The Motivational Speakers Agency
The Motivational Speakers Agency is a UK-based speakers bureau that brokers a roster of over 2,000 motivational, keynote, and after-dinner speakers to corporate, government, and event-organiser clients, delivering over 3,500 events annually across 50+ countries on a per-event commission basis.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Motivational Speakers Agency does
The Motivational Speakers Agency is a UK-based, privately held speakers bureau founded in 2005 (operating since the early 2000s) and headquartered in Loughborough with a regional office in Mayfair, London. The company functions as an intermediary brokerage connecting event organisers with a roster of over 2,000 motivational, keynote, after-dinner, and conference-facilitator speakers across diverse topic verticals including leadership, mental health, diversity and inclusion, artificial intelligence, sustainability, cybersecurity, sport, geopolitics, and entrepreneurship. Revenue is generated on a transaction-commission basis, with booking budgets disclosed across tiers ranging from £1,000 for entry-level speakers to over £100,000 for top-tier talent, billed per event.
Operationally, the company runs a high-touch, consultancy-led go-to-market model: prospective clients engage via phone, online contact form, or callback request, and are then matched with appropriate speakers by a team of booking agents who manage the engagement through to event completion. The company claims to deliver 3,500+ events annually across 50+ countries for clients spanning global enterprises (Google, J.P. Morgan, HSBC, Deloitte, Samsung, Mars, Coca-Cola Enterprises), UK corporates (Boots, Accenture, Volkswagen UK), and government bodies (NHS, Ministry of Defence). Distribution channels are predominantly direct enterprise sales supported by content marketing, YouTube speaker interviews, SEO-optimised topic-category pages, email newsletters, and Trustpilot-driven social proof. Leadership is family-operated: founder John Hayes serves as CEO, his daughter Louisa Mason-Hayes as Director of Corporate Social Responsibility, and Jack Hayes as Director overseeing enterprise client relationships and sustainability/climate speaker verticals.
The business model is asset-light and services-based, with no proprietary technology platform, no public API, and no disclosed external funding; competitive positioning rests on brand longevity (20+ years), roster breadth, claimed "World's No.1" bureau status (2024–2025), Sunday Times Fast Track 100 recognition, and Entertainment Agents Association membership. The firmographic headcount band (11–50) sits in tension with the company's own claim of 125+ agents and support staff, suggesting either contractor-heavy operations or an overstated in-house team figure — a data point investors would need to reconcile through primary diligence.
The Motivational Speakers Agency firmographics
Firmographics- Name
- The Motivational Speakers Agency
- Legal name
- The Motivational Speakers Agency Limited
- Website
- https://motivationalspeakersagency.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Motivational Speakers Agency is a UK-based speakers bureau that brokers a roster of over 2,000 motivational, keynote, and after-dinner speakers to corporate, government, and event-organiser clients, delivering over 3,500 events annually across 50+ countries on a per-event commission basis.
- Ownership category
- akta.pro rank
The Motivational Speakers Agency industry classification
Industry- Product category
- Speaker Booking Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Entertainment Booking & Speaker/Talent Management (HSACAAAI)
- akta.pro secondary industries
- Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK), Talent Agency & Representation Services (HSACAHAK)
Keywords
Where The Motivational Speakers Agency is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Motivational Speakers Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Speaker Booking Commission: The company acts as an intermediary/broker between clients seeking speakers and the speakers themselves. Revenue is generated through commissions on speaker booking fees for events including conferences, corporate events, university lectures, gala dinners, and team-building events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Per event | Entry-level speaker bookings |
| Transaction based/ take rate | Per event | Mid-tier speaker bookings |
| Transaction based/ take rate | Per event | Premium speaker bookings |
| Transaction based/ take rate | Per event | Top-tier/high-profile speaker bookings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Motivational Speakers Agency product offering
Product offeringCore offering
The Motivational Speakers Agency operates as a speakers bureau intermediary, connecting event organizers with a curated roster of over 2,000 motivational, keynote, after-dinner, and conference speakers. The agency provides a premium consultancy matching service from initial inquiry through event completion, booking talent for corporate events, conferences, university lectures, gala dinners, team-building events, and virtual events across 50+ countries.
Product overview
The Motivational Speakers Agency is the World's No.1 independent speaker bureau (named in 2024) providing a comprehensive platform for hiring motivational, keynote, and after-dinner speakers. The core offering is a premium consultancy service that connects event organisers with over 2000 speakers across diverse topics. The product portfolio spans multiple speaker categories including Keynote Speakers, After Dinner Speakers, and Conference Facilitators & Hosts, covering topics from Artificial Intelligence and Cyber Security to Mental Health and Diversity & Inclusion. The agency delivers talent to over 3500 events annually across 50+ countries through a team of 125+ agents. Services are accessible via online contact forms, phone booking, and dedicated agent consultation.
Differentiator
Problem solved
Functional benefit
Products and services
- Speaker Booking Agency Core speaker bureau service connecting event organizers with over 2,000 motivational speakers; includes premium consultancy from initial contact through event completion.
- Keynote Speakers
Quantifiable outcome
- 61% of employees feel burnout in their jobs - addressing this with motivational speakers
- +1 more outcomes
Companies that use The Motivational Speakers Agency
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
The Motivational Speakers Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
The Motivational Speakers Agency partnerships and signals
Strategic signalScale indicators7 records
Recent moves1 record
Expansion highlights6 records
The Motivational Speakers Agency competitors and assessment
Company assessmentDirect peers
- Speakers Corner: UK-based speakers bureau offering keynote, motivational, and after-dinner speaker bookings to corporate clients. Closely overlaps with The Motivational Speakers Agency on speaker categories, target customer (UK corporates), and agent-mediated booking flow.
- JLA (Jeremy Lee Associates): One of the UK's longest-established and largest speakers bureaus, directly competing in the corporate motivational and keynote speaker booking space. JLA represents a similar tier of high-profile speakers and serves enterprise clients through an agent-led consultancy model analogous to The Motivational Speakers Agency.
- Hylink Speakers: UK-based speakers bureau offering motivational and keynote speaker bookings to enterprise clients. Overlaps with The Motivational Speakers Agency on speaker curation, enterprise customer focus, and tier-based commission pricing.
- The Keynote Agency: UK-based speakers bureau focused on keynote and motivational speaker bookings for corporate, association, and public sector clients. Comparable operating model, target market, and product set to The Motivational Speakers Agency.
- CSP Management: UK speakers bureau and talent agency providing keynote speakers and celebrity bookings for corporate events. Direct competitor in the same UK enterprise speaker-booking market with overlapping speaker rosters and customer base.
Regional players
- Washington Speakers Bureau: US-based speakers bureau offering keynote speakers for corporate events, conferences, and associations. Similar product offering and customer profile to The Motivational Speakers Agency, but operating in North American territory.
- Harry Walker Agency: Long-established US premium speakers bureau representing high-profile figures across business, politics, sports, and entertainment. Comparable in targeting the premium end of the speaker booking market, but focused on US enterprise and institutional clients.
- BigSpeak Speakers Bureau: One of the largest US-based speakers bureaus, offering keynote and motivational speaker bookings to enterprise clients. Similar business model and customer base to The Motivational Speakers Agency, but operating primarily in the North American market.
- Executive Speakers Bureau: US-based speakers bureau offering business, leadership, and motivational speakers for corporate events and conferences. Similar commission-based booking model and enterprise customer focus to The Motivational Speakers Agency, with primary geographic exposure to the US market.
- AEPSpeakers: US-based speakers bureau providing keynote and motivational speaker bookings for corporate, association, and college markets. Comparable operating model and service categories, but concentrated in the United States.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Motivational Speakers Agency social profiles
Digital presenceThe Motivational Speakers Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Motivational Speakers Agency leadership team
Management profileNumber of profiles
Profiles5 records
The Motivational Speakers Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Motivational Speakers Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Motivational Speakers Agency
What does The Motivational Speakers Agency do?
The Motivational Speakers Agency operates as a speakers bureau intermediary, connecting event organizers with a curated roster of over 2,000 motivational, keynote, after-dinner, and conference speakers. The agency provides a premium consultancy matching service from initial inquiry through event completion, booking talent for corporate events, conferences, university lectures, gala dinners, team-building events, and virtual events across 50+ countries.
Is The Motivational Speakers Agency a public or private company?
The Motivational Speakers Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Motivational Speakers Agency founded?
The Motivational Speakers Agency was founded in 2005. It employs 11 to 50 people.
Where is The Motivational Speakers Agency based?
The Motivational Speakers Agency is headquartered in London, United Kingdom, in the Europe region.
How does The Motivational Speakers Agency make money?
One revenue line is on record: speaker Booking Commission.
Who are The Motivational Speakers Agency's main competitors?
Direct peers on record are Speakers Corner, JLA (Jeremy Lee Associates), Hylink Speakers, The Keynote Agency and CSP Management. Regional players are Washington Speakers Bureau, Harry Walker Agency, BigSpeak Speakers Bureau, Executive Speakers Bureau and AEPSpeakers.
Does The Motivational Speakers Agency have an API?
No public API is recorded for The Motivational Speakers Agency.
What industry is The Motivational Speakers Agency in?
The Motivational Speakers Agency's product category is Speaker Booking Services. Its primary akta.pro industry code is HSACAAAI, Entertainment Booking & Speaker/Talent Management, with a secondary code of HSACADAK, Speaker, Entertainment & Talent Booking (Corporate). Its NAICS code is 7114 and its SIC code is 7361.