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The Great Courses Plus

Full company profile

uuid0009cxm

Namestring
The Great Courses Plus
Legal namestring
The Teaching Company Sales, LLC
Websiteurl
wondrium.com
Company typeenum
Private
Founded yearint
1990
Descriptiontext

The Great Courses Plus is a subscription streaming service operated by The Teaching Company Sales, LLC, a private US LLC founded in 1990 and headquartered in Chantilly, Virginia. The platform provides unlimited access to over 20,000 video lectures spanning college-level courses in 14 subject categories — including science, history, philosophy, religion, mathematics, professional growth, travel, and the arts — targeting adult lifelong learners seeking intellectually rigorous, ad-free educational content outside formal academic settings.

The service is delivered as a multi-platform product available via web browsers, native iOS and Android mobile applications, and dedicated apps on major streaming TV devices including Roku, Apple TV, and Amazon Fire TV. Content is sourced from The Great Courses' established brand library and is continuously expanded, with new courses and digitally remastered classics added monthly. Distribution is global through app stores and direct web streaming, though some programs carry geographic viewing restrictions imposed by individual content creators.

Revenue is generated primarily through a monthly subscription offering unlimited catalog access, supplemented by individual course purchases via the Shop e-commerce site, gift subscriptions, enterprise and group licensing through Group Solutions, and curated sub-brand tiers (Signature Collection, Living, Classics Collection). The company is also extending into adjacent offerings such as TGC Journeys, a branded travel service. Current promotional pricing of $4.99 per month for the first two months (valid through June 28, 2026) indicates active investment in subscriber acquisition. Total revenue, subscriber counts, and ownership structure are not publicly disclosed, and the company has no known external venture capital or private equity backing based on the available data.

Short descriptiontext

The Great Courses Plus operates a subscription streaming service offering unlimited access to over 20,000 college-level lectures across 14 subject categories, delivered via web, mobile, and TV apps to adult lifelong learners in the United States and globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersChantilly, United States
HQ citystring
Chantilly
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
online video courses, educational streaming, lifelong learning, video lectures, subscription education
Industry4 codes
1Learning Content Bundling & Subscription Passes (All-Access Libraries)
CodeMPACALALPrimaryYes
2Creator Course Marketplaces (Multi-Instructor Catalogs)
CodeMPACALAAPrimaryNo
3Online Learning Content & Course Publishing Platforms
CodeBPAMAJALPrimaryNo
4Digital Learning & Course Subscriptions
CodeCRAFAIADPrimaryNo
NAICS code2 codes
  • Educational Services611
  • Other Schools and Instruction6116
SIC code1 code
  • Services-Educational Services8200
Product category
Online Educational Video Streaming
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Subscription Streaming Service
TypeSubscription Recurring
Description

Monthly subscription model providing unlimited access to over 20,000 lectures from The Great Courses library. Users pay a recurring monthly fee for ad-free access to the complete course catalog.

plus.thegreatcourses.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Pricing details1 tier
1Plus Membership - Unlimited access to all courses
ModelSubscriptionBilling cadenceMonthly
Notes

$4.99 per month for 2 months (limited time promotional offer). Regular subscription pricing not explicitly stated. Free trial available.

plus.thegreatcourses.com
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Brand1 of 3 records shown
1Signature
Description

Signature Collection - one of the subscription plan tiers under The Great Courses brand

plus.thegreatcourses.com
+2 more records
Core offering1 text field

The Great Courses Plus is a subscription streaming service providing unlimited, ad-free access to a library of more than 20,000 college-level video lectures covering subjects such as science, history, philosophy, religion, professional growth, and travel. Subscribers pay a recurring monthly fee, with content accessible across web browsers, iOS and Android mobile apps, and major streaming TV platforms (Roku, Apple TV, Fire TV), and the company also sells individual courses a la carte through The Great Courses brand storefront.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Great Courses Plus operates as a multi-platform educational content ecosystem with a primary subscription streaming service at its core. The main product, The Great Courses Plus, provides unlimited streaming access to over 20,000 video lectures across diverse subjects. Surrounding this core offering are several sub-brands including the Signature Collection, Living, and Classics Collection, each offering curated content packages. Users can also purchase individual courses à la carte through The Great Courses (individual purchases) or the Shop. Additional offerings include Group Solutions for enterprise licensing and gift/redeem options for subscription gifting. The platform delivers content across mobile apps (iOS, Android), smart TV platforms (Roku, Apple TV, Amazon Fire TV), and web browsers.

Product and service3 records
1The Great Courses Plus Subscription
CategoryEducational video streaming subscription
Description

Monthly subscription streaming service giving individual learners unlimited, ad-free access to more than 20,000 college-level video lectures across 14 subject categories, accessible via web, iOS, Android, Roku, Apple TV, and Fire TV.

2The Great Courses Individual Course Purchases
CategoryE-commerce course sales
Description

A la carte storefront where customers can purchase and permanently own individual Great Courses titles without an ongoing subscription.

3Group Solutions
CategoryEnterprise and group licensing
Description

Group and enterprise licensing program that provides organizations, teams, and educational institutions with access to Great Courses content for their members.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Subscription learning marketplace with multi-instructor courses focused on creative and professional skills — overlaps with The Great Courses Plus on subscription mechanics and multi-instructor catalog.

TypeDirect peer
Description

Public online learning platform with Coursera Plus subscription giving access to a broad multi-instructor catalog of college-level courses — directly comparable all-access subscription model and subject breadth.

TypeDirect peer
Description

Subscription streaming service offering premium, video-based courses taught by celebrity and expert instructors across a multi-subject catalog — the closest direct competitor to The Great Courses Plus in the consumer paid-learning subscription category.

TypeDirect peer
Description

University-affiliated online course platform offering credit-bearing and audit-level courses across a wide subject catalog — overlaps with the college-level positioning of The Great Courses Plus.

TypeDirect peer
Description

Large multi-instructor course marketplace with extensive subject coverage and à la carte individual course purchasing — matches the à la carte + subscription-plus model of The Great Courses ecosystem.

TypeEmerging player
Description

Subscription language-learning app with an experimental, gamified format that attracts the same adult self-improver audience — adjacent rather than directly competing on catalog breadth.

TypeBroad incumbent
Description

Amazon-owned subscription audio learning service with significant scale in the 'learning for adults' category — a broader incumbent that competes for the same leisure-learning time and wallet share.

TypeDirect peer
Description

Subscription streaming service built around documentary and factual learning content — directly comparable subscription and multi-platform distribution model (Roku, Apple TV, Fire TV).

TypeDirect peer
Description

Subscription STEM and critical-thinking learning service with interactive, professor- and expert-led content — competes for the intellectually curious lifelong-learner segment.

TypeDirect peer
Description

Subscription video course library covering business, creative, and technology skills, distributed through LinkedIn Premium — competes with The Great Courses Plus for the same professional-growth and lifelong-learning subscriber.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Great Courses Plus

Online Educational Video Streamingwondrium.com

The Great Courses Plus operates a subscription streaming service offering unlimited access to over 20,000 college-level lectures across 14 subject categories, delivered via web, mobile, and TV apps to adult lifelong learners in the United States and globally.

What The Great Courses Plus does

The Great Courses Plus is a subscription streaming service operated by The Teaching Company Sales, LLC, a private US LLC founded in 1990 and headquartered in Chantilly, Virginia. The platform provides unlimited access to over 20,000 video lectures spanning college-level courses in 14 subject categories — including science, history, philosophy, religion, mathematics, professional growth, travel, and the arts — targeting adult lifelong learners seeking intellectually rigorous, ad-free educational content outside formal academic settings.

The service is delivered as a multi-platform product available via web browsers, native iOS and Android mobile applications, and dedicated apps on major streaming TV devices including Roku, Apple TV, and Amazon Fire TV. Content is sourced from The Great Courses' established brand library and is continuously expanded, with new courses and digitally remastered classics added monthly. Distribution is global through app stores and direct web streaming, though some programs carry geographic viewing restrictions imposed by individual content creators.

Revenue is generated primarily through a monthly subscription offering unlimited catalog access, supplemented by individual course purchases via the Shop e-commerce site, gift subscriptions, enterprise and group licensing through Group Solutions, and curated sub-brand tiers (Signature Collection, Living, Classics Collection). The company is also extending into adjacent offerings such as TGC Journeys, a branded travel service. Current promotional pricing of $4.99 per month for the first two months (valid through June 28, 2026) indicates active investment in subscriber acquisition. Total revenue, subscriber counts, and ownership structure are not publicly disclosed, and the company has no known external venture capital or private equity backing based on the available data.

The Great Courses Plus firmographics

Firmographics
Name
The Great Courses Plus
Legal name
The Teaching Company Sales, LLC
Website
https://wondrium.com
Company type
Private
Founded year
1990
Operating status
Operating
Headcount range
101–250 employees
Short description
The Great Courses Plus operates a subscription streaming service offering unlimited access to over 20,000 college-level lectures across 14 subject categories, delivered via web, mobile, and TV apps to adult lifelong learners in the United States and globally.
Ownership category
akta.pro rank

The Great Courses Plus industry classification

Industry
Product category
Online Educational Video Streaming
NAICS
Educational Services (611), Other Schools and Instruction (6116)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
akta.pro secondary industries
Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

  • Online video courses
  • Educational streaming
  • Lifelong learning
  • Video lectures
  • Subscription education

Where The Great Courses Plus is headquartered

Location

Headquarters

HQ city
Chantilly
HQ country
United States
HQ region
North America

Markets served

The Great Courses Plus business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Subscription Streaming Service: Monthly subscription model providing unlimited access to over 20,000 lectures from The Great Courses library. Users pay a recurring monthly fee for ad-free access to the complete course catalog.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyPlus Membership - Unlimited access to all courses

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

The Great Courses Plus product offering

Product offering

Core offering

The Great Courses Plus is a subscription streaming service providing unlimited, ad-free access to a library of more than 20,000 college-level video lectures covering subjects such as science, history, philosophy, religion, professional growth, and travel. Subscribers pay a recurring monthly fee, with content accessible across web browsers, iOS and Android mobile apps, and major streaming TV platforms (Roku, Apple TV, Fire TV), and the company also sells individual courses a la carte through The Great Courses brand storefront.

Product overview

The Great Courses Plus operates as a multi-platform educational content ecosystem with a primary subscription streaming service at its core. The main product, The Great Courses Plus, provides unlimited streaming access to over 20,000 video lectures across diverse subjects. Surrounding this core offering are several sub-brands including the Signature Collection, Living, and Classics Collection, each offering curated content packages. Users can also purchase individual courses à la carte through The Great Courses (individual purchases) or the Shop. Additional offerings include Group Solutions for enterprise licensing and gift/redeem options for subscription gifting. The platform delivers content across mobile apps (iOS, Android), smart TV platforms (Roku, Apple TV, Amazon Fire TV), and web browsers.

Differentiator

Problem solved

Functional benefit

Brands

  • Signature: Signature Collection - one of the subscription plan tiers under The Great Courses brand
  • Living
  • Classics

Products and services

  • The Great Courses Plus Subscription Monthly subscription streaming service giving individual learners unlimited, ad-free access to more than 20,000 college-level video lectures across 14 subject categories, accessible via web, iOS, Android, Roku, Apple TV, and Fire TV.
  • The Great Courses Individual Course Purchases A la carte storefront where customers can purchase and permanently own individual Great Courses titles without an ongoing subscription.
  • Group Solutions Group and enterprise licensing program that provides organizations, teams, and educational institutions with access to Great Courses content for their members.

Companies that use The Great Courses Plus

Customer profile

Segments1 record

Ideal customer profiles2 records

The Great Courses Plus technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

The Great Courses Plus partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

The Great Courses Plus competitors and assessment

Company assessment

Direct peers

  • Skillshare: Subscription learning marketplace with multi-instructor courses focused on creative and professional skills — overlaps with The Great Courses Plus on subscription mechanics and multi-instructor catalog.
  • Coursera: Public online learning platform with Coursera Plus subscription giving access to a broad multi-instructor catalog of college-level courses — directly comparable all-access subscription model and subject breadth.
  • MasterClass: Subscription streaming service offering premium, video-based courses taught by celebrity and expert instructors across a multi-subject catalog — the closest direct competitor to The Great Courses Plus in the consumer paid-learning subscription category.
  • edX: University-affiliated online course platform offering credit-bearing and audit-level courses across a wide subject catalog — overlaps with the college-level positioning of The Great Courses Plus.
  • Udemy: Large multi-instructor course marketplace with extensive subject coverage and à la carte individual course purchasing — matches the à la carte + subscription-plus model of The Great Courses ecosystem.
  • Curiosity Stream: Subscription streaming service built around documentary and factual learning content — directly comparable subscription and multi-platform distribution model (Roku, Apple TV, Fire TV).
  • Brilliant: Subscription STEM and critical-thinking learning service with interactive, professor- and expert-led content — competes for the intellectually curious lifelong-learner segment.
  • LinkedIn Learning: Subscription video course library covering business, creative, and technology skills, distributed through LinkedIn Premium — competes with The Great Courses Plus for the same professional-growth and lifelong-learning subscriber.

Emerging players

  • Duolingo: Subscription language-learning app with an experimental, gamified format that attracts the same adult self-improver audience — adjacent rather than directly competing on catalog breadth.

Broad incumbents

  • Audible: Amazon-owned subscription audio learning service with significant scale in the 'learning for adults' category — a broader incumbent that competes for the same leisure-learning time and wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

The Great Courses Plus social profiles

Digital presence

The Great Courses Plus financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Great Courses Plus leadership team

Management profile

Number of profiles

Profiles6 records

The Great Courses Plus funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Great Courses Plus M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Great Courses Plus

What does The Great Courses Plus do?

The Great Courses Plus is a subscription streaming service providing unlimited, ad-free access to a library of more than 20,000 college-level video lectures covering subjects such as science, history, philosophy, religion, professional growth, and travel. Subscribers pay a recurring monthly fee, with content accessible across web browsers, iOS and Android mobile apps, and major streaming TV platforms (Roku, Apple TV, Fire TV), and the company also sells individual courses a la carte through The Great Courses brand storefront.

Is The Great Courses Plus a public or private company?

The Great Courses Plus is a private company. It is classified as unknown and is currently operating.

When was The Great Courses Plus founded?

The Great Courses Plus was founded in 1990. It employs 101 to 250 people.

Where is The Great Courses Plus based?

The Great Courses Plus is headquartered in Chantilly, United States, in the North America region.

How does The Great Courses Plus make money?

One revenue line is on record: subscription Streaming Service.

Who are The Great Courses Plus's main competitors?

Direct peers on record are Skillshare, Coursera, MasterClass, edX, Udemy, Curiosity Stream, Brilliant and LinkedIn Learning. Duolingo is listed as an emerging player. Audible is listed as a broad incumbent.

Does The Great Courses Plus have an API?

No public API is recorded for The Great Courses Plus.

What industry is The Great Courses Plus in?

The Great Courses Plus's product category is Online Educational Video Streaming. Its primary akta.pro industry code is MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries), with a secondary code of MPACALAA, Creator Course Marketplaces (Multi-Instructor Catalogs). Its NAICS code is 611 and its SIC code is 8200.

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