Name

Merkur Versicherung AG

Legal name

Merkur Versicherung Aktiengesellschaft

Website

https://merkur.at

Company type

Private

Founded year

1798

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Private Health Insurance Premiums: Merkur generates the majority of its revenue from private health insurance premiums, offering modular health insurance products including hospital class (Sonderklasse), private physician (Privatarzt), and combination plans. Premiums are paid by individuals and are structured as recurring periodic payments, with age-adjusted pricing and optional deductible structures.
2. Life Insurance Premiums: Merkur offers life insurance products covering death benefit, savings, and retirement provisioning. Revenue is generated through recurring premium payments on life insurance contracts, including traditional life and the Merkur GreenLife ESG-linked product.
3. Accident Insurance Premiums: Accident insurance products covering disability, death, medical costs, daily allowances, and hospital daily rates generate recurring premium revenue.
4. Property & Legal Insurance Premiums: Merkur offers home contents (Haushaltsversicherung), buildings (Eigenheimversicherung), and legal protection insurance products, generating recurring premiums from individual policyholders.
5. Supplementary Insurance Products: Additional products including travel insurance, bicycle theft insurance, and pet health insurance (Tierkrankenversicherung) provide supplementary recurring premium revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Merkur Versicherung AG is an Austrian multi-line personal insurer that sells modular private health insurance, life insurance, accident insurance, property/home insurance, legal protection insurance, travel insurance, and pet health insurance to individual Austrian residents. It supplements its core insurance products with digital services including a customer portal, a mobile app, telemedicine consultations, and an AI-based skin cancer screening tool. Distribution is conducted through a nationwide network of advisors and brokers plus digital self-service channels.

Product overview

Merkur Versicherung AG is an Austrian private insurance company offering a portfolio of personal insurance products and digital services. Its core offerings span health insurance (with modular products Merkur Sonderklasse for hospital coverage, Merkur Privatarzt for outpatient coverage, and Merkur Novum as a combined package), life insurance, accident insurance, property/home insurance, legal protection insurance, travel insurance, and pet health insurance. Digitally, Merkur operates a customer portal and mobile app providing policy management, electronic document delivery, and claims submission. Health-related digital services include telemedical video consultations (via drd GmbH), the AI-powered medaia SkinScreener for skin cancer risk assessment, and the ego4you prevention program with wellness offerings including online birth preparation (Deine Geburt Online via Glückskinder GmbH). The product architecture is organized around modular health insurance at the core, supplemented by a growing suite of digital health services and traditional insurance lines.

Differentiator

Problem solved

Functional benefit

Brands

• ego4you & more: Holistic health prevention program offering hotel stays, fitness programs, and wellness services for policyholders.
• Mensch Merkur Podcast
• Merkur Campus
• Merkur Live Hilfe
• Telemedizin

Products and services

• Krankenversicherung (Private Health Insurance) Modular private health insurance supplementing the Austrian state health system. Offerings include Merkur Sonderklasse (hospital insurance), Merkur Privatarzt (outpatient insurance), and Merkur Novum (combined package), with optional modules for disease cost coverage, daily hospital allowance, and sickness benefit. Available to Austrian residents from birth to age 70.
• Merkur Sonderklasse Private hospital insurance providing coverage for stays in single or double rooms (with optional single-room upgrades) in Austrian hospitals and private clinics. Includes hotel-comfort amenities, free choice of hospital and specialists, and direct billing with contracted hospitals.
• Merkur Privatarzt Comprehensive outpatient health insurance covering visits to private and contracted doctors (both conventional and complementary/alternative medicine), medications, visual aids, and preventive examinations. Reimbursement is based on submitted invoices with agreed reimbursement rates.
• Merkur Novum Combined private health insurance package bundling Merkur Sonderklasse (hospital coverage) and Merkur Privatarzt (outpatient coverage) into a single comprehensive solution, with broad preventive care options in a holistic package.
• Lebensversicherung (Life Insurance) Life insurance products providing financial protection against risks related to life events, including death benefit coverage, savings accumulation, retirement planning, and credit protection. Supplementary coverage includes occupational disability insurance with options for monthly disability payments or premium waivers.
• Unfallversicherung (Accident Insurance) Private accident insurance supplementing the statutory accident insurance system, covering non-occupational accidents. Benefits include disability lump-sum payments for permanent impairments, accidental death benefits, accident cost reimbursement (medical treatment, dental work, rescue costs), daily allowance for income loss, and hospital daily allowance.
• Eigenheim- und Haushaltsversicherung (Property and Household Insurance) Property insurance covering single-family or two-family homes (Eigenheim) against fire, water damage, storm, hail, snow pressure, rockfall, landslides, and avalanche. Household insurance (Haushaltsversicherung) covers movable household items including furniture, clothing, and electronics, with bundled personal liability coverage.
• Rechtsschutzversicherung (Legal Protection Insurance) Legal protection insurance covering legal costs in specified life areas including traffic, employment, patient rights, personal injury, contracts, legal advice, data protection, default insurance, anti-stalking, and nursing. Optional extensions cover rental/ownership disputes and inheritance/family matters.
• Reiseversicherung (Travel Insurance) Travel insurance reimbursing costs for cancelled trips due to unforeseen events, and providing coverage for medical emergencies and accidents occurring during travel, depending on the contracted terms.
• Tierkrankenversicherung (Pet Health Insurance) Pet health insurance providing coverage for veterinary expenses for insured pets.
• Telemedizin (Telemedicine Video Consultation) Telemedical video consultation service enabling Merkur health insurance customers to consult licensed Austrian doctors via smartphone or computer in real time. Provided through partnership with drd GmbH. Consultation in approximately 15 minutes without appointment scheduling, Monday-Friday 9-17. Doctors can issue prescriptions, referrals, and specialist referrals.
• medaia SkinScreener AI-powered skin cancer risk assessment feature available within the Merkur App. Customers photograph skin lesions with their smartphone camera; medaia GmbH's AI algorithm analyzes the images to generate a risk score. The SkinScreener is a risk assessment tool, not a medical diagnosis.
• Deine Geburt Online (Online Birth Preparation) Online birth preparation course provided by Glückskinder GmbH, available to eligible Merkur customers. Covers pregnancy, birth, and postpartum care across 53 video episodes with 10+ expert contributors. Course fee of €99 is covered directly by Merkur for entitled customers. Accessible anytime online, includes a virtual hospital tour, yoga, and nutrition tips.
• Merkur Kundenportal (Customer Portal) Digital customer portal enabling policyholders to manage insurance contracts, submit claims documents, access electronic communication (e-delivery of policy documents), view health prevention programs, and request changes to personal data. Registration via ID Austria or traditional postal method.
• Merkur App Mobile application for iOS and Android providing access to policy documents, claims submission for outpatient health insurance, personal inbox, customer card (via Stocard), health prevention program requests, and the medaia SkinScreener AI health feature. Supports biometric login (fingerprint, Face ID). Available to Merkur customers aged 18 and above.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Falkensteiner Michaeler Tourism GroupcoreStrategic or Co-development Partner · 1 January 2024From 2025, Merkur partnered with the Falkensteiner Michaeler Tourism Group to expand its ego4you health prevention program to 13 additional hotel locations. Merkur insured persons can book ego4you Relax (and at selected locations ego4you Mini) programs at Falkensteiner hotels, while the Falkensteiner Balance Resort Stegersbach offers medically supervised programs (Klassik, Cardio, Rücken, Ayurveda). Appointments are bookable from 01.10.2024. This partnership significantly expands Merkur's wellness hotel network.
• drd GmbHcoreTechnology or IntegrationMerkur partners with drd GmbH to provide telemedical video consultation services to its health insurance customers. Through this partnership, Merkur customers can access licensed Austrian doctors via video call without prior appointment, receive prescriptions (including e-prescriptions sent directly to eCard) and specialist referrals. The service operates Monday to Friday 09:00–17:00 with typical wait times of 1–10 minutes. Merkur offers direct billing for eligible customers (tariff series H from 01.07.2021 with sufficient outpatient maximum rate), while others receive invoices for reimbursement.
• medaia GmbHcoreTechnology or IntegrationMerkur partners with medaia GmbH to offer the SkinScreener AI-powered skin cancer risk assessment feature within the Merkur App. Users photograph skin lesions with their smartphone; medaia's AI algorithms analyze size, shape, and color to provide an initial risk assessment. The service is available exclusively within the Merkur App, with customers registering separately with medaia GmbH. SkinScreener provides no diagnostic guarantee and does not replace dermatologist visits.
• Glückskinder GmbHcoreTechnology or IntegrationMerkur partners with Glückskinder GmbH to provide the 'Deine Geburt Online' digital birth preparation course to eligible Merkur health insurance customers. The course costs €99 and is fully covered by Merkur for entitled customers, with direct billing between Merkur and Glückskinder. The program includes over 16 hours of content across 53 episodes covering pregnancy, birth, and postpartum care, with expertise from midwives, gynecologists, and other specialists.
• Landgut PößnitzbergminorStrategic or Co-development PartnerLandgut am Pößnitzberg is a partner location within Merkur's ego4you health prevention program, offering wellness and preventive care stays for Merkur insured persons.
• StocardminorOthersMerkur customers can store their Merkur insurance card digitally in the Stocard app (a third-party card management application), enabling convenient access to their insurance card on smartphones. This integration is available for accident and health insurance products only.
• PelviQueensminorGTM or Marketing PartnerPelviQueens (founded by Judith Sacher and Magdalena Rechberger, physiotherapists) provides health content and expertise for Merkur's blog on postpartum pelvic floor health and rehabilitation. The partnership contributes educational content under the 'Wunder Mensch' wellness initiative, with Merkur publishing PelviQueens' exercise guidance and rehabilitation timeline.
• Merkur Wechselseitige Versicherungsanstalt VermögensverwaltungcoreOthersMerkur Wechselseitige Versicherungsanstalt Vermögensverwaltung is the 100% owner of Merkur Versicherung AG's share capital. It is a mutual insurance association (Versicherungsverein auf Gegenseitigkeit) with its own management board (Christian Kladiva, Mag. Dr. Peter Ebner, Mag. Andreas Gaugg, DI DI Markus Zahrnhofer). The parent entity manages the asset portfolio and holds the shares in Merkur Versicherung AG.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UNIQA Insurance Group AG: Austria's largest insurance group and the leading private health insurer in the country, directly competing with Merkur across health, life, and accident lines. UNIQA sets the competitive benchmark Merkur measures its #2 position against, with broader product depth and a public listing enabling capital flexibility Merkur (mutual-owned) does not have.
• Wiener Städtische Versicherung (Vienna Insurance Group): The flagship Austrian retail brand of Vienna Insurance Group, directly competing with Merkur in private health, life, property, and accident insurance for Austrian consumers. Comparable multi-line personal insurance model with strong advisor-led distribution across Austria.
• Generali Versicherung AG (Austria): Austrian subsidiary of Generali Group offering personal insurance including health, life, accident, and property lines through a similar advisor/broker-led model. Directly comparable product mix and Austrian market focus, with global backing providing capital depth Merkur does not have.
• Allianz Elementar Versicherungs-AG: Austrian arm of Allianz Group, one of the largest multi-line insurers in Austria. Competes directly with Merkur across health, life, accident, and property insurance through a hybrid agent and digital distribution model, leveraging global brand and capital strength.
• Helvetia Versicherungen AG (Austria): Swiss-headquartered insurer with Austrian operations offering personal insurance lines (life, non-life, health) comparable to Merkur's portfolio. Direct competitor in the Austrian market with a multi-channel distribution approach similar to Merkur's advisor/broker model.
• HDI Versicherung AG (Austria): Austrian subsidiary of HDI Group (Talanx), offering property/casualty, life, and personal insurance products to Austrian consumers. Competes with Merkur in non-life lines including accident and property insurance through broker channels in the Austrian market.
• Zurich Versicherungs-AG (Austria): Austrian operations of Zurich Insurance Group offering personal lines including health supplements, life, accident, motor, and property insurance. Comparable product breadth in the Austrian personal insurance market with strong global brand and digital capabilities.
• Grawe Versicherung (Grazer Wechselseitige): Austrian mutual insurance group also headquartered in Graz, offering life, health, accident, property, and legal protection insurance. Structurally the closest analogue to Merkur as a mutual-owned Austrian multi-line insurer with similar Austrian geographic concentration and product mix.

Regional players

• DKV Deutsche Krankenversicherung: Germany-focused private health insurance specialist (part of ERGO Group) with a similar product focus to Merkur's health line, including supplementary outpatient and hospital coverage. Highly relevant comparator for Merkur's core private health business model, though operating primarily in a different (German) market.
• ARAG SE: Germany-headquartered specialist in legal protection insurance and a global legal insurance leader, directly comparable to Merkur's Rechtsschutzversicherung line. Operates primarily in Germany and other European markets rather than Austria, but offers a useful comparator for legal protection product strategy and claims handling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merkur Versicherung AG