What Katz Media Group does

Katz Media Group is the largest media representation company in the United States, founded in 1888 and headquartered in New York. It operates as an intermediary between thousands of broadcast properties — over 3,500 radio stations and 450+ television stations — and the advertisers and advertising agencies seeking access to those audiences, with claimed reach across approximately 275 million consumers. The firm is structured into wholly owned operating subsidiaries: Katz Radio Group, Katz TV Group, Katz Digital, Katz Live, and Katz Multicultural, each providing representation services tailored to a specific media format or audience segment. This subsidiary architecture allows Katz to bundle traditional broadcast audio and video with digital, live, and multicultural inventory under one commercial umbrella.

The company generates revenue on a transaction-fee / commission basis, earning fees on advertising placed across its represented station networks via direct enterprise sales relationships with broadcast ownership groups and national advertising agencies. Its go-to-market is sales-led and relationship-driven: a national sales force signs representation agreements with station owners and concurrently negotiates media buys with major advertisers and agencies. No technology stack, AI features, or proprietary platform components are disclosed in available material — the operating model is fundamentally a scaled sales and account-management business rather than a software product business.

Public revenue, ownership, and financial detail are not disclosed. Coverage is strictly domestic (United States), and the headcount range of 501–1,000 is consistent with a sizeable national sales organization. The leadership team identified in the data is led by Chief Executive Officer Mark Gray. With no funding rounds, acquisitions, or restructuring events identified in available sources, the company's strategic posture as represented in the data is one of organic maintenance of its incumbent leadership position in broadcast media representation.

Name

Katz Media Group

Legal name

Katz Media Group

Website

https://katzmediagroup.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Katz Media Group is the largest US media representation company, acting as an intermediary between over 3,500 radio stations and 450+ TV stations and the advertisers and agencies buying their inventory, and earning commissions across radio, TV, digital, live, and multicultural media formats.

Ownership category

akta.pro rank

Product category

Media Representation Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising (7310)

akta.pro primary industry

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI)

akta.pro secondary industry

Radio Network Advertising Sales & Representation (MPABABAK)

Keywords

• Media representation
• Radio advertising sales
• Television advertising sales
• Digital media representation
• Multicultural media services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Media Representation Services: Katz Media Group generates revenue by representing radio and TV stations to advertisers and advertising agencies. As the nation's largest media representation company, they earn commissions or fees based on advertising sales placed across their network of over 3,500 radio stations and 450+ TV stations. The representation model typically involves securing advertising contracts and facilitating media buying between advertisers and broadcast properties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Katz Media Group is the largest media representation company in the United States, selling advertising on behalf of radio and television stations to national advertisers and advertising agencies. The company aggregates more than 3,500 radio stations, 450+ TV stations, digital and live-event inventory, and multicultural audiences into a unified national sales platform, reaching roughly 275 million consumers.

Product overview

Katz Media Group operates as a unified media representation platform—the nation's largest—offering advertising sales and representation services across multiple media channels through its subsidiary divisions. The portfolio includes Katz Radio Group (radio broadcast representation), Katz TV Group (television representation), Katz Digital (digital media), Katz Live (live events), and Katz Multicultural (multicultural audiences). Together these divisions represent over 3,500 radio stations, 450+ TV stations, and access to 275 million consumers, providing advertisers with consolidated access to diverse media inventory across audio, video, digital, and experiential formats.

Differentiator

Problem solved

Functional benefit

Brands

• Katz Radio Group: Radio station representation services
• Katz TV Group
• Katz Digital
• Katz Live
• Katz Multicultural

Products and services

• Katz Radio Group Radio broadcast representation services connecting advertisers and agencies with radio station inventory across the United States.
• Katz TV Group Television broadcast representation services providing national advertising sales for TV stations and networks.
• Katz Digital Digital media representation services enabling advertisers to reach audiences across digital platforms and inventory.
• Katz Live Live event and experiential media services for advertisers seeking engagement with consumers through events.
• Katz Multicultural Multicultural media representation services targeting diverse audiences including Hispanic and other multicultural demographics.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Cox Reps: Cox Reps is the national advertising sales division of Cox Media Group, representing its owned/operated radio and TV stations to agencies and advertisers. It is Katz's closest direct competitor in the U.S. broadcast media representation business, with overlapping clients, similar commission-based economics, and a focus on aggregating local station inventory into national buys.

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with hundreds of owned stations and a large internal ad sales operation that competes with independent reps like Katz. It overlaps with Katz on both the supply side (radio inventory) and demand side (national advertiser relationships), making it a major comparable in U.S. broadcast advertising.
• Cumulus Media: Cumulus Media operates a large nationwide portfolio of radio stations and has absorbed former rep firms (e.g., Westwood One, related rep operations). It both supplies and sells broadcast advertising inventory, placing it in direct functional comparison with Katz's radio representation business.
• Audacy: Audacy (formerly Entercom/CBS Radio) operates a major U.S. radio station portfolio and runs its own national ad sales organization. It competes with Katz both for advertiser dollars and for representation mandates from independent station groups.
• Nexstar Media Group: Nexstar is the largest U.S. television station operator and runs significant in-house national sales capabilities. As a major buyer of local TV advertising through reps like Katz TV Group, it is a critical counterpart and a structural comparable in broadcast ad sales.
• Sinclair Broadcast Group: Sinclair operates a large portfolio of local TV stations and runs its own national advertising sales operations alongside working with outside reps. It overlaps with Katz TV Group on advertiser relationships and inventory aggregation for broadcast TV.
• Gray Television: Gray Television is a significant U.S. TV station group with internal national ad sales capabilities. It is comparable to Katz TV Group on the broadcast TV advertising supply and demand side.
• Townsquare Media: Townsquare Media operates a meaningful portfolio of U.S. radio stations and runs national sales functions for its owned stations. It is comparable to Katz Radio Group on broadcast representation and advertiser aggregation.
• TelevisaUnivision: TelevisaUnivision operates the leading Spanish-language broadcast TV and radio network in the U.S. and sells advertising nationally. It is the most direct analog to Katz Multicultural, addressing Hispanic audience ad sales through broadcast/digital inventory at scale.

Others

• WPP: WPP is the world's largest advertising holding company and the most important category of buyer-side counterparties for Katz's represented stations. While WPP buys media from Katz rather than competing with it directly, its GroupM and agency networks sit on the same advertiser RfPs and are key ecosystem participants shaping media representation economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/katzmediagrp
• Facebookfacebook.com/katzmediagrp
• LinkedInlinkedin.com/company/katz-media-group
• Instagraminstagram.com/katzmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katz Media Group