Bake Crafters
Bake Crafters is a wholesale baked goods manufacturer based in McDonald, TN, selling breads, rolls, and breakfast/snack products into K-12 schools, healthcare, military, and restaurant foodservice accounts under USDA and Smart Snack compliant programs.
- Company typePrivate
- Founded1989
- HeadquartersMcdonald, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bake Crafters does
Bake Crafters is a wholesale baked goods manufacturer operating from McDonald, TN, founded in 1989. It produces and sells branded bakery products — including breads, rolls, Croissant Breakfast Sandwiches, Garlic Knots, Rippinz & Dippinz snack pairings, and forthcoming Liège Waffles and Brioche buns — into institutional foodservice channels. The company's customer base spans K-12 schools, healthcare facilities, military accounts, and restaurants, with a particular emphasis on K-12 nutrition programs given documented USDA, CACFP, and Smart Snack in School Nutrition compliance.
Bake Crafters runs a B2B sales-led wholesale distribution model, with active participation at industry tradeshows such as ANC 2026 and a forward logistics restructuring (pallet-only ordering effective July 1, 2026) designed to consolidate shipment economics. It operates as a brand within MBC Companies, alongside Alpha Foods Co. and Nardone Bros., suggesting shared group-level procurement, distribution, and back-office functions.
Headcount is reported at 11-50 employees, the company is privately held with no disclosed funding rounds, and there are no references to proprietary technology platforms, digital ordering systems, or AI/ML capabilities in the available data. Revenue is not publicly disclosed.
Bake Crafters firmographics
Firmographics- Name
- Bake Crafters
- Legal name
- Bake Crafters
- Website
- https://bakecrafters.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bake Crafters is a wholesale baked goods manufacturer based in McDonald, TN, selling breads, rolls, and breakfast/snack products into K-12 schools, healthcare, military, and restaurant foodservice accounts under USDA and Smart Snack compliant programs.
- Ownership category
- akta.pro rank
Bake Crafters industry classification
Industry- Product category
- Wholesale Baked Goods
- NAICS
- Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Bakery Products Manufacturing (AFAKAAAF)
- akta.pro secondary industries
- Bread & Rolls Manufacturing (AFAKAAAA), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)
Keywords
Where Bake Crafters is headquartered
LocationHeadquarters
- HQ city
- Mcdonald
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bake Crafters business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Baked Goods Sales: Bake Crafters generates revenue through direct wholesale sales of frozen and refrigerated baked goods to institutional food service operators including K12 school cafeterias, healthcare facilities, military installations, and restaurants. Products are sold in bulk case quantities with minimum order requirements transitioning to full pallet quantities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bake Crafters product offering
Product offeringCore offering
Bake Crafters manufactures and distributes wholesale frozen and refrigerated baked goods — including breads, handhelds, hot breakfast items, muffins, sandwiches, and snack items — to institutional foodservice operators. Products are designed to meet federal nutrition compliance standards such as USDA Smart Snack, CACFP, and Whole Grain Rich, and are sold in case and pallet quantities to K–12 schools, healthcare, military, and restaurant operators.
Product overview
Bake Crafters is a wholesale baked goods company and a brand of MBC Companies. The company offers a diversified portfolio of baked goods organized into product categories: Breads-Breakfast (bagels, biscuits, croissants, English muffins), Breads-Lunch (hamburger buns, hoagie rolls, hot dog buns, loaf breads), Breads-Sides (bread sticks, dinner rolls, Texas Toast), Handhelds (pull-apart snacks like Rippinz and Dippinz), Hot Breakfast (French Toast, Pancakes, Waffles), Muffins & Mini Loaves, Sandwiches (breakfast and lunch), Snacks, and Sweet Breakfast items. The company serves multiple industries including K12, Foodservice, Healthcare, Military, and Restaurants. Products are designed to meet school nutrition requirements including Whole Grain Rich standards, CACFP compliance, and USDA Smart Snack standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Breads-Breakfast Wholesale breakfast bread products distributed to K–12 schools, healthcare, military, and restaurant foodservice operators in case and pallet quantities.
- Breads-Lunch Wholesale lunch bread products distributed to institutional foodservice operators for midday meal service.
- Breads-Sides Wholesale bread side products distributed to institutional foodservice operators for accompaniment with main menu items.
- Handhelds Wholesale handheld baked products distributed to K–12 schools and other institutional foodservice operators for grab-and-go meal service.
- Hot Breakfast Wholesale hot breakfast baked goods distributed to institutional foodservice operators for breakfast service.
- Muffins & Mini Loaves Wholesale muffins and mini loaf baked goods distributed to institutional foodservice operators for breakfast and snack service.
- Sandwiches Wholesale prepared baked sandwiches distributed to institutional foodservice operators for breakfast or lunch service.
- Snacks Wholesale snack baked products distributed to institutional foodservice operators for snack and grab-and-go service.
- Sweet Breakfast Wholesale sweet breakfast baked goods (sweet rolls, pastries, and related items) distributed to institutional foodservice operators for breakfast service.
- Croissant Breakfast Sandwich - Chicken Sausage & Cheese Wholesale filled croissant breakfast sandwich with chicken sausage and cheese, sold for institutional breakfast service in K-12 and foodservice channels.
- Rippinz & Dippinz Wholesale snack product line (tear-and-dip style baked snacks) distributed to institutional foodservice operators for snack service.
- Garlic Mozzarella Dippinz Bites Wholesale garlic mozzarella-flavored baked dippinz bites distributed to institutional foodservice operators for snack service.
- Garlic Knot - WG, 1.3 oz Wholesale 1.3 oz whole grain rich garlic knot distributed to institutional foodservice operators as a side item.
- Garlic Knot - WG, 2.0 oz Wholesale 2.0 oz whole grain rich garlic knot distributed to institutional foodservice operators as a side item.
Companies that use Bake Crafters
Customer profileSegments4 records
Ideal customer profiles3 records
Bake Crafters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bake Crafters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MBC CompaniesflagshipBake Crafters is a brand of MBC Companies, a multi-brand food manufacturing company. MBC Companies also includes Alpha Foods Co. and Nardone Bros. brands. The parent company operates manufacturing facilities and shares distribution and operational infrastructure across its portfolio of baked goods and food brands.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Bake Crafters competitors and assessment
Company assessmentBroad incumbents
- Flowers Foods: Flowers Foods is a major U.S. bakery manufacturer (Nature's Own, Dave's Killer Bread) with foodservice exposure; comparable in bakery manufacturing but skewed more toward retail DSD than pure institutional wholesale.
- Schwan's Company: Schwan's is a large frozen food conglomerate with institutional foodservice exposure including bakery-adjacent products; overlaps with Bake Crafters' frozen distribution model but operates at significantly broader scale across many categories.
- Tyson Foods (Foodservice segment): Tyson's foodservice division supplies protein and bakery items to K12 and institutional operators, competing for the same institutional RFPs but as part of a much larger protein-focused portfolio.
- ConAgra Brands (Foodservice): ConAgra's foodservice arm serves K12 and institutional accounts with branded prepared foods — a broader incumbent competing in adjacent menu categories in the same institutional channels.
- McCain Foods (Foodservice): McCain's foodservice division supplies baked and prepared potato and bread products to K12 and institutional operators, a broader incumbent competing in similar menu slots with global scale.
Direct peers
- Elkhart Foods: Elkhart Foods manufactures baked goods for K12 and institutional food service channels with a similar emphasis on USDA-compliant nutrition specifications and direct-to-district sales.
- Rich Products Corporation: Rich Products is a major frozen bakery and foodservice manufacturer producing breads, rolls, and snacks for institutional customers including K12, healthcare, and restaurants — directly comparable in product mix, frozen distribution model, and institutional customer base.
- JTM Food Group: JTM specializes in K12 school food service with prepared and bake-and-serve products meeting USDA nutrition standards — closely comparable to Bake Crafters' primary K12 vertical and compliance-focused positioning.
- Alpha Baking Company: Alpha Baking is a wholesale commercial bakery producing breads, buns, and rolls for foodservice and institutional customers, comparable in product category and B2B wholesale model.
Others
- Nardone Bros. Nardone Bros. is a sister brand within MBC Companies (Bake Crafters' parent), producing pizza and related food products for foodservice — adjacent rather than directly competing but illustrates the multi-brand platform under which Bake Crafters operates.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bake Crafters social profiles
Digital presenceBake Crafters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bake Crafters leadership team
Management profileNumber of profiles
Bake Crafters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bake Crafters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bake Crafters
What does Bake Crafters do?
Bake Crafters manufactures and distributes wholesale frozen and refrigerated baked goods — including breads, handhelds, hot breakfast items, muffins, sandwiches, and snack items — to institutional foodservice operators. Products are designed to meet federal nutrition compliance standards such as USDA Smart Snack, CACFP, and Whole Grain Rich, and are sold in case and pallet quantities to K–12 schools, healthcare, military, and restaurant operators.
Is Bake Crafters a public or private company?
Bake Crafters is a private company. It is classified as corporate owned and is currently operating.
When was Bake Crafters founded?
Bake Crafters was founded in 1989. It employs 11 to 50 people.
Where is Bake Crafters based?
Bake Crafters is headquartered in Mcdonald, United States, in the North America region.
How does Bake Crafters make money?
One revenue line is on record: wholesale Baked Goods Sales.
Who are Bake Crafters's main competitors?
Broad incumbents on record are Flowers Foods, Schwan's Company, Tyson Foods (Foodservice segment), ConAgra Brands (Foodservice) and McCain Foods (Foodservice). Direct peers are Elkhart Foods, Rich Products Corporation, JTM Food Group and Alpha Baking Company. Nardone Bros. is listed as an others.
Does Bake Crafters have an API?
No public API is recorded for Bake Crafters.
What industry is Bake Crafters in?
Bake Crafters's product category is Wholesale Baked Goods. Its primary akta.pro industry code is AFAKAAAF, Frozen Bakery Products Manufacturing, with a secondary code of AFAKAAAA, Bread & Rolls Manufacturing. Its NAICS code is 31181 and its SIC code is 2050.