Ingredients Plus
Ingredients Plus is a privately held B2B raw materials distributor serving Personal Care, Food, Health, Pharmaceutical and Home Care manufacturers across Australia, New Zealand, Malaysia, Singapore and Indonesia, representing 20+ global principals from ten regional offices.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ingredients Plus does
Ingredients Plus is a privately held B2B raw materials distributor headquartered in Rydalmere, Sydney, serving manufacturers in the Personal Care, Food, Health, Pharmaceutical and Home Care markets across the Asia-Pacific region. The company represents more than 20 global manufacturers and offers thousands of SKUs organised into three product categories — Home Care, Beauty Care and Health Care — with Health Care further segmented into API therapeutics, nutraceutical actives, pharmaceutical excipients, topical excipients and wound care ingredients. It operates ten offices across Australia, New Zealand, Malaysia, Singapore and Indonesia, supported by owned warehouse facilities in Australia, Malaysia, Indonesia and New Zealand and a fully equipped formulation, analytical and testing laboratory in Kuala Lumpur.
The business is structured around four service pillars — Logistics & Distribution (hub-and-spoke model with repacking, blending and just-in-time delivery), Sales & Customer Service (specialist sales teams and sampling), Technical & Marketing (formulation, testing and training), and Quality & Regulatory (ISO 9001, HACCP, GMP, TGA, ACO, AICIS, Kosher, Halal, Ecocert, Cosmos and RSPO compliance). Ingredients Plus generates revenue through transactional distribution fees on raw materials sold under quote-based B2B pricing, with relationships structured as exclusive or non-exclusive distribution agreements with global principals.
The company employs 100+ staff across its APAC footprint and was established around 2010 by industry leaders seeking to improve customer experience in regional raw materials distribution. It remains founder-led and independent, with a wholly-owned Malaysian subsidiary (Ingredients Plus Sdn Bhd), no disclosed external private equity or venture capital ownership, and no announced funding rounds, acquisitions or restructuring events.
Ingredients Plus firmographics
Firmographics- Name
- Ingredients Plus
- Legal name
- Ingredients Plus Pty Limited
- Website
- https://ingredientsplus.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ingredients Plus is a privately held B2B raw materials distributor serving Personal Care, Food, Health, Pharmaceutical and Home Care manufacturers across Australia, New Zealand, Malaysia, Singapore and Indonesia, representing 20+ global principals from ten regional offices.
- Ownership category
- akta.pro rank
Ingredients Plus industry classification
Industry- Product category
- Specialty Chemical Distribution
- NAICS
- Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Personal Care & Cosmetic Ingredients (IMAEABAJ)
- akta.pro secondary industries
- Compounding Ingredient & API Distributors (Pharma Supply) (HLAIAJAO), Food-Grade Additives & Functional Ingredients Trading/Wholesale (AFAIAKAI)
Keywords
Where Ingredients Plus is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Ingredients Plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Raw Materials Distribution: Revenue generated from distributing raw materials from global manufacturers to customers in Personal Care, Food, Health, Pharmaceutical and Home Care markets. The company acts as an exclusive or non-exclusive distributor for multiple principal manufacturers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ingredients Plus product offering
Product offeringCore offering
Ingredients Plus distributes specialty raw materials and ingredients — including active and functional ingredients — for the Personal Care, Food, Health, Pharmaceutical, and Home Care markets across Asia-Pacific. The company represents more than 20 global manufacturers and supplies these materials to brand owners and contract manufacturers, supported by in-house QC, an application lab, regulatory compliance, warehousing, and logistics services.
Product overview
Ingredients Plus is a raw materials distributor serving the Asia-Pacific Region across Personal Care, Food, Health, Pharmaceutical and Home Care markets. The company distributes a comprehensive portfolio of ingredients organized into three main product categories: Home Care (cleaning and household ingredients), Beauty Care (personal care and cosmetic ingredients), and Health Care (pharmaceutical and nutraceutical ingredients including API therapeutics, nutraceutical actives, and various excipients). The offering is complemented by four service pillars: Logistics & Distribution (supply chain and warehousing), Sales & Customer Service, Technical & Marketing (formulation and testing support), and Quality & Regulatory (compliance and certification management). The company represents over 20 global manufacturers and provides innovative ingredient solutions along with market trends, technical knowledge, and regulatory support.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Care Ingredients (Beauty Care) Specialty ingredients and raw materials sold to Personal Care and Beauty Care brand owners and contract manufacturers for formulating finished cosmetic and personal care products in Asia-Pacific.
- Home Care Ingredients Specialty ingredients and raw materials sold to Home Care brand owners and contract manufacturers for formulating finished household and cleaning products in Asia-Pacific.
- Health & Pharmaceutical Ingredients Specialty ingredients supplied to Health, Pharmaceutical, Functional Food, Nutra, and Active Nutrition manufacturers for formulating finished health, pharma, and nutrition products in Asia-Pacific.
- Logistics & Distribution Services Warehousing, inventory management, and regional logistics services delivered to principals and customers, providing lead-time compression and supply continuity for specialty raw materials across Asia-Pacific.
- Sales & Customer Service / Operations Sales representation and customer service / operations support for ordering, account management, and ongoing relationship management across the ingredient portfolio in Asia-Pacific.
- Technical & Marketing Services (Application Lab) Application laboratory and technical marketing services that help customers develop and validate formulations using the company's ingredient portfolio across Personal Care, Home Care, Health, Food, and related categories.
- Quality & Regulatory Services (QC Lab) In-house Quality Control laboratory testing and dedicated regulatory and compliance services that validate incoming raw materials and support customers' regional ingredient registration and compliance obligations.
Companies that use Ingredients Plus
Customer profileSegments3 records
Ideal customer profiles1 record
Ingredients Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ingredients Plus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nutraland USAcoreExclusive distribution partnership for Vegadelight® vegan vitamin D3 ingredient across Australia and New Zealand. Ingredients Plus will exclusively represent the lichen-derived vitamin D3 ingredient across all grades in ANZ markets, broadening access to clean-label, plant-based nutritional solutions. The partnership addresses growing demand for sustainable, animal-free vitamin D3 options in dietary supplement and functional food sectors.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Ingredients Plus competitors and assessment
Company assessmentDirect peers
- DKSH Holding: Swiss-listed market expansion services company with a major specialty ingredients and chemicals distribution business across Asia-Pacific. Directly comparable as an APAC-focused ingredients distributor serving personal care, food, and pharma end-markets with value-added services.
- Azelis: Belgian-headquartered global specialty chemicals and ingredients distributor with strong personal care, health, and food coverage in APAC. Closely comparable business model as a value-added specialty distributor representing global principals across multiple verticals.
- IMCD: Dutch-listed global specialty chemicals distributor serving personal care, pharma, food, and industrial markets. Comparable as a multi-vertical specialty ingredients distributor with strong formulation and technical service orientation.
- Barentz: Dutch-headquartered global specialty ingredients distributor focused on human nutrition, pharma, personal care, and animal nutrition. Comparable for its multi-vertical ingredients distribution model and APAC growth strategy.
- Connell Bros (Wilbur-Ellis): APAC-focused specialty ingredients and chemicals distribution arm of Wilbur-Ellis with deep presence across Asia-Pacific. Highly comparable given the similar APAC-centric ingredients distribution model serving personal care and food manufacturers.
Broad incumbents
- Brenntag: Global market leader in chemical distribution with extensive APAC presence across life sciences, personal care, and food ingredients. Broader and more diversified than Ingredients Plus, but overlapping product categories and customers.
- Univar Solutions: North American-headquartered global chemical and ingredients distributor serving beauty, food, pharma, and industrial markets. Broader portfolio but directly comparable ingredients distribution business in the APAC region.
Regional players
- Manuchar: Belgian-headquartered distributor of chemicals and ingredients with significant Asia-Pacific operations. Comparable as a multi-vertical chemicals/ingredients distributor with similar principal representation model.
Emerging players
- HORN (Elemis Group): North American specialty ingredients distributor serving personal care, food, and industrial markets with strong technical and formulation services. Comparable for its specialty personal care ingredient focus and value-added service model.
- Sochema Group: APAC-focused specialty chemicals and ingredients distributor with emphasis on personal care and industrial applications. Comparable regional specialty ingredients distributor competing for similar principals and end-customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ingredients Plus social profiles
Digital presenceIngredients Plus compliance and trust
Trust signalCompliance14 records
Ingredients Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ingredients Plus leadership team
Management profileNumber of profiles
Ingredients Plus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ingredients Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ingredients Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ingredients Plus
What does Ingredients Plus do?
Ingredients Plus distributes specialty raw materials and ingredients — including active and functional ingredients — for the Personal Care, Food, Health, Pharmaceutical, and Home Care markets across Asia-Pacific. The company represents more than 20 global manufacturers and supplies these materials to brand owners and contract manufacturers, supported by in-house QC, an application lab, regulatory compliance, warehousing, and logistics services.
Is Ingredients Plus a public or private company?
Ingredients Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ingredients Plus founded?
Ingredients Plus was founded in 2010. It employs 51 to 100 people.
Where is Ingredients Plus based?
Ingredients Plus is headquartered in Sydney, Australia, in the Oceania region.
How does Ingredients Plus make money?
One revenue line is on record: raw Materials Distribution.
Who are Ingredients Plus's main competitors?
Direct peers on record are DKSH Holding, Azelis, IMCD, Barentz and Connell Bros (Wilbur-Ellis). Broad incumbents are Brenntag and Univar Solutions. Manuchar is listed as a regional player. Emerging players are HORN (Elemis Group) and Sochema Group.
Does Ingredients Plus have an API?
No public API is recorded for Ingredients Plus.
What industry is Ingredients Plus in?
Ingredients Plus's product category is Specialty Chemical Distribution. Its primary akta.pro industry code is IMAEABAJ, Personal Care & Cosmetic Ingredients, with a secondary code of HLAIAJAO, Compounding Ingredient & API Distributors (Pharma Supply). Its NAICS code is 4246 and its SIC code is 5160.