Ingredients Plus

What Ingredients Plus does

Ingredients Plus is a privately held B2B raw materials distributor headquartered in Rydalmere, Sydney, serving manufacturers in the Personal Care, Food, Health, Pharmaceutical and Home Care markets across the Asia-Pacific region. The company represents more than 20 global manufacturers and offers thousands of SKUs organised into three product categories — Home Care, Beauty Care and Health Care — with Health Care further segmented into API therapeutics, nutraceutical actives, pharmaceutical excipients, topical excipients and wound care ingredients. It operates ten offices across Australia, New Zealand, Malaysia, Singapore and Indonesia, supported by owned warehouse facilities in Australia, Malaysia, Indonesia and New Zealand and a fully equipped formulation, analytical and testing laboratory in Kuala Lumpur.

The business is structured around four service pillars — Logistics & Distribution (hub-and-spoke model with repacking, blending and just-in-time delivery), Sales & Customer Service (specialist sales teams and sampling), Technical & Marketing (formulation, testing and training), and Quality & Regulatory (ISO 9001, HACCP, GMP, TGA, ACO, AICIS, Kosher, Halal, Ecocert, Cosmos and RSPO compliance). Ingredients Plus generates revenue through transactional distribution fees on raw materials sold under quote-based B2B pricing, with relationships structured as exclusive or non-exclusive distribution agreements with global principals.

The company employs 100+ staff across its APAC footprint and was established around 2010 by industry leaders seeking to improve customer experience in regional raw materials distribution. It remains founder-led and independent, with a wholly-owned Malaysian subsidiary (Ingredients Plus Sdn Bhd), no disclosed external private equity or venture capital ownership, and no announced funding rounds, acquisitions or restructuring events.

Name

Ingredients Plus

Legal name

Ingredients Plus Pty Limited

Website

https://ingredientsplus.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Ingredients Plus is a privately held B2B raw materials distributor serving Personal Care, Food, Health, Pharmaceutical and Home Care manufacturers across Australia, New Zealand, Malaysia, Singapore and Indonesia, representing 20+ global principals from ten regional offices.

Ownership category

akta.pro rank

Product category

Specialty Chemical Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Personal Care & Cosmetic Ingredients (IMAEABAJ)

akta.pro secondary industries

Compounding Ingredient & API Distributors (Pharma Supply) (HLAIAJAO), Food-Grade Additives & Functional Ingredients Trading/Wholesale (AFAIAKAI)

Keywords

• Raw material distribution
• Specialty chemical distribution
• Personal care ingredients
• Pharmaceutical ingredient supply
• Cosmetic formulation support

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Raw Materials Distribution: Revenue generated from distributing raw materials from global manufacturers to customers in Personal Care, Food, Health, Pharmaceutical and Home Care markets. The company acts as an exclusive or non-exclusive distributor for multiple principal manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ingredients Plus distributes specialty raw materials and ingredients — including active and functional ingredients — for the Personal Care, Food, Health, Pharmaceutical, and Home Care markets across Asia-Pacific. The company represents more than 20 global manufacturers and supplies these materials to brand owners and contract manufacturers, supported by in-house QC, an application lab, regulatory compliance, warehousing, and logistics services.

Product overview

Ingredients Plus is a raw materials distributor serving the Asia-Pacific Region across Personal Care, Food, Health, Pharmaceutical and Home Care markets. The company distributes a comprehensive portfolio of ingredients organized into three main product categories: Home Care (cleaning and household ingredients), Beauty Care (personal care and cosmetic ingredients), and Health Care (pharmaceutical and nutraceutical ingredients including API therapeutics, nutraceutical actives, and various excipients). The offering is complemented by four service pillars: Logistics & Distribution (supply chain and warehousing), Sales & Customer Service, Technical & Marketing (formulation and testing support), and Quality & Regulatory (compliance and certification management). The company represents over 20 global manufacturers and provides innovative ingredient solutions along with market trends, technical knowledge, and regulatory support.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Ingredients (Beauty Care) Specialty ingredients and raw materials sold to Personal Care and Beauty Care brand owners and contract manufacturers for formulating finished cosmetic and personal care products in Asia-Pacific.
• Home Care Ingredients Specialty ingredients and raw materials sold to Home Care brand owners and contract manufacturers for formulating finished household and cleaning products in Asia-Pacific.
• Health & Pharmaceutical Ingredients Specialty ingredients supplied to Health, Pharmaceutical, Functional Food, Nutra, and Active Nutrition manufacturers for formulating finished health, pharma, and nutrition products in Asia-Pacific.
• Logistics & Distribution Services Warehousing, inventory management, and regional logistics services delivered to principals and customers, providing lead-time compression and supply continuity for specialty raw materials across Asia-Pacific.
• Sales & Customer Service / Operations Sales representation and customer service / operations support for ordering, account management, and ongoing relationship management across the ingredient portfolio in Asia-Pacific.
• Technical & Marketing Services (Application Lab) Application laboratory and technical marketing services that help customers develop and validate formulations using the company's ingredient portfolio across Personal Care, Home Care, Health, Food, and related categories.
• Quality & Regulatory Services (QC Lab) In-house Quality Control laboratory testing and dedicated regulatory and compliance services that validate incoming raw materials and support customers' regional ingredient registration and compliance obligations.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Nutraland USAcoreChannel Partner/ Reseller/ Distributor · 5 February 2026Exclusive distribution partnership for Vegadelight® vegan vitamin D3 ingredient across Australia and New Zealand. Ingredients Plus will exclusively represent the lichen-derived vitamin D3 ingredient across all grades in ANZ markets, broadening access to clean-label, plant-based nutritional solutions. The partnership addresses growing demand for sustainable, animal-free vitamin D3 options in dietary supplement and functional food sectors.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DKSH Holding: Swiss-listed market expansion services company with a major specialty ingredients and chemicals distribution business across Asia-Pacific. Directly comparable as an APAC-focused ingredients distributor serving personal care, food, and pharma end-markets with value-added services.
• Azelis: Belgian-headquartered global specialty chemicals and ingredients distributor with strong personal care, health, and food coverage in APAC. Closely comparable business model as a value-added specialty distributor representing global principals across multiple verticals.
• IMCD: Dutch-listed global specialty chemicals distributor serving personal care, pharma, food, and industrial markets. Comparable as a multi-vertical specialty ingredients distributor with strong formulation and technical service orientation.
• Barentz: Dutch-headquartered global specialty ingredients distributor focused on human nutrition, pharma, personal care, and animal nutrition. Comparable for its multi-vertical ingredients distribution model and APAC growth strategy.
• Connell Bros (Wilbur-Ellis): APAC-focused specialty ingredients and chemicals distribution arm of Wilbur-Ellis with deep presence across Asia-Pacific. Highly comparable given the similar APAC-centric ingredients distribution model serving personal care and food manufacturers.

Broad incumbents

• Brenntag: Global market leader in chemical distribution with extensive APAC presence across life sciences, personal care, and food ingredients. Broader and more diversified than Ingredients Plus, but overlapping product categories and customers.
• Univar Solutions: North American-headquartered global chemical and ingredients distributor serving beauty, food, pharma, and industrial markets. Broader portfolio but directly comparable ingredients distribution business in the APAC region.

Regional players

• Manuchar: Belgian-headquartered distributor of chemicals and ingredients with significant Asia-Pacific operations. Comparable as a multi-vertical chemicals/ingredients distributor with similar principal representation model.

Emerging players

• HORN (Elemis Group): North American specialty ingredients distributor serving personal care, food, and industrial markets with strong technical and formulation services. Comparable for its specialty personal care ingredient focus and value-added service model.
• Sochema Group: APAC-focused specialty chemicals and ingredients distributor with emphasis on personal care and industrial applications. Comparable regional specialty ingredients distributor competing for similar principals and end-customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/anz.mkg
• LinkedInlinkedin.com/company/ingredients-plus-pty-limited

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingredients Plus