Hillebrand
Hillebrand (Hillebrand Gori) is a global freight forwarding and logistics provider founded in 1884, specializing in beverage logistics for wineries, breweries, distillers, and beverage producers worldwide. It offers multimodal transport, temperature-controlled shipping, bulk beverage logistics, and digital shipment management via its myHillebrandGori portal.
- Company typePrivate
- Founded1884
- HeadquartersRahway, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Hillebrand does
Hillebrand (operating commercially as Hillebrand Gori) is a global freight forwarding and logistics provider founded in 1884, headquartered in Rahway, United States, specializing exclusively in beverage logistics. The company serves wineries, breweries, distilleries, spirits producers, non-alcoholic beverage companies, and beverage packaging and ingredient suppliers across global trade lanes. Its service portfolio spans cased beverage logistics (FCL, LCL, temperature-controlled transport, cargo insurance, eShipping), bulk beverage transport (flexitanks, ISO tanks, dry bulk liner), supply chain management (control tower, warehousing), and multimodal beverage transport (sea, rail, road, air freight, customs clearance), supplemented by GoGreen sustainability solutions.
The company's technology stack centers on the myHillebrandGori customer portal — a self-service platform providing shipment tracking, quote requests, sailing schedules, documentation management, and access to trade lane and port disruption updates — along with a Carbon Calculator that allows customers to compare emissions scenarios across routes and transport modes. The company emphasizes container selection expertise (dry, insulated liners, refrigerated) tailored to route and climate conditions as a core competency. Marketing is primarily content-led, with industry blog, state-of-the-industry reports, port disruption updates, and customer stories targeting beverage industry buyers.
Hillebrand generates revenue through transaction fees on freight services (ocean, road, rail, air), managed services for warehousing and supply chain management, professional services including cargo insurance, and sustainability-related transaction fees. Pricing is custom quote-based rather than publicly listed, with a GTM motion combining direct enterprise field sales for large beverage producers and self-service digital channels for mid-market customers. The company has pursued growth through acquisitions including ABV Logistics (2010), Satellite Logistics Group (2013), and Braid (2020), and maintains global office coverage with Cees van Gent as CEO and a leadership team including a dedicated Chief Innovation Officer and COO for Emerging Markets.
Hillebrand firmographics
Firmographics- Name
- Hillebrand
- Legal name
- Hillebrand Gori
- Website
- https://hillebrand.com
- Company type
- Private
- Founded year
- 1884
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hillebrand (Hillebrand Gori) is a global freight forwarding and logistics provider founded in 1884, specializing in beverage logistics for wineries, breweries, distillers, and beverage producers worldwide. It offers multimodal transport, temperature-controlled shipping, bulk beverage logistics, and digital shipment management via its myHillebrandGori portal.
- Ownership category
- akta.pro rank
Hillebrand industry classification
Industry- Product category
- Beverage Logistics Services
- NAICS
- Support Activities for Water Transportation (4883), Other Support Activities for Road Transportation (488490), Water Transportation (483)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412)
- akta.pro primary industry
- Cold Chain Cross-Docking, Transloading & Temperature-Controlled Drayage (TLAIAIAM)
- akta.pro secondary industry
- Project & OOG/Breakbulk Ocean Forwarding (Out-of-Gauge, RoRo) (TLACABAH)
Keywords
Where Hillebrand is headquartered
LocationHeadquarters
- HQ city
- Rahway
- HQ country
- United States
- HQ region
- North America
Markets served
Hillebrand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Freight Logistics Services: Core revenue from ocean freight (FCL, LCL), temperature-controlled transport, and multimodal shipping (sea, rail, road, air) for beverages. Revenue is generated through freight charges based on container volume, distance, and service requirements.
- Bulk Beverage Transport: Revenue from flexitank, ISO tank, and dry bulk liner services for bulk liquid cargo transport
- Supply Chain Management Services: Fees from warehousing, control tower services, and comprehensive supply chain management solutions
- Cargo Insurance: Insurance services offered as part of the logistics package to protect beverage cargo during transit
- GoGreen Solutions: Sustainable logistics and carbon management services, likely commanding premium pricing for environmental compliance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing tailored to specific shipment requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hillebrand product offering
Product offeringCore offering
Hillebrand Gori is a global forwarding, transport, and logistics provider specializing in the alcoholic beverage industry and other products requiring special care. The company offers end-to-end beverage logistics including ocean freight (FCL, LCL), temperature-controlled transport, bulk liquid transport (flexitanks, ISO tanks), supply chain management, customs clearance, and warehousing, with a proprietary digital customer portal (myHillebrandGori) for shipment tracking and management.
Product overview
Hillebrand Gori operates as a global beverage logistics partner offering a comprehensive suite of logistics services organized around four core service areas: Cased Beverages (FCL, LCL, temperature-controlled transport, cargo insurance, eShipping), Bulk Beverages (flexitanks, ISO tanks, dry bulk liner), Supply Chain Management (control tower, warehousing), and Beverage Transport (sea, rail, road, air freight, customs, GoGreen Solutions). The company specializes in wine, beer, spirits, non-alcoholic beverages, beverage packaging, and beverage ingredients. Key customer-facing digital products include myHillebrandGori portal for shipment tracking and management, and the Carbon Calculator for comparing emission scenarios across routes and transport modes.
Differentiator
Problem solved
Functional benefit
Products and services
- Cased Beverages Logistics
- Bulk Beverages Logistics
- Supply Chain Management
- Beverage Transport
- GoGreen Solutions
- Wine Logistics
- Beer Logistics
- Spirits Logistics
- myHillebrandGori
- Carbon Calculator
Companies that use Hillebrand
Customer profileSegments6 records
Ideal customer profiles2 records
Hillebrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hillebrand partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Hillebrand competitors and assessment
Company assessmentBroad incumbents
- Kuehne+Nagel: One of the world's largest freight forwarders with a dedicated perishables and beverage logistics practice. Comparable to Hillebrand as a global multi-modal forwarder serving beverage producers, but operating at vastly greater scale across all verticals rather than being beverage-specialized.
- DHL Global Forwarding: The forwarding arm of DHL Group, which owns JF Hillebrand (Hillebrand's parent lineage) and serves global beverage shippers with FCL/LCL, reefer, and customs services. Direct comparable on freight forwarding capabilities and customer base, though vastly broader in scope.
- DSV: Top-tier global forwarder (post-Panalpina, Schenker integrations) with strong air, sea, and road capabilities across perishables and beverage. Comparable multi-modal forwarding scope though operates across all industries rather than beverages-only.
- Expeditors International: Large asset-light global forwarder offering ocean, air, and customs brokerage across many verticals including beverage. Comparable on end-to-end forwarding services, though beer/wine is not their headline specialization.
- CEVA Logistics: CMA CGM-owned global 3PL offering ocean freight, contract logistics, and customs with significant beverage/customer experience. Overlaps Hillebrand on multimodal beverage forwarding and supply chain management.
- Maersk Logistics & Services: Integrated ocean carrier and forwarder offering end-to-end beverage and cold-chain logistics. Comparable on FCL/LCL, reefer, customs, and supply chain management for beverage producers, though backed by owned ocean capacity.
- Yusen Logistics: Japanese global forwarder with food/beverage and consumer goods forwarding capabilities across ocean, air, and road. Comparable multi-modal forwarding proposition though Asia-centric and not beverage-specialized.
Direct peers
- JF Hillebrand Group AG: The German parent entity from which Hillebrand Gori originates, focused on beverage (primarily wine) logistics and forwarding globally. Most directly comparable as a beverage-specialist forwarder with overlapping service lines and history.
- Hellmann Worldwide Logistics: Global forwarder with a dedicated Food & Beverages division covering wine, spirits, and FMCG with temperature-controlled and customs capabilities. Overlaps with Hillebrand on multi-modal beverage logistics and specialty handling.
- Independent Freight Services (Braid): UK-based bulk liquid logistics provider acquired by Hillebrand in 2020. Direct comparable on flexitank, ISO tank, and bulk beverage transport services within the same operating group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hillebrand social profiles
Digital presenceHillebrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hillebrand leadership team
Management profileNumber of profiles
Profiles4 records
Hillebrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hillebrand M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hillebrand
What does Hillebrand do?
Hillebrand Gori is a global forwarding, transport, and logistics provider specializing in the alcoholic beverage industry and other products requiring special care. The company offers end-to-end beverage logistics including ocean freight (FCL, LCL), temperature-controlled transport, bulk liquid transport (flexitanks, ISO tanks), supply chain management, customs clearance, and warehousing, with a proprietary digital customer portal (myHillebrandGori) for shipment tracking and management.
When was Hillebrand founded?
Hillebrand was founded in 1884. It employs 1,001 to 5,000 people.
Where is Hillebrand based?
Hillebrand is headquartered in Rahway, United States, in the North America region.
How does Hillebrand make money?
Five revenue lines are on record. Freight Logistics Services are the primary driver. The others are bulk Beverage Transport, supply Chain Management Services, cargo Insurance and goGreen Solutions.
Who are Hillebrand's main competitors?
Broad incumbents on record are Kuehne+Nagel, DHL Global Forwarding, DSV, Expeditors International, CEVA Logistics, Maersk Logistics & Services and Yusen Logistics. Direct peers are JF Hillebrand Group AG, Hellmann Worldwide Logistics and Independent Freight Services (Braid).
Does Hillebrand have an API?
No public API is recorded for Hillebrand.
What industry is Hillebrand in?
Hillebrand's product category is Beverage Logistics Services. Its primary akta.pro industry code is TLAIAIAM, Cold Chain Cross-Docking, Transloading & Temperature-Controlled Drayage, with a secondary code of TLACABAH, Project & OOG/Breakbulk Ocean Forwarding (Out-of-Gauge, RoRo). Its NAICS code is 4883 and its SIC code is 4731.