Cinfed Credit Union

What Cinfed Credit Union does

Cinfed Credit Union (legal name: Cinfed Federal Credit Union) is a federally chartered, member-owned financial cooperative headquartered in the Oakley neighborhood of Cincinnati, Ohio, serving the Greater Cincinnati Tri-State area (Ohio, Kentucky, and Indiana). Founded in 1934–1935, the institution has operated continuously for over 90 years and maintains 11 branch locations across Cincinnati and Northern Kentucky, including three Interactive Teller Machine (ITM)–only sites. Jay Sigler serves as CEO. Cinfed is regulated by the National Credit Union Administration (NCUA) and offers members enhanced deposit insurance of up to $1,250,000 per account through the combination of $250,000 in federal NCUA coverage and $1,000,000 in private coverage from Excess Share Insurance Corporation (ESI).

Cinfed operates a full-service retail and business banking platform spanning checking (personal tiers including Summit High Yield, Cash Back, Greenlight, Zoom Rewards, and Basic, plus business tiers Basic, Premium, and Civic & Community), savings (Main Share, Super Share, SaverPlus, Great Occasions, Christmas Club, Rockstar Kids, Ohio Homebuyer Plus, HSAs), certificates (Smart30, Legacy, Standard), IRAs, and lending products (mortgages including HELOC, Bridge, and Construction loans; credit cards across Essentials, Platinum, World, Secured, and Business Mastercard tiers; auto loans via the Auto Match platform; and personal and commercial loans). The technology stack includes native iOS and Android mobile apps, online banking, digital account opening powered by MeridianLink, and online loan payments via Repay, with surcharge-free ATM access through Allpoint (55,000+ locations) and Alliance One.

The business model is a member-owned cooperative: Cinfed generates revenue primarily through net interest income on its loan portfolio, supported by transaction fees on banking services and recurring deposit relationships. Reported revenue was $56.5 million in 2023 (NCUA 5300 Call Report). As a credit union, earnings are not distributed to outside shareholders but reinvested into member rates, branch infrastructure, and community programs — including school partnerships, scholarships, and local event sponsorships — that function as both brand-building and member acquisition channels.

Name

Cinfed Credit Union

Legal name

Cinfed Federal Credit Union

Website

https://cinfed.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

Cinfed Credit Union is a federally chartered, member-owned financial cooperative serving the Greater Cincinnati Tri-State area with a full suite of retail and business banking, mortgage and consumer lending, and digital banking services.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking
• Consumer lending
• Mortgage lending
• Deposit accounts
• Credit union services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: Cinfed generates revenue primarily through interest earned on loans including mortgages, auto loans, personal loans, credit cards, and business loans. As a credit union, earnings are returned to members through better rates on loans and deposits.
2. Deposit Interest Payments: Pays interest on member deposits including checking accounts, savings accounts, and certificates. Competitive rates aimed at member value.
3. Fee-based Services: Various banking fees including overdraft protection services, wire transfers, and other account services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Cinfed Credit Union is a member-owned, federally chartered credit union that provides personal and business banking products—including checking and savings accounts, certificates, IRAs, mortgages, home equity loans, auto loans, personal loans, business loans, and Mastercard credit cards—to members in the Greater Cincinnati/Tri-State area (Ohio, Kentucky, and Indiana). Products are delivered through 11 physical branch locations, mobile and online banking platforms, and partner-enabled networks (Allpoint and Alliance One ATMs, merchant services, insurance, and wealth/investment services). Enhanced deposit insurance (NCUA plus Excess Share Insurance up to $1,250,000 per account) and 90+ years of community-focused cooperative operations anchor the offering.

Product overview

Cinfed Credit Union operates as a single financial institution offering a comprehensive suite of banking products organized around three core pillars: checking and transaction accounts, savings and investment products, and lending services. The checking portfolio includes personal tiers (Summit High Yield, Cash Back, Greenlight, Zoom Rewards, Basic) and business tiers (Basic, Premium, Civic & Community). Savings offerings encompass personal savings accounts (Main Share, Super Share, SaverPlus, Great Occasions GO, Christmas Club, Rockstar Kids, Ohio Homebuyer Plus, HSAs), certificates (Smart30, Legacy, Standard), and IRAs. The lending division covers mortgages through a Mortgage Center (First Time Home Buyer, HELOC, Bridge Loan, Construction Loan), credit cards (Essentials through World Mastercard plus Secured and Business variants), auto loans with Auto Match service, personal loans, and business loans. Supporting services include Digital/Mobile Banking, Overdraft Protection, Merchant Services, Insurance, Investment Services, Trust & Will, Financial Education, and Schools & Scholarships. The credit union provides insurance coverage up to $1,250,000 through NCUA federal insurance plus Excess Share Insurance private coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Multiple-tier personal checking accounts including Summit High Yield Checking, Cash Back, Greenlight (youth financial tools), Zoom Rewards, and Basic Checking — designed for individual members seeking everyday banking with competitive rates, rewards, and family features like Early Pay.
• Business Checking Accounts Checking accounts designed for business members with Basic, Premium, and Civic & Community tiers — supporting small-to-medium businesses and non-profit/community organizations in the Tri-State area.
• Personal Savings Accounts A diversified savings portfolio for individual members including Main Share Savings (the foundational membership account), Super Share Savings (high-yield), SaverPlus, Great Occasions (GO) Savings, Christmas Club Savings, Rockstar Savings for Kids, Ohio Homebuyer Plus, and Health Savings Accounts (HSAs).
• Certificates (Term Deposits) Term deposit accounts including Smart30 Certificates (30-month term), Legacy Certificate, and Standard Certificates with various maturity options — providing members fixed-rate returns on locked savings.
• IRAs (Individual Retirement Accounts) Tax-advantaged retirement savings options for individual members including Traditional, Roth, and Educational IRA variants.
• Mortgage & Home Equity Loans Comprehensive home financing offerings through the Mortgage Center, including First Time Home Buyer Program, Home Possible® purchasing, Home Equity Line of Credit (HELOC), Bridge Loan, and Construction Loan — serving members purchasing, refinancing, building, or leveraging equity in their homes.
• Credit Cards Mastercard credit card products spanning Cinfed Essentials (entry-level), Platinum (mid-tier), World (premium travel/concierge), Secured (credit-building), and Business Card — for both personal and business members.
• Auto Loans Vehicle financing for new and used cars including an Auto Match service that lets members shop for and finance vehicles online in one platform.
• Personal Loans Flexible unsecured financing for personal needs such as debt consolidation, home improvements, and major purchases.
• Business Loans Commercial lending products for business members including term loans, lines of credit, and commercial real estate financing, with a dedicated commercial loans phone line.
• Mobile & Online Banking Cinfed's digital banking platform with iOS and Android mobile apps and online banking for account access, transfers, bill pay, and mobile deposit.
• Merchant Services Payment processing solutions enabling business members to accept card payments.
• Insurance Products Member-accessible insurance offerings including auto, home, life, and supplemental coverage delivered through partnership arrangements.
• Investment Services Wealth management and investment advisory services offered through Cinfed Investment Services for members seeking investment planning and portfolio solutions.
• Trust & Will Services Estate planning assistance including trusts and wills to help members plan for the future.
• Overdraft Protection Transfer service linking a member's checking account to a savings account or line of credit to cover overdrafts, preventing declined transactions and overdraft fees.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AllpointcoreChannel Partner/ Reseller/ DistributorAllpoint is the largest surcharge-free ATM network partner, providing Cinfed members access to 55,000+ surcharge-free ATMs nationwide at retailers including Target, CVS, Kroger, Costco, and Shell gas stations.
• Alliance OnecoreChannel Partner/ Reseller/ DistributorAlliance One is a nationwide cooperative of credit unions, community banks, and thrifts providing surcharge-free ATM access to cardholders across America.
• Excess Share Insurance Corporation (ESI)coreOthersESI provides additional private deposit insurance coverage of $1,000,000 on top of the standard $250,000 NCUA federal insurance, giving Cinfed members coverage up to $1,250,000 per account at no additional cost.
• KasasaminorOthersKasasa is noted as the copyright holder for portions of Cinfed's website content and branding materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wright-Patt Credit Union: Large Ohio-based federal credit union serving members across the state with checking, savings, mortgages, auto loans, and credit cards. Directly comparable as a community-focused, member-owned cooperative competing for the same Greater Cincinnati / Dayton consumer and small-business market.
• Bethpage Federal Credit Union: Long-tenured community credit union offering full-service retail banking, mortgages, and commercial lending. Comparable as a similarly sized, federally chartered, member-owned cooperative pursuing digital transformation alongside physical branch service.
• SchoolsFirst Federal Credit Union: Large community credit union built around a defined membership base, offering full retail banking, lending, and digital services. Comparable as a federally chartered, member-owned cooperative that leverages employer/community affiliation to drive long-tenure member relationships.
• Kemba Financial Credit Union: Cincinnati-based credit union offering personal and business banking, lending, and digital tools to members across the Tri-State. Operates with the same member-owned cooperative structure and geographic footprint as Cinfed, competing for overlapping consumer and SMB segments.
• Connexus Credit Union: Large digital-forward credit union with national membership and broad retail product set including high-yield deposits, lending, and digital banking. Comparable as a community/membership-based cooperative investing in mobile and online channels to compete with traditional banks.

Broad incumbents

• Huntington Bancshares: Columbus-based regional bank with significant Ohio and Kentucky retail and commercial franchises. Competes with Cinfed across consumer checking, mortgages, and small-business lending in the same Tri-State geography.
• U.S. Bank: Minneapolis-based national bank with one of the deepest Cincinnati retail branch networks. Directly competes for Tri-State consumers on deposits, mortgage origination, and small-business banking.
• PNC Financial Services: Large diversified US bank with substantial Cincinnati and Northern Kentucky presence across retail, wealth, and commercial banking. Competes with Cinfed for branch-based consumer and SMB relationships in the same metropolitan footprint.
• Fifth Third Bank: Major Cincinnati-headquartered regional bank with deep Tri-State retail and commercial presence. Overlaps substantially with Cinfed on consumer deposits, mortgages, and small-business banking, but operates from a far larger balance sheet and broader product suite.
• JPMorgan Chase (Chase): Largest US retail bank with national digital and branch presence, including material Cincinnati footprint. Competes for both deposit and lending relationships, and pressures community credit unions on mobile experience and product velocity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cinfedcu
• YouTubeyoutube.com/channel/UC2GqW1ZBECMX9kit32QUFig
• Facebookfacebook.com/cinfed-credit-union-262850920032
• LinkedInlinkedin.com/company/cinfed-credit-union
• Instagraminstagram.com/cinfedcu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinfed Credit Union