Best-selling air purifier with True HEPA H13 or H14 filtration, 896 sq ft coverage, optional UV light and ionizer, sleep mode, and tempered glass touchscreen, designed for large rooms, classrooms, and offices.
• MA-50-V3.0 Air Purifier Extra-large room air purifier with True HEPA H13 filtration, 1,320 sq ft coverage, and 4 fan speeds with sleep mode, designed for large living spaces, gyms, and classrooms.
• MA-112 Air Purifier Extra-large commercial air purifier with True HEPA H13 or H14 filtration, 2,228 sq ft coverage, optional UV light, 4 fan speeds with sleep mode, mounted on wheels, backed by limited lifetime warranty.
• MA-112 PRO Air Purifier Professional-grade air purifier with True HEPA H13 or H14 filtration covering 2,947 sq ft in 30 minutes, designed for extra-large commercial applications including schools, healthcare facilities, and offices.
• MA-1400 PRO Air Purifier High-capacity commercial air purifier priced at $3,399.99, covering 1,848 sq ft in 12 minutes, designed for large commercial and institutional spaces.
• Replacement Filters (MA-10 through MA-1400) True HEPA H13 or H14 replacement filter sets and individual filters compatible with all Medify Air purifier models, available in various pack sizes with optional Extra Odor Removal carbon layer.
• Filter Club Subscription Automatic filter delivery subscription offering 40% off the first filter delivery and 10% off subsequent deliveries at customer-selected cadence, aligned to each unit's filter replacement schedule.

Quantifiable outcome

• Removes 99.97% of airborne particles from 0.1 to 0.3 microns
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• FlexcoreGTM or Marketing PartnerPartnership with Flex to enable HSA/FSA payment options at checkout. Flex provides telehealth review and Letter of Medical Necessity (LOMN) within 24-48 hours of purchase for qualifying customers.
• CDC (Recommendations)supportingStrategic or Co-development PartnerAir exchange rates informed by CDC recommendations (specifically CDC/NIOSH 'Aim for 5' ventilation guidelines) for schools and healthcare facilities.
• Distribution Partners (Federal, State, Local)coreChannel Partner/ Reseller/ DistributorPartnered with numerous distribution partners on federal, state, and local government contracts to facilitate procurement and reduce administrative burden for public sector customers.
• Corporate Partners (Certifications)supportingOthersProud to be certified by esteemed organizations including BBB, with current corporate partnerships noted in About section but specific names not listed.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Winix: Winix offers True HEPA air purifiers with PlasmaWave technology, sold across consumer and commercial channels. Comparable product specs, multi-tier price points, and channel mix to Medify.
• Levoit: Levoit (Etekcity) is a leading direct-to-consumer True HEPA air purifier brand sold through Amazon and its own storefront. Direct head-to-head competitor to Medify in residential HEPA purifiers with overlapping price points and DTC go-to-market.
• Blueair: Blueair (owned by Unilever) manufactures HEPA-silent air purifiers for residential and commercial use. Directly comparable to Medify's MA-40 and MA-50 lines in performance specs, design positioning, and price tier.
• IQAir: Swiss premium air purifier maker focused on hyper-HEPA filtration, with strong presence in healthcare, schools, and commercial spaces. Closely comparable to Medify's commercial/institutional strategy and H13/H14-grade performance claims.
• Rabbit Air: DTC premium air purifier brand (MinusA2, A3) with HEPA filtration and replaceable filter subscription. Comparable positioning to Medify in mid-to-premium residential HEPA, with similar subscription-revenue economics.
• Austin Air: U.S.-based air purifier manufacturer with strong penetration in schools, healthcare, and military markets. Directly comparable to Medify's institutional vertical strategy and HEPA-grade product positioning.

Broad incumbents

• Coway: Korean-listed home wellness company with a major air purifier and water purifier portfolio, including the Airmega line. Comparable product category, recurring filter subscription model, and multi-region distribution make it a strong public-market benchmark.
• Honeywell: Honeywell offers a broad lineup of consumer and commercial air purifiers under its Honeywell Home and Commercial Air brands. Overlaps with Medify in HEPA-grade residential and institutional air purification.
• Dyson: Dyson offers premium air purifiers with integrated HEPA H13 filtration and connected features. Comparable at the high end of the consumer air purifier category with strong brand and R&D scale.
• Sharp Electronics (Air Purifiers): Sharp's Plasmacluster air purifier line spans consumer and commercial use cases. Comparable to Medify's consumer-and-commercial dual GTM and overlapping HEPA-equivalent performance positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dialog/feed?app_id=226132034107547
• Xx.com/medifyair
• LinkedInlinkedin.com/shareArticle

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medify Air