Pukka Herbs

What Pukka Herbs does

Pukka Herbs is a UK-based organic herbal tea company that designs, produces, and distributes approximately 12-13 premium herbal tea blends, each certified organic by the Soil Association, addressing functional benefits including sleep, digestion, energy, calm, cleansing, immunity, and women's health. The company's core technology is its expertise in Ayurvedic herbal blending, which combines traditional herbalism with modern scientific research to develop formulations such as Night Time (lavender and chamomile), Three Ginger, Lemon Ginger and Manuka Honey, Morning Berry, Turmeric Ginger and Orange, Supreme Matcha Green, Chamomile Vanilla and Manuka Honey, and Spiced Vanilla Chai, among others. All tea bags are certified compostable and all packaging is 100% recyclable; the company sources from 35 countries, purchases approximately 1,150 tonnes of organic herbs annually, and holds one of the EU's highest Fair for Life scores at 91.5%.

Pukka serves health-conscious consumers seeking natural wellness alternatives, with a secondary target on wellness-focused Millennials and Gen Z. The company employs 51-100 staff and operates from Bristol, United Kingdom. The go-to-market is a dual-channel model combining wide retail distribution through supermarkets and independent health food stores globally with direct-to-consumer e-commerce via pukkaherbs.com, supplemented by content marketing (wellbeing articles, recipes, dosha quiz), email newsletters, and brand campaigns including the upcoming 'Nothing Beats Nature' 2026 campaign. Products are sold as individual packs (20 tea bags) and gift sets via unit pricing through pay-as-you-go transactions.

In April 2022, Pukka Herbs Ltd. was acquired by Unilever, becoming a subsidiary of the global consumer goods conglomerate while retaining its brand identity and product portfolio. The company is positioning for growth under Unilever ownership with a planned multimillion-pound 2026 marketing campaign.

Name

Pukka Herbs

Legal name

Pukka Herbs Ltd.

Website

https://pukkaherbs.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Pukka Herbs is a UK-based organic herbal tea company selling premium certified-organic herbal tea blends to health-conscious consumers globally through supermarkets, independent health food stores, and direct e-commerce, operating as a subsidiary of Unilever since April 2022.

Ownership category

akta.pro rank

Product category

Organic Herbal Tea

NAICS

Coffee and Tea Manufacturing (311920), Spice and Extract Manufacturing (311942)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Tea Blending & Flavoring (AFAFADAG), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)

Keywords

• Organic herbal tea
• Ayurvedic tea blends
• Wellness tea products
• Herbal supplements
• Fair trade tea

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Herbal Tea Product Sales: Pukka Herbs generates revenue through the sale of organic herbal tea products, including individual tea bags, gift boxes, and product bundles sold through retail stores and direct-to-consumer e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pukka Herbs manufactures and sells a portfolio of certified organic herbal teas in tea bag format, blending Ayurvedic-inspired herbs with modern research for functional benefits such as sleep, digestion, energy, calm, cleansing, and immunity. Products are sold as individual packs (20 tea bags each) and gift boxes through supermarkets, health food stores, and the company's own e-commerce website. The company also offers related wellness content, recipes, and an Ayurvedic dosha quiz to support consumer education and product selection.

Product overview

Pukka Herbs is a UK-based organic herbal tea company offering a portfolio of approximately 12-13 distinct herbal tea products, all certified organic. The core product line consists of premium tea bag blends organized by functional benefit (sleep, calm, energy, digestion, cleansing) and taste profile (mint, ginger, berries, chamomile, green tea). Products are categorized by occasions such as morning energizing blends (Morning Berry, Supreme Matcha Green), digestive support (Three Ginger, Peppermint & Licorice, After Dinner), relaxation and sleep (Night Time, Night Time Berry, Chamomile Vanilla & Manuka Honey), and flavor-forward options (Turmeric Ginger & Orange, Spiced Vanilla Chai, Three Mint, Lemon Ginger & Manuka Honey). The company also offers tea gift boxes. All products are sourced from certified organic farms across 35 countries and carry Fair for Life and Soil Association certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Night Time Tea Organic herbal tea blend featuring lavender and chamomile, designed to promote restful sleep and ease users into restorative rest. Sold as a pack of 20 tea bags to consumers seeking a natural sleep aid.
• Three Mint Tea Herbal tea blend combining peppermint and spearmint for a cooling mint flavour, positioned as an after-dinner digestive aid. Sold as a pack of 20 tea bags to consumers seeking digestive support.
• Lemon, Ginger & Manuka Honey Tea Herbal tea blend combining vibrant lemon, warming ginger, and Manuka honey to energize and keep chills away. Sold as a pack of 20 tea bags to consumers seeking an immune- and energy-supporting beverage.
• Three Ginger Tea Herbal tea blend featuring ginger root, galangal, and golden turmeric to stimulate digestive fire with warming, spicy notes. Sold as a pack of 20 tea bags to consumers seeking digestive support.
• Morning Berry Tea Energizing herbal tea blend with sweet blackcurrant, succulent blackberries, and refreshing rosehip to awaken the senses in the morning. Sold as a pack of 20 tea bags to consumers seeking a natural morning energy boost.
• After Dinner Tea Herbal tea blend featuring fennel and aniseed to soothe digestion after eating. Sold as a pack of 20 tea bags to consumers seeking post-meal digestive support.
• Turmeric, Ginger & Orange Tea Herbal tea blend combining golden turmeric, fiery ginger, and bright orange for an invigorating, zestful experience. Sold as a pack of 20 tea bags to consumers seeking an uplifting, anti-inflammatory beverage.
• Supreme Matcha Green Tea Herbal green tea blend combining revitalizing green tea and matcha to support everyday wellbeing and vitality. Sold as a pack of 20 tea bags to consumers seeking green-tea-based energy and antioxidants.
• Chamomile, Vanilla & Manuka Honey Tea Soothing herbal tea blend with chamomile, vanilla, and Manuka honey formulated for relaxation and calm. Sold as a pack of 20 tea bags to consumers seeking a natural calming beverage.
• Night Time Berry Tea Herbal tea blend combining soothing chamomile with the sweetness of ripe berries, formulated for a restful night's sleep. Sold as a pack of 20 tea bags to consumers seeking a natural sleep aid.
• Peppermint & Licorice Tea Herbal tea blend combining peppermint with the subtle sweetness of licorice for digestive support and refreshment. Sold as a pack of 20 tea bags to consumers seeking digestive support.
• Spiced Vanilla Chai Tea Herbal tea blend featuring a warm embrace of sweetness balanced with spice, offering comfort and indulgence. Sold as a pack of 20 tea bags to consumers seeking a spiced, flavour-forward beverage.
• Breathe In Tea Multi-sensorial herbal tea featuring eucalyptus and mint to refresh the senses, also used in mocktail recipes. Sold as a pack of 20 tea bags to consumers seeking an invigorating, breath-clearing beverage.

Quantifiable outcome

• 91.5% Fair for Life score - one of EU's highest
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tazo: Tazo is a US herbal and wellness tea brand (owned by Starbucks/Everett Capital) targeting similar functional occasions and modern retail channels as Pukka, with comparable flavor and wellness positioning.
• Yogi Tea: Yogi Tea is the closest direct peer to Pukka, offering organic herbal and functional tea blends (sleep, stress, digestion) with Ayurvedic-inspired formulations, sold in similar supermarkets and health food channels in Europe and North America.
• Traditional Medicinals: Traditional Medicinals is a US-based organic herbal tea company with a portfolio of therapeutic functional blends targeting sleep, digestion, immunity, and women's health — directly overlapping Pukka's product positioning and wellness-driven go-to-market.
• Celestial Seasonings: Celestial Seasonings is a US herbal tea brand offering a broad portfolio of wellness-positioned herbal infusions distributed in mass grocery, directly comparable to Pukka's supermarket-led GTM and herbal blend structure.
• Rishi Tea & Botanicals: Rishi is a US specialty tea brand focused on organic, single-origin, and direct-trade teas and botanicals, competing with Pukka in the premium organic segment with strong sustainability and provenance credentials.
• Clipper Tea: Clipper is a UK-based Fairtrade and organic tea brand with a similar ethical-sourcing proposition and broad supermarket distribution, making it a direct competitor to Pukka in the UK grocery channel.
• The Republic of Tea: Republic of Tea is a US premium specialty tea company with a curated functional herbal blend portfolio, comparable to Pukka on premium positioning, wellness occasions, and DTC/specialty retail distribution.
• Teapigs: Teapigs is a UK premium whole-leaf tea brand with a growing herbal and wellness range, competing with Pukka in the same UK grocery, health food, and DTC channels on a premium positioning.

Broad incumbents

• Twinings: Twinings is a global incumbent tea brand owned by Associated British Foods, with a broad portfolio spanning black, green, and herbal infusions. It overlaps with Pukka in supermarkets and herbal variants but operates at far larger scale across mainstream tea.
• Tetley: Tetley is a mass-market tea incumbent owned by Tata Consumer Products, with a growing herbal and green tea range that overlaps Pukka at the mainstream grocery end of the category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nicoleglennon1
• LinkedInlinkedin.com/company/pukka-herbs

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pukka Herbs