Koons Motors, Inc.

What Koons Motors, Inc. does

Koons Motors, Inc. is a privately held multi-brand automobile dealership group headquartered in Silver Spring, Maryland, operating authorized franchised showrooms for Ford, Mazda, and Lincoln. The company runs three core operating subsidiaries — Koons Ford of Silver Spring, Koons Mazda of Silver Spring, and Koons Lincoln of Bethesda — across two physical retail locations: 3111 Automobile Blvd in Silver Spring and 7315 Wisconsin Ave in Bethesda. Inventory spans approximately 933 vehicles, comprising 404 new Ford units, 234 new Mazda units, 74 new Lincoln units, 221 pre-owned vehicles across 11+ brands, and a small EV/PHEV allocation (Mustang Mach-E, F-150 Lightning, Mazda and Lincoln hybrid/PHEV trims). Vehicle pricing ranges from $30K for entry Ford units to $133K for high-trim Lincoln Navigator models, with the company's branded 'Total Confidence Pricing' model bundling freight/destination and an $800 processing fee into the displayed price.

The business operates a horizontally segmented go-to-market targeting individual consumers across the Washington DC metropolitan area (Columbia, Silver Spring, Hyattsville, Laurel, Bethesda, Gaithersburg, College Park) through physical showrooms, a digital storefront, and outbound channels including mobile service and a dedicated commercial work-trucks vertical. Revenue is diversified across six streams: new vehicle sales, pre-owned vehicle sales, manufacturer-certified service and repair, parts, financing originated through third-party lender partnerships, and trade-in transactions. The company is led by CEO Alex Perdikis and operates with 101-250 employees. No parent company, private equity sponsor, or institutional investor has been disclosed in available data, and no audited revenue figures are public. No AI/ML capabilities, proprietary technology stack, patents, or regulatory actions are evident in the input.

Name

Koons Motors, Inc.

Legal name

Koons Motors, Inc.

Website

https://koonsmotors.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Koons Motors, Inc. is a privately held multi-brand automobile dealership group operating authorized Ford, Mazda, and Lincoln franchises across showrooms in Silver Spring and Bethesda, Maryland, serving individual consumers in the greater Washington DC metropolitan area with new and pre-owned vehicle sales, certified service, parts, financing, and trade-in.

Ownership category

akta.pro rank

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Ford, Mazda, and Lincoln vehicles through franchise dealerships
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles across multiple brands including Ford, Mazda, Lincoln, Audi, BMW, Mercedes-Benz, and others. 221 vehicles available.
3. Service and Repair: Vehicle maintenance and repair services including general automotive repair, preventative maintenance, brake repair, engine diagnostics, tune-ups, and transmission services performed by certified technicians
4. Parts Sales: Sale of certified parts for vehicle maintenance and repairs
5. Financing: Auto loan and lease financing programs through partnerships with lenders, offering competitive rates and customized terms
6. Trade-In: Customer vehicle trade-in services with guaranteed cash offers and $500 trade-in bonus promotions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Koons Motors, Inc. operates a multi-brand automobile dealership group retailing new Ford, Mazda, and Lincoln vehicles, certified pre-owned and used vehicles across multiple manufacturers, and electric and hybrid models. The company also provides in-house vehicle service and repair by manufacturer-certified technicians, certified parts sales, vehicle trade-in buyouts, and auto loan and lease financing through lending partners, all delivered through two showroom locations in Silver Spring and Bethesda, Maryland, supplemented by online and mobile service channels.

Product overview

Koons Motors is an automotive dealership group operating as a multi-brand dealership network. The company offers new Ford, Mazda, and Lincoln vehicles alongside pre-owned vehicles from multiple manufacturers. The portfolio includes sedans, SUVs, trucks, electric vehicles (Ford Mustang Mach-E, F-150 Lightning), plug-in hybrids (Mazda CX-90 PHEV, Lincoln Corsair PHEV), and commercial work trucks. Complementary services include vehicle service and repair (Ford-certified technicians), auto financing, and vehicle trade-in. The dealership operates under a 'Total Confidence' brand encompassing pricing transparency and service commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sale of new Ford automobiles and trucks through the authorized Koons Ford of Silver Spring franchise, offered to consumers in the DMV area.
• New Mazda Vehicles Sale of new Mazda automobiles through the authorized Koons Mazda of Silver Spring franchise, offered to consumers in the DMV area.
• New Lincoln Vehicles Sale of new Lincoln luxury automobiles through the authorized Koons Lincoln of Bethesda franchise, offered to consumers in the DMV area.
• Pre-Owned Vehicles Sale of certified pre-owned and used vehicles from multiple manufacturers to DMV-area consumers, supported by the 7-day exchange policy.
• EV and Hybrid Vehicles Sale of electric and plug-in hybrid vehicles across Ford, Mazda, and Lincoln lineups to environmentally conscious DMV-area consumers.
• Work Trucks and Fleet Vehicles Sale of commercial-grade work trucks and fleet vehicles through a dedicated work truck solutions portal, targeted at small business and fleet buyers in the DMV area.
• Vehicle Service and Repair Manufacturer-certified vehicle maintenance and repair services delivered at dealership service departments and through mobile service to customer homes or workplaces in the DMV area.
• Auto Financing and Leasing Vehicle financing and lease arrangements brokered through partner lenders, offered to vehicle buyers at the Silver Spring and Bethesda showrooms.
• Vehicle Trade-In Buyout and trade-in service allowing customers to receive a guaranteed cash offer for their existing vehicle, usable toward the purchase of another vehicle from Koons Motors.
• Parts Sales Retail sale of manufacturer-certified parts for Ford, Mazda, and Lincoln vehicle maintenance and repairs at the dealership parts counters.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealer offering new Ford vehicles, certified pre-owned Ford vehicles, Ford parts, and Ford service. Operates as Koons Ford of Silver Spring.
• MazdacoreChannel Partner/ Reseller/ DistributorAuthorized Mazda franchise dealer offering new Mazda vehicles, certified pre-owned Mazda vehicles, Mazda parts, and Mazda service. Operates as Koons Mazda of Silver Spring.
• LincolncoreChannel Partner/ Reseller/ DistributorAuthorized Lincoln franchise dealer offering new Lincoln vehicles, certified pre-owned Lincoln vehicles, Lincoln parts, and Lincoln service. Operates as Koons Lincoln of Bethesda.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US auto retailer with 200+ dealerships across multiple brands and states. Comparable as a multi-brand franchise dealer group with similar new/used/service/parts/financing revenue mix, though at vastly greater scale and geographic reach.
• Sonic Automotive: Public multi-brand franchise dealership group with EchoPark used-vehicle standalone stores. Comparable core franchise dealer model; EchoPark represents a competing used-car retail concept relevant to Koons' pre-owned business.
• Lithia Motors: One of the largest US dealership groups with operations nationwide and a growing digital retail platform (Driveway). Comparable business model across new/used/service/financing, with a much larger footprint and accelerating digital strategy.
• Group 1 Automotive: Public multi-brand automotive retailer with US and UK operations and a meaningful used-vehicle and F&I platform. Comparable in operating model across new vehicle, used, service, and finance, with broader geographic reach.

Regional players

• Brown's Auto Group: Regional auto group operating multiple franchise dealerships across the Mid-Atlantic. Comparable in scale and franchise-dealer operating model, with overlapping geographic reach into the DMV corridor.
• Lindsay Cars: Multi-brand regional dealership group operating in the greater Washington DC metro area with Ford, Chevrolet, Cadillac, and other franchises. Comparable as a DMV-area competitor pursuing a similar multi-brand franchise strategy.

Direct peers

• Fitzgerald Auto Mall: Multi-franchise auto group serving the DC/Maryland/Virginia region with multiple new and used vehicle brands. Comparable as a direct regional competitor operating in the same DMV trade area with similar multi-brand franchise strategy.
• DARCARS: Multi-brand franchise dealership group headquartered in the greater DC/Maryland area, operating Ford, Mazda, Lincoln, Toyota, Honda, Lexus, and other franchises. Directly comparable as a regional multi-brand dealer group competing for the same DMV customer base with overlapping brand mix.
• Jim Koons Automotive Companies: Independent multi-brand dealership group operating in Maryland and Virginia with overlapping Ford and Lincoln franchises. Directly comparable given shared 'Koons' brand heritage, similar Maryland footprint, and competing OEM relationships.

Emerging players

• CarMax: Largest US used-vehicle retailer with a no-haggle pricing model and omnichannel experience. Comparable on transparent pricing philosophy and used-vehicle retailing, and a competitive threat to Koons' pre-owned and trade-in business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/koonsmotors
• Facebookfacebook.com/koonssilverspringford
• LinkedInlinkedin.com/company/koons-of-silver-spring-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koons Motors, Inc.