Pet Paradise

What Pet Paradise does

Pet Paradise, founded in 2002 by Fred Goldsmith and headquartered in Jacksonville, Florida, is a privately held pet resort platform operating 50+ owned locations across 11 US states. The company operates under the legal entity American Pet Resort, LLC and is owned by private equity sponsor Crane Group following a 2025 debt refinancing. Its core offering is integrated, premium pet care services including dog and cat boarding (with tiered suites ranging from $37/night cat condos to $131/night VIP Patio Suites), daycare in pass-based formats, professional grooming, board-and-train dog training, and on-site veterinary care delivered through its NewDay Veterinary Care sub-brand embedded in 20+ resort locations.

The underlying technology platform combines a proprietary iOS/Android mobile app for reservations and account management, a network of strategically placed live webcams enabling 24/7 remote pet monitoring, and a website-based booking engine. Recurring revenue is built through monthly Wellness Plans at flat subscription rates that bundle unlimited veterinary visits, core vaccinations, and discounted daycare at $30/day under the Camp + Care product. Customer acquisition is direct-to-consumer, driven by a referral program (reFUR a Friend), a one-free-stay new customer offer, the Furever Loyal rewards program, social media, and a newly launched e-commerce store at dorotheapets.com for curated premium pet products.

The business model is predominantly transactional per-night and per-day service fees, augmented by subscription wellness revenue and ancillary retail. Target customers are dual-income metropolitan pet owners, primarily millennials and Gen-Z, who treat pets as family members and demand premium, transparent, resort-style care. Geographic concentration spans Southeast, Southwest, Midwest, and Northeast US metros, with affiliated professional corporations (Alabama Crimson, Carolina Blue, Texas Orange Veterinary Services, PC) housing the veterinary operations across multiple states.

Name

Pet Paradise

Legal name

American Pet Resort, LLC

Website

https://petparadise.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pet Paradise is a Jacksonville-based private pet resort operator with 50+ locations across 11 US states, offering integrated boarding, daycare, grooming, training, and embedded veterinary care (NewDay) to metropolitan pet owners.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910), Veterinary Services (541940)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Luxury/Suite-Style Pet Hotel Boarding (HSANADAE), Veterinary-Affiliated/Medical Boarding (HSANADAG)

Keywords

• Pet boarding services
• Dog daycare
• Pet grooming
• Veterinary care
• Dog training

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Boarding: Overnight boarding services for dogs and cats in climate-controlled suites with various room tiers (Patio Suite, Indoor Suite, Tiny Town Suite, VIP Suites, Cat Condo). Revenue is per-night, per-pet with seasonal holiday pricing.
2. Day Camp / Daycare: Daytime daycare services with multiple play sessions, including Full Day Pass, Half Day Pass, Weekly Pass, and 10 Day Pass options. Revenue is per-day with discounts for additional pets.
3. Veterinary Services: Comprehensive veterinary care including routine checkups, vaccinations, diagnostics, and procedures through NewDay Veterinary Care located at Pet Paradise resorts. Also includes monthly wellness plans.
4. Grooming: Professional pet grooming services including baths, nail trims, and full grooming packages.
5. Dog Training: Board-and-train experience with evidence-based training methods delivered by certified trainers, offering premium training services.
6. E-commerce (Pet Products): Online store at dorotheapets.com offering curated premium pet clothing, toys, and accessories. Newly launched e-commerce venture focused on quality curation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pet Paradise operates resort-style pet care facilities offering overnight boarding for dogs and cats, supervised day camp/daycare, professional grooming, board-and-train dog training, and integrated veterinary services through its NewDay Veterinary Care sub-brand. The company also sells curated premium pet products online via dorotheapets.com and operates subscription-based monthly wellness plans for preventive pet health care.

Product overview

Pet Paradise operates a unified pet resort platform offering integrated boarding, daycare, grooming, training, and veterinary services across 50+ locations in 11 U.S. states. The core platform consists of Dog Boarding, Cat Boarding, and Day Camp services, complemented by professional Grooming and Dog Training modules. A key differentiator is the sub-brand NewDay Veterinary Care, which embeds on-site veterinary clinics within Pet Paradise locations, enabling integrated wellness and medical services. Additional value-add modules include Wellness Plans (subscription-based monthly pet health coverage), the Furever Loyal Rewards loyalty program, Live Webcams for remote pet monitoring, and the Pet Paradise Mobile App for reservations and account management. The company also offers promotional programs including One Free Stay or Play for new customers and the ReFUR a Friend referral program.

Differentiator

Problem solved

Functional benefit

Brands

• NewDay Veterinary Care: Veterinary care services offered at Pet Paradise locations, providing comprehensive wellness plans, bundled pet care services, and experienced veterinary care teams in a resort-style environment. Operates from over 20 locations.

Products and services

• Dog Boarding Overnight pet boarding service for dogs featuring climate-controlled suites with various room types (Patio Suite, Indoor Suite, Tiny Town Suite, VIP Patio Suite, VIP Indoor Suite), scheduled play activities, supervised play groups, private patios, and webcam access. Targeted at dog-owning pet parents seeking premium resort-style overnight care.
• Cat Boarding Dedicated overnight boarding for cats in private, spacious cat condos located in a quiet cats-only area, featuring plush bedding, cat trees, scratching posts, toys, window ledges, playtimes, and cuddle time with staff. Targeted at cat owners who want a calm, separated environment away from dogs.
• Day Camp Dog daycare service featuring multiple play sessions throughout the day with adequate rest time, supervised play in shaded yards with misting stations, and access to a bone-shaped swimming pool and splash area. Available in Full Day Pass, Half Day Pass, Weekly Pass, and 10 Day Pass formats. Targeted at dog owners needing daytime supervision and socialization while at work or away.
• Grooming Professional pet grooming service positioned as a 5-star beauty salon experience, offering go-home baths, nail trimmings, and full styling services performed by professional groomers. Targeted at pet owners wanting premium grooming as a standalone service or paired with boarding stays.
• Dog Training Board-and-train experience using evidence-based training methods delivered by certified trainers at Pet Paradise locations. Covers obedience commands such as sit and stay, and addresses behavioral issues including jumping and barking. Targeted at dog owners wanting professional training during an extended boarding stay.
• NewDay Veterinary Care On-site veterinary clinics located inside Pet Paradise resorts offering comprehensive wellness plans, bundled pet care services, routine checkups, vaccinations, diagnostics, and medical treatments in a resort-style environment. Targeted at pet owners wanting integrated preventive and primary veterinary care conveniently co-located with boarding and daycare.
• Wellness Plans Monthly pet health and wellness subscription plans covering preventive and primary care at a flat monthly rate, including unlimited office visits, day camp access, basic diagnostic testing, core vaccinations, and routine dewormings. Targeted at pet owners seeking predictable monthly budgeting for preventive pet health.
• Pet Paradise E-Commerce Store (dorotheapets.com) Online store at dorotheapets.com offering a curated selection of premium pet clothing, toys, and accessories with a quality curation focus on craftsmanship, safety, and appeal. Targeted at Pet Paradise customers and pet owners seeking premium branded pet products online.

Quantifiable outcome

• Over $350,000 donated and 290,000 lbs of pet food given to over 100 charities through Paradise with a Purpose
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• NewDay Veterinary CarecoreStrategic or Co-development PartnerNewDay Veterinary Care operates inside Pet Paradise resorts at over 20 locations, providing integrated comprehensive wellness plans, bundled pet care services, and cutting-edge veterinary technology in a resort-style environment. Pet Paradise and NewDay operate as integrated sister brands under common ownership.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camp Bow Wow: Largest franchised dog daycare and boarding operator in North America with hundreds of locations. Directly competes with Pet Paradise in the multi-service pet care category with comparable daycare, boarding, and grooming offerings.
• Dogtopia: Franchised dog daycare, boarding, and spa operator with 200+ locations across the U.S. and Canada. Direct competitor offering similar daycare-first model with add-on spa and boarding services.
• Destination Pet: Multi-service pet resort operator offering boarding, daycare, grooming, training, and veterinary services. Direct peer named alongside Pet Paradise as a key market player in the North American pet services market.
• Wag Hotels: Premium pet resort and daycare operator with multiple locations primarily on the West Coast. Directly competes with Pet Paradise on luxury boarding suites, daycare, and grooming services.
• K9 Resorts Luxury Pet Hotel: Franchised luxury pet hotel franchise with resort-style suites, daycare, and spa services. Direct competitor in the premium boarding segment with similar suite-based pricing model.

Broad incumbents

• PetSmart PetsHotel: Pet retail giant offering in-store boarding (PetsHotel) and doggie day camp at its 1,600+ U.S. locations. Competes on convenience and bundling with retail, but offers less premium resort experience than Pet Paradise.
• Banfield Pet Hospital: Largest veterinary chain in the U.S. operating inside PetSmart stores. Comparable to Pet Paradise's NewDay Veterinary Care as a multi-site veterinary operator, though distributed through retail rather than resort locations.
• VCA Animal Hospitals: National network of veterinary hospitals offering comprehensive pet medical care. Comparable to NewDay Veterinary Care's clinical service offering and wellness plan structure.

Emerging players

• Rover: Online marketplace connecting pet owners with pet sitters, dog walkers, and boarders. Competes with Pet Paradise on boarding and pet sitting demand via an asset-light marketplace model rather than owned facilities.

Others

• Chewy: Largest pure-play online pet products retailer. Comparable to Pet Paradise's dorotheapets.com e-commerce launch as a direct-to-consumer pet products channel and adjacent to its loyalty/rewards ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PetParadiseResort/videos
• Facebookfacebook.com/PetParadiseResort
• Instagraminstagram.com/petparadiseresort
• Xx.com/pparadiseresort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Paradise