PermaPlate Co.
PermaPlate Co., founded in 1978 and headquartered in Salt Lake City, Utah, designs and administers automotive protection service contracts (appearance, windshield, dent, tire & wheel, theft, GPS, and ceramic coatings) distributed through 3,000+ authorized dealerships across the US and Canada.
- Company typePrivate
- Founded1978
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PermaPlate Co. does
PermaPlate Co. is a Salt Lake City, Utah-based, family-owned automotive protection products and service contract administrator founded in 1978. The company designs, distributes, and administers a portfolio of vehicle protection programs — Appearance Protection (using proprietary Paintguard, Fiberguard, and Leatherguard treatments), Windshield Protection, Dent Protection (paintless dent repair coverage), Key Replacement, Tire & Wheel Protection, Theft Protection (Etchguard etching and Phantom Footprints labeling), GPS Theft Protection (24/7 satellite/cell-based tracking with money-back recovery guarantee), and Ceramic Si+ (a proprietary SiC + SiN ceramic coating offering up to 7 years of durability) — sold individually or as Bundled Programs.
The business operates a B2B2C go-to-market model: products are sold at the point of vehicle sale through the F&I (Finance & Insurance) departments of more than 3,000 authorized auto dealerships across the United States and Canada, with additional distribution via dedicated insurance agents. PermaPlate processes over 700,000 contracts annually, generates revenue through one-time multi-year service contracts (some with transferable coverage), recurring GPS monitoring subscriptions, and dealer/agent wholesale participation programs, and supports customers through direct phone, email, and online claims channels. The company is privately held under Siskin Enterprises, Inc. and PermaPlate Company LLC, has 101–250 employees, holds an A+ Better Business Bureau rating, and has no disclosed external funding, M&A, or leadership changes in the source material.
PermaPlate Co. firmographics
Firmographics- Name
- PermaPlate Co.
- Legal name
- Siskin Enterprises, Inc. & PermaPlate Company LLC
- Website
- https://permaplate.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PermaPlate Co., founded in 1978 and headquartered in Salt Lake City, Utah, designs and administers automotive protection service contracts (appearance, windshield, dent, tire & wheel, theft, GPS, and ceramic coatings) distributed through 3,000+ authorized dealerships across the US and Canada.
- Ownership category
- akta.pro rank
PermaPlate Co. industry classification
Industry- Product category
- Automotive Protection Services
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Accessories & Aftermarket DTC (CRAFACAK)
- akta.pro secondary industries
- Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM), General Automotive Repair & Maintenance (TLAKAAAA)
Keywords
Where PermaPlate Co. is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PermaPlate Co. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Automotive Protection Contracts: PermaPlate sells vehicle protection products and service contracts through authorized auto dealerships at the point of vehicle sale. Customers purchase coverage for their vehicles, paying either upfront or bundled into vehicle financing. Products include appearance protection, windshield protection, dent protection, tire & wheel protection, key replacement, theft protection, and ceramic coatings.
- GPS Theft Protection: GPS theft recovery unit sales and monitoring services with money-back guarantee. The company provides GPS tracking hardware and 24/7 monitoring services to assist in vehicle recovery if stolen.
- Dealer/Agent Programs: Dealer Participation Programs and Agent opportunities where dealerships and agents purchase protection products wholesale from PermaPlate to resell to end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Tire & Wheel Protection offers multiple term options ranging from 1 to 5 years to meet customer coverage and budget preferences. |
| One time/ perpetual license | Multi-year contract | Warranty/Service Contract programs with transferable coverage to subsequent owners within 30 days of vehicle sale. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PermaPlate Co. product offering
Product offeringCore offering
PermaPlate Co. sells automotive protection products and multi-year vehicle service contracts through a network of more than 3,000 authorized auto dealerships across the United States and Canada. Its offerings include appearance protection, windshield protection, dent repair coverage, tire and wheel protection, key replacement, theft protection, GPS theft recovery, and proprietary Ceramic Si+ coatings, sold individually or as bundled packages and structured as contracts customers purchase at point of vehicle sale.
Product overview
PermaPlate Co. is a family-owned automotive appearance protection company founded in 1978, offering a portfolio of vehicle protection products and service contracts. The core offering consists of eight distinct protection programs: Appearance Protection (interior/exterior surface protection using Paintguard, Fiberguard, and Leatherguard technologies), Windshield Protection, Dent Protection (paintless dent repair), Key Replacement, Tire & Wheel Protection, Theft Protection (with Etchguard), GPS Theft Protection, and Ceramic Si+ Protection. These products can be purchased individually or combined through Bundled Programs for comprehensive coverage. The company operates through a network of 3,000+ participating auto dealerships and processes over 700,000 contracts annually, serving customers in the United States and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Paintguard: Exterior paint protection product used in PermaPlate's Appearance Protection Program
- Fiberguard
- Leatherguard
- Etchguard
- Phantom Footprints
Products and services
- Appearance Protection Interior and exterior surface protection for vehicles using Paintguard, Fiberguard, and Leatherguard technologies, covering fading, oxidation, bird droppings, water spotting, tree sap, acid rain, road de-icers, fabric stains, and more. Sold as a multi-year contract through authorized dealerships.
- Windshield Protection Professionally applied windshield protection that resists chips and cracks, repels water, ice, and snow, reduces night glare, and provides zero out-of-pocket expense for repair or replacement under the contract terms.
- Dent Protection Paintless dent repair coverage for door dings, dents, and hailstones, including unlimited repairs with zero deductible, a lifetime guarantee, and coverage for minor dents under 4 inches in diameter.
- Key Replacement Replacement coverage for lost, stolen, or destroyed vehicle keys at no additional cost, including emergency roadside assistance and 24-hour vehicle lockout assistance.
- Tire & Wheel Protection Coverage for tire and wheel repair or replacement due to road hazards including curb damage, glass, nails, and potholes, including roadside assistance, no deductible, and rental car reimbursement. Available in 1-5 year terms with no limit on number of claims.
- Theft Protection Vehicle identification and theft deterrent program using Etchguard permanent etching with traceable security codes, including replacement vehicle allowance and deductible reimbursement up to $1,000.
- GPS Theft Protection GPS-based vehicle theft recovery assistance using satellite and cell tower tracking, including 24/7 protection, real-time location monitoring, law enforcement coordination, and a money-back guarantee if the vehicle is not located within 24 hours (up to $1,000).
- Ceramic Si+ Protection Proprietary SiC + SiN ceramic coating (not SiO2) with 9H hardness factor that bonds to a vehicle's clear coat, providing up to 7 years of protection against chemical damage and UV fading with hydrophobic properties and no waxing required.
- Bundled Programs Flexible coverage options that combine multiple PermaPlate protection plans (Appearance, Windshield, Dent, Tire & Wheel, and others) into comprehensive, cost-effective packages with customizable protection combinations.
Quantifiable outcome
- Over 700,000 contracts processed annually demonstrating operational scale and customer trust
- +4 more outcomes
Companies that use PermaPlate Co.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
PermaPlate Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PermaPlate Co. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Siskin Enterprises, Inc.coreParent company entity. PermaPlate Company LLC is operated alongside Siskin Enterprises, Inc. as the operating entities for the business. Both entities collectively own and operate PermaPlate automotive protection products and services.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
PermaPlate Co. competitors and assessment
Company assessmentDirect peers
- Assurant: Major provider of vehicle service contracts and F&I protection products sold through auto dealers across North America. Directly comparable business model, dealer distribution, and multi-year contract structure to PermaPlate.
- APCO Holdings (Easycare): Sells vehicle service contracts, maintenance plans, and F&I products through a North American dealer and agent network. Closely comparable to PermaPlate in distribution, product mix, and contract-based revenue model.
- CalTex (SunSafe / SuperGuard / Paintguard programs): Provider of automotive appearance protection programs (paint, fabric, leather) sold through dealer F&I channels. Closely overlaps PermaPlate's core Appearance Protection product line and dealer distribution model.
- Alpha Warranty Services: Independent vehicle service contract administrator selling through dealers and agents. Comparable contract administration, dealer channel, and multi-year coverage structure to PermaPlate's protection products.
Broad incumbents
- Zurich North America (Vehicle Service Contracts): Large incumbent insurer that underwrites and administers vehicle service contracts and dealer F&I products. Comparable to PermaPlate at the contract-administration layer though broader in insurance scope.
- Allstate Dealer Services: Allstate's dealer-distributed F&I product portfolio including vehicle service contracts, GAP, and protection plans. Overlaps PermaPlate's dealer channel and contract structure as part of a broader insurance suite.
- Armor All (Energizer Auto Care): Major automotive appearance and surface care brand offering protectants and cleaning products. Adjacent to PermaPlate's Appearance Protection category but retail/DTC rather than dealer-distributed service contracts.
- Meguiar's (3M Auto Care): Established automotive surface care and detailing products brand comparable in product category to PermaPlate's appearance and ceramic protection offerings, though distributed through retail and detailing channels rather than dealer F&I.
Emerging players
- CarShield: Direct-to-consumer extended vehicle service contract provider competing for the same protection budget PermaPlate targets. Different distribution (DTC vs. dealer) but comparable product category and end customer.
- Endurance Warranty Services: DTC extended auto warranty provider offering mechanical protection plans analogous to PermaPlate's service contract products. Overlaps in customer use case though distributed online rather than through dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PermaPlate Co. social profiles
Digital presencePermaPlate Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
PermaPlate Co. leadership team
Management profileNumber of profiles
Profiles2 records
PermaPlate Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PermaPlate Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PermaPlate Co.
What does PermaPlate Co. do?
PermaPlate Co. sells automotive protection products and multi-year vehicle service contracts through a network of more than 3,000 authorized auto dealerships across the United States and Canada. Its offerings include appearance protection, windshield protection, dent repair coverage, tire and wheel protection, key replacement, theft protection, GPS theft recovery, and proprietary Ceramic Si+ coatings, sold individually or as bundled packages and structured as contracts customers purchase at point of vehicle sale.
Is PermaPlate Co. a public or private company?
PermaPlate Co. is a private company. It is classified as family owned and is currently operating.
When was PermaPlate Co. founded?
PermaPlate Co. was founded in 1978. It employs 101 to 250 people.
Where is PermaPlate Co. based?
PermaPlate Co. is headquartered in Salt Lake City, United States, in the North America region.
How does PermaPlate Co. make money?
Three revenue lines are on record. Automotive Protection Contracts are the primary driver. The others are GPS Theft Protection and dealer/Agent Programs.
Who are PermaPlate Co.'s main competitors?
Direct peers on record are Assurant, APCO Holdings (Easycare), CalTex (SunSafe / SuperGuard / Paintguard programs) and Alpha Warranty Services. Broad incumbents are Zurich North America (Vehicle Service Contracts), Allstate Dealer Services, Armor All (Energizer Auto Care) and Meguiar's (3M Auto Care). Emerging players are CarShield and Endurance Warranty Services.
Does PermaPlate Co. have an API?
No public API is recorded for PermaPlate Co..
What industry is PermaPlate Co. in?
PermaPlate Co.'s product category is Automotive Protection Services. Its primary akta.pro industry code is CRAFACAK, Automotive Accessories & Aftermarket DTC, with a secondary code of CRAOAGAM, Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution. Its NAICS code is 42312 and its SIC code is 3714.